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In ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.29"],"fontName":"AMIDOT+OpenSans","x":303.83090000000004,"y":63.289100000000005} {"page":38,"change":"none","str":"23","dir":"ltr","width":"8.16","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.47","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.4675,"y":21.3071} {"page":38,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071} {"page":38,"change":"none","str":"many cases, requiring payment for your work ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071} {"page":38,"change":"none","str":"is part of the traditional copyright system. 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Try as the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","119.30"],"fontName":"AMIDOT+OpenSans","x":70.8631,"y":119.29810000000002} {"page":38,"change":"none","str":"copyright industry might to persuade us other","dir":"ltr","width":"234.38","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","105.30"],"fontName":"AMIDOT+OpenSans","x":70.8631,"y":105.29510000000002} {"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","105.30"],"fontName":"AMIDOT+OpenSans","x":304.63509999999997,"y":105.29510000000002} {"page":38,"change":"none","str":"wise, copying a copyrighted work just doesn’t ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","91.29"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":91.29210000000002} {"page":38,"change":"none","str":"feel like stealing a loaf of bread. 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Sharing a creative work ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","63.29"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":63.28610000000002} {"page":38,"change":"none","str":"has no impact on anyone else’s ability to make ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.28"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":721.2841} {"page":38,"change":"none","str":"use of it.","dir":"ltr","width":"44.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.28"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":707.2810999999999} {"page":38,"change":"none","str":"If you take some amount of copying and ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","693.28"],"fontName":"AMIDOT+OpenSans","x":346.17109999999997,"y":693.2780999999999} {"page":38,"change":"none","str":"sharing your work as a given, you can invest ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","679.28"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":679.2750999999998} {"page":38,"change":"none","str":"your time and resources elsewhere, rather ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.27"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":665.2720999999998} {"page":38,"change":"none","str":"than wasting them on playing a cat and mouse ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","651.27"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":651.2690999999998} {"page":38,"change":"none","str":"game with people who want to copy and share ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","637.27"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":637.2660999999997} {"page":38,"change":"none","str":"your work. 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","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.27"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":77.27410000000009} {"page":38,"change":"none","str":"Here are a few.","dir":"ltr","width":"77.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","63.27"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":63.27110000000009} {"page":39,"change":"none","str":"24","dir":"ltr","width":"8.13","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071} {"page":39,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071} {"page":39,"change":"none","str":"Use CC to grow a larger audience","dir":"ltr","width":"178.22","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","721.31"],"fontName":"QXDVEN+OpenSans-Extrabold","x":42.5197,"y":721.3071} {"page":39,"change":"none","str":"Putting a Creative Commons license on your ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":707.3041} {"page":39,"change":"none","str":"content won’t make it automatically go viral, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":693.3010999999999} {"page":39,"change":"none","str":"but eliminating legal barriers to copying the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":679.2980999999999} {"page":39,"change":"none","str":"work certainly can’t hurt the chances that your ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":665.2950999999998} {"page":39,"change":"none","str":"work will be shared. 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This proliferat","dir":"ltr","width":"234.08","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":469.25309999999945} {"page":39,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","469.25"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":469.25309999999945} {"page":39,"change":"none","str":"ing effect, which they track, is a central part of ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","455.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":455.25009999999946} {"page":39,"change":"none","str":"the value to their academic authors who want ","dir":"ltr","width":"240.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":441.2470999999995} {"page":39,"change":"none","str":"to reach as many readers as possible.","dir":"ltr","width":"188.64","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","427.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":427.2440999999995} {"page":39,"change":"none","str":"The idea that more eyeballs equates with ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","413.24"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":413.2410999999995} {"page":39,"change":"none","str":"more success is a form of the ","dir":"ltr","width":"167.22","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":399.2380999999995} {"page":39,"change":"none","str":"max strategy","dir":"ltr","width":"65.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","212.06","399.24"],"fontName":"GIDNUH+OpenSans-Italic","x":212.0627,"y":399.2380999999995} {"page":39,"change":"none","str":", ","dir":"ltr","width":"5.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","277.13","399.24"],"fontName":"UDGTIF+OpenSans","x":277.1277,"y":399.2380999999995} {"page":39,"change":"none","str":"adopted by Google and other technology com","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":385.23509999999953} {"page":39,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","385.24"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":385.23509999999953} {"page":39,"change":"none","str":"panies. 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For them, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.28"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":637.2840999999996} {"page":67,"change":"none","str":"giving others the right to reuse and remix their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","623.28"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":623.2810999999996} {"page":67,"change":"none","str":"content is a fundamental value. “How can you ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.28"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":609.2780999999995} {"page":67,"change":"none","str":"offer an online educational service without giv","dir":"ltr","width":"233.66","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.28"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":595.2750999999995} {"page":67,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","595.28"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":595.2750999999995} {"page":67,"change":"none","str":"ing permission to download, make and keep ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","581.27"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":581.2720999999995} {"page":67,"change":"none","str":"copies, or print the educational resources?” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.27"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":567.2690999999994} {"page":67,"change":"none","str":"Jorge said. “If we want to do the best for our ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.27"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.2660999999994} {"page":67,"change":"none","str":"students—those who trust in us to the point ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","539.26"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":539.2630999999993} {"page":67,"change":"none","str":"that they are willing to pay online without face-","dir":"ltr","width":"237.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.26"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.2600999999993} {"page":67,"change":"none","str":"to-face contact—we have to offer them a fair ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","511.26"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":511.2570999999993} {"page":67,"change":"none","str":"and ethical agreement.”","dir":"ltr","width":"122.35","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.25"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":497.2540999999993} {"page":67,"change":"none","str":"They also believe sharing their ideas and ex","dir":"ltr","width":"220.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","483.25"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":483.2510999999993} {"page":67,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","483.25"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":483.2510999999993} {"page":67,"change":"none","str":"pertise openly helps them build their reputa","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","469.25"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":469.24809999999934} {"page":67,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","469.25"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":469.24809999999934} {"page":67,"change":"none","str":"tion and visibility. People often share and cite ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","455.25"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":455.24509999999935} {"page":67,"change":"none","str":"their work. A few years ago, a publisher even ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","441.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":441.24209999999937} {"page":67,"change":"none","str":"picked up one of their e-books and distribut","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","427.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":427.2390999999994} {"page":67,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","427.24"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":427.2390999999994} {"page":67,"change":"none","str":"ed printed copies. Ártica views reuse of their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","413.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":413.2360999999994} {"page":67,"change":"none","str":"work as a way to open up new opportunities ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","399.23"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":399.2330999999994} {"page":67,"change":"none","str":"for their business.","dir":"ltr","width":"92.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","385.23"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":385.2300999999994} {"page":67,"change":"none","str":"This belief that openness creates new op","dir":"ltr","width":"219.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","371.23"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":371.22709999999944} {"page":67,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","371.23"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":371.22709999999944} {"page":67,"change":"none","str":"portunities reflects another belief—in ser","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","357.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":357.22409999999945} {"page":67,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","357.22"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":357.22409999999945} {"page":67,"change":"none","str":"endipity. When describing their process for ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","343.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":343.22109999999947} {"page":67,"change":"none","str":"creating content, they spoke of all of the spon","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","329.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":329.2180999999995} {"page":67,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","329.22"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":329.2180999999995} {"page":67,"change":"none","str":"taneous and organic ways they find inspira","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","315.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":315.2150999999995} {"page":67,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","315.22"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":315.2150999999995} {"page":67,"change":"none","str":"tion. “Sometimes, the collaborative process ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","301.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":301.2120999999995} {"page":67,"change":"none","str":"starts with a conversation between us, or ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","287.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":287.2090999999995} {"page":67,"change":"none","str":"with friends from other projects,” Jorge said. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","273.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":273.20609999999954} {"page":67,"change":"none","str":"“That can be the first step for a new blog post ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","259.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":259.20309999999955} {"page":67,"change":"none","str":"or another simple piece of content, which can ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","245.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":245.20009999999957} {"page":67,"change":"none","str":"evolve to a more complex product in the fu","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","231.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":231.19709999999958} {"page":67,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","231.20"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":231.19709999999958} {"page":67,"change":"none","str":"ture, like a course or a book.”","dir":"ltr","width":"149.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","217.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":217.1940999999996} {"page":67,"change":"none","str":"Rather than planning their work in advance, ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","203.19"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":203.1910999999996} {"page":67,"change":"none","str":"they let their creative process be dynamic. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","189.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":189.18809999999962} {"page":67,"change":"none","str":"“This doesn’t mean that we don’t need to work ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","175.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":175.18509999999964} {"page":67,"change":"none","str":"hard in order to get good professional results, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","161.18"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":161.18209999999965} {"page":67,"change":"none","str":"but the design process is more flexible,” Jorge ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","147.18"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":147.17909999999966} {"page":67,"change":"none","str":"said. 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","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":651.2920999999998} {"page":68,"change":"none","str":"The important thing is the relationships.”","dir":"ltr","width":"210.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":637.2890999999997} {"page":68,"change":"none","str":"Ártica believes in the power of the network. ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","623.29"],"fontName":"AMIDOT+OpenSans","x":84.86610000000003,"y":623.2860999999997} {"page":68,"change":"none","str":"They seek to make connections with people ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":609.2830999999996} {"page":68,"change":"none","str":"and institutions across the globe so they can ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":595.2800999999996} {"page":68,"change":"none","str":"learn from them and share their knowledge. ","dir":"ltr","width":"230.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":581.2770999999996} {"page":68,"change":"none","str":"At the core of everything Ártica does is a set ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":525.3071} {"page":68,"change":"none","str":"of values. “Good content is not enough,” Jorge ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":511.3041} {"page":68,"change":"none","str":"said. “We also think that it is very important ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":497.3011} {"page":68,"change":"none","str":"to take a stand for some things in the cultural ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":483.29810000000003} {"page":68,"change":"none","str":"sector.” Mariana and Jorge are activists. 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Their efforts to involve people ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2801000000001} {"page":68,"change":"none","str":"in their work and enable artists and cultural in","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.27710000000013} {"page":68,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","385.28"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":385.27710000000013} {"page":68,"change":"none","str":"stitutions to better use technology are all tied ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.27410000000015} {"page":68,"change":"none","str":"closely to their belief system. Ultimately, what ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.27110000000016} {"page":68,"change":"none","str":"drives their work is a mission to democratize ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2681000000002} {"page":68,"change":"none","str":"art and culture.","dir":"ltr","width":"79.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2651000000002} {"page":68,"change":"none","str":"Of course, Ártica also has to make enough ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","721.26"],"fontName":"AMIDOT+OpenSans","x":346.1741,"y":721.2611000000002} {"page":68,"change":"none","str":"money to cover its expenses. 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","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.25"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":665.2491} {"page":68,"change":"none","str":"Whenever possible, they draw from artistic ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","651.25"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":651.2461} {"page":68,"change":"none","str":"and cultural resources in the commons, and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","637.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":637.2430999999999} {"page":68,"change":"none","str":"they rely on free software. Their operation is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","623.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":623.2400999999999} {"page":68,"change":"none","str":"small, efficient, and sustainable, and because ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","609.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":609.2370999999998} {"page":68,"change":"none","str":"of that, it is a success.","dir":"ltr","width":"111.41","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","595.