pdf-to-markdown/examples/Made-with-cc/calculateStatistics.json
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{"page":10,"change":"none","str":"in the hotel bar of Torontos Gladstone Hotel. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":567.3010999999999}
{"page":10,"change":"none","str":"As one of CCs most well-known proponents—","dir":"ltr","width":"237.29","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":553.2980999999999}
{"page":10,"change":"none","str":"one who has also had a successful career as ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":539.2950999999998}
{"page":10,"change":"none","str":"a writer who shares his work using CC—I told ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":525.2920999999998}
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{"page":10,"change":"none","str":"vancing open business models. He kindly dis","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2860999999998}
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{"page":10,"change":"none","str":"agreed, and called the pursuit of viable busi","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":483.2830999999998}
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{"page":10,"change":"none","str":"ness models through CC “a red herring.”","dir":"ltr","width":"205.28","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.28009999999983}
{"page":10,"change":"none","str":"He was, in a way, completely correct—those ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","455.28"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":455.27709999999985}
{"page":10,"change":"none","str":"who make things with Creative Commons have ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.27409999999986}
{"page":10,"change":"none","str":"ulterior motives, as Paul Stacey explains in this ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.2710999999999}
{"page":10,"change":"none","str":"book: “Regardless of legal status, they all have ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":413.2680999999999}
{"page":10,"change":"none","str":"a social mission. Their primary reason for be","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2650999999999}
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{"page":10,"change":"none","str":"ing is to make the world a better place, not to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.2620999999999}
{"page":10,"change":"none","str":"profit. Money is a means to a social end, not ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.25909999999993}
{"page":10,"change":"none","str":"the end itself.”","dir":"ltr","width":"73.79","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.25609999999995}
{"page":10,"change":"none","str":"In the case study about Cory Doctorow, Sar","dir":"ltr","width":"220.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","343.25"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":343.25309999999996}
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{"page":10,"change":"none","str":"ah Hinchliff Pearson cites Corys words from ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2501}
{"page":10,"change":"none","str":"his book ","dir":"ltr","width":"48.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2471}
{"page":10,"change":"none","str":"Information Doesnt Want to Be Free:","dir":"ltr","width":"187.48","height":"11.00","transform":["11.00","0.00","0.00","11.00","120.70","315.25"],"fontName":"GIDNUH+OpenSans-Italic","x":120.69610000000003,"y":315.2471}
{"page":10,"change":"none","str":"“Entering the arts because you want to get rich ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.2441}
{"page":10,"change":"none","str":"is like buying lottery tickets because you want ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.2411}
{"page":10,"change":"none","str":"to get rich. It might work, but it almost certain","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.23810000000003}
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{"page":10,"change":"none","str":"ly wont. Though, of course, someone always ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.23510000000005}
{"page":10,"change":"none","str":"wins the lottery.” ","dir":"ltr","width":"89.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.23210000000006}
{"page":10,"change":"none","str":"Today, copyright is like a lottery ticket—","dir":"ltr","width":"223.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","231.23"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":231.22910000000007}
{"page":10,"change":"none","str":"everyone has one, and almost nobody wins. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.2261000000001}
{"page":10,"change":"none","str":"What they dont tell you is that if you choose ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.2231000000001}
{"page":10,"change":"none","str":"to share your work, the returns can be signif","dir":"ltr","width":"233.94","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.22010000000012}
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{"page":10,"change":"none","str":"icant and long-lasting. This book is filled with ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.21710000000013}
{"page":10,"change":"none","str":"stories of those who take much greater risks ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.21410000000014}
{"page":10,"change":"none","str":"than the two dollars we pay for a lottery ticket, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.21110000000016}
{"page":10,"change":"none","str":"and instead reap the rewards that come from ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.20810000000017}
{"page":10,"change":"none","str":"pursuing their passions and living their values. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.20510000000017}
{"page":10,"change":"none","str":"So its not about the money. Also: it is. Find","dir":"ltr","width":"219.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","105.20"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":105.20210000000017}
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{"page":10,"change":"none","str":"often requires some amount of income. Max ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.19610000000017}
{"page":10,"change":"none","str":"Temkin of Cards Against Humanity says it best ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.19"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.19310000000017}
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{"page":10,"change":"none","str":"inequality and scarcity that today define the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.15"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":385.15210000000013}
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{"page":10,"change":"none","str":"Sarah is the best kind of lawyer—a true ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","259.13"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":259.12510000000026}
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{"page":10,"change":"none","str":"and the power of collective acts to change ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","231.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":231.1191000000003}
{"page":10,"change":"none","str":"the world. Over the past year Ive seen Sarah ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":217.1161000000003}
{"page":10,"change":"none","str":"struggle with the heartbreak that comes from ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.11"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":203.11310000000032}
{"page":10,"change":"none","str":"investing so much into a political campaign ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","189.11"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":189.11010000000033}
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{"page":10,"change":"none","str":"values right out on her sleeve. I can always ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","147.10"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":147.10110000000037}
{"page":10,"change":"none","str":"count on Sarah to push Creative Commons to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","133.10"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":133.0981000000004}
{"page":10,"change":"none","str":"focus on our impact—to make the main thing ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","119.10"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":119.09510000000039}
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{"page":10,"change":"none","str":"and clever. Theres no one on my team that I ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","91.09"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":91.08910000000039}
{"page":10,"change":"none","str":"enjoy debating more. ","dir":"ltr","width":"112.21","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.09"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":77.08610000000039}
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{"page":11,"change":"none","str":"times together and sometimes independently. ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":679.2980999999999}
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{"page":11,"change":"none","str":"what goes into building the commons and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":637.2890999999997}
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{"page":11,"change":"none","str":"their initial theories would need refinement ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","595.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":595.2800999999996}
{"page":11,"change":"none","str":"or might be completely wrong. Thats coura","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","581.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":581.2770999999996}
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{"page":12,"change":"none","str":"ativity and insights, and to the global commu","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996}
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{"page":12,"change":"none","str":"board member Johnathan Nightingale often ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995}
{"page":12,"change":"none","str":"says, “Its all made of people.” ","dir":"ltr","width":"154.71","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":12,"change":"none","str":"Thats the true value of things that are ","dir":"ltr","width":"193.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","525.27"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":525.2650999999994}
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{"page":13,"change":"none","str":"xiv","dir":"ltr","width":"9.53","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071}
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{"page":14,"change":"none","str":"INTRODUCTION ","dir":"ltr","width":"448.69","height":"60.00","transform":["60.00","0.00","0.00","60.00","70.87","665.31"],"fontName":"IDEEWD+AbrilFatface-Regular","x":70.8661,"y":665.3071}
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{"page":14,"change":"none","str":"good for business—but with a twist. ","dir":"ltr","width":"188.70","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":581.3041}
{"page":14,"change":"none","str":"We began the project intending to explore ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","567.30"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":567.3010999999999}
{"page":14,"change":"none","str":"how creators, organizations, and businesses ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":553.2980999999999}
{"page":14,"change":"none","str":"make money to sustain what they do when ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":539.2950999999998}
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{"page":14,"change":"none","str":"mons licenses. Our goal was not to identify a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2890999999998}
{"page":14,"change":"none","str":"formula for business models that use Creative ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2860999999998}
{"page":14,"change":"none","str":"Commons but instead gather fresh ideas and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":483.2830999999998}
{"page":14,"change":"none","str":"dynamic examples that spark new, innovative ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.28009999999983}
{"page":14,"change":"none","str":"models and help others follow suit by build","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":455.27709999999985}
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{"page":14,"change":"none","str":"ing on what already works. At the onset, we ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.27409999999986}
{"page":14,"change":"none","str":"framed our investigation in familiar business ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.2710999999999}
{"page":14,"change":"none","str":"terms. We created a blank “open business ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":413.2680999999999}
{"page":14,"change":"none","str":"model canvas,” an interactive online tool that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2650999999999}
{"page":14,"change":"none","str":"would help people design and analyze their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.2620999999999}
{"page":14,"change":"none","str":"business model.","dir":"ltr","width":"83.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.25909999999993}
{"page":14,"change":"none","str":"Through the generous funding of Kickstart","dir":"ltr","width":"220.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","357.26"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":357.25609999999995}
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{"page":14,"change":"none","str":"er backers, we set about this project first by ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.25309999999996}
{"page":14,"change":"none","str":"identifying and selecting a diverse group of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2501}
{"page":14,"change":"none","str":"creators, organizations, and businesses who ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2471}
{"page":14,"change":"none","str":"use Creative Commons in an integral way—","dir":"ltr","width":"237.32","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.2441}
{"page":14,"change":"none","str":"what we call being ","dir":"ltr","width":"98.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.2411}
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{"page":14,"change":"none","str":" We interviewed them and wrote up ","dir":"ltr","width":"206.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","104.57","273.24"],"fontName":"AMIDOT+OpenSans","x":104.57010000000005,"y":273.23810000000003}
{"page":14,"change":"none","str":"their stories. We analyzed what we heard and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","259.24"],"fontName":"AMIDOT+OpenSans","x":70.85510000000005,"y":259.23510000000005}
{"page":14,"change":"none","str":"dug deep into the literature.","dir":"ltr","width":"144.28","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","245.23"],"fontName":"AMIDOT+OpenSans","x":70.85510000000005,"y":245.23210000000006}
{"page":14,"change":"none","str":"But as we did our research, something in","dir":"ltr","width":"219.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.86","231.23"],"fontName":"AMIDOT+OpenSans","x":84.85810000000005,"y":231.22910000000007}
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{"page":14,"change":"none","str":"teresting happened. Our initial way of framing ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","217.23"],"fontName":"AMIDOT+OpenSans","x":70.85510000000005,"y":217.2261000000001}
{"page":14,"change":"none","str":"the work did not match the stories we were ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","203.22"],"fontName":"AMIDOT+OpenSans","x":70.85510000000005,"y":203.2231000000001}
