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 To inform or tell (someone). To make one aware of something.
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-*Apprise* allows you to take advantage of *just about* every notification service available to us today.  Send a notification to almost all of the most popular services out there today (such as Telegram, Slack, Twitter, etc). The ones that don't exist can be adapted and supported too!
+*Apprise* allows you to send a notification to *almost* all of the most popular services out there today such as Telegram, Pushbullet, Slack, Twitter, etc. The idea of this library was to greatly simplify access to these notification services since all their APIs all drastically differ from one another.
+
+* One notification library to rule them all.
+* A common and intuitive notification syntax.
+* Supports the handling of images (to the notification services that will accept them).
+
+System owners who wish to provide a notification service no longer need to research each and every new notification service as they come along. They just need to include this one library and immediately gain access to a wide range of notifications services.
+
+System Administrators who wish to send a notification from a scheduled task or from the command line no longer need to find the right tool to the right notification service.  Everything is already wrapped and supported within the *apprise* tool that ships with this product.
 
 [![Build Status](https://travis-ci.org/caronc/apprise.svg?branch=master)](https://travis-ci.org/caronc/apprise)
 [![CodeCov Status](https://codecov.io/github/caronc/apprise/branch/master/graph/badge.svg)](https://codecov.io/github/caronc/apprise)