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":595.2340999999998} {"page":68,"change":"none","str":"“There are lots of people offering online ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","581.23"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":581.2310999999997} {"page":68,"change":"none","str":"courses,” Jorge said. “But it is easy to differen","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":567.2280999999997} {"page":68,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","567.23"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":567.2280999999997} {"page":68,"change":"none","str":"tiate us. We have an approach that is very spe","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":553.2250999999997} {"page":68,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","553.23"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":553.2250999999997} {"page":68,"change":"none","str":"cific and personal.” Ártica’s model is rooted in ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":539.2220999999996} {"page":68,"change":"none","str":"the personal at every level. 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","dir":"ltr","width":"164.04","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":483.2100999999996} {"page":68,"change":"none","str":"In their work with younger artists, Mariana ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","469.21"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":469.2070999999996} {"page":68,"change":"none","str":"and Jorge try to emphasize that this model of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":455.20409999999964} {"page":68,"change":"none","str":"success is just as valuable as the picture of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":441.20109999999966} {"page":68,"change":"none","str":"success we get from the media. “If they seek ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":427.19809999999967} {"page":68,"change":"none","str":"only the traditional type of success, they will ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":413.1950999999997} {"page":68,"change":"none","str":"get frustrated,” Mariana said. “We try to show ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":399.1920999999997} {"page":68,"change":"none","str":"them another image of what it looks like.”","dir":"ltr","width":"213.04","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":385.1890999999997} {"page":69,"change":"none","str":"54","dir":"ltr","width":"8.33","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071} {"page":69,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071} {"page":70,"change":"none","str":"55","dir":"ltr","width":"8.26","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.42","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.4156,"y":21.3071} {"page":70,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071} {"page":70,"change":"none","str":"For Ton Roosendaal, the creator of Blender ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":287.3071} {"page":70,"change":"none","str":"software and its related entities, sharing is ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":273.3041} {"page":70,"change":"none","str":"practical. 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","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.19"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":161.18709999999976} {"page":71,"change":"none","str":"Francesco said the idea was to get the best ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.18"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":147.18409999999977} {"page":71,"change":"none","str":"artists available, put them in a building togeth","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.18"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":133.1810999999998} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","133.18"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":133.1810999999998} {"page":71,"change":"none","str":"er with the best developers, and have them ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.18"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":119.17809999999979} {"page":71,"change":"none","str":"work together. They would not only produce ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.18"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.17509999999979} {"page":71,"change":"none","str":"high-quality openly licensed content, they ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","91.17"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":91.17209999999979} {"page":71,"change":"none","str":"would improve the Blender software in the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.17"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":77.16909999999979} {"page":71,"change":"none","str":"process. ","dir":"ltr","width":"45.91","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.17"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":63.16609999999979} {"page":71,"change":"none","str":"They turned to crowdfunding to subsidize ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","721.16"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":721.1640999999997} {"page":71,"change":"none","str":"the costs of the project. They had about twenty ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":707.1610999999997} {"page":71,"change":"none","str":"people working full-time for six to ten months, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","693.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":693.1580999999996} {"page":71,"change":"none","str":"so the costs were significant. Francesco said ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","679.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":679.1550999999996} {"page":71,"change":"none","str":"that when their crowdfunding campaign suc","dir":"ltr","width":"234.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","665.15"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":665.1520999999996} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","665.15"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":665.1520999999996} {"page":71,"change":"none","str":"ceeded, people were astounded. “The idea ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":651.1490999999995} {"page":71,"change":"none","str":"that making money was possible by producing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":637.1460999999995} {"page":71,"change":"none","str":"CC-licensed material was mind-blowing to peo","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","623.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":623.1430999999994} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","623.14"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":623.1430999999994} {"page":71,"change":"none","str":"ple,” he said. “They were like, ‘I have to see it to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":609.1400999999994} {"page":71,"change":"none","str":"believe it.’”","dir":"ltr","width":"55.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":595.1370999999994} {"page":71,"change":"none","str":"The first film, which was released in 2006, ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","581.13"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":581.1340999999993} {"page":71,"change":"none","str":"was an experiment. It was so successful that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":567.1310999999993} {"page":71,"change":"none","str":"Ton decided to set up the Blender Institute, ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.1280999999992} {"page":71,"change":"none","str":"an entity dedicated to hosting open-movie ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","539.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":539.1250999999992} {"page":71,"change":"none","str":"projects. The Blender Institute’s next project ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.1220999999991} {"page":71,"change":"none","str":"was an even bigger success. The film, ","dir":"ltr","width":"195.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","511.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":511.11909999999915} {"page":71,"change":"none","str":"Big Buck ","dir":"ltr","width":"44.72","height":"11.00","transform":["11.00","0.00","0.00","11.00","499.58","511.12"],"fontName":"GIDNUH+OpenSans-Italic","x":499.5807000000001,"y":511.11909999999915} {"page":71,"change":"none","str":"Bunny","dir":"ltr","width":"30.71","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.12"],"fontName":"GIDNUH+OpenSans-Italic","x":303.8247000000001,"y":497.11609999999916} {"page":71,"change":"none","str":", went viral, and its animated characters ","dir":"ltr","width":"209.95","height":"11.00","transform":["11.00","0.00","0.00","11.00","334.04","497.12"],"fontName":"AMIDOT+OpenSans","x":334.0417000000001,"y":497.11609999999916} {"page":71,"change":"none","str":"were picked up by marketers. ","dir":"ltr","width":"154.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","483.11"],"fontName":"AMIDOT+OpenSans","x":303.8247000000001,"y":483.1130999999992} {"page":71,"change":"none","str":"Francesco said that, over time, the Blender ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","469.11"],"fontName":"AMIDOT+OpenSans","x":317.8277000000001,"y":469.1100999999992} {"page":71,"change":"none","str":"Institute projects have gotten bigger and more ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","455.11"],"fontName":"AMIDOT+OpenSans","x":303.8247000000001,"y":455.1070999999992} {"page":71,"change":"none","str":"prominent. That means the filmmaking pro","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","441.10"],"fontName":"AMIDOT+OpenSans","x":303.8247000000001,"y":441.1040999999992} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","441.10"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":441.1040999999992} {"page":71,"change":"none","str":"cess has become more complex, combining ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","427.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":427.10109999999924} {"page":71,"change":"none","str":"technical experts and artists who focus on sto","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","413.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":413.09809999999925} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","413.10"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":413.09809999999925} {"page":71,"change":"none","str":"rytelling. Francesco says the process is almost ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","399.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":399.09509999999926} {"page":71,"change":"none","str":"on an industrial scale because of the number ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","385.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":385.0920999999993} {"page":71,"change":"none","str":"of moving parts. This requires a lot of special","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","371.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":371.0890999999993} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","371.09"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":371.0890999999993} {"page":71,"change":"none","str":"ized assistance, but the Blender Institute has ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","357.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":357.0860999999993} {"page":71,"change":"none","str":"no problem finding the talent it needs to help ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","343.08"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":343.0830999999993} {"page":71,"change":"none","str":"on projects. “Blender hardly does any recruit","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","329.08"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":329.08009999999933} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","329.08"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":329.08009999999933} {"page":71,"change":"none","str":"ing for film projects because the talent emerg","dir":"ltr","width":"233.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","315.08"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":315.07709999999935} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","315.08"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":315.07709999999935} {"page":71,"change":"none","str":"es naturally,” Francesco said. “So many people ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","301.07"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":301.07409999999936} {"page":71,"change":"none","str":"want to work with us, and we can’t always hire ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","287.07"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":287.0710999999994} {"page":71,"change":"none","str":"them because of budget constraints.”","dir":"ltr","width":"192.27","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","273.07"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":273.0680999999994} {"page":71,"change":"none","str":"Blender has had a lot of success raising mon","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":217.3071} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","217.31"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":217.3071} {"page":71,"change":"none","str":"ey from its community over the years. In many ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.3041} {"page":71,"change":"none","str":"ways, the pitch has gotten easier to make. Not ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":189.30110000000002} {"page":71,"change":"none","str":"only is crowdfunding simply more familiar to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.29810000000003} {"page":71,"change":"none","str":"the public, but people know and trust Blender ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.29510000000005} {"page":71,"change":"none","str":"to deliver, and Ton has developed a reputation ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","147.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":147.29210000000006} {"page":71,"change":"none","str":"as an effective community leader and vision","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","133.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":133.28910000000008} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","133.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":133.28910000000008} {"page":71,"change":"none","str":"ary for their work. “There is a whole commu","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":119.28610000000008} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","119.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":119.28610000000008} {"page":71,"change":"none","str":"nity who sees and understands the benefit of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.28310000000008} {"page":71,"change":"none","str":"these projects,” Francesco said. ","dir":"ltr","width":"163.99","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.28010000000008} {"page":71,"change":"none","str":"While these benefits of each open-movie ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","77.28"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":77.27710000000008} {"page":71,"change":"none","str":"project make a compelling pitch for crowd","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":63.274100000000075} {"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","63.27"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":63.274100000000075} {"page":72,"change":"none","str":"57","dir":"ltr","width":"8.00","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.55","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.5459,"y":21.3071} {"page":72,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071} {"page":72,"change":"none","str":"funding campaigns, Francesco told us the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":595.3071} {"page":72,"change":"none","str":"Blender Institute has found some limitations in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":581.3041} {"page":72,"change":"none","str":"the standard crowdfunding model where you ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":567.3010999999999} {"page":72,"change":"none","str":"propose a specific project and ask for funding. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":553.2980999999999} {"page":72,"change":"none","str":"“Once a project is over, everyone goes home,” ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":539.2950999999998} {"page":72,"change":"none","str":"he said. “It is great fun, but then it ends. 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","dir":"ltr","width":"95.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","693.19"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":693.1851} {"page":72,"change":"none","str":"Ton has worked on projects relating to his ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","637.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":637.3071} {"page":72,"change":"none","str":"Blender software for nearly twenty years. 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Selling a license has never been part of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":567.2920999999998} {"page":72,"change":"none","str":"the business model. ","dir":"ltr","width":"106.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":553.2890999999997} {"page":72,"change":"none","str":"Since 2006, he has been making films avail","dir":"ltr","width":"219.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","539.29"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":539.2860999999997} {"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","539.29"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":539.2860999999997} {"page":72,"change":"none","str":"able along with all of their source material. He ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":525.2830999999996} {"page":72,"change":"none","str":"says he has hardly ever seen people stepping ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","511.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":511.28009999999966} {"page":72,"change":"none","str":"into Blender’s shoes and trying to make mon","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":497.2770999999997} {"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","497.28"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":497.2770999999997} {"page":72,"change":"none","str":"ey off of their content. Ton believes this is be","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":483.2740999999997} {"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","483.27"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":483.2740999999997} {"page":72,"change":"none","str":"cause the true value of what they do is in the ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":469.2710999999997} {"page":72,"change":"none","str":"creative and production process. “Even when ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":455.2680999999997} {"page":72,"change":"none","str":"you share everything, all your original sources, ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":441.26509999999973} {"page":72,"change":"none","str":"it still takes a lot of talent, skills, time, and bud","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":427.26209999999975} {"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","427.26"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":427.26209999999975} {"page":72,"change":"none","str":"get to reproduce what you did,” Ton said.","dir":"ltr","width":"209.78","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":413.25909999999976} {"page":72,"change":"none","str":"For Ton and Blender, it all comes back to 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{"page":74,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","315.31"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":315.3071} {"page":74,"change":"none","str":"ing particularly interesting about the Cards ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.3041} {"page":74,"change":"none","str":"Against Humanity business model. “We make ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.3011} {"page":74,"change":"none","str":"a product. 