{"page":14,"change":"none","str":"hearing. ","dir":"ltr","width":"45.02","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","189.22"],"fontName":"AMIDOT+OpenSans","x":70.85510000000005,"y":189.22010000000012}
{"page":14,"change":"none","str":"Those we interviewed were not typical busi","dir":"ltr","width":"219.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.86","175.22"],"fontName":"AMIDOT+OpenSans","x":84.85810000000005,"y":175.21710000000013}
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{"page":14,"change":"none","str":"nesses selling to consumers and seeking to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","161.21"],"fontName":"AMIDOT+OpenSans","x":70.85510000000005,"y":161.21410000000014}
{"page":14,"change":"none","str":"maximize profits and the bottom line. Instead, ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","147.21"],"fontName":"AMIDOT+OpenSans","x":70.85510000000005,"y":147.21110000000016}
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{"page":14,"change":"none","str":"around the works being shared, and generat","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","105.20"],"fontName":"AMIDOT+OpenSans","x":70.85510000000005,"y":105.20210000000017}
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{"page":14,"change":"none","str":"ing revenue not for unlimited growth but to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","91.20"],"fontName":"AMIDOT+OpenSans","x":70.85510000000005,"y":91.19910000000017}
{"page":14,"change":"none","str":"sustain the operation. ","dir":"ltr","width":"116.12","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","77.20"],"fontName":"AMIDOT+OpenSans","x":70.85510000000005,"y":77.19610000000017}
{"page":14,"change":"none","str":"They often didnt like hearing what they do ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.16","595.20"],"fontName":"AMIDOT+OpenSans","x":346.16310000000004,"y":595.1971000000001}
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{"page":14,"change":"none","str":"endeavor was something more than that. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.16","567.19"],"fontName":"AMIDOT+OpenSans","x":332.16010000000006,"y":567.1911}
{"page":14,"change":"none","str":"Something different. Something that gener","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.16","553.19"],"fontName":"AMIDOT+OpenSans","x":332.16010000000006,"y":553.1881}
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{"page":14,"change":"none","str":"From the fall of 2015 through 2016, we docu","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","455.17"],"fontName":"AMIDOT+OpenSans","x":332.1491,"y":455.16709999999995}
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{"page":14,"change":"none","str":"mented our thoughts in blog posts on ","dir":"ltr","width":"197.69","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","441.16"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":441.16409999999996}
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{"page":14,"change":"none","str":"and with regular updates to our Kickstarter ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","427.16"],"fontName":"AMIDOT+OpenSans","x":332.1491,"y":427.1611}
{"page":14,"change":"none","str":"backers. We shared drafts of case studies and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","413.16"],"fontName":"AMIDOT+OpenSans","x":332.1491,"y":413.1581}
{"page":14,"change":"none","str":"analysis with our Kickstarter cocreators, who ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","399.16"],"fontName":"AMIDOT+OpenSans","x":332.1491,"y":399.1551}
{"page":14,"change":"none","str":"provided invaluable edits, feedback, and ad","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","385.15"],"fontName":"AMIDOT+OpenSans","x":332.1491,"y":385.1521}
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{"page":14,"change":"none","str":"vice. Our thinking changed dramatically over ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","371.15"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":371.14910000000003}
{"page":14,"change":"none","str":"the course of a year and a half. ","dir":"ltr","width":"161.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","357.15"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":357.14610000000005}
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{"page":14,"change":"none","str":"often had very different ways of understand","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","329.14"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":329.1401000000001}
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{"page":14,"change":"none","str":"ing and describing what we were learning. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","315.14"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":315.1371000000001}
{"page":14,"change":"none","str":"Learning from each other has been one of the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","301.13"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":301.1341000000001}
{"page":14,"change":"none","str":"great joys of this work, and, we hope, some","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","287.13"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":287.1311000000001}
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{"page":14,"change":"none","str":"thing that has made the final product much ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","273.13"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":273.12810000000013}
{"page":14,"change":"none","str":"richer than it ever could have been if either of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","259.13"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":259.12510000000015}
{"page":14,"change":"none","str":"us undertook this project alone. We have pre","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","245.12"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":245.12210000000016}
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{"page":14,"change":"none","str":"served our voices throughout, and youll be ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","231.12"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":231.11910000000017}
{"page":14,"change":"none","str":"able to sense our different but complementa","dir":"ltr","width":"233.52","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","217.12"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":217.1161000000002}
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{"page":14,"change":"none","str":"ry approaches as you read through our differ","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","203.11"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":203.1131000000002}
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{"page":14,"change":"none","str":"ent sections. ","dir":"ltr","width":"68.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","189.11"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":189.11010000000022}
{"page":14,"change":"none","str":"While we recommend that you read the ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.15","175.11"],"fontName":"AMIDOT+OpenSans","x":346.1521,"y":175.10710000000023}
{"page":14,"change":"none","str":"book from start to finish, each section reads ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","161.10"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":161.10410000000024}
{"page":14,"change":"none","str":"more or less independently. The book is struc","dir":"ltr","width":"234.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","147.10"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":147.10110000000026}
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{"page":14,"change":"none","str":"tured into two main parts. ","dir":"ltr","width":"138.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","133.10"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":133.09810000000027}
{"page":14,"change":"none","str":"Part one, the overview, begins with a ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.15","105.10"],"fontName":"AMIDOT+OpenSans","x":346.1521,"y":105.10310000000027}
{"page":14,"change":"none","str":"big-picture framework written by Paul. He pro","dir":"ltr","width":"233.44","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","91.10"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":91.10010000000027}
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{"page":14,"change":"none","str":"vides some historical context for the digital ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","77.10"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":77.09710000000027}
{"page":14,"change":"none","str":"commons, describing the three ways society ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.15","63.09"],"fontName":"AMIDOT+OpenSans","x":332.14910000000003,"y":63.09410000000027}
{"page":15,"change":"none","str":"xvi","dir":"ltr","width":"9.71","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071}
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{"page":15,"change":"none","str":"has managed resources and shared wealth—","dir":"ltr","width":"237.32","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","721.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":721.3071}
{"page":15,"change":"none","str":"the commons, the market, and the state. He ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":707.3041}
{"page":15,"change":"none","str":"advocates for thinking beyond business and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":693.3010999999999}
{"page":15,"change":"none","str":"market terms and eloquently makes the case ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":679.2980999999999}
{"page":15,"change":"none","str":"for sharing and enlarging the digital commons. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":665.2950999999998}
{"page":15,"change":"none","str":"The overview continues with Sarahs chap","dir":"ltr","width":"219.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","651.29"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":651.2920999999998}
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{"page":15,"change":"none","str":"ter, as she considers what it means to be suc","dir":"ltr","width":"234.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":637.2890999999997}
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{"page":15,"change":"none","str":"cessfully ","dir":"ltr","width":"46.98","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","623.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":623.2860999999997}
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{"page":15,"change":"none","str":"While making money is one piece of the pie, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.51970000000003,"y":609.2830999999996}
{"page":15,"change":"none","str":"there is also a set of public-minded values and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","595.28"],"fontName":"AMIDOT+OpenSans","x":42.51970000000003,"y":595.2800999999996}
{"page":15,"change":"none","str":"the kind of human connections that make ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","581.28"],"fontName":"AMIDOT+OpenSans","x":42.51970000000003,"y":581.2770999999996}
{"page":15,"change":"none","str":"sharing truly meaningful. This section outlines ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","567.27"],"fontName":"AMIDOT+OpenSans","x":42.51970000000003,"y":567.2740999999995}
{"page":15,"change":"none","str":"the ways the creators, organizations, and busi","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.27"],"fontName":"AMIDOT+OpenSans","x":42.51970000000003,"y":553.2710999999995}
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{"page":15,"change":"none","str":"nesses we interviewed bring in revenue, how ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","539.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":539.2680999999994}
{"page":15,"change":"none","str":"they further the public interest and live out ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","525.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":525.2650999999994}
{"page":15,"change":"none","str":"their values, and how they foster connections ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","511.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":511.2620999999994}
{"page":15,"change":"none","str":"with the people with whom they share. ","dir":"ltr","width":"203.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","497.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":497.2590999999994}
{"page":15,"change":"none","str":"And to end part one, we have a short sec","dir":"ltr","width":"220.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","483.26"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":483.25609999999944}
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{"page":15,"change":"none","str":"mons licenses. We talk about the misconcep","dir":"ltr","width":"233.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","455.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":455.25009999999946}
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{"page":15,"change":"none","str":"tion that the more restrictive licenses—the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":441.2470999999995}
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{"page":15,"change":"none","str":"Part two of the book is made up of the twen","dir":"ltr","width":"219.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","385.24"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":385.23509999999953}
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{"page":15,"change":"none","str":"ty-four stories of the creators, businesses, and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.23"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":371.23209999999955}
{"page":15,"change":"none","str":"organizations we interviewed. While both of us ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.23"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":357.22909999999956}
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{"page":15,"change":"none","str":"the writing of these profiles.","dir":"ltr","width":"144.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":329.2230999999996}
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{"page":19,"change":"none","str":"Fig. 1. Enterprise engagement with commons, state, and market.","dir":"ltr","width":"245.55","height":"8.00","transform":["8.00","0.00","0.00","8.00","42.21","77.31"],"fontName":"AMIDOT+OpenSans","x":42.2121,"y":77.3071}
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{"page":20,"change":"none","str":"The Four Aspects of a Resource","dir":"ltr","width":"213.60","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","567.31"],"fontName":"QXDVEN+OpenSans-Extrabold","x":70.8661,"y":567.3071}
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{"page":20,"change":"none","str":"lyzing how natural resources are managed in a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.3010999999999}
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{"page":20,"change":"none","str":" Her framework considered things ","dir":"ltr","width":"182.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","128.42","511.31"],"fontName":"AMIDOT+OpenSans","x":128.4205,"y":511.3072}
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{"page":20,"change":"none","str":"rules-in-use, and outcomes. That framework ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.30"],"fontName":"AMIDOT+OpenSans","x":70.86850000000001,"y":455.2952000000001}
{"page":20,"change":"none","str":"has been simplified and generalized to apply ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.29"],"fontName":"AMIDOT+OpenSans","x":70.86850000000001,"y":441.2922000000001}
