diff --git a/docs/custom-api.md b/docs/custom-api.md
index 91c501b..9848276 100644
--- a/docs/custom-api.md
+++ b/docs/custom-api.md
@@ -242,6 +242,57 @@ Other operations include `add`, `mul`, and `div`.
 
 <hr>
 
+JSON response:
+
+```json
+{
+  "posts": [
+    {
+      "title": "Exploring the Depths of Quantum Computing",
+      "date": "2023-10-27T10:00:00Z"
+    },
+    {
+      "title": "A Beginner's Guide to Sustainable Living",
+      "date": "2023-11-15T14:30:00+01:00"
+    },
+    {
+      "title": "The Art of Baking Sourdough Bread",
+      "date": "2023-12-03T08:45:22-08:00"
+    }
+  ]
+}
+```
+
+To parse the date and display the relative time (e.g. 2h, 1d, etc), you would use the following:
+
+```
+{{ range .JSON.Array "posts" }}
+  <div>{{ .String "title" }}</div>
+  <div {{ .String "date" | parseTime "rfc3339" | toRelativeTime }}></div>
+{{ end }}
+```
+
+The `parseTime` function takes two arguments: the layout of the date string and the date string itself. The layout can be one of the following: "RFC3339", "RFC3339Nano", "DateTime", "DateOnly", "TimeOnly" or a custom layout in Go's [date format](https://pkg.go.dev/time#pkg-constants).
+
+Output:
+
+```html
+<div>Exploring the Depths of Quantum Computing</div>
+<div data-dynamic-relative-time="1698400800"></div>
+
+<div>A Beginner's Guide to Sustainable Living</div>
+<div data-dynamic-relative-time="1700055000"></div>
+
+<div>The Art of Baking Sourdough Bread</div>
+<div data-dynamic-relative-time="1701621922"></div>
+```
+
+You don't have to worry about the internal implementation, this will then be dynamically populated by Glance on the client side to show the correct relative time.
+
+The important thing to notice here is that the return value of `toRelativeTime` must be used as an attribute in an HTML tag, be it a `div`, `li`, `span`, etc.
+
+<hr>
+
 In some instances, you may want to know the status code of the response. This can be done using the following:
 
 ```html
@@ -273,6 +324,8 @@ The following helper functions provided by Glance are available:
 
 - `toFloat(i int) float`: Converts an integer to a float.
 - `toInt(f float) int`: Converts a float to an integer.
+- `toRelativeTime(t time.Time) template.HTMLAttr`: Converts Time to a relative time such as 2h, 1d, etc which dynamically updates. **NOTE:** the value of this function should be used as an attribute in an HTML tag, e.g. `<span {{ toRelativeTime .Time }}></span>`.
+- `parseTime(layout string, s string) time.Time`: Parses a string into time.Time. The layout must be provided in Go's [date format](https://pkg.go.dev/time#pkg-constants). You can alternatively use these values instead of the literal format: "RFC3339", "RFC3339Nano", "DateTime", "DateOnly", "TimeOnly".
 - `add(a, b float) float`: Adds two numbers.
 - `sub(a, b float) float`: Subtracts two numbers.
 - `mul(a, b float) float`: Multiplies two numbers.
diff --git a/internal/glance/templates.go b/internal/glance/templates.go
index ed83842..ec8d0f3 100644
--- a/internal/glance/templates.go
+++ b/internal/glance/templates.go
@@ -27,9 +27,7 @@ var globalTemplateFunctions = template.FuncMap{
 	"formatPrice": func(price float64) string {
 		return intl.Sprintf("%.2f", price)
 	},
-	"dynamicRelativeTimeAttrs": func(t interface{ Unix() int64 }) template.HTMLAttr {
-		return template.HTMLAttr(`data-dynamic-relative-time="` + strconv.FormatInt(t.Unix(), 10) + `"`)
-	},
+	"dynamicRelativeTimeAttrs": dynamicRelativeTimeAttrs,
 	"formatServerMegabytes": func(mb uint64) template.HTML {
 		var value string
 		var label string
@@ -81,3 +79,7 @@ func formatApproxNumber(count int) string {
 
 	return strconv.FormatFloat(float64(count)/1_000_000, 'f', 1, 64) + "m"
 }
+
+func dynamicRelativeTimeAttrs(t interface{ Unix() int64 }) template.HTMLAttr {
+	return template.HTMLAttr(`data-dynamic-relative-time="` + strconv.FormatInt(t.Unix(), 10) + `"`)
+}
diff --git a/internal/glance/widget-custom-api.go b/internal/glance/widget-custom-api.go
index 8def621..32f47b4 100644
--- a/internal/glance/widget-custom-api.go
+++ b/internal/glance/widget-custom-api.go
@@ -314,6 +314,28 @@ var customAPITemplateFuncs = func() template.FuncMap {
 
 			return a / b
 		},
+		"parseTime": func(layout, value string) time.Time {
+			switch strings.ToLower(layout) {
+			case "rfc3339":
+				layout = time.RFC3339
+			case "rfc3339nano":
+				layout = time.RFC3339Nano
+			case "datetime":
+				layout = time.DateTime
+			case "dateonly":
+				layout = time.DateOnly
+			case "timeonly":
+				layout = time.TimeOnly
+			}
+
+			parsed, err := time.Parse(layout, value)
+			if err != nil {
+				return time.Unix(0, 0)
+			}
+
+			return parsed
+		},
+		"toRelativeTime": dynamicRelativeTimeAttrs,
 	}
 
 	for key, value := range globalTemplateFunctions {