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Max says the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":385.25609999999983} {"page":75,"change":"none","str":"eight founders never had a meeting where ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":371.25309999999985} {"page":75,"change":"none","str":"they decided to make it an ongoing business. ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":357.25009999999986} {"page":75,"change":"none","str":"“It kind of just happened,” he said.","dir":"ltr","width":"175.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":343.2470999999999} {"page":75,"change":"none","str":"But this tale of a “happy accident” belies ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","329.24"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":329.2440999999999} {"page":75,"change":"none","str":"marketing genius. Just like the game, the Cards ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":315.2410999999999} {"page":75,"change":"none","str":"Against Humanity brand is irreverent and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":301.2380999999999} {"page":75,"change":"none","str":"memorable. It is hard to forget a company ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":287.23509999999993} {"page":75,"change":"none","str":"that calls the FAQ on their website “Your dumb ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.23"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":273.23209999999995} {"page":75,"change":"none","str":"questions.”","dir":"ltr","width":"57.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.23"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":259.22909999999996} {"page":75,"change":"none","str":"Like most quality satire, however, there is ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","245.23"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":245.22609999999997} {"page":75,"change":"none","str":"more to the joke than vulgarity and shock val","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":231.2231} {"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","231.22"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":231.2231} {"page":75,"change":"none","str":"ue. The company’s marketing efforts around ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":217.2201} {"page":75,"change":"none","str":"Black Friday illustrate this particularly well. For ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.21710000000002} {"page":75,"change":"none","str":"those outside the United States, Black Friday is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.21410000000003} {"page":75,"change":"none","str":"the term for the day after the Thanksgiving hol","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":175.21110000000004} {"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","175.21"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":175.21110000000004} {"page":75,"change":"none","str":"iday, the biggest shopping day of the year. It is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":161.20810000000006} {"page":75,"change":"none","str":"an incredibly important day for Cards Against ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":147.20510000000007} {"page":75,"change":"none","str":"Humanity, like it is for all U.S. retailers. Max ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.20"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":133.2021000000001} {"page":75,"change":"none","str":"said they struggled with what to do on Black ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.20"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":119.19910000000009} {"page":75,"change":"none","str":"Friday because they didn’t want to support ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.20"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.19610000000009} {"page":75,"change":"none","str":"what he called the “orgy of consumerism” the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","91.19"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":91.19310000000009} {"page":75,"change":"none","str":"day has become, particularly since it follows a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.19"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":77.19010000000009} {"page":75,"change":"none","str":"day that is about being grateful for what you ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.19"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":63.187100000000086} {"page":75,"change":"none","str":"have. In 2013, after deliberating, they decided ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","721.19"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":721.1851} {"page":75,"change":"none","str":"to have an Everything Costs $5 More sale.","dir":"ltr","width":"214.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.18"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":707.1821} {"page":75,"change":"none","str":"“We sweated it out the night before Black ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","693.18"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":693.1791} {"page":75,"change":"none","str":"Friday, wondering if our fans were going to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","679.18"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":679.1760999999999} {"page":75,"change":"none","str":"hate us for it,” he said. “But it made us laugh ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","665.17"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":665.1730999999999} {"page":75,"change":"none","str":"so we went with it. People totally caught the ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.17"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":651.1700999999998} {"page":75,"change":"none","str":"joke.”","dir":"ltr","width":"27.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.17"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":637.1670999999998} {"page":75,"change":"none","str":"This sort of bold transparency delights the ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","623.16"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":623.1640999999997} {"page":75,"change":"none","str":"media, but more importantly, it engages their ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":609.1610999999997} {"page":75,"change":"none","str":"fans. “One of the most surprising things you ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":595.1580999999996} {"page":75,"change":"none","str":"can do in capitalism is just be honest with peo","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","581.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":581.1550999999996} {"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","581.16"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":581.1550999999996} {"page":75,"change":"none","str":"ple,” Max said. “It shocks people that there is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":567.1520999999996} {"page":75,"change":"none","str":"transparency about what you are doing.” ","dir":"ltr","width":"212.30","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.1490999999995} {"page":75,"change":"none","str":"Max also likened it to a grand improv scene. ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","539.15"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":539.1460999999995} {"page":75,"change":"none","str":"“If we do something a little subversive and un","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.1430999999994} {"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","525.14"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":525.1430999999994} {"page":75,"change":"none","str":"expected, the public wants to be a part of the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","511.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":511.14009999999945} {"page":75,"change":"none","str":"joke.” One year they did a Give Cards Against ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":497.13709999999946} {"page":75,"change":"none","str":"Humanity $5 event, where people literally paid ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","483.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":483.1340999999995} {"page":75,"change":"none","str":"them five dollars for no reason. Their fans ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","469.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":469.1310999999995} {"page":75,"change":"none","str":"wanted to make the joke funnier by making it ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","455.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":455.1280999999995} {"page":75,"change":"none","str":"successful. They made $70,000 in a single day.","dir":"ltr","width":"237.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","441.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":441.1250999999995} {"page":75,"change":"none","str":"This remarkable trust they have in their ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","427.12"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":427.12209999999953} {"page":75,"change":"none","str":"customers is what inspired their decision ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","413.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":413.11909999999955} {"page":75,"change":"none","str":"to apply a Creative Commons license to the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","399.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":399.11609999999956} {"page":75,"change":"none","str":"game. Trusting your customers to reuse and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","385.11"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":385.1130999999996} {"page":75,"change":"none","str":"remix your work requires a leap of faith. Cards ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","371.11"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":371.1100999999996} {"page":75,"change":"none","str":"Against Humanity obviously isn’t afraid of do","dir":"ltr","width":"233.44","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","357.11"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":357.1070999999996} {"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","357.11"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":357.1070999999996} {"page":75,"change":"none","str":"ing the unexpected, but there are lines even ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","343.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":343.1040999999996} {"page":75,"change":"none","str":"they do not want to cross. Before applying the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","329.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":329.10109999999963} {"page":75,"change":"none","str":"license, Max said they worried that some fans ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","315.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":315.09809999999965} {"page":75,"change":"none","str":"would adapt the game to include all of the jokes ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","301.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":301.09509999999966} {"page":75,"change":"none","str":"they intentionally never made because they ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","287.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":287.0920999999997} {"page":75,"change":"none","str":"crossed that line. “It happened, and the world ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","273.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":273.0890999999997} {"page":75,"change":"none","str":"didn’t end,” Max said. “If that is the worst cost ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","259.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":259.0860999999997} {"page":75,"change":"none","str":"of using CC, I’d pay that a hundred times over ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","245.08"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":245.08309999999972} {"page":75,"change":"none","str":"because there are so many benefits.”","dir":"ltr","width":"190.71","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","231.08"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":231.08009999999973} {"page":75,"change":"none","str":"Any successful product inspires its biggest ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.3071} {"page":75,"change":"none","str":"fans to create remixes of it, but unsanctioned ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.3041} {"page":75,"change":"none","str":"adaptations are more likely to fly under the ra","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","147.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":147.30110000000002} {"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","147.30"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":147.30110000000002} {"page":75,"change":"none","str":"dar. The Creative Commons license gives fans ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","133.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":133.29810000000003} {"page":75,"change":"none","str":"of Cards Against Humanity the freedom to run ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":119.29510000000003} {"page":75,"change":"none","str":"with the game and copy, adapt, and promote ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.29210000000003} {"page":75,"change":"none","str":"their creations openly. Today there are thou","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.28910000000003} {"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","91.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":91.28910000000003} {"page":75,"change":"none","str":"sands of fan expansions of the game.","dir":"ltr","width":"191.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","77.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":77.28610000000003} {"page":76,"change":"none","str":"61","dir":"ltr","width":"7.84","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.63","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.6263,"y":21.3071} {"page":76,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071} {"page":76,"change":"none","str":"Max said, “CC was a no-brainer for us because ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071} {"page":76,"change":"none","str":"it gets the most people involved. Making the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":707.3041} {"page":76,"change":"none","str":"game free ","dir":"ltr","width":"54.92","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":693.3010999999999} {"page":76,"change":"none","str":"and","dir":"ltr","width":"18.94","height":"11.00","transform":["11.00","0.00","0.00","11.00","125.72","693.30"],"fontName":"GIDNUH+OpenSans-Italic","x":125.7231,"y":693.3010999999999} {"page":76,"change":"none","str":" available under a CC license led ","dir":"ltr","width":"166.36","height":"11.00","transform":["11.00","0.00","0.00","11.00","144.68","693.30"],"fontName":"AMIDOT+OpenSans","x":144.6761,"y":693.3010999999999} {"page":76,"change":"none","str":"to the unbelievable situation where we are one ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.86609999999999,"y":679.2980999999999} {"page":76,"change":"none","str":"of the best-marketed games in the world, and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.86609999999999,"y":665.2950999999998} {"page":76,"change":"none","str":"we have never spent a dime on marketing.” ","dir":"ltr","width":"224.52","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86609999999999,"y":651.2920999999998} {"page":76,"change":"none","str":"Of course, there are limits to what the ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","637.29"],"fontName":"AMIDOT+OpenSans","x":84.86909999999999,"y":637.2890999999997} {"page":76,"change":"none","str":"company allows its customers to do with the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","623.29"],"fontName":"AMIDOT+OpenSans","x":70.86609999999999,"y":623.2860999999997} {"page":76,"change":"none","str":"game. They chose the Attribution-NonCom","dir":"ltr","width":"233.57","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86609999999999,"y":609.2830999999996} {"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","609.28"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":609.2830999999996} {"page":76,"change":"none","str":"mercial-ShareAlike license because it restricts ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996} {"page":76,"change":"none","str":"people from using the game to make money. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996} {"page":76,"change":"none","str":"It also requires that adaptations of the game ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995} {"page":76,"change":"none","str":"be made available under the same licensing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995} {"page":76,"change":"none","str":"terms if they are shared publicly. Cards Against ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994} {"page":76,"change":"none","str":"Humanity also polices its brand. “We feel like ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994} {"page":76,"change":"none","str":"we’re the only ones who can use our brand ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994} {"page":76,"change":"none","str":"and our game and make money off of it,” Max ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2590999999994} {"page":76,"change":"none","str":"said. About 99.9 percent of the time, they just ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":483.25609999999944} {"page":76,"change":"none","str":"send an email to those making commercial use ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.25309999999945} {"page":76,"change":"none","str":"of the game, and that is the end of it. There ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":455.25009999999946} {"page":76,"change":"none","str":"have only been a handful of instances where ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.2470999999995} {"page":76,"change":"none","str":"they had to get a lawyer involved.","dir":"ltr","width":"172.24","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.2440999999995} {"page":76,"change":"none","str":"Just as there is more than meets the eye to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":371.3071} {"page":76,"change":"none","str":"the Cards Against Humanity business model, ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":357.3041} {"page":76,"change":"none","str":"the same can be said of the game itself. To be ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":343.3011} {"page":76,"change":"none","str":"playable, every white card has to work syntac","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":329.29810000000003} {"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","329.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":329.29810000000003} {"page":76,"change":"none","str":"tically with enough black cards. The eight cre","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.29510000000005} {"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","315.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":315.29510000000005} {"page":76,"change":"none","str":"ators invest an incredible amount of work into ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.29210000000006} {"page":76,"change":"none","str":"creating new cards for the game. “We have ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.2891000000001} {"page":76,"change":"none","str":"daylong arguments about commas,” Max said. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.2861000000001} {"page":76,"change":"none","str":"“The slacker tone of the cards gives people the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.2831000000001} {"page":76,"change":"none","str":"impression that it is easy to write them, but it ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.28010000000012} {"page":76,"change":"none","str":"is actually a lot of work and quibbling.”","dir":"ltr","width":"197.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.27710000000013} {"page":76,"change":"none","str":"That means cocreation with their fans real","dir":"ltr","width":"219.