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{"page":20,"change":"none","str":"To compare and contrast the ways in which ","dir":"ltr","width":"226.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","399.28"],"fontName":"AMIDOT+OpenSans","x":84.87150000000001,"y":399.28320000000014}
{"page":20,"change":"none","str":"the commons, market, and state work, lets ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.28"],"fontName":"AMIDOT+OpenSans","x":70.86850000000001,"y":385.28020000000015}
{"page":20,"change":"none","str":"consider four aspects of resource manage","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.28"],"fontName":"AMIDOT+OpenSans","x":70.86850000000001,"y":371.27720000000016}
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{"page":20,"change":"none","str":"nally actual resource use along with outcomes ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","679.27"],"fontName":"AMIDOT+OpenSans","x":332.1845,"y":679.2662}
{"page":20,"change":"none","str":"of that use (see Fig. 2).","dir":"ltr","width":"114.22","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","665.26"],"fontName":"AMIDOT+OpenSans","x":332.1845,"y":665.2632}
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{"page":20,"change":"none","str":"but some of our case studies also produce ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.23"],"fontName":"AMIDOT+OpenSans","x":332.1735,"y":441.2261999999997}
{"page":20,"change":"none","str":"resources in physical form. The costs of pro","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.22"],"fontName":"AMIDOT+OpenSans","x":332.1735,"y":427.22319999999974}
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{"page":20,"change":"none","str":"quently made artificially scarce. Placing digital ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","147.16"],"fontName":"AMIDOT+OpenSans","x":332.17350000000005,"y":147.16320000000002}
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{"page":22,"change":"none","str":"cial good.","dir":"ltr","width":"48.72","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.25"],"fontName":"AMIDOT+OpenSans","x":332.1718,"y":567.2480999999995}
{"page":22,"change":"none","str":"As hybrid combinations of the commons ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","553.25"],"fontName":"AMIDOT+OpenSans","x":346.1748,"y":553.2450999999994}
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{"page":22,"change":"none","str":"tainability of all our case study enterprises ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.24"],"fontName":"AMIDOT+OpenSans","x":332.1718,"y":525.2390999999993}
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{"page":22,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","497.23"],"fontName":"AMIDOT+OpenSans","x":565.9438,"y":497.23309999999935}
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{"page":22,"change":"none","str":"Using the commons to manage resources is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.31"],"fontName":"AMIDOT+OpenSans","x":332.1732,"y":441.3071}
{"page":22,"change":"none","str":"part of a long historical continuum. However, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.30"],"fontName":"AMIDOT+OpenSans","x":332.1732,"y":427.3041}
{"page":22,"change":"none","str":"in contemporary society, the market and the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.30"],"fontName":"AMIDOT+OpenSans","x":332.1732,"y":413.3011}
{"page":22,"change":"none","str":"state dominate the discourse on how resourc","dir":"ltr","width":"234.84","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.30"],"fontName":"AMIDOT+OpenSans","x":332.1732,"y":399.29810000000003}
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{"page":22,"change":"none","str":"even considered as an option. The commons ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.29"],"fontName":"AMIDOT+OpenSans","x":332.1732,"y":371.29210000000006}
{"page":22,"change":"none","str":"has largely disappeared from consciousness ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.29"],"fontName":"AMIDOT+OpenSans","x":332.1732,"y":357.2891000000001}
{"page":22,"change":"none","str":"and consideration. There are no news reports ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.29"],"fontName":"AMIDOT+OpenSans","x":332.1732,"y":343.2861000000001}
{"page":22,"change":"none","str":"or speeches about the commons.","dir":"ltr","width":"171.79","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.28"],"fontName":"AMIDOT+OpenSans","x":332.1732,"y":329.2831000000001}
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{"page":27,"change":"none","str":"there are in fact some significant parallels. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","217.30"],"fontName":"AMIDOT+OpenSans","x":42.511000000000024,"y":217.29810000000003}
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{"page":29,"change":"none","str":"sonalized, and localized. Each use adds value. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","693.24"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":693.2361000000001}
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{"page":29,"change":"none","str":"the business and the customer. The commons ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","665.23"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":665.2301}
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{"page":29,"change":"none","str":"ficiaries including the business, the custom","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","637.22"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":637.2240999999999}
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{"page":29,"change":"none","str":"er, the creator, the public, and the commons ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","623.22"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":623.2210999999999}
{"page":29,"change":"none","str":"itself. The generative nature of the commons ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","609.22"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":609.2180999999998}
{"page":29,"change":"none","str":"means that it is more cost-effective and pro","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","595.22"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":595.2150999999998}
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{"page":29,"change":"none","str":"duces a greater return on investment. Value is ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","581.21"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":581.2120999999997}
{"page":29,"change":"none","str":"not just measured in financial terms. Each new ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","567.21"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":567.2090999999997}
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{"page":29,"change":"none","str":"ue to the public and contributes to the overall ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","539.20"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":539.2030999999996}
{"page":29,"change":"none","str":"value of the commons.","dir":"ltr","width":"117.14","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","525.20"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":525.2000999999996}
{"page":29,"change":"none","str":"The commons brings people together for a ","dir":"ltr","width":"229.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","511.20"],"fontName":"GIDNUH+OpenSans-Italic","x":317.83489999999995,"y":511.1970999999996}
{"page":29,"change":"none","str":"common cause.","dir":"ltr","width":"79.48","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","497.19"],"fontName":"KOGLYZ+OpenSans-Italic","x":303.83189999999996,"y":497.1940999999996}
{"page":29,"change":"none","str":" The commons vests people ","dir":"ltr","width":"160.70","height":"11.00","transform":["11.00","0.00","0.00","11.00","383.31","497.19"],"fontName":"AMIDOT+OpenSans","x":383.3090999999999,"y":497.1940999999996}
{"page":29,"change":"none","str":"directly with the responsibility to manage the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","483.19"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":483.1910999999996}
{"page":29,"change":"none","str":"resources for the common good. The costs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","469.19"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":469.1880999999996}
{"page":29,"change":"none","str":"and benefits for the individual are balanced ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","455.19"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":455.18509999999964}
{"page":29,"change":"none","str":"with the costs and benefits for the communi","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","441.18"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":441.18209999999965}
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{"page":29,"change":"none","str":"ty and for future generations. Resources are ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","427.18"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":427.17909999999966}
{"page":29,"change":"none","str":"not anonymous or mass produced. Their prov","dir":"ltr","width":"233.66","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","413.18"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":413.1760999999997}
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{"page":29,"change":"none","str":"enance is known and acknowledged through ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","399.17"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":399.1730999999997}
{"page":29,"change":"none","str":"attribution and other means. Those that are ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","385.17"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":385.1700999999997}
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{"page":29,"change":"none","str":" generate ","dir":"ltr","width":"57.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","486.57","371.17"],"fontName":"AMIDOT+OpenSans","x":486.57050000000004,"y":371.1670999999997}
{"page":29,"change":"none","str":"awareness and reputation based on their con","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","357.16"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":357.16409999999973}
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{"page":29,"change":"none","str":"tributions to the commons. The reach, impact, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","343.16"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":343.16109999999975}
{"page":29,"change":"none","str":"and sustainability of those contributions rest ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","329.16"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":329.15809999999976}
{"page":29,"change":"none","str":"largely on their ability to forge relationships ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","315.16"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":315.1550999999998}
{"page":29,"change":"none","str":"and connections with those who use and im","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","301.15"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":301.1520999999998}
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{"page":29,"change":"none","str":"prove them. By functioning on the basis of so","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","287.15"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":287.1490999999998}
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{"page":29,"change":"none","str":"cial engagement, not monetary exchange, the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","273.15"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":273.1460999999998}
{"page":29,"change":"none","str":"commons unifies people.","dir":"ltr","width":"129.30","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","259.14"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":259.14309999999983}
{"page":29,"change":"none","str":"The benefits of the commons are many. ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","245.14"],"fontName":"AMIDOT+OpenSans","x":317.83489999999995,"y":245.14009999999985}
{"page":29,"change":"none","str":"When these benefits align with the goals of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","231.14"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":231.13709999999986}
{"page":29,"change":"none","str":"individuals, communities, businesses in the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.13"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":217.13409999999988}
{"page":29,"change":"none","str":"market, or state enterprises, choosing to man","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.13"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":203.1310999999999}
{"page":29,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","203.13"],"fontName":"AMIDOT+OpenSans","x":537.6039,"y":203.1310999999999}
{"page":29,"change":"none","str":"age resources as a commons ought to be the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.13"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":189.1280999999999}
{"page":29,"change":"none","str":"option of choice.","dir":"ltr","width":"85.24","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.13"],"fontName":"AMIDOT+OpenSans","x":303.83189999999996,"y":175.12509999999992}
{"page":29,"change":"none","str":"Our Case Studies","dir":"ltr","width":"116.39","height":"14.00","transform":["14.00","0.00","0.00","14.00","303.83","147.31"],"fontName":"QXDVEN+OpenSans-Extrabold","x":303.8268,"y":147.3071}
{"page":29,"change":"none","str":"The creators, organizations, and business","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","133.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":133.3071}
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{"page":29,"change":"none","str":"es in our case studies operate as nonprofits, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":119.30409999999999}
{"page":29,"change":"none","str":"for-profits, and social enterprises. Regardless ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.30109999999999}
{"page":29,"change":"none","str":"of legal status, they all have a social mission. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.29809999999999}
{"page":29,"change":"none","str":"Their primary reason for being is to make the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","77.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":77.29509999999999}
{"page":29,"change":"none","str":"world a better place, not to profit. Money is a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":63.29209999999999}
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{"page":30,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":30,"change":"none","str":"means to a social end, not the end itself. They ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071}
{"page":30,"change":"none","str":"factor public interest into decisions, behavior, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":707.3041}
{"page":30,"change":"none","str":"and practices. Transparency and trust are re","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":693.3010999999999}
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{"page":30,"change":"none","str":"ally important. Impact and success are mea","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":679.2980999999999}
{"page":30,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","679.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":679.2980999999999}
{"page":30,"change":"none","str":"sured against social aims expressed in mission ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":665.2950999999998}
{"page":30,"change":"none","str":"statements, and are not just about the finan","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":651.2920999999998}
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{"page":30,"change":"none","str":"cial bottom line.","dir":"ltr","width":"82.37","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":637.2890999999997}
