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 ## Introduction
 Apprise lets you send notifications to a large number of support notification services. The lightweight framework can be easily integrated into an of your python applications.  Or you can simply send notifications right from the command line.
 
+It's primary design was to eliminate the inconsistencies in usage from one notification service to another. By harnessing a simple URL string, you can drive any of the 40+ supported services.
+
 ## Notification Services:
-The following notification services are supported:
+The following notification services are supported.  By following the link below, detailed instructions on how to build your Apprise URL can be found:
 * [[AWS SNS|Notify_sns]]
 * [[Boxcar|Notify_boxcar]]
 * [[Discord|Notify_discord]]