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","217.27"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":217.27410000000015} {"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","217.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":217.27410000000015} {"page":76,"change":"none","str":"ly doesn’t work. The company has a submis","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.27110000000016} {"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","203.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":203.27110000000016} {"page":76,"change":"none","str":"sion mechanism on their website, and they get ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.26810000000017} {"page":76,"change":"none","str":"thousands of suggestions, but it is very rare ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.2651000000002} {"page":76,"change":"none","str":"that a submitted card is adopted. Instead, the ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.2621000000002} {"page":76,"change":"none","str":"eight initial creators remain the primary au","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.25910000000022} {"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","147.26"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":147.25910000000022} {"page":76,"change":"none","str":"thors of expansion decks and other new prod","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.25610000000023} {"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","133.26"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":133.25610000000023} {"page":76,"change":"none","str":"ucts released by the company. Interestingly, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.25310000000023} {"page":76,"change":"none","str":"the creativity of their customer base is really ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.25010000000023} {"page":76,"change":"none","str":"only an asset to the company once their orig","dir":"ltr","width":"233.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.24710000000023} {"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","91.25"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":91.24710000000023} {"page":76,"change":"none","str":"inal work is created and published when peo","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.24410000000023} {"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","77.24"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":77.24410000000023} {"page":76,"change":"none","str":"ple make their own adaptations of the game.","dir":"ltr","width":"230.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.24110000000023} {"page":76,"change":"none","str":"For all of their success, the creators of Cards ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":399.3071} {"page":76,"change":"none","str":"Against Humanity are only partially motivated ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":385.3041} {"page":76,"change":"none","str":"by money. Max says they have always been ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":371.3011} {"page":76,"change":"none","str":"interested in the Walt Disney philosophy of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":357.29810000000003} {"page":76,"change":"none","str":"financial success. “We don’t make jokes and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":343.29510000000005} {"page":76,"change":"none","str":"games to make money—we make money so ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":329.29210000000006} {"page":76,"change":"none","str":"we can make more jokes and games,” he said.","dir":"ltr","width":"234.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":315.2891000000001} {"page":76,"change":"none","str":"In fact, the company has given more than $4 ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","301.29"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":301.2861000000001} {"page":76,"change":"none","str":"million to various charities and causes. “Cards ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":287.2831000000001} {"page":76,"change":"none","str":"is not our life plan,” Max said. “We all have ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":273.2801000000001} {"page":76,"change":"none","str":"other interests and hobbies. We are passion","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":259.27710000000013} {"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","259.28"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":259.27710000000013} {"page":76,"change":"none","str":"ate about other things going on in our lives. 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","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","721.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":721.3071} {"page":83,"change":"none","str":"Cory says his political work doesn’t directly ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":707.3041} {"page":83,"change":"none","str":"make him money, but if he gave it up, he thinks ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":693.3010999999999} {"page":83,"change":"none","str":"he would lose credibility and, more important","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":679.2980999999999} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","679.30"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":679.2980999999999} {"page":83,"change":"none","str":"ly, lose the drive that propels him to create. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":665.2950999999998} {"page":83,"change":"none","str":"“My political work is a different expression ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":651.2920999999998} {"page":83,"change":"none","str":"of the same artistic-political urge,” he said. “I ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":637.2890999999997} {"page":83,"change":"none","str":"have this suspicion that if I gave up the things ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","623.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":623.2860999999997} {"page":83,"change":"none","str":"that didn’t make me money, the genuineness ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":609.2830999999996} {"page":83,"change":"none","str":"would leach out of what I do, and the quality ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","595.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":595.2800999999996} {"page":83,"change":"none","str":"that causes people to like what I do would be ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","581.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":581.2770999999996} {"page":83,"change":"none","str":"gone.”","dir":"ltr","width":"31.86","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","567.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":567.2740999999995} {"page":83,"change":"none","str":"Cory has been financially successful, but mon","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","511.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":511.3071} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","511.31"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":511.3071} {"page":83,"change":"none","str":"ey is not his primary motivation. At the start ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","497.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":497.3041} {"page":83,"change":"none","str":"of his book ","dir":"ltr","width":"59.30","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","483.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":483.3011} {"page":83,"change":"none","str":"Information Doesn’t Want to Be Free, ","dir":"ltr","width":"180.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","101.68","483.30"],"fontName":"GIDNUH+OpenSans-Italic","x":101.6777,"y":483.3011} {"page":83,"change":"none","str":"he stresses how important it is not to become ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":469.29810000000003} {"page":83,"change":"none","str":"an artist if your goal is to get rich. “Entering the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","455.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":455.29510000000005} {"page":83,"change":"none","str":"arts because you want to get rich is like buying ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":441.29210000000006} {"page":83,"change":"none","str":"lottery tickets because you want to get rich,” ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","427.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":427.2891000000001} {"page":83,"change":"none","str":"he wrote. “It might work, but it almost certain","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","413.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":413.2861000000001} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","413.29"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":413.2861000000001} {"page":83,"change":"none","str":"ly won’t. Though, of course, someone always ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":399.2831000000001} {"page":83,"change":"none","str":"wins the lottery.” He acknowledges that he is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":385.2801000000001} {"page":83,"change":"none","str":"one of the lucky few to “make it,” but he says ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":371.27710000000013} {"page":83,"change":"none","str":"he would be writing no matter what. “I am ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":357.27410000000015} {"page":83,"change":"none","str":"compelled ","dir":"ltr","width":"52.53","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.27"],"fontName":"GIDNUH+OpenSans-Italic","x":42.5197,"y":343.27110000000016} {"page":83,"change":"none","str":"to write,” he wrote. “Long before I ","dir":"ltr","width":"185.86","height":"11.00","transform":["11.00","0.00","0.00","11.00","96.83","343.27"],"fontName":"AMIDOT+OpenSans","x":96.8267,"y":343.27110000000016} {"page":83,"change":"none","str":"wrote to keep myself fed and sheltered, I was ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":329.2681000000002} {"page":83,"change":"none","str":"writing to keep myself sane.”","dir":"ltr","width":"147.44","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":315.2651000000002} {"page":83,"change":"none","str":"Just as money is not his primary motivation ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","301.26"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":301.2621000000002} {"page":83,"change":"none","str":"to create, money is not his primary motivation ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":287.2591000000002} {"page":83,"change":"none","str":"to share. For Cory, sharing his work with Cre","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":273.25610000000023} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","273.26"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":273.25610000000023} {"page":83,"change":"none","str":"ative Commons is a moral imperative. “It felt ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":259.25310000000025} {"page":83,"change":"none","str":"morally right,” he said of his decision to adopt ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":245.25010000000026} {"page":83,"change":"none","str":"Creative Commons licenses. “I felt like I wasn’t ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":231.24710000000027} {"page":83,"change":"none","str":"contributing to the culture of surveillance and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":217.2441000000003} {"page":83,"change":"none","str":"censorship that has been created to try to stop ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.2411000000003} {"page":83,"change":"none","str":"copying.” In other words, using CC licenses ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.23810000000032} {"page":83,"change":"none","str":"symbolizes his worldview.","dir":"ltr","width":"132.96","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":175.23510000000033} {"page":83,"change":"none","str":"He also feels like there is a solid commercial ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","161.23"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":161.23210000000034} {"page":83,"change":"none","str":"basis for licensing his work with Creative Com","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.23"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":147.22910000000036} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","147.23"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":147.22910000000036} {"page":83,"change":"none","str":"mons. While he acknowledges he hasn’t been ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.23"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":133.22610000000037} {"page":83,"change":"none","str":"able to do a controlled experiment to compare ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":119.22310000000037} {"page":83,"change":"none","str":"the commercial benefits of licensing with CC ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.22010000000037} {"page":83,"change":"none","str":"against reserving all rights, he thinks he has ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","91.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":91.21710000000037} {"page":83,"change":"none","str":"sold more books using a CC license than he ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":77.21410000000037} {"page":83,"change":"none","str":"would have without it. Cory says his goal is to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":63.21110000000037} {"page":83,"change":"none","str":"convince people they should pay him for his ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","721.21"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":721.2091000000003} {"page":83,"change":"none","str":"work. “I started by not calling them thieves,” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.21"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":707.2061000000002} {"page":83,"change":"none","str":"he said.","dir":"ltr","width":"39.79","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","693.20"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":693.2031000000002} {"page":83,"change":"none","str":"Cory started using CC licenses soon after ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","679.20"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":679.2001000000001} {"page":83,"change":"none","str":"they were first created. At the time his first nov","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","665.20"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":665.1971000000001} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","665.20"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":665.1971000000001} {"page":83,"change":"none","str":"el came out, he says the science fiction genre ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":651.1941} {"page":83,"change":"none","str":"was overrun with people scanning and down","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":637.1911} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","637.19"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":637.1911} {"page":83,"change":"none","str":"loading books without permission. When he ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","623.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":623.1881} {"page":83,"change":"none","str":"and his publisher took a closer look at who was ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":609.1850999999999} {"page":83,"change":"none","str":"doing that sort of thing online, they realized it ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.18"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":595.1820999999999} {"page":83,"change":"none","str":"looked a lot like book promotion. “I knew there ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","581.18"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":581.1790999999998} {"page":83,"change":"none","str":"was a relationship between having enthusias","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.18"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":567.1760999999998} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","567.18"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":567.1760999999998} {"page":83,"change":"none","str":"tic readers and having a successful career as ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.17"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.1730999999997} {"page":83,"change":"none","str":"a writer,” he said. “At the time, it took eighty ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","539.17"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":539.1700999999997} {"page":83,"change":"none","str":"hours to OCR a book, which is a big effort. I ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.17"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.1670999999997} {"page":83,"change":"none","str":"decided to spare them the time and energy, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","511.16"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":511.1640999999997} {"page":83,"change":"none","str":"and give them the book for free in a format ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.16"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":497.1610999999997} {"page":83,"change":"none","str":"destined to spread.”","dir":"ltr","width":"103.27","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","483.16"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":483.1580999999997} {"page":83,"change":"none","str":"Cory admits the stakes were pretty low for ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","469.16"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":469.1550999999997} {"page":83,"change":"none","str":"him when he first adopted Creative Commons ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","455.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":455.15209999999973} {"page":83,"change":"none","str":"licenses. He only had to sell two thousand cop","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","441.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":441.14909999999975} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","441.15"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":441.14909999999975} {"page":83,"change":"none","str":"ies of his book to break even. People often said ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","427.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":427.14609999999976} {"page":83,"change":"none","str":"he was only able to use CC licenses success","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","413.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":413.1430999999998} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","413.14"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":413.1430999999998} {"page":83,"change":"none","str":"fully at that time because he was just starting ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","399.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":399.1400999999998} {"page":83,"change":"none","str":"out. Now they say he can only do it because he ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","385.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":385.1370999999998} {"page":83,"change":"none","str":"is an established author.","dir":"ltr","width":"125.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","371.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":371.1340999999998} {"page":83,"change":"none","str":"The bottom line, Cory says, is that no one ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","357.13"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":357.13109999999983} {"page":83,"change":"none","str":"has found a way to prevent people from copy","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","343.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":343.12809999999985} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","343.13"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":343.12809999999985} {"page":83,"change":"none","str":"ing the stuff they like. Rather than fighting the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","329.