{"page":30,"change":"none","str":"The case studies are based on the narra","dir":"ltr","width":"219.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","623.29"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":623.2860999999997}
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{"page":30,"change":"none","str":"tives told to us by founders and key staff. In","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":609.2830999999996}
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{"page":30,"change":"none","str":"stead of solely using financials as the measure ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996}
{"page":30,"change":"none","str":"of success and sustainability, they emphasized ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996}
{"page":30,"change":"none","str":"their mission, practices, and means by which ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995}
{"page":30,"change":"none","str":"they measure success. Metrics of success are ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995}
{"page":30,"change":"none","str":"a blend of how social goals are being met and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":30,"change":"none","str":"how sustainable the enterprise is.","dir":"ltr","width":"173.64","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994}
{"page":30,"change":"none","str":"Our case studies are diverse, ranging from ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","511.26"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":511.2620999999994}
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{"page":30,"change":"none","str":"gal rules around the use of resources in a com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.18409999999977}
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{"page":30,"change":"none","str":"mons, but success in the commons requires ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.1810999999998}
{"page":30,"change":"none","str":"more than following the letter of the law and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.17809999999979}
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{"page":30,"change":"none","str":"dance. Give attribution. Express gratitude. De","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.15"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":665.1520999999996}
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{"page":30,"change":"none","str":"The new digital commons is here to stay. ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","609.14"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":609.1400999999994}
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{"page":30,"change":"none","str":"show how its possible to be part of this com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","581.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":581.1340999999993}
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{"page":30,"change":"none","str":"mons while still functioning within market and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":567.1310999999993}
{"page":30,"change":"none","str":"state systems. The commons generates ben","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":553.1280999999992}
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{"page":30,"change":"none","str":"efits neither the market nor state can achieve ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":539.1250999999992}
{"page":30,"change":"none","str":"on their own. Rather than the market or state ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":525.1220999999991}
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{"page":30,"change":"none","str":"management, a more balanced alternative is ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":497.11609999999916}
{"page":30,"change":"none","str":"possible.","dir":"ltr","width":"45.33","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.11"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":483.1130999999992}
{"page":30,"change":"none","str":"Enterprise use of Creative Commons has ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","469.11"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":469.1100999999992}
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{"page":30,"change":"none","str":"are merely starting points. Each is changing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.10"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":441.1040999999992}
{"page":30,"change":"none","str":"and evolving over time. Many more are join","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.10"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":427.10109999999924}
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{"page":30,"change":"none","str":"ing and inventing new models. This overview ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.10"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":413.09809999999925}
{"page":30,"change":"none","str":"aims to provide a framework and language ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.10"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":399.09509999999926}
{"page":30,"change":"none","str":"for thinking and talking about the new digital ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.09"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":385.0920999999993}
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{"page":31,"change":"none","str":"Notes","dir":"ltr","width":"41.37","height":"14.00","transform":["14.00","0.00","0.00","14.00","42.52","721.31"],"fontName":"QXDVEN+OpenSans-Extrabold","x":42.5197,"y":721.3071}
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{"page":31,"change":"none","str":"Jonathan Rowe, ","dir":"ltr","width":"82.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","65.01","707.31"],"fontName":"AMIDOT+OpenSans","x":65.0147,"y":707.3071}
{"page":31,"change":"none","str":"Our Common Wealth","dir":"ltr","width":"102.33","height":"11.00","transform":["11.00","0.00","0.00","11.00","147.70","707.31"],"fontName":"GIDNUH+OpenSans-Italic","x":147.6995,"y":707.3071}
{"page":31,"change":"none","str":" (San ","dir":"ltr","width":"27.94","height":"11.00","transform":["11.00","0.00","0.00","11.00","250.03","707.31"],"fontName":"AMIDOT+OpenSans","x":250.02810000000002,"y":707.3071}
{"page":31,"change":"none","str":"Francisco: Berrett-Koehler, 2013), 14.","dir":"ltr","width":"186.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","65.01","693.30"],"fontName":"AMIDOT+OpenSans","x":65.0147,"y":693.3041}
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{"page":35,"change":"none","str":"and time again in our interviews. And as Cory ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","413.30"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":413.29510000000005}
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{"page":35,"change":"none","str":"el. While we will talk about specific revenue ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.28"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":329.27710000000013}
{"page":35,"change":"none","str":"models as one piece of our analysis (and in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.27"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":315.27410000000015}
{"page":35,"change":"none","str":"more detail in the case studies), we scrapped ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.27"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":301.27110000000016}
{"page":35,"change":"none","str":"that as our guiding rubric for the book.","dir":"ltr","width":"199.48","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.27"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":287.2681000000002}
{"page":35,"change":"none","str":"Admittedly, it took me a long time to get ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.53","273.27"],"fontName":"AMIDOT+OpenSans","x":56.52530000000003,"y":273.2651000000002}
{"page":35,"change":"none","str":"there. When Paul and I divided up our writing ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.26"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":259.2621000000002}
{"page":35,"change":"none","str":"after finishing the research, my charge was ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.26"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":245.25910000000022}
{"page":35,"change":"none","str":"to distill everything we learned from the case ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.26"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":231.25610000000023}
{"page":35,"change":"none","str":"studies and write up the practical lessons and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.25"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":217.25310000000025}
{"page":35,"change":"none","str":"takeaways. I spent months trying to jam what ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.25"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":203.25010000000026}
{"page":35,"change":"none","str":"we learned into the business-model box, con","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.25"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":189.24710000000027}
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{"page":35,"change":"none","str":"vinced there must be some formula for the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.24"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":175.2441000000003}
{"page":35,"change":"none","str":"way things interacted. But there is no formu","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.24"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":161.2411000000003}
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{"page":35,"change":"none","str":"la. Youll probably have to discard that way of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.24"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":147.23810000000032}
{"page":35,"change":"none","str":"thinking before you read any further.","dir":"ltr","width":"189.93","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.24"],"fontName":"AMIDOT+OpenSans","x":42.52230000000003,"y":133.23510000000033}
{"page":35,"change":"none","str":"In every interview, we started from the same ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":77.3071}
{"page":35,"change":"none","str":"simple questions. Amid all the diversity among ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":63.304100000000005}
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{"page":35,"change":"none","str":"profiled, there was one constant. Being ","dir":"ltr","width":"206.35","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.30"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":707.2990999999998}
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{"page":35,"change":"none","str":"a moral decision. The commercial and other ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.29"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":651.2870999999997}
{"page":35,"change":"none","str":"self-interested benefits are secondary. Most ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.28"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":637.2840999999996}
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{"page":35,"change":"none","str":"revenue model later. This was our first hint ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.28"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":609.2780999999995}
{"page":35,"change":"none","str":"that writing a book solely about the impact of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.28"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":595.2750999999995}
{"page":35,"change":"none","str":"sharing on business might be a little off track.","dir":"ltr","width":"234.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","581.27"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":581.2720999999995}
{"page":35,"change":"none","str":"But we also started to realize something ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","567.27"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":567.2690999999994}
{"page":35,"change":"none","str":"about what it means to be ","dir":"ltr","width":"147.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.27"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.2660999999994}
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{"page":35,"change":"none","str":"different flavors of CC licenses and nearly in","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","413.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":413.2360999999994}
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{"page":35,"change":"none","str":"finite ways to be ","dir":"ltr","width":"92.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","399.23"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":399.2330999999994}
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{"page":35,"change":"none","str":"the common good should always be part of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","315.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":315.2150999999995}
{"page":35,"change":"none","str":"the equation when we determine how to reg","dir":"ltr","width":"233.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","301.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":301.2120999999995}
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{"page":35,"change":"none","str":"and that no one can own our shared culture. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","259.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":259.20309999999955}
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{"page":36,"change":"none","str":"Information Doesnt ","dir":"ltr","width":"99.41","height":"11.00","transform":["11.00","0.00","0.00","11.00","472.65","539.27"],"fontName":"GIDNUH+OpenSans-Italic","x":472.6543,"y":539.2740999999995}
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{"page":36,"change":"none","str":", “If analog dollars have turned ","dir":"ltr","width":"162.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","409.76","525.27"],"fontName":"AMIDOT+OpenSans","x":409.7563,"y":525.2710999999995}
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{"page":36,"change":"none","str":"possible to run a business that gets the same ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.26"],"fontName":"AMIDOT+OpenSans","x":332.1733000000001,"y":483.2620999999995}
{"page":36,"change":"none","str":"amount of advertising as its forebears at a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.26"],"fontName":"AMIDOT+OpenSans","x":332.1733000000001,"y":469.25909999999953}
{"page":36,"change":"none","str":"fraction of the price.”","dir":"ltr","width":"108.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.26"],"fontName":"AMIDOT+OpenSans","x":332.1733000000001,"y":455.25609999999955}
{"page":36,"change":"none","str":"Some creation costs are the same as they ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","441.25"],"fontName":"AMIDOT+OpenSans","x":346.1763000000001,"y":441.25309999999956}
{"page":36,"change":"none","str":"always were. It takes the same amount of time ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.25"],"fontName":"AMIDOT+OpenSans","x":332.1733000000001,"y":427.2500999999996}
{"page":36,"change":"none","str":"and money to write a peer-reviewed journal ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.25"],"fontName":"AMIDOT+OpenSans","x":332.1733000000001,"y":413.2470999999996}
{"page":36,"change":"none","str":"article or paint a painting. Technology cant ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.24"],"fontName":"AMIDOT+OpenSans","x":332.1733000000001,"y":399.2440999999996}
{"page":36,"change":"none","str":"change that. But other costs are dramati","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.24"],"fontName":"AMIDOT+OpenSans","x":332.1733000000001,"y":385.2410999999996}
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{"page":36,"change":"none","str":"cally reduced by technology, particularly in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.24"],"fontName":"AMIDOT+OpenSans","x":332.1733000000001,"y":371.23809999999963}
{"page":36,"change":"none","str":"production-heavy domains like filmmaking.","dir":"ltr","width":"233.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.24"],"fontName":"AMIDOT+OpenSans","x":332.1733000000001,"y":357.23509999999965}
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{"page":36,"change":"none","str":"CC-licensed content and content in the public ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","343.30"],"fontName":"AMIDOT+OpenSans","x":332.17740000000003,"y":343.3041}
{"page":36,"change":"none","str":"domain, as well as the work of volunteer col","dir":"ltr","width":"233.57","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","329.30"],"fontName":"AMIDOT+OpenSans","x":332.17740000000003,"y":329.3011}
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{"page":36,"change":"none","str":"laborators, can also dramatically reduce costs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","315.30"],"fontName":"AMIDOT+OpenSans","x":332.1774,"y":315.29810000000003}
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{"page":36,"change":"none","str":"something new. And, of course, there is the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","287.29"],"fontName":"AMIDOT+OpenSans","x":332.1774,"y":287.29210000000006}
{"page":36,"change":"none","str":"reality that some content would be created ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","273.29"],"fontName":"AMIDOT+OpenSans","x":332.1774,"y":273.2891000000001}
{"page":36,"change":"none","str":"whether or not the creator is paid because it is ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","259.29"],"fontName":"AMIDOT+OpenSans","x":332.1774,"y":259.2861000000001}
{"page":36,"change":"none","str":"a labor of love.","dir":"ltr","width":"75.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","245.28"],"fontName":"AMIDOT+OpenSans","x":332.1774,"y":245.2831000000001}
{"page":36,"change":"none","str":"Distributing content is almost universally ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","231.28"],"fontName":"AMIDOT+OpenSans","x":346.18039999999996,"y":231.28010000000012}
{"page":36,"change":"none","str":"cheaper than ever. Once content is created, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","217.28"],"fontName":"AMIDOT+OpenSans","x":332.1774,"y":217.27710000000013}
{"page":36,"change":"none","str":"the costs to distribute copies digitally are es","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","203.27"],"fontName":"AMIDOT+OpenSans","x":332.1774,"y":203.27410000000015}
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{"page":36,"change":"none","str":"sentially zero.","dir":"ltr","width":"72.22","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","189.27"],"fontName":"AMIDOT+OpenSans","x":332.1774,"y":189.27110000000016}
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{"page":36,"change":"none","str":"cal copies are still significant, but lower than ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.30"],"fontName":"AMIDOT+OpenSans","x":332.1696,"y":175.3041}
{"page":36,"change":"none","str":"they have been historically. And it is now much ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","161.30"],"fontName":"AMIDOT+OpenSans","x":332.1696,"y":161.30110000000002}
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{"page":36,"change":"none","str":"pending on the endeavor, there can be a whole ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","119.29"],"fontName":"AMIDOT+OpenSans","x":332.1696,"y":119.29210000000005}
{"page":36,"change":"none","str":"host of other possible expenses like marketing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","105.29"],"fontName":"AMIDOT+OpenSans","x":332.1696,"y":105.28910000000005}
{"page":36,"change":"none","str":"and promotion, and even expenses associated ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","91.29"],"fontName":"AMIDOT+OpenSans","x":332.1696,"y":91.28610000000005}
{"page":36,"change":"none","str":"with the various ways money is being made, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.28"],"fontName":"AMIDOT+OpenSans","x":332.1696,"y":77.28310000000005}
{"page":36,"change":"none","str":"like touring or custom training.","dir":"ltr","width":"157.98","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","63.28"],"fontName":"AMIDOT+OpenSans","x":332.1696,"y":63.28010000000005}
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{"page":37,"change":"none","str":"is that creators can now foot the costs of cre","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":693.3010999999999}
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{"page":37,"change":"none","str":"ation and distribution themselves. People now ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":679.2980999999999}
{"page":37,"change":"none","str":"often have a direct route to their potential pub","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":665.2950999999998}
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{"page":37,"change":"none","str":"lic without necessarily needing intermediaries ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":651.2920999999998}
{"page":37,"change":"none","str":"like record labels and book publishers. Doc","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":637.2890999999997}
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{"page":37,"change":"none","str":"torow wrote, “If youre a creator who never got ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","623.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":623.2860999999997}
{"page":37,"change":"none","str":"the time of day from one of the great imperial ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":609.2830999999996}
{"page":37,"change":"none","str":"powers, this is your time. Where once you had ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","595.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":595.2800999999996}
{"page":37,"change":"none","str":"no means of reaching an audience without the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","581.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":581.2770999999996}
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{"page":37,"change":"none","str":"companies, now you have ","dir":"ltr","width":"135.95","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":553.2710999999995}
{"page":37,"change":"none","str":"hundreds","dir":"ltr","width":"46.02","height":"11.00","transform":["11.00","0.00","0.00","11.00","178.52","553.27"],"fontName":"GIDNUH+OpenSans-Italic","x":178.52070000000003,"y":553.2710999999995}
{"page":37,"change":"none","str":" of ways to ","dir":"ltr","width":"58.12","height":"11.00","transform":["11.00","0.00","0.00","11.00","224.57","553.27"],"fontName":"AMIDOT+OpenSans","x":224.56670000000003,"y":553.2710999999995}
{"page":37,"change":"none","str":"do it without them.”","dir":"ltr","width":"108.35","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","539.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":539.2680999999994}
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{"page":37,"change":"none","str":" Previously, distribution ","dir":"ltr","width":"127.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","154.78","539.31"],"fontName":"AMIDOT+OpenSans","x":154.7841,"y":539.3071}
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{"page":37,"change":"none","str":"be a lot more modest.","dir":"ltr","width":"113.76","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.29"],"fontName":"AMIDOT+OpenSans","x":42.518100000000004,"y":469.2921}
{"page":37,"change":"none","str":"Whether for an individual creator or a larg","dir":"ltr","width":"219.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","455.29"],"fontName":"AMIDOT+OpenSans","x":56.521100000000004,"y":455.2891}
{"page":37,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","455.29"],"fontName":"AMIDOT+OpenSans","x":276.2901,"y":455.2891}
{"page":37,"change":"none","str":"er endeavor, it usually isnt enough to break ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.29"],"fontName":"AMIDOT+OpenSans","x":42.518100000000004,"y":441.28610000000003}
{"page":37,"change":"none","str":"even if you want to make what youre doing a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","427.28"],"fontName":"AMIDOT+OpenSans","x":42.518100000000004,"y":427.28310000000005}
{"page":37,"change":"none","str":"livelihood. You need to build in some support ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","413.28"],"fontName":"AMIDOT+OpenSans","x":42.518100000000004,"y":413.28010000000006}
{"page":37,"change":"none","str":"for the general operation. This extra bit looks ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.28"],"fontName":"AMIDOT+OpenSans","x":42.518100000000004,"y":399.2771000000001}
{"page":37,"change":"none","str":"different for everyone, but importantly, in ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.27"],"fontName":"AMIDOT+OpenSans","x":42.518100000000004,"y":385.2741000000001}
{"page":37,"change":"none","str":"nearly all cases for those ","dir":"ltr","width":"130.29","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.27"],"fontName":"AMIDOT+OpenSans","x":42.518100000000004,"y":371.2711000000001}
{"page":37,"change":"none","str":"Made with Creative ","dir":"ltr","width":"109.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","172.81","371.27"],"fontName":"ESGBSL+OpenSans-Bold","x":172.81310000000002,"y":371.2711000000001}
{"page":37,"change":"none","str":"Commons","dir":"ltr","width":"54.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.27"],"fontName":"ESGBSL+OpenSans-Bold","x":42.518100000000004,"y":357.2681000000001}
{"page":37,"change":"none","str":", the definition of “enough money” ","dir":"ltr","width":"185.08","height":"11.00","transform":["11.00","0.00","0.00","11.00","97.61","357.27"],"fontName":"AMIDOT+OpenSans","x":97.6061,"y":357.2681000000001}
{"page":37,"change":"none","str":"looks a lot different than it does in the world ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.27"],"fontName":"AMIDOT+OpenSans","x":42.5181,"y":343.26510000000013}
{"page":37,"change":"none","str":"of venture capital and stock options. It is more ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.26"],"fontName":"AMIDOT+OpenSans","x":42.5181,"y":329.26210000000015}
{"page":37,"change":"none","str":"about sustainability and less about unlimited ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.26"],"fontName":"AMIDOT+OpenSans","x":42.5181,"y":315.25910000000016}
{"page":37,"change":"none","str":"growth and profit. SparkFun founder Nathan ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.26"],"fontName":"AMIDOT+OpenSans","x":42.5181,"y":301.2561000000002}
{"page":37,"change":"none","str":"Seidle told us, “","dir":"ltr","width":"79.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.25"],"fontName":"AMIDOT+OpenSans","x":42.5181,"y":287.2531000000002}
{"page":37,"change":"none","str":"Business model","dir":"ltr","width":"75.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","121.94","287.25"],"fontName":"GIDNUH+OpenSans-Italic","x":121.93809999999999,"y":287.2531000000002}
{"page":37,"change":"none","str":" is a really gran","dir":"ltr","width":"78.66","height":"11.00","transform":["11.00","0.00","0.00","11.00","197.41","287.25"],"fontName":"AMIDOT+OpenSans","x":197.4091,"y":287.2531000000002}
{"page":37,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.28","287.25"],"fontName":"AMIDOT+OpenSans","x":276.27909999999997,"y":287.2531000000002}
{"page":37,"change":"none","str":"diose word for it. It is really just about keeping ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","273.25"],"fontName":"AMIDOT+OpenSans","x":42.50709999999998,"y":273.2501000000002}
{"page":37,"change":"none","str":"the operation going day to day.”","dir":"ltr","width":"163.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","259.25"],"fontName":"AMIDOT+OpenSans","x":42.50709999999998,"y":259.2471000000002}
{"page":37,"change":"none","str":"This book is a testament to the notion that it ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.3071}
{"page":37,"change":"none","str":"is possible to make money while using CC li","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.3041}
{"page":37,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","189.30"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":189.3041}
{"page":37,"change":"none","str":"censes and CC-licensed content, but we are ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":175.30110000000002}
{"page":37,"change":"none","str":"still very much at an experimental stage. The ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":161.29810000000003}
{"page":37,"change":"none","str":"creators, organizations, and businesses we ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":147.29510000000005}
{"page":37,"change":"none","str":"profile in this book are blazing the trail and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":133.29210000000006}
{"page":37,"change":"none","str":"adapting in real time as they pursue this new ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":119.28910000000006}
{"page":37,"change":"none","str":"way of operating.","dir":"ltr","width":"89.04","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.28610000000006}
{"page":37,"change":"none","str":"There are, however, plenty of ways in which ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","91.28"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":91.28310000000006}
{"page":37,"change":"none","str":"CC licensing can be good for business in fairly ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":77.28010000000006}
{"page":37,"change":"none","str":"predictable ways. The first is how it helps solve ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","721.28"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":721.2751000000001}
{"page":37,"change":"none","str":"“problem zero.”","dir":"ltr","width":"79.38","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.27"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":707.2721}
{"page":37,"change":"none","str":"Problem Zero: Getting Discovered","dir":"ltr","width":"231.84","height":"14.00","transform":["14.00","0.00","0.00","14.00","303.83","679.31"],"fontName":"QXDVEN+OpenSans-Extrabold","x":303.8268,"y":679.3071}
{"page":37,"change":"none","str":"Once you create or collect your content, the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","665.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":665.3071}
{"page":37,"change":"none","str":"next step is finding users, customers, fans—in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","651.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":651.3041}
{"page":37,"change":"none","str":"other words, your people. As Amanda Palmer ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","637.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":637.3010999999999}
{"page":37,"change":"none","str":"wrote, “It has to start with the art. The songs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","623.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":623.2980999999999}
{"page":37,"change":"none","str":"had to touch people initially, and mean some","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","609.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":609.2950999999998}
{"page":37,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","609.30"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":609.2950999999998}
{"page":37,"change":"none","str":"thing, for anything to work at all.”","dir":"ltr","width":"175.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","595.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":595.2920999999998}