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":329.12509999999986} {"page":83,"change":"none","str":"tide, Cory makes his work intrinsically share","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","315.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":315.1220999999999} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","315.12"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":315.1220999999999} {"page":83,"change":"none","str":"able. “Getting the hell out of the way for peo","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","301.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":301.1190999999999} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","301.12"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":301.1190999999999} {"page":83,"change":"none","str":"ple who want to share their love of you with ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","287.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":287.1160999999999} {"page":83,"change":"none","str":"other people sounds obvious, but it’s remark","dir":"ltr","width":"234.08","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","273.11"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":273.1130999999999} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","273.11"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":273.1130999999999} {"page":83,"change":"none","str":"able how many people don’t do it,” he said.","dir":"ltr","width":"221.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","259.11"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":259.11009999999993} {"page":83,"change":"none","str":"Making his work available under Creative Com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.3071} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","203.31"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":203.3071} {"page":83,"change":"none","str":"mons licenses enables him to view his biggest ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":189.3041} {"page":83,"change":"none","str":"fans as his ambassadors. “Being open to fan ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.30110000000002} {"page":83,"change":"none","str":"activity makes you part of the conversation ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.29810000000003} {"page":83,"change":"none","str":"about what fans do with your work and how ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","147.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":147.29510000000005} {"page":83,"change":"none","str":"they interact with it,” he said. Cory’s own web","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","133.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":133.29210000000006} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","133.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":133.29210000000006} {"page":83,"change":"none","str":"site routinely highlights cool things his audi","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":119.28910000000006} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","119.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":119.28910000000006} {"page":83,"change":"none","str":"ence has done with his work. Unlike corpora","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.28610000000006} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","105.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":105.28610000000006} {"page":83,"change":"none","str":"tions like Disney that tend to have a hands-off ","dir":"ltr","width":"238.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.28310000000006} {"page":83,"change":"none","str":"relationship with their fan activity, he has a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","77.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":77.28010000000006} {"page":83,"change":"none","str":"symbiotic relationship with his audience. “En","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":63.27710000000006} {"page":83,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","63.28"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":63.27710000000006} {"page":84,"change":"none","str":"69","dir":"ltr","width":"8.36","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.37","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.3702,"y":21.3071} {"page":84,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071} {"page":84,"change":"none","str":"gaging with your audience can’t guarantee you ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071} {"page":84,"change":"none","str":"success,” he said. “And Disney is an example ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":707.3041} {"page":84,"change":"none","str":"of being able to remain aloof and still being ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":693.3010999999999} {"page":84,"change":"none","str":"the most successful company in the creative ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":679.2980999999999} {"page":84,"change":"none","str":"industry in history. But I figure my likelihood of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":665.2950999999998} {"page":84,"change":"none","str":"being Disney is pretty slim, so I should take all ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":651.2920999999998} {"page":84,"change":"none","str":"the help I can get.”","dir":"ltr","width":"94.95","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":637.2890999999997} {"page":84,"change":"none","str":"His first book was published under the most ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","623.29"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":623.2860999999997} {"page":84,"change":"none","str":"restrictive Creative Commons license, Attribu","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":609.2830999999996} {"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","609.28"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":609.2830999999996} {"page":84,"change":"none","str":"tion-NonCommercial-NoDerivs (CC BY-NC-ND). 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His later work is published ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995} {"page":84,"change":"none","str":"under the Attribution-NonCommercial-Share","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995} {"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","553.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":553.2710999999995} {"page":84,"change":"none","str":"Alike license (CC BY-NC-SA), which gives people ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994} {"page":84,"change":"none","str":"the right to adapt his work for noncommercial ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994} {"page":84,"change":"none","str":"purposes but only if they share it back un","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994} {"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","511.26"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":511.2620999999994} {"page":84,"change":"none","str":"der the same license terms. 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Dandelions produce thousands ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2260999999996} {"page":84,"change":"none","str":"of seeds each spring, and they are blown into ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2230999999996} {"page":84,"change":"none","str":"the air going in every direction. The strategy is ","dir":"ltr","width":"240.12","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2200999999996} {"page":84,"change":"none","str":"to maximize the number of blind chances the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.2170999999996} {"page":84,"change":"none","str":"dandelion has for continuing its genetic line. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.21409999999963} {"page":84,"change":"none","str":"Similarly, he says there are lots of people out ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.21109999999965} {"page":84,"change":"none","str":"there who may want to buy creative work or ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.20809999999966} {"page":84,"change":"none","str":"compensate authors for it in some other way. 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He avoids DRM—and open","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","595.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":595.1810999999993} {"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","595.18"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":595.1810999999993} {"page":84,"change":"none","str":"ly opposes the practice—for similar reasons. 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This digital lock, in turn, strips ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.17"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":553.1720999999992} {"page":84,"change":"none","str":"the authors of control over their own work ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.17"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":539.1690999999992} {"page":84,"change":"none","str":"and hands that control over to the platform. 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The Internet has opened up those ave","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.14"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":413.14209999999923} {"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","413.14"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":413.14209999999923} {"page":84,"change":"none","str":"nues, but DRM is designed to limit them. “On ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.14"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":399.13909999999925} {"page":84,"change":"none","str":"the one hand, we can credibly make our work ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.14"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":385.13609999999926} {"page":84,"change":"none","str":"available to a widely dispersed audience,” he ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":371.1330999999993} {"page":84,"change":"none","str":"said. “On the other hand, the intermediaries ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":357.1300999999993} {"page":84,"change":"none","str":"we historically sold to are making it harder to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":343.1270999999993} {"page":84,"change":"none","str":"go around them.” Cory continually looks for ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":329.1240999999993} {"page":84,"change":"none","str":"ways to reach his audience without relying ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":315.12109999999933} {"page":84,"change":"none","str":"upon major platforms that will try to take con","dir":"ltr","width":"233.53","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","301.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":301.11809999999934} {"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","301.12"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":301.11809999999934} {"page":84,"change":"none","str":"trol over his work.","dir":"ltr","width":"92.75","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":287.11509999999936} {"page":84,"change":"none","str":"Cory says his e-book sales have been lower ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","231.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":231.3071} {"page":84,"change":"none","str":"than those of his competitors, and he attri","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":217.3041} {"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","217.30"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":217.3041} {"page":84,"change":"none","str":"butes some of that to the CC license making ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":203.30110000000002} {"page":84,"change":"none","str":"the work available for free. 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","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":343.29510000000005} {"page":93,"change":"none","str":"And in that world, the best future was created ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":329.29210000000006} {"page":93,"change":"none","str":"by having a few great leaders who essentially ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":315.2891000000001} {"page":93,"change":"none","str":"had access to the information and made de","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":301.2861000000001} {"page":93,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","301.29"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":301.2861000000001} {"page":93,"change":"none","str":"cisions on behalf of others, whether it was on ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":287.2831000000001} {"page":93,"change":"none","str":"behalf of a country or companies.","dir":"ltr","width":"173.24","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":273.2801000000001} {"page":93,"change":"none","str":"“But now we live in a world where it’s real","dir":"ltr","width":"219.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","259.28"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":259.27710000000013} {"page":93,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","259.28"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":259.27710000000013} {"page":93,"change":"none","str":"ly easy to share information widely and also ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":245.27410000000015} {"page":93,"change":"none","str":"to communicate widely. 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In the beginning, he ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.21"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":273.21109999999965} {"page":103,"change":"none","str":"made money one of two ways. The first was ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.21"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":259.20809999999966} {"page":103,"change":"none","str":"by entering a wide variety of contests and win","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.21"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":245.20509999999967} {"page":103,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","245.21"],"fontName":"AMIDOT+OpenSans","x":276.2887,"y":245.20509999999967} {"page":103,"change":"none","str":"ning a handful. The second was by having the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.20"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":231.2020999999997} {"page":103,"change":"none","str":"occasional song and video go some varying ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.20"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":217.1990999999997} {"page":103,"change":"none","str":"degree of viral, which would bring more eye","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.20"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":203.19609999999972} {"page":103,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","203.20"],"fontName":"AMIDOT+OpenSans","x":276.2887,"y":203.19609999999972} {"page":103,"change":"none","str":"balls and mean that there were more people ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.19"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":189.19309999999973} {"page":103,"change":"none","str":"wanting him to write songs for them. Today he ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.19"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":175.19009999999975} {"page":103,"change":"none","str":"earns most of his money this way.","dir":"ltr","width":"174.24","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.19"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":161.18709999999976} {"page":103,"change":"none","str":"His website explains his gig as “taking any ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","147.18"],"fontName":"AMIDOT+OpenSans","x":56.519700000000014,"y":147.18409999999977} {"page":103,"change":"none","str":"message, from the super simple to the total","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.18"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":133.1810999999998} {"page":103,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","133.18"],"fontName":"AMIDOT+OpenSans","x":276.2887,"y":133.1810999999998} {"page":103,"change":"none","str":"ly complicated, and conveying that message ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.18"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":119.17809999999979} {"page":103,"change":"none","str":"through a heartfelt, fun and quirky song.” He ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.18"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":105.17509999999979} {"page":103,"change":"none","str":"charges $500 to create a produced song and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","91.17"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":91.17209999999979} {"page":103,"change":"none","str":"$300 for an acoustic song. He has been hired ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.17"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":77.16909999999979} {"page":103,"change":"none","str":"for product launches, weddings, conferences, ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.17"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":63.16609999999979} {"page":103,"change":"none","str":"and even Kickstarter campaigns like the one ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","721.16"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":721.1640999999997} {"page":103,"change":"none","str":"that funded the production of this book.","dir":"ltr","width":"207.21","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.16"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":707.1610999999997} {"page":103,"change":"none","str":"Jonathan can’t recall when exactly he first ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","651.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":651.3071} {"page":103,"change":"none","str":"learned about Creative Commons, but he be","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","637.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":637.3041} {"page":103,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","637.30"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":637.3041} {"page":103,"change":"none","str":"gan applying CC licenses to his songs and vid","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","623.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":623.3010999999999} {"page":103,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","623.30"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":623.3010999999999} {"page":103,"change":"none","str":"eos as soon as he discovered the option. “CC ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","609.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":609.2980999999999} {"page":103,"change":"none","str":"seems like such a no-brainer,” Jonathan said. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","595.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":595.2950999999998} {"page":103,"change":"none","str":"“I don’t understand how anything else would ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","581.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":581.2920999999998} {"page":103,"change":"none","str":"make sense. It seems like such an obvious ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","567.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":567.2890999999997} {"page":103,"change":"none","str":"thing that you would want your work to be ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","553.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":553.2860999999997} {"page":103,"change":"none","str":"able to be shared.”","dir":"ltr","width":"96.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","539.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":539.2830999999996} {"page":103,"change":"none","str":"His songs are essentially marketing for his ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","525.28"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":525.2800999999996} {"page":103,"change":"none","str":"services, so obviously the further his songs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","511.