{"page":37,"change":"none","str":"6","dir":"ltr","width":"3.67","height":"6.41","transform":["6.41","0.00","0.00","6.41","479.41","598.97"],"fontName":"UDGTIF+OpenSans","x":479.4057,"y":598.9702}
{"page":37,"change":"none","str":" There isnt ","dir":"ltr","width":"60.87","height":"11.00","transform":["11.00","0.00","0.00","11.00","483.07","595.31"],"fontName":"AMIDOT+OpenSans","x":483.0725,"y":595.3071}
{"page":37,"change":"none","str":"any magic to finding your people, and there is ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","581.30"],"fontName":"AMIDOT+OpenSans","x":303.8275,"y":581.3041}
{"page":37,"change":"none","str":"certainly no formula. Your work has to connect ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","567.30"],"fontName":"AMIDOT+OpenSans","x":303.8275,"y":567.3010999999999}
{"page":37,"change":"none","str":"with people and offer them some artistic and/","dir":"ltr","width":"237.32","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","553.30"],"fontName":"AMIDOT+OpenSans","x":303.8275,"y":553.2980999999999}
{"page":37,"change":"none","str":"or utilitarian value. In some ways, this is easier ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","539.30"],"fontName":"AMIDOT+OpenSans","x":303.8275,"y":539.2950999999998}
{"page":37,"change":"none","str":"than ever. Online we are not limited by shelf ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","525.29"],"fontName":"AMIDOT+OpenSans","x":303.8275,"y":525.2920999999998}
{"page":37,"change":"none","str":"space, so there is room for every obscure in","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","511.29"],"fontName":"AMIDOT+OpenSans","x":303.8275,"y":511.2890999999998}
{"page":37,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","511.29"],"fontName":"AMIDOT+OpenSans","x":537.5995,"y":511.2890999999998}
{"page":37,"change":"none","str":"terest, taste, and need imaginable. This is what ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","497.29"],"fontName":"AMIDOT+OpenSans","x":303.82750000000004,"y":497.2860999999998}
{"page":37,"change":"none","str":"Chris Anderson dubbed the Long Tail, where ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","483.28"],"fontName":"AMIDOT+OpenSans","x":303.82750000000004,"y":483.2830999999998}
{"page":37,"change":"none","str":"consumption becomes less about mainstream ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","469.28"],"fontName":"AMIDOT+OpenSans","x":303.82750000000004,"y":469.28009999999983}
{"page":37,"change":"none","str":"mass “hits” and more about micromarkets for ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","455.28"],"fontName":"AMIDOT+OpenSans","x":303.82750000000004,"y":455.27709999999985}
{"page":37,"change":"none","str":"every particular niche. As Anderson wrote, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","441.27"],"fontName":"AMIDOT+OpenSans","x":303.82750000000004,"y":441.27409999999986}
{"page":37,"change":"none","str":"“We are all different, with different wants and ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","427.27"],"fontName":"AMIDOT+OpenSans","x":303.82750000000004,"y":427.2710999999999}
{"page":37,"change":"none","str":"needs, and the Internet now has a place for all ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","413.27"],"fontName":"AMIDOT+OpenSans","x":303.82750000000004,"y":413.2680999999999}
{"page":37,"change":"none","str":"of them in the way that physical markets did ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","399.27"],"fontName":"AMIDOT+OpenSans","x":303.82750000000004,"y":399.2650999999999}
{"page":37,"change":"none","str":"not.”","dir":"ltr","width":"23.87","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","385.26"],"fontName":"AMIDOT+OpenSans","x":303.82750000000004,"y":385.2620999999999}
{"page":37,"change":"none","str":"7","dir":"ltr","width":"3.67","height":"6.41","transform":["6.41","0.00","0.00","6.41","328.27","388.97"],"fontName":"UDGTIF+OpenSans","x":328.2733,"y":388.9701}
{"page":37,"change":"none","str":" We are no longer limited to what appeals ","dir":"ltr","width":"212.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","331.94","385.31"],"fontName":"AMIDOT+OpenSans","x":331.9401,"y":385.3071}
{"page":37,"change":"none","str":"to the masses.","dir":"ltr","width":"74.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","371.30"],"fontName":"AMIDOT+OpenSans","x":303.8241,"y":371.3041}
{"page":37,"change":"none","str":"While finding “your people” online is theo","dir":"ltr","width":"219.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","357.30"],"fontName":"AMIDOT+OpenSans","x":317.8271,"y":357.3011}
{"page":37,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","357.30"],"fontName":"AMIDOT+OpenSans","x":537.5961,"y":357.3011}
{"page":37,"change":"none","str":"retically easier than in the analog world, as a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","343.30"],"fontName":"AMIDOT+OpenSans","x":303.8241,"y":343.29810000000003}
{"page":37,"change":"none","str":"practical matter it can still be difficult to ac","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","329.30"],"fontName":"AMIDOT+OpenSans","x":303.8241,"y":329.29510000000005}
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{"page":37,"change":"none","str":"tually get noticed. The Internet is a firehose ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","315.29"],"fontName":"AMIDOT+OpenSans","x":303.8241,"y":315.29210000000006}
{"page":37,"change":"none","str":"of content, one that only grows larger by the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","301.29"],"fontName":"AMIDOT+OpenSans","x":303.8241,"y":301.2891000000001}
{"page":37,"change":"none","str":"minute. As a content creator, not only are you ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","287.29"],"fontName":"AMIDOT+OpenSans","x":303.8241,"y":287.2861000000001}
{"page":37,"change":"none","str":"competing for attention against more content ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","273.28"],"fontName":"AMIDOT+OpenSans","x":303.8241,"y":273.2831000000001}
{"page":37,"change":"none","str":"creators than ever before, you are competing ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","259.28"],"fontName":"AMIDOT+OpenSans","x":303.8241,"y":259.2801000000001}
{"page":37,"change":"none","str":"against creativity generated ","dir":"ltr","width":"149.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","245.28"],"fontName":"AMIDOT+OpenSans","x":303.8241,"y":245.27710000000013}
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{"page":37,"change":"none","str":" the mar","dir":"ltr","width":"47.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","490.90","245.28"],"fontName":"AMIDOT+OpenSans","x":490.89889999999997,"y":245.27710000000013}
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{"page":37,"change":"none","str":"ket as well.","dir":"ltr","width":"61.74","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.81","231.27"],"fontName":"AMIDOT+OpenSans","x":303.8131,"y":231.27410000000015}
{"page":37,"change":"none","str":"8","dir":"ltr","width":"3.67","height":"6.41","transform":["6.41","0.00","0.00","6.41","365.71","234.97"],"fontName":"AMIDOT+OpenSans","x":365.7057,"y":234.9701}
{"page":37,"change":"none","str":" Anderson wrote, “The greatest ","dir":"ltr","width":"174.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","369.37","231.31"],"fontName":"AMIDOT+OpenSans","x":369.3725,"y":231.3071}
{"page":37,"change":"none","str":"change of the past decade has been the shift ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","217.30"],"fontName":"AMIDOT+OpenSans","x":303.8235,"y":217.3041}
{"page":37,"change":"none","str":"in time people spend consuming amateur con","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","203.30"],"fontName":"AMIDOT+OpenSans","x":303.8235,"y":203.30110000000002}
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{"page":37,"change":"none","str":"tent instead of professional content.”","dir":"ltr","width":"195.48","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","189.30"],"fontName":"AMIDOT+OpenSans","x":303.8235,"y":189.29810000000003}
{"page":37,"change":"none","str":"9","dir":"ltr","width":"3.67","height":"6.41","transform":["6.41","0.00","0.00","6.41","499.72","192.97"],"fontName":"AMIDOT+OpenSans","x":499.7172,"y":192.9701}
{"page":37,"change":"none","str":" To top ","dir":"ltr","width":"40.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","503.38","189.31"],"fontName":"AMIDOT+OpenSans","x":503.3839,"y":189.3071}
{"page":37,"change":"none","str":"it all off, you have to compete against the rest ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","175.30"],"fontName":"AMIDOT+OpenSans","x":303.8219,"y":175.3041}
{"page":37,"change":"none","str":"of their lives, too—“friends, family, music play","dir":"ltr","width":"233.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","161.30"],"fontName":"AMIDOT+OpenSans","x":303.8219,"y":161.30110000000002}
{"page":37,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.59","161.30"],"fontName":"AMIDOT+OpenSans","x":537.5939000000001,"y":161.30110000000002}
{"page":37,"change":"none","str":"lists, soccer games, and nights on the town.”","dir":"ltr","width":"230.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","147.30"],"fontName":"AMIDOT+OpenSans","x":303.8219000000001,"y":147.29810000000003}
{"page":37,"change":"none","str":"10","dir":"ltr","width":"7.08","height":"6.41","transform":["6.41","0.00","0.00","6.41","533.93","150.97"],"fontName":"UDGTIF+OpenSans","x":533.9272,"y":150.9701}
{"page":37,"change":"none","str":"Somehow, some way, you have to get noticed ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","133.30"],"fontName":"AMIDOT+OpenSans","x":303.83090000000004,"y":133.3041}
{"page":37,"change":"none","str":"by the right people.","dir":"ltr","width":"100.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.30"],"fontName":"AMIDOT+OpenSans","x":303.83090000000004,"y":119.3011}
{"page":37,"change":"none","str":"When you come to the Internet armed ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","105.30"],"fontName":"AMIDOT+OpenSans","x":317.8339,"y":105.2981}
{"page":37,"change":"none","str":"with an all-rights-reserved mentality from the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.30"],"fontName":"AMIDOT+OpenSans","x":303.83090000000004,"y":91.2951}
{"page":37,"change":"none","str":"start, you are often restricting access to your ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","77.29"],"fontName":"AMIDOT+OpenSans","x":303.83090000000004,"y":77.2921}
{"page":37,"change":"none","str":"work before there is even any demand for it. In ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.29"],"fontName":"AMIDOT+OpenSans","x":303.83090000000004,"y":63.289100000000005}
{"page":38,"change":"none","str":"23","dir":"ltr","width":"8.16","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.47","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.4675,"y":21.3071}
{"page":38,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":38,"change":"none","str":"many cases, requiring payment for your work ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071}
{"page":38,"change":"none","str":"is part of the traditional copyright system. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":707.3041}
{"page":38,"change":"none","str":"Even a tiny cost has a big effect on demand. ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":693.3010999999999}
{"page":38,"change":"none","str":"Its called the ","dir":"ltr","width":"71.93","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":679.2980999999999}
{"page":38,"change":"none","str":"penny gap","dir":"ltr","width":"51.14","height":"11.00","transform":["11.00","0.00","0.00","11.00","143.61","679.30"],"fontName":"GIDNUH+OpenSans-Italic","x":143.6091,"y":679.2980999999999}
{"page":38,"change":"none","str":"—the large difference ","dir":"ltr","width":"115.84","height":"11.00","transform":["11.00","0.00","0.00","11.00","195.20","679.30"],"fontName":"AMIDOT+OpenSans","x":195.19910000000002,"y":679.2980999999999}
{"page":38,"change":"none","str":"in demand between something that is avail","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.88","665.30"],"fontName":"AMIDOT+OpenSans","x":70.87710000000001,"y":665.2950999999998}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.65","665.30"],"fontName":"AMIDOT+OpenSans","x":304.6491,"y":665.2950999999998}
{"page":38,"change":"none","str":"able at the price of one cent versus the price of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.88","651.29"],"fontName":"AMIDOT+OpenSans","x":70.87709999999998,"y":651.2920999999998}
{"page":38,"change":"none","str":"zero.","dir":"ltr","width":"24.95","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.88","637.29"],"fontName":"AMIDOT+OpenSans","x":70.87709999999998,"y":637.2890999999997}
{"page":38,"change":"none","str":"11","dir":"ltr","width":"6.59","height":"6.41","transform":["6.41","0.00","0.00","6.41","95.07","640.97"],"fontName":"UDGTIF+OpenSans","x":95.0709,"y":640.9702}
{"page":38,"change":"none","str":" That doesnt mean it is wrong to charge ","dir":"ltr","width":"209.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","102.03","637.31"],"fontName":"AMIDOT+OpenSans","x":102.0306,"y":637.3071}
{"page":38,"change":"none","str":"money for your content. It simply means you ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","623.30"],"fontName":"AMIDOT+OpenSans","x":70.86760000000001,"y":623.3041}
{"page":38,"change":"none","str":"need to recognize the effect that doing so will ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.30"],"fontName":"AMIDOT+OpenSans","x":70.86760000000001,"y":609.3010999999999}
{"page":38,"change":"none","str":"have on demand. The same principle applies ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.30"],"fontName":"AMIDOT+OpenSans","x":70.86760000000001,"y":595.2980999999999}
{"page":38,"change":"none","str":"to restricting access to copy the work. If your ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.30"],"fontName":"AMIDOT+OpenSans","x":70.86760000000001,"y":581.2950999999998}
{"page":38,"change":"none","str":"problem is how to get discovered and find ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.29"],"fontName":"AMIDOT+OpenSans","x":70.86760000000001,"y":567.2920999999998}
{"page":38,"change":"none","str":"“your people,” prohibiting people from copy","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.29"],"fontName":"AMIDOT+OpenSans","x":70.86760000000001,"y":553.2890999999997}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","553.29"],"fontName":"AMIDOT+OpenSans","x":304.6396,"y":553.2890999999997}
{"page":38,"change":"none","str":"ing your work and sharing it with others is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.29"],"fontName":"AMIDOT+OpenSans","x":70.86759999999998,"y":539.2860999999997}
{"page":38,"change":"none","str":"counterproductive.","dir":"ltr","width":"98.48","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.28"],"fontName":"AMIDOT+OpenSans","x":70.86759999999998,"y":525.2830999999996}
{"page":38,"change":"none","str":"Of course, its not that being discovered by ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","511.28"],"fontName":"AMIDOT+OpenSans","x":84.87059999999998,"y":511.28009999999966}
{"page":38,"change":"none","str":"people who like your work will make you rich—","dir":"ltr","width":"237.32","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.28"],"fontName":"AMIDOT+OpenSans","x":70.86759999999998,"y":497.2770999999997}
{"page":38,"change":"none","str":"far from it. But as Cory Doctorow says, “Recog","dir":"ltr","width":"233.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.27"],"fontName":"AMIDOT+OpenSans","x":70.86759999999998,"y":483.2740999999997}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","483.27"],"fontName":"AMIDOT+OpenSans","x":304.6396,"y":483.2740999999997}
{"page":38,"change":"none","str":"nition is one of many necessary preconditions ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.27"],"fontName":"AMIDOT+OpenSans","x":70.86759999999998,"y":469.2710999999997}
{"page":38,"change":"none","str":"for artistic success.”","dir":"ltr","width":"101.77","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.27"],"fontName":"AMIDOT+OpenSans","x":70.86759999999998,"y":455.2680999999997}
{"page":38,"change":"none","str":"12","dir":"ltr","width":"6.84","height":"6.41","transform":["6.41","0.00","0.00","6.41","172.66","458.97"],"fontName":"UDGTIF+OpenSans","x":172.6647,"y":458.9701}
{"page":38,"change":"none","str":"Choosing not to spend time and energy re","dir":"ltr","width":"219.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","441.31"],"fontName":"AMIDOT+OpenSans","x":84.8661,"y":441.3071}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","441.31"],"fontName":"AMIDOT+OpenSans","x":304.6351,"y":441.3071}
{"page":38,"change":"none","str":"stricting access to your work and policing in","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","427.30"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":427.3041}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","427.30"],"fontName":"AMIDOT+OpenSans","x":304.6351,"y":427.3041}
{"page":38,"change":"none","str":"fringement also builds goodwill. Lumen Learn","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","413.30"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":413.3011}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","413.30"],"fontName":"AMIDOT+OpenSans","x":304.6351,"y":413.3011}
{"page":38,"change":"none","str":"ing, a for-profit company that publishes online ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","399.30"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":399.29810000000003}
{"page":38,"change":"none","str":"educational materials, made an early decision ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","385.30"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":385.29510000000005}
{"page":38,"change":"none","str":"not to prevent students from accessing their ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","371.29"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":371.29210000000006}
{"page":38,"change":"none","str":"content, even in the form of a tiny paywall, be","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","357.29"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":357.2891000000001}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","357.29"],"fontName":"AMIDOT+OpenSans","x":304.6351,"y":357.2891000000001}
{"page":38,"change":"none","str":"cause it would negatively impact student suc","dir":"ltr","width":"234.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","343.29"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":343.2861000000001}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","343.29"],"fontName":"AMIDOT+OpenSans","x":304.6351,"y":343.2861000000001}
{"page":38,"change":"none","str":"cess in a way that would undermine the social ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","329.28"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":329.2831000000001}
{"page":38,"change":"none","str":"mission behind what they do. They believe this ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","315.28"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":315.2801000000001}
{"page":38,"change":"none","str":"decision has generated an immense amount ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","301.28"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":301.27710000000013}
{"page":38,"change":"none","str":"of goodwill within the community.","dir":"ltr","width":"174.71","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","287.27"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":287.27410000000015}
{"page":38,"change":"none","str":"It is not just that restricting access to your ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","273.27"],"fontName":"AMIDOT+OpenSans","x":84.86610000000003,"y":273.27110000000016}
{"page":38,"change":"none","str":"work may undermine your social mission. It ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","259.27"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":259.2681000000002}
{"page":38,"change":"none","str":"also may alienate the people who most value ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","245.27"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":245.2651000000002}
{"page":38,"change":"none","str":"your creative work. If people like your work, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","231.26"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":231.2621000000002}
{"page":38,"change":"none","str":"their natural instinct will be to share it with ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","217.26"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":217.25910000000022}
{"page":38,"change":"none","str":"others. But as David Bollier wrote, “Our natu","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","203.26"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":203.25610000000023}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","203.26"],"fontName":"AMIDOT+OpenSans","x":304.6351,"y":203.25610000000023}
{"page":38,"change":"none","str":"ral human impulses to imitate and share—the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","189.25"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":189.25310000000025}
{"page":38,"change":"none","str":"essence of culture—have been criminalized.”","dir":"ltr","width":"229.75","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","175.25"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":175.25010000000026}
{"page":38,"change":"none","str":"13","dir":"ltr","width":"6.86","height":"6.41","transform":["6.41","0.00","0.00","6.41","300.65","178.97"],"fontName":"AMIDOT+OpenSans","x":300.6492,"y":178.9701}
{"page":38,"change":"none","str":"The fact that copying can carry criminal ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","161.31"],"fontName":"AMIDOT+OpenSans","x":84.8661,"y":161.3071}
{"page":38,"change":"none","str":"penalties undoubtedly deters copying it, but ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","147.30"],"fontName":"AMIDOT+OpenSans","x":70.8631,"y":147.3041}
{"page":38,"change":"none","str":"copying with the click of a button is too easy ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","133.30"],"fontName":"AMIDOT+OpenSans","x":70.8631,"y":133.30110000000002}
{"page":38,"change":"none","str":"and convenient to ever fully stop it. Try as the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","119.30"],"fontName":"AMIDOT+OpenSans","x":70.8631,"y":119.29810000000002}
{"page":38,"change":"none","str":"copyright industry might to persuade us other","dir":"ltr","width":"234.38","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","105.30"],"fontName":"AMIDOT+OpenSans","x":70.8631,"y":105.29510000000002}
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{"page":38,"change":"none","str":"wise, copying a copyrighted work just doesnt ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","91.29"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":91.29210000000002}
{"page":38,"change":"none","str":"feel like stealing a loaf of bread. And, of course, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","77.29"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":77.28910000000002}
{"page":38,"change":"none","str":"thats because it isnt. Sharing a creative work ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","63.29"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":63.28610000000002}
{"page":38,"change":"none","str":"has no impact on anyone elses ability to make ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.28"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":721.2841}
{"page":38,"change":"none","str":"use of it.","dir":"ltr","width":"44.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.28"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":707.2810999999999}
{"page":38,"change":"none","str":"If you take some amount of copying and ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","693.28"],"fontName":"AMIDOT+OpenSans","x":346.17109999999997,"y":693.2780999999999}
{"page":38,"change":"none","str":"sharing your work as a given, you can invest ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","679.28"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":679.2750999999998}
{"page":38,"change":"none","str":"your time and resources elsewhere, rather ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.27"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":665.2720999999998}
{"page":38,"change":"none","str":"than wasting them on playing a cat and mouse ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","651.27"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":651.2690999999998}
{"page":38,"change":"none","str":"game with people who want to copy and share ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","637.27"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":637.2660999999997}
{"page":38,"change":"none","str":"your work. Lizzy Jongma from the Rijksmu","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","623.26"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":623.2630999999997}
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{"page":38,"change":"none","str":"seum said, “We could spend a lot of money ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","609.26"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":609.2600999999996}
{"page":38,"change":"none","str":"trying to protect works, but people are going ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","595.26"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":595.2570999999996}
{"page":38,"change":"none","str":"to do it anyway. And they will use bad-quali","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","581.25"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":581.2540999999995}
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{"page":38,"change":"none","str":"ty versions.” Instead, they started releasing ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.25"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":567.2510999999995}
{"page":38,"change":"none","str":"high-resolution digital copies of their collec","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.25"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":553.2480999999995}
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{"page":38,"change":"none","str":"tion into the public domain and making them ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.25"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":539.2450999999994}
{"page":38,"change":"none","str":"available for free on their website. For them, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.24"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":525.2420999999994}
{"page":38,"change":"none","str":"sharing was a form of quality control over the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","511.24"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":511.2390999999994}
{"page":38,"change":"none","str":"copies that were inevitably being shared on","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.24"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":497.2360999999994}
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{"page":38,"change":"none","str":"line. Doing this meant forgoing the revenue ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.23"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":483.2330999999994}
{"page":38,"change":"none","str":"they previously got from selling digital images. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.23"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":469.2300999999994}
{"page":38,"change":"none","str":"But Lizzy says that was a small price to pay for ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.23"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":455.22709999999944}
{"page":38,"change":"none","str":"all of the opportunities that sharing unlocked ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.22"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":441.22409999999945}
{"page":38,"change":"none","str":"for them.","dir":"ltr","width":"47.87","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.22"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":427.22109999999947}
{"page":38,"change":"none","str":"Being ","dir":"ltr","width":"31.78","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","413.22"],"fontName":"AMIDOT+OpenSans","x":346.1711,"y":413.2180999999995}
{"page":38,"change":"none","str":"Made with Creative Commons","dir":"ltr","width":"184.84","height":"11.00","transform":["11.00","0.00","0.00","11.00","384.64","413.22"],"fontName":"ESGBSL+OpenSans-Bold","x":384.6381,"y":413.2180999999995}
{"page":38,"change":"none","str":"means you stop thinking about ways to arti","dir":"ltr","width":"233.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.22"],"fontName":"AMIDOT+OpenSans","x":332.1681,"y":399.2150999999995}
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{"page":38,"change":"none","str":"ficially make your content scarce, and instead ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.21"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":385.2120999999995}
{"page":38,"change":"none","str":"leverage it as the potentially abundant re","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.21"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":371.2090999999995}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","371.21"],"fontName":"AMIDOT+OpenSans","x":565.9401,"y":371.2090999999995}
{"page":38,"change":"none","str":"source it is.","dir":"ltr","width":"58.23","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.21"],"fontName":"AMIDOT+OpenSans","x":332.16810000000004,"y":357.20609999999954}
{"page":38,"change":"none","str":"14","dir":"ltr","width":"7.00","height":"6.41","transform":["6.41","0.00","0.00","6.41","389.52","360.97"],"fontName":"AMIDOT+OpenSans","x":389.516,"y":360.9701}
{"page":38,"change":"none","str":" When you see information abun","dir":"ltr","width":"169.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","396.68","357.31"],"fontName":"AMIDOT+OpenSans","x":396.6822,"y":357.3071}
{"page":38,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","357.31"],"fontName":"AMIDOT+OpenSans","x":565.9392,"y":357.3071}
{"page":38,"change":"none","str":"dance as a feature, not a bug, you start think","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.30"],"fontName":"AMIDOT+OpenSans","x":332.16720000000004,"y":343.3041}
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{"page":38,"change":"none","str":"ing about the ways to use the idling capacity of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.30"],"fontName":"AMIDOT+OpenSans","x":332.16720000000004,"y":329.3011}
{"page":38,"change":"none","str":"your content to your advantage. As my friend ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.30"],"fontName":"AMIDOT+OpenSans","x":332.16720000000004,"y":315.29810000000003}
{"page":38,"change":"none","str":"and colleague Eric Steuer once said, “Using CC ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","301.30"],"fontName":"AMIDOT+OpenSans","x":332.16720000000004,"y":301.29510000000005}
{"page":38,"change":"none","str":"licenses shows you get the Internet.”","dir":"ltr","width":"187.38","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.29"],"fontName":"AMIDOT+OpenSans","x":332.16720000000004,"y":287.29210000000006}
{"page":38,"change":"none","str":"Cory Doctorow says it costs him nothing ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","273.29"],"fontName":"AMIDOT+OpenSans","x":346.1702,"y":273.2891000000001}