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":511.2770999999996} {"page":103,"change":"none","str":"spread, the better. Using CC licenses helps ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","497.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":497.27409999999963} {"page":103,"change":"none","str":"grease the wheels, letting people know that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","483.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":483.27109999999965} {"page":103,"change":"none","str":"Jonathan allows and encourages them to copy, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","469.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":469.26809999999966} {"page":103,"change":"none","str":"interact with, and remix his music. “If you let ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","455.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":455.2650999999997} {"page":103,"change":"none","str":"someone cover your song or remix it or use ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","441.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":441.2620999999997} {"page":103,"change":"none","str":"parts of it, that’s how music is supposed to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","427.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":427.2590999999997} {"page":103,"change":"none","str":"work,” Jonathan said. “That is how music has ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","413.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":413.2560999999997} {"page":103,"change":"none","str":"worked since the beginning of time. Our me-","dir":"ltr","width":"237.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","399.25"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":399.25309999999973} {"page":103,"change":"none","str":"me, mine-mine culture has undermined that.”","dir":"ltr","width":"234.86","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","385.25"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":385.25009999999975} {"page":103,"change":"none","str":"There are some people who cover his songs ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","371.25"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":371.24709999999976} {"page":103,"change":"none","str":"fairly regularly, and he would never shut that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","357.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":357.2440999999998} {"page":103,"change":"none","str":"down. But he acknowledges there is a lot more ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","343.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":343.2410999999998} {"page":103,"change":"none","str":"he could do to build community. “There is all of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","329.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":329.2380999999998} {"page":103,"change":"none","str":"this conventional wisdom about how to build ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","315.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":315.2350999999998} {"page":103,"change":"none","str":"an audience online, and I generally think I don’t ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","301.23"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":301.23209999999983} {"page":103,"change":"none","str":"do any of that,” Jonathan said.","dir":"ltr","width":"154.04","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","287.23"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":287.22909999999985} {"page":103,"change":"none","str":"He does have a fan community he cultivates ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","273.23"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":273.22609999999986} {"page":103,"change":"none","str":"on Bandcamp, but it isn’t his major focus. “I do ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","259.22"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":259.2230999999999} {"page":103,"change":"none","str":"have a core audience that has stuck around for ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","245.22"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":245.2200999999999} {"page":103,"change":"none","str":"a really long time, some even longer than I’ve ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","231.22"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":231.2170999999999} {"page":103,"change":"none","str":"been doing song-a-day,” he said. “There is also ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":217.21409999999992} {"page":103,"change":"none","str":"a transitional aspect that drop in and get what ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.21109999999993} {"page":103,"change":"none","str":"they need and then move on.” Focusing less on ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":189.20809999999994} {"page":103,"change":"none","str":"community building than other artists makes ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.20509999999996} {"page":103,"change":"none","str":"sense given Jonathan’s primary income source ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.20"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.20209999999997} {"page":103,"change":"none","str":"of writing custom songs for clients.","dir":"ltr","width":"179.78","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","147.20"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":147.1991} {"page":103,"change":"none","str":"Jonathan recognizes what comes naturally ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","133.20"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":133.1961} {"page":103,"change":"none","str":"to him and leverages those skills. Through the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.19"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":119.1931} {"page":103,"change":"none","str":"practice of daily songwriting, he realized he has ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.19"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.1901} {"page":103,"change":"none","str":"a gift for distilling complicated subjects into ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.19"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.1871} {"page":103,"change":"none","str":"simple concepts and putting them to music. In ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","77.18"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":77.1841} {"page":103,"change":"none","str":"his song “How to Choose a Master Password,” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.18"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":63.1811} {"page":104,"change":"none","str":"89","dir":"ltr","width":"8.26","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.42","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.4156,"y":21.3071} {"page":104,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071} {"page":104,"change":"none","str":"Jonathan explained the process of creating a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":581.3071} {"page":104,"change":"none","str":"secure password in a silly, simple song. He was ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":567.3041} {"page":104,"change":"none","str":"hired to write the song by a client who handed ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":553.3010999999999} {"page":104,"change":"none","str":"him a long technical blog post from which to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":539.2980999999999} {"page":104,"change":"none","str":"draw the information. Like a good (and rare) ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":525.2950999999998} {"page":104,"change":"none","str":"journalist, he translated the technical concepts ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":511.29209999999983} {"page":104,"change":"none","str":"into something understandable.","dir":"ltr","width":"165.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":497.28909999999985} {"page":104,"change":"none","str":"When he is hired by a client to write a song, ","dir":"ltr","width":"226.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","483.29"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":483.28609999999986} {"page":104,"change":"none","str":"he first asks them to send a list of talking ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":469.2830999999999} {"page":104,"change":"none","str":"points and other information they want to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":455.2800999999999} {"page":104,"change":"none","str":"include in the song. He puts all of that into a ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":441.2770999999999} {"page":104,"change":"none","str":"text file and starts moving things around, cut","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.27"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":427.2740999999999} {"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","427.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":427.2740999999999} {"page":104,"change":"none","str":"ting and pasting until the message starts to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":413.27109999999993} {"page":104,"change":"none","str":"come together. The first thing he tries to do is ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.26809999999995} {"page":104,"change":"none","str":"grok the core message and develop the cho","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.26509999999996} {"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","385.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":385.26509999999996} {"page":104,"change":"none","str":"rus. Then he looks for connections or parts ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.2621} {"page":104,"change":"none","str":"he can make rhyme. The entire process really ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.2591} {"page":104,"change":"none","str":"does resemble good journalism, but of course ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2561} {"page":104,"change":"none","str":"the final product of his work is a song rather ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2531} {"page":104,"change":"none","str":"than news. “There is something about being ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.25010000000003} {"page":104,"change":"none","str":"challenged and forced to take information ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.24710000000005} {"page":104,"change":"none","str":"that doesn’t seem like it should be sung about ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.24410000000006} {"page":104,"change":"none","str":"or doesn’t seem like it lends itself to a song,” ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.2411000000001} {"page":104,"change":"none","str":"he said. “I find that creative challenge really ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.2381000000001} {"page":104,"change":"none","str":"satisfying. I enjoy getting lost in that process.”","dir":"ltr","width":"234.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.2351000000001} {"page":104,"change":"none","str":"Jonathan admits that in an ideal world, he ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","231.23"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":231.23210000000012} {"page":104,"change":"none","str":"would exclusively write the music he wanted ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.22910000000013} {"page":104,"change":"none","str":"to write, rather than what clients hire him to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.22610000000014} {"page":104,"change":"none","str":"write. But his business model is about capi","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.22310000000016} {"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","189.22"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":189.22310000000016} {"page":104,"change":"none","str":"talizing on his strengths as a songwriter, and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.22010000000017} {"page":104,"change":"none","str":"he has found a way to keep it interesting for ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.2171000000002} {"page":104,"change":"none","str":"himself.","dir":"ltr","width":"40.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.2141000000002} {"page":104,"change":"none","str":"Jonathan uses nearly every tool possible to ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","133.21"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":133.21110000000022} {"page":104,"change":"none","str":"make money from his art, but he does have ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.20810000000021} {"page":104,"change":"none","str":"lines he won’t cross. He won’t write songs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.20510000000021} {"page":104,"change":"none","str":"about things he fundamentally does not be","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.20210000000021} {"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","91.20"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":91.20210000000021} {"page":104,"change":"none","str":"lieve in, and there are times he has turned ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.19910000000021} {"page":104,"change":"none","str":"down jobs on principle. He also won’t stray ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.196100000000214} {"page":104,"change":"none","str":"too much from his natural style. “My style is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":721.1941000000002} {"page":104,"change":"none","str":"silly, so I can’t really accommodate people who ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":707.1911000000001} {"page":104,"change":"none","str":"want something super serious,” Jonathan said. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","693.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":693.1881000000001} {"page":104,"change":"none","str":"“I do what I do very easily, and it’s part of who ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","679.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":679.1851} {"page":104,"change":"none","str":"I am.” Jonathan hasn’t gotten into writing com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.18"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":665.1821} {"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","665.18"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":665.1821} {"page":104,"change":"none","str":"mercials for the same reasons; he is best at us","dir":"ltr","width":"233.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","651.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":651.1791} {"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","651.18"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":651.1791} {"page":104,"change":"none","str":"ing his own unique style rather than mimicking ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","637.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":637.1760999999999} {"page":104,"change":"none","str":"others.","dir":"ltr","width":"36.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","623.17"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":623.1730999999999} {"page":104,"change":"none","str":"Jonathan’s song-a-day commitment exempli","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":567.3071} {"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","567.31"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":567.3071} {"page":104,"change":"none","str":"fies the power of habit and grit. Conventional ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":553.3041} {"page":104,"change":"none","str":"wisdom about creative productivity, including ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":539.3010999999999} {"page":104,"change":"none","str":"advice in books like the best-seller ","dir":"ltr","width":"177.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":525.2980999999999} {"page":104,"change":"none","str":"The Creative ","dir":"ltr","width":"62.27","height":"11.00","transform":["11.00","0.00","0.00","11.00","509.91","525.30"],"fontName":"GIDNUH+OpenSans-Italic","x":509.9113,"y":525.2980999999999} {"page":104,"change":"none","str":"Habit","dir":"ltr","width":"26.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","511.30"],"fontName":"KOGLYZ+OpenSans-Italic","x":332.1733,"y":511.2950999999999} {"page":104,"change":"none","str":" by Twyla Tharp, routinely emphasizes the ","dir":"ltr","width":"213.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","358.75","511.30"],"fontName":"AMIDOT+OpenSans","x":358.7493,"y":511.2950999999999} {"page":104,"change":"none","str":"importance of ritual and action. No amount of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":497.2920999999999} {"page":104,"change":"none","str":"planning can replace the value of simple prac","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":483.2890999999999} {"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","483.29"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":483.2890999999999} {"page":104,"change":"none","str":"tice and just ","dir":"ltr","width":"66.53","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":469.2860999999999} {"page":104,"change":"none","str":"doing. ","dir":"ltr","width":"32.75","height":"11.00","transform":["11.00","0.00","0.00","11.00","399.36","469.29"],"fontName":"KOGLYZ+OpenSans-Italic","x":399.36129999999997,"y":469.2860999999999} {"page":104,"change":"none","str":"Jonathan Mann’s work is a ","dir":"ltr","width":"139.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","432.77","469.29"],"fontName":"AMIDOT+OpenSans","x":432.76829999999995,"y":469.2860999999999} {"page":104,"change":"none","str":"living embodiment of these principles.","dir":"ltr","width":"196.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.28"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":455.28309999999993} {"page":104,"change":"none","str":"When he speaks about his work, he talks ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","441.28"],"fontName":"AMIDOT+OpenSans","x":346.1762999999999,"y":441.28009999999995} {"page":104,"change":"none","str":"about how much the song-a-day process has ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.28"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":427.27709999999996} {"page":104,"change":"none","str":"changed him. Rather than seeing any given ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.27"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":413.2741} {"page":104,"change":"none","str":"piece of work as precious and getting stuck ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.27"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":399.2711} {"page":104,"change":"none","str":"on trying to make it perfect, he has become ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.27"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":385.2681} {"page":104,"change":"none","str":"comfortable with just doing. If today’s song is a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.27"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":371.2651} {"page":104,"change":"none","str":"bust, tomorrow’s song might be better.","dir":"ltr","width":"200.91","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.26"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":357.26210000000003} {"page":104,"change":"none","str":"Jonathan seems to have this mentality about ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","343.26"],"fontName":"AMIDOT+OpenSans","x":346.1762999999999,"y":343.25910000000005} {"page":104,"change":"none","str":"his career more generally. He is constantly ex","dir":"ltr","width":"234.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.26"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":329.25610000000006} {"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","329.26"],"fontName":"AMIDOT+OpenSans","x":565.9452999999999,"y":329.25610000000006} {"page":104,"change":"none","str":"perimenting with ways to make a living while ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.25"],"fontName":"AMIDOT+OpenSans","x":332.17329999999987,"y":315.2531000000001} {"page":104,"change":"none","str":"sharing his work as widely as possible, seeing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","301.25"],"fontName":"AMIDOT+OpenSans","x":332.17329999999987,"y":301.2501000000001} {"page":104,"change":"none","str":"what sticks. 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Open","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":637.2890999999997} {"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","637.29"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":637.2890999999997} {"page":122,"change":"none","str":"Stax doesn’t have a sales force; partners are ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","623.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":623.2860999999997} {"page":122,"change":"none","str":"out there showcasing their materials.","dir":"ltr","width":"190.96","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":609.2830999999996} {"page":122,"change":"none","str":"OpenStax’s cost of sales to acquire a single ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","595.28"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":595.2800999999996} {"page":122,"change":"none","str":"student is very, very low and is a fraction of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996} {"page":122,"change":"none","str":"what traditional players in the market face. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995} {"page":122,"change":"none","str":"This year, Tyton Partners is actually evaluating ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995} {"page":122,"change":"none","str":"the costs of sales for an OER effort like Open","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994} {"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","539.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":539.2680999999994} {"page":122,"change":"none","str":"Stax in comparison with incumbents. David ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994} {"page":122,"change":"none","str":"looks forward to sharing these findings with ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994} {"page":122,"change":"none","str":"the community.","dir":"ltr","width":"80.83","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2590999999994} {"page":122,"change":"none","str":"While OpenStax books are available online ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","357.26"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":357.2620999999994} {"page":122,"change":"none","str":"for free, many students still want a print copy. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2590999999994} {"page":122,"change":"none","str":"Through a partnership with a print and courier ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.25609999999944} {"page":122,"change":"none","str":"company, OpenStax offers a complete solution ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.25309999999945} {"page":122,"change":"none","str":"that scales. OpenStax sells tens of thousands ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.25009999999946} {"page":122,"change":"none","str":"of print books. The price of an OpenStax so","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.2470999999995} {"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","287.25"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":287.2470999999995} {"page":122,"change":"none","str":"ciology textbook is about twenty-eight dollars, ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.2440999999995} {"page":122,"change":"none","str":"a fraction of what sociology textbooks usually ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.2410999999995} {"page":122,"change":"none","str":"cost. OpenStax keeps the prices low but does ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.23809999999952} {"page":122,"change":"none","str":"aim to earn a small margin on each book sold, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.23509999999953} {"page":122,"change":"none","str":"which also contributes to ongoing operations.","dir":"ltr","width":"234.87","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.23209999999955} {"page":122,"change":"none","str":"Campus-based bookstores are part of the ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","203.23"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":203.22909999999956} {"page":122,"change":"none","str":"OpenStax solution. OpenStax collaborates ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.22609999999958} {"page":122,"change":"none","str":"with NACSCORP (the National Association of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.2230999999996} {"page":122,"change":"none","str":"College Stores Corporation) to provide print ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.2200999999996} {"page":122,"change":"none","str":"versions of their textbooks in the stores. While ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.21709999999962} {"page":122,"change":"none","str":"the overall cost of the textbook is significant","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.21409999999963} {"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","133.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":133.21409999999963} {"page":122,"change":"none","str":"ly less than a traditional textbook, bookstores ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.21109999999963} {"page":122,"change":"none","str":"can still make a profit on sales. Sometimes stu","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.20809999999963} {"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","105.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":105.20809999999963} {"page":122,"change":"none","str":"dents take the savings they have from the low","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.20509999999963} {"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","91.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":91.20509999999963} {"page":122,"change":"none","str":"er-priced book and use it to buy other things in ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.20209999999963} {"page":122,"change":"none","str":"the bookstore. And OpenStax is trying to break ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.19909999999963} {"page":122,"change":"none","str":"the expensive behavior of excessive returns ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.20"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":721.1970999999995} {"page":122,"change":"none","str":"by having a no-returns policy. This is working ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":707.1940999999995} {"page":122,"change":"none","str":"well, since the sell-through of their print titles ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","693.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":693.1910999999994} {"page":122,"change":"none","str":"is virtually a hundred percent.","dir":"ltr","width":"154.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","679.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":679.1880999999994} {"page":122,"change":"none","str":"David thinks of the OpenStax model as “OER ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","623.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":623.3071} {"page":122,"change":"none","str":"2.0.” So what is OER 1.0? Historically in the OER ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","609.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":609.3041} {"page":122,"change":"none","str":"field, many OER initiatives have been locally ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","595.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":595.3010999999999} {"page":122,"change":"none","str":"funded by institutions or government min","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","581.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":581.2980999999999} {"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","581.30"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":581.2980999999999} {"page":122,"change":"none","str":"istries. In David’s view, this results in content ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":567.2950999999998} {"page":122,"change":"none","str":"that has high local value but is infrequently ad","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":553.2920999999998} {"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","553.29"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":553.2920999999998} {"page":122,"change":"none","str":"opted nationally. It’s therefore difficult to show ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":539.2890999999997} {"page":122,"change":"none","str":"payback over a time scale that is reasonable.","dir":"ltr","width":"229.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":525.2860999999997} {"page":122,"change":"none","str":"OER 2.0 is about OER intended to be used ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","511.28"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":511.2830999999997} {"page":122,"change":"none","str":"and adopted on a national level right from the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":497.2800999999997} {"page":122,"change":"none","str":"start. This requires a bigger investment up ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":483.27709999999973} {"page":122,"change":"none","str":"front but pays off through wide geographic ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":469.27409999999975} {"page":122,"change":"none","str":"adoption. The OER 2.0 process for OpenStax ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":455.27109999999976} {"page":122,"change":"none","str":"involves two development models. The first is ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":441.2680999999998} {"page":122,"change":"none","str":"what David calls the acquisition model, where ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":427.2650999999998} {"page":122,"change":"none","str":"OpenStax purchases the rights from a pub","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":413.2620999999998} {"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","413.26"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":413.2620999999998} {"page":122,"change":"none","str":"lisher or author for an already published book ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":399.2590999999998} {"page":122,"change":"none","str":"and then extensively revises it. The OpenStax ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":385.25609999999983} {"page":122,"change":"none","str":"physics textbook, for example, was licensed ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":371.25309999999985} {"page":122,"change":"none","str":"from an author after the publisher released ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":357.25009999999986} {"page":122,"change":"none","str":"the rights back to the authors. The second ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":343.2470999999999} {"page":122,"change":"none","str":"model is to develop a book from scratch, a ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":329.2440999999999} {"page":122,"change":"none","str":"good example being their biology book.","dir":"ltr","width":"203.95","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":315.2410999999999} {"page":122,"change":"none","str":"The process is similar for both models. First ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","301.24"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":301.2380999999999} {"page":122,"change":"none","str":"they look at the scope and sequence of exist","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":287.23509999999993} {"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","287.24"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":287.23509999999993} {"page":122,"change":"none","str":"ing textbooks. They ask questions like what ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.23"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":273.23209999999995} {"page":122,"change":"none","str":"does the customer need? Where are students ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.23"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":259.22909999999996} {"page":122,"change":"none","str":"having challenges? 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They have organizational sponsors and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","105.07"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":105.0651} {"page":137,"change":"none","str":"are working to expand their base of individual ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","91.06"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":91.0621} {"page":137,"change":"none","str":"donors. Ideally, they will eventually be a hun","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","77.06"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":77.0591} {"page":137,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.59","77.06"],"fontName":"AMIDOT+OpenSans","x":537.5937,"y":77.0591} {"page":137,"change":"none","str":"dred percent funded by their audience. Neal ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","63.06"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":63.0561} {"page":138,"change":"none","str":"123","dir":"ltr","width":"11.79","height":"7.00","transform":["7.00","0.00","0.00","7.00","557.61","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":557.6112,"y":21.3071} {"page":138,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071} {"page":138,"change":"none","str":"believes being fully community-supported will ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071} {"page":138,"change":"none","str":"better represent their vision of the world. ","dir":"ltr","width":"215.73","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":707.3041} {"page":138,"change":"none","str":"For Shareable, success is very much about ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","693.30"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":693.3010999999999} {"page":138,"change":"none","str":"their impact on the world. This is true for Neal, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":679.2980999999999} {"page":138,"change":"none","str":"but also for everyone who works for Share","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":665.2950999999998} {"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","665.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":665.2950999999998} {"page":138,"change":"none","str":"able. “We attract passionate people,” Neal ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":651.2920999999998} {"page":138,"change":"none","str":"said. 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","dir":"ltr","width":"234.73","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.27710000000013} {"page":138,"change":"none","str":"For Neal, this symbolized how so much of ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","301.27"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":301.27410000000015} {"page":138,"change":"none","str":"success comes down to relationships. 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They have also ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.2621000000002} {"page":138,"change":"none","str":"invested resources into building relationships ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.25910000000022} {"page":138,"change":"none","str":"between","dir":"ltr","width":"40.98","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.26"],"fontName":"GIDNUH+OpenSans-Italic","x":70.86610000000002,"y":217.25610000000023} {"page":138,"change":"none","str":" their readers and supporters. ","dir":"ltr","width":"157.90","height":"11.00","transform":["11.00","0.00","0.00","11.00","111.85","217.26"],"fontName":"AMIDOT+OpenSans","x":111.85210000000001,"y":217.25610000000023} {"page":138,"change":"none","str":"Shareable began hosting events in 2010. ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","203.25"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":203.25310000000025} {"page":138,"change":"none","str":"These events were designed to bring the shar","dir":"ltr","width":"234.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.25"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":189.25010000000026} {"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","189.25"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":189.25010000000026} {"page":138,"change":"none","str":"ing community together. But over time they re","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.24710000000027} {"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","175.25"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":175.24710000000027} {"page":138,"change":"none","str":"alized they could reach far more people if they ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.2441000000003} {"page":138,"change":"none","str":"helped their readers to host their own events. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.2411000000003} {"page":138,"change":"none","str":"“If we wanted to go big on a conference, there ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.23810000000032} {"page":138,"change":"none","str":"was a huge risk and huge staffing needs, plus ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.23510000000032} {"page":138,"change":"none","str":"only a fraction of our community could travel ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.23210000000032} {"page":138,"change":"none","str":"to the event,” Neal said. Enabling others to cre","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.22910000000032} {"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","91.23"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":91.22910000000032} {"page":138,"change":"none","str":"ate their own events around the globe allowed ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.22610000000032} {"page":138,"change":"none","str":"them to scale up their work more effectively ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.223100000000315} {"page":138,"change":"none","str":"and reach far more people. Shareable has cat","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.22"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":721.2211000000002} {"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","721.22"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":721.2211000000002} {"page":138,"change":"none","str":"alyzed three hundred different events reach","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":707.2181000000002} {"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","707.22"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":707.2181000000002} {"page":138,"change":"none","str":"ing over twenty thousand people since imple","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","693.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":693.2151000000001} {"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","693.22"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":693.2151000000001} {"page":138,"change":"none","str":"menting this strategy three years ago. Going ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","679.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":679.2121000000001} {"page":138,"change":"none","str":"forward, Shareable is focusing the network ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":665.2091} {"page":138,"change":"none","str":"on creating and distributing content meant to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","651.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":651.2061} {"page":138,"change":"none","str":"spur local action. 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","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":245.2651000000002} {"page":147,"change":"none","str":"After doing some research on licensing op","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":231.2621000000002} {"page":147,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","231.26"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":231.2621000000002} {"page":147,"change":"none","str":"tions, he chose Creative Commons licenses ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":217.25910000000022} {"page":147,"change":"none","str":"because he was drawn to the “human-read","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.25610000000023} {"page":147,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","203.26"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":203.25610000000023} {"page":147,"change":"none","str":"able deeds” that explain the licensing terms in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.25310000000025} {"page":147,"change":"none","str":"simple terms. 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From a business perspective, Nathan ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996} {"page":148,"change":"none","str":"says it’s a terrible idea. But they don’t hold the ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996} {"page":148,"change":"none","str":"event for business reasons. “The reason we ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995} {"page":148,"change":"none","str":"do it is because I get to travel and have inter","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","553.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":553.2710999999995} {"page":148,"change":"none","str":"actions with our customers all the time, but ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994} {"page":148,"change":"none","str":"most of our employees don’t,” he said. “This ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994} {"page":148,"change":"none","str":"event gives our employees the opportunity to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994} {"page":148,"change":"none","str":"get face-to-face contact with our customers.” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2590999999994} {"page":148,"change":"none","str":"The event infuses their work with a human el","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":483.25609999999944} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","483.26"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":483.25609999999944} {"page":148,"change":"none","str":"ement, which makes it more meaningful.","dir":"ltr","width":"210.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.25309999999945} {"page":148,"change":"none","str":"Nathan has worked hard to imbue a deep","dir":"ltr","width":"219.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","455.25"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":455.25009999999946} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","455.25"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":455.25009999999946} {"page":148,"change":"none","str":"er meaning into the work SparkFun does. The ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.2470999999995} {"page":148,"change":"none","str":"company is, of course, focused on being fiscal","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.2440999999995} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","427.24"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":427.2440999999995} {"page":148,"change":"none","str":"ly responsible, but they are ultimately driven ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":413.2410999999995} {"page":148,"change":"none","str":"by something other than money. “Profit is not ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2380999999995} {"page":148,"change":"none","str":"the goal; it is the outcome of a well-executed ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.23509999999953} {"page":148,"change":"none","str":"plan,” Nathan said. “We focus on having a big","dir":"ltr","width":"233.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.23209999999955} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","371.23"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":371.23209999999955} {"page":148,"change":"none","str":"ger impact on the world.” Nathan believes they ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.22909999999956} {"page":148,"change":"none","str":"get some of the brightest and most amazing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2260999999996} {"page":148,"change":"none","str":"employees because they aren’t singularly fo","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2230999999996} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","329.22"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":329.2230999999996} {"page":148,"change":"none","str":"cused on the bottom line.","dir":"ltr","width":"131.85","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2200999999996} {"page":148,"change":"none","str":"The company is committed to transparency ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","301.22"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":301.2170999999996} {"page":148,"change":"none","str":"and shares all of its financials with its employ","dir":"ltr","width":"233.69","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.21409999999963} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","287.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":287.21409999999963} {"page":148,"change":"none","str":"ees. They also generally strive to avoid being ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.21109999999965} {"page":148,"change":"none","str":"another soulless corporation. They actively ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.20809999999966} {"page":148,"change":"none","str":"try to reveal the humans behind the compa","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.20509999999967} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","245.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":245.20509999999967} {"page":148,"change":"none","str":"ny, and they work to ensure people coming to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.2020999999997} {"page":148,"change":"none","str":"their site don’t find only unchanging content.","dir":"ltr","width":"230.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.1990999999997} {"page":148,"change":"none","str":"SparkFun’s customer base is largely made up of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":161.3071} {"page":148,"change":"none","str":"industrious electronics enthusiasts. They have ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":147.3041} {"page":148,"change":"none","str":"customers who are regularly involved in the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":133.30110000000002} {"page":148,"change":"none","str":"company’s customer support, independently ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":119.29810000000002} {"page":148,"change":"none","str":"responding to questions in forums and prod","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":105.29510000000002} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","105.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":105.29510000000002} {"page":148,"change":"none","str":"uct-comment sections. Customers also bring ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.29210000000002} {"page":148,"change":"none","str":"product ideas to the company. SparkFun reg","dir":"ltr","width":"233.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.28910000000002} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","77.29"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":77.28910000000002} {"page":148,"change":"none","str":"ularly sifts through suggestions from custom","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.28610000000002} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","63.29"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":63.28610000000002} {"page":148,"change":"none","str":"ers and tries to build on them where they can. ","dir":"ltr","width":"240.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","721.28"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":721.2841} {"page":148,"change":"none","str":"“From the beginning, we have been listening ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","707.28"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":707.2810999999999} {"page":148,"change":"none","str":"to the community,” Nathan said. “Customers ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","693.28"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":693.2780999999999} {"page":148,"change":"none","str":"would identify a pain point, and we would de","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","679.28"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":679.2750999999998} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","679.28"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":679.2750999999998} {"page":148,"change":"none","str":"sign something to address it.”","dir":"ltr","width":"151.88","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","665.27"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":665.2720999999998} {"page":148,"change":"none","str":"However, this sort of customer engagement ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.19","651.27"],"fontName":"AMIDOT+OpenSans","x":346.1850999999999,"y":651.2690999999998} {"page":148,"change":"none","str":"does not always translate to people actively ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","637.27"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":637.2660999999997} {"page":148,"change":"none","str":"contributing to SparkFun’s projects. The com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","623.26"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":623.2630999999997} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","623.26"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":623.2630999999997} {"page":148,"change":"none","str":"pany has a public repository of software code ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","609.26"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":609.2600999999996} {"page":148,"change":"none","str":"for each of its devices online. On a particular","dir":"ltr","width":"234.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","595.26"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":595.2570999999996} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","595.26"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":595.2570999999996} {"page":148,"change":"none","str":"ly active project, there will only be about two ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","581.25"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":581.2540999999995} {"page":148,"change":"none","str":"dozen people contributing significant improve","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","567.25"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":567.2510999999995} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","567.25"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":567.2510999999995} {"page":148,"change":"none","str":"ments. The vast majority of projects are rela","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","553.25"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":553.2480999999995} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","553.25"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":553.2480999999995} {"page":148,"change":"none","str":"tively untouched by the public. “There is a the","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","539.25"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":539.2450999999994} {"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","539.25"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":539.2450999999994} {"page":148,"change":"none","str":"ory that if you open-source it, they will come,” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","525.24"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":525.2420999999994} {"page":148,"change":"none","str":"Nathan said. “That’s not really true.”","dir":"ltr","width":"184.83","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","511.24"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":511.2390999999994} {"page":148,"change":"none","str":"Rather than focusing on cocreation with ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.19","497.24"],"fontName":"AMIDOT+OpenSans","x":346.1850999999999,"y":497.2360999999994} {"page":148,"change":"none","str":"their customers, SparkFun instead focuses on ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","483.23"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":483.2330999999994} {"page":148,"change":"none","str":"enabling people to copy, tinker, and improve ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","469.23"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":469.2300999999994} {"page":148,"change":"none","str":"products on their own. They heavily invest in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","455.23"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":455.22709999999944} {"page":148,"change":"none","str":"tutorials and other material designed to help ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","441.22"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":441.22409999999945} {"page":148,"change":"none","str":"people understand how the products work so ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","427.22"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":427.22109999999947} {"page":148,"change":"none","str":"they can fix and improve things independently. 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The largest telecom network ","dir":"ltr","width":"240.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","581.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":581.2240999999997} {"page":155,"change":"none","str":"in the Netherlands, for example, sells Tribe’s In-","dir":"ltr","width":"237.21","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":567.2210999999996} {"page":155,"change":"none","str":"store Music Service subscriptions to their busi","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.2180999999996} {"page":155,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","553.22"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":553.2180999999996} {"page":155,"change":"none","str":"ness clients, which include fashion retailers and ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","539.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":539.2150999999996} {"page":155,"change":"none","str":"fitness centers. 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Hessel hopes to ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":497.20609999999954} {"page":155,"change":"none","str":"“copy and paste” this service into other coun","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","483.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":483.20309999999955} {"page":155,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","483.20"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":483.20309999999955} {"page":155,"change":"none","str":"tries where collecting societies understand ","dir":"ltr","width":"240.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","469.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":469.20009999999957} {"page":155,"change":"none","str":"what you can do with Creative Commons. 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The ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","343.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":343.3011} {"page":155,"change":"none","str":"musicians’ share is 42.5 percent. It’s not un","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","329.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":329.29810000000003} {"page":155,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","329.30"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":329.29810000000003} {"page":155,"change":"none","str":"common in a traditional model for the artist ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","315.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":315.29510000000005} {"page":155,"change":"none","str":"to get only 5 to 10 percent, so a share of over ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","301.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":301.29210000000006} {"page":155,"change":"none","str":"40 percent is a significantly better deal. Here’s ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","287.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":287.2891000000001} {"page":155,"change":"none","str":"how they give an example on their website: ","dir":"ltr","width":"225.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","273.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":273.2861000000001} {"page":155,"change":"none","str":"A few of your songs [licensed with CC BY-SA], ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","245.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":245.29110000000009} {"page":155,"change":"none","str":"for example five in total, are selected for a be","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","231.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":231.2881000000001} {"page":155,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","231.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":231.2881000000001} {"page":155,"change":"none","str":"spoke in-store music channel broadcasting at ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":217.2851000000001} {"page":155,"change":"none","str":"a large retailer with 1,000 stores nationwide. In ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.28210000000013} {"page":155,"change":"none","str":"this case the overall playlist contains 350 songs ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":189.27910000000014} {"page":155,"change":"none","str":"so the musician’s share is 5/350 = 1.43%. 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It also instills trust in ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.27"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":553.2660999999994} {"page":160,"change":"none","str":"their community.","dir":"ltr","width":"88.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.26"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":539.2630999999993} {"page":160,"change":"none","str":"Any given edit on Wikipedia could be moti","dir":"ltr","width":"219.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","525.26"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":525.2600999999993} {"page":160,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","525.26"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":525.2600999999993} {"page":160,"change":"none","str":"vated by nearly an infinite number of reasons. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","511.26"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":511.2570999999993} {"page":160,"change":"none","str":"But the social mission of the project is what ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.25"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":497.2540999999993} {"page":160,"change":"none","str":"binds the global community together. “Wikipe","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.25"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":483.2510999999993} {"page":160,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","483.25"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":483.2510999999993} {"page":160,"change":"none","str":"dia is an example of how a mission can 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{"page":160,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","441.24"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":441.24209999999937} {"page":160,"change":"none","str":"ment is one of the Internet’s great public re","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":427.2390999999994} {"page":160,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","427.24"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":427.2390999999994} {"page":160,"change":"none","str":"sources. “The Internet has a lot of businesses ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":413.2360999999994} {"page":160,"change":"none","str":"and stores, 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