{"page":38,"change":"none","str":"when other people make copies of his work, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.29"],"fontName":"AMIDOT+OpenSans","x":332.16720000000004,"y":259.2861000000001}
{"page":38,"change":"none","str":"and it opens the possibility that he might get ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","245.28"],"fontName":"AMIDOT+OpenSans","x":332.16720000000004,"y":245.2831000000001}
{"page":38,"change":"none","str":"something in return.","dir":"ltr","width":"106.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","231.28"],"fontName":"AMIDOT+OpenSans","x":332.16720000000004,"y":231.28010000000012}
{"page":38,"change":"none","str":"15","dir":"ltr","width":"6.90","height":"6.41","transform":["6.41","0.00","0.00","6.41","437.82","234.97"],"fontName":"AMIDOT+OpenSans","x":437.8206,"y":234.9701}
{"page":38,"change":"none","str":" Similarly, the makers of ","dir":"ltr","width":"127.41","height":"11.00","transform":["11.00","0.00","0.00","11.00","444.94","231.31"],"fontName":"AMIDOT+OpenSans","x":444.9355,"y":231.3071}
{"page":38,"change":"none","str":"the Arduino boards knew it was impossible to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.30"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":217.3041}
{"page":38,"change":"none","str":"stop people from copying their hardware, so ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.30"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":203.30110000000002}
{"page":38,"change":"none","str":"they decided not to even try and instead look ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","189.30"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":189.29810000000003}
{"page":38,"change":"none","str":"for the benefits of being open. For them, the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.30"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":175.29510000000005}
{"page":38,"change":"none","str":"result is one of the most ubiquitous pieces of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","161.29"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":161.29210000000006}
{"page":38,"change":"none","str":"hardware in the world, with a thriving online ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","147.29"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":147.28910000000008}
{"page":38,"change":"none","str":"community of tinkerers and innovators that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","133.29"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":133.2861000000001}
{"page":38,"change":"none","str":"have done things with their work they never ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","119.28"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":119.28310000000009}
{"page":38,"change":"none","str":"could have done otherwise.","dir":"ltr","width":"141.91","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","105.28"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":105.28010000000009}
{"page":38,"change":"none","str":"There are all kinds of way to leverage the ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","91.28"],"fontName":"AMIDOT+OpenSans","x":346.17749999999995,"y":91.27710000000009}
{"page":38,"change":"none","str":"power of sharing and remix to your benefit. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.27"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":77.27410000000009}
{"page":38,"change":"none","str":"Here are a few.","dir":"ltr","width":"77.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","63.27"],"fontName":"AMIDOT+OpenSans","x":332.17449999999997,"y":63.27110000000009}
{"page":39,"change":"none","str":"24","dir":"ltr","width":"8.13","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071}
{"page":39,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071}
{"page":39,"change":"none","str":"Use CC to grow a larger audience","dir":"ltr","width":"178.22","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","721.31"],"fontName":"QXDVEN+OpenSans-Extrabold","x":42.5197,"y":721.3071}
{"page":39,"change":"none","str":"Putting a Creative Commons license on your ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":707.3041}
{"page":39,"change":"none","str":"content wont make it automatically go viral, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":693.3010999999999}
{"page":39,"change":"none","str":"but eliminating legal barriers to copying the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":679.2980999999999}
{"page":39,"change":"none","str":"work certainly cant hurt the chances that your ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":665.2950999999998}
{"page":39,"change":"none","str":"work will be shared. The CC license symbolizes ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":651.2920999999998}
{"page":39,"change":"none","str":"that sharing is welcome. It can act as a little tap ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":637.2890999999997}
{"page":39,"change":"none","str":"on the shoulder to those who come across the ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","623.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":623.2860999999997}
{"page":39,"change":"none","str":"work—a nudge to copy the work if they have ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":609.2830999999996}
{"page":39,"change":"none","str":"any inkling of doing so. All things being equal, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","595.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":595.2800999999996}
{"page":39,"change":"none","str":"if one piece of content has a sign that says ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","581.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":581.2770999999996}
{"page":39,"change":"none","str":"Share and the other says Dont Share (which ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","567.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":567.2740999999995}
{"page":39,"change":"none","str":"is what “©” means), which do you think people ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":553.2710999999995}
{"page":39,"change":"none","str":"are more likely to share? ","dir":"ltr","width":"127.85","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","539.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":539.2680999999994}
{"page":39,"change":"none","str":"The Conversation is an online news site with ","dir":"ltr","width":"226.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","525.27"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":525.2650999999994}
{"page":39,"change":"none","str":"in-depth articles written by academics who are ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","511.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":511.2620999999994}
{"page":39,"change":"none","str":"experts on particular topics. All of the articles ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","497.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":497.2590999999994}
{"page":39,"change":"none","str":"are CC-licensed, and they are copied and re","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","483.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":483.25609999999944}
{"page":39,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","483.26"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":483.25609999999944}
{"page":39,"change":"none","str":"shared on other sites by design. This proliferat","dir":"ltr","width":"234.08","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":469.25309999999945}
{"page":39,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","469.25"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":469.25309999999945}
{"page":39,"change":"none","str":"ing effect, which they track, is a central part of ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","455.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":455.25009999999946}
{"page":39,"change":"none","str":"the value to their academic authors who want ","dir":"ltr","width":"240.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":441.2470999999995}
{"page":39,"change":"none","str":"to reach as many readers as possible.","dir":"ltr","width":"188.64","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","427.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":427.2440999999995}
{"page":39,"change":"none","str":"The idea that more eyeballs equates with ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","413.24"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":413.2410999999995}
{"page":39,"change":"none","str":"more success is a form of the ","dir":"ltr","width":"167.22","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":399.2380999999995}
{"page":39,"change":"none","str":"max strategy","dir":"ltr","width":"65.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","212.06","399.24"],"fontName":"GIDNUH+OpenSans-Italic","x":212.0627,"y":399.2380999999995}
{"page":39,"change":"none","str":", ","dir":"ltr","width":"5.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","277.13","399.24"],"fontName":"UDGTIF+OpenSans","x":277.1277,"y":399.2380999999995}
{"page":39,"change":"none","str":"adopted by Google and other technology com","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":385.23509999999953}
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{"page":39,"change":"none","str":"the work itself. Opendesk is a platform for fur","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","105.22"],"fontName":"AMIDOT+OpenSans","x":303.82429999999994,"y":105.22310000000036}
{"page":39,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","105.22"],"fontName":"AMIDOT+OpenSans","x":537.5962999999999,"y":105.22310000000036}
{"page":39,"change":"none","str":"niture designers to share their designs. Con","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","91.22"],"fontName":"AMIDOT+OpenSans","x":303.82429999999994,"y":91.22010000000036}
{"page":39,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","91.22"],"fontName":"AMIDOT+OpenSans","x":537.5962999999999,"y":91.22010000000036}
{"page":39,"change":"none","str":"sumers who like those designs can then get ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","77.22"],"fontName":"AMIDOT+OpenSans","x":303.82429999999994,"y":77.21710000000036}
{"page":39,"change":"none","str":"matched with local makers who turn the de","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","63.21"],"fontName":"AMIDOT+OpenSans","x":303.82429999999994,"y":63.21410000000036}
{"page":39,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","63.21"],"fontName":"AMIDOT+OpenSans","x":537.5962999999999,"y":63.21410000000036}
{"page":40,"change":"none","str":"25","dir":"ltr","width":"8.21","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.44","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.4409,"y":21.3071}
{"page":40,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":40,"change":"none","str":"signs into real-life furniture. The fact that I, sit","dir":"ltr","width":"234.08","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","721.31"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":721.3071}
{"page":40,"change":"none","str":"ting in the middle of the United States, can pick ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":707.3041}
{"page":40,"change":"none","str":"out a design created by a designer in Tokyo ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":693.3010999999999}
{"page":40,"change":"none","str":"and then use a maker within my own commu","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":679.2980999999999}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","679.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":679.2980999999999}
{"page":40,"change":"none","str":"nity to transform the design into something ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":665.2950999999998}
{"page":40,"change":"none","str":"tangible is part of the power of their platform. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":651.2920999999998}
{"page":40,"change":"none","str":"The provenance of the design is a special part ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":637.2890999999997}
{"page":40,"change":"none","str":"of the product.","dir":"ltr","width":"76.99","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","623.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":623.2860999999997}
{"page":40,"change":"none","str":"Knowing the source of a work is also critical ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","609.28"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":609.2830999999996}
{"page":40,"change":"none","str":"to ensuring its credibility. Just as a trademark ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996}
{"page":40,"change":"none","str":"is designed to give consumers a way to identify ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996}
{"page":40,"change":"none","str":"the source and quality of a particular good and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995}
{"page":40,"change":"none","str":"service, knowing the author of a work gives the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995}
{"page":40,"change":"none","str":"public a way to assess its credibility. In a time ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":40,"change":"none","str":"when online discourse is plagued with misin","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","525.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":525.2650999999994}
{"page":40,"change":"none","str":"formation, being a trusted information source ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994}
{"page":40,"change":"none","str":"is more valuable than ever.","dir":"ltr","width":"138.02","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2590999999994}
{"page":40,"change":"none","str":"Use CC-licensed content as a marketing ","dir":"ltr","width":"217.92","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.26"],"fontName":"QXDVEN+OpenSans-Extrabold","x":70.86610000000002,"y":469.2640999999994}
{"page":40,"change":"none","str":"tool","dir":"ltr","width":"21.74","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.26"],"fontName":"QXDVEN+OpenSans-Extrabold","x":70.86610000000002,"y":455.26109999999943}
{"page":40,"change":"none","str":"As we will cover in more detail later, many en","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.25809999999944}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","441.26"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":441.25809999999944}
{"page":40,"change":"none","str":"deavors that are ","dir":"ltr","width":"91.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.25509999999946}
{"page":40,"change":"none","str":"Made with Creative Com","dir":"ltr","width":"140.32","height":"11.00","transform":["11.00","0.00","0.00","11.00","163.99","427.26"],"fontName":"ESGBSL+OpenSans-Bold","x":163.9921,"y":427.25509999999946}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.63","427.26"],"fontName":"ESGBSL+OpenSans-Bold","x":304.6271,"y":427.25509999999946}
{"page":40,"change":"none","str":"mons","dir":"ltr","width":"30.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","413.25"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8551,"y":413.2520999999995}
{"page":40,"change":"none","str":" make money by providing a product ","dir":"ltr","width":"209.77","height":"11.00","transform":["11.00","0.00","0.00","11.00","101.25","413.25"],"fontName":"AMIDOT+OpenSans","x":101.2481,"y":413.2520999999995}
{"page":40,"change":"none","str":"or service ","dir":"ltr","width":"56.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","399.25"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":399.2490999999995}
{"page":40,"change":"none","str":"other","dir":"ltr","width":"25.95","height":"11.00","transform":["11.00","0.00","0.00","11.00","130.39","399.25"],"fontName":"GIDNUH+OpenSans-Italic","x":130.38709999999998,"y":399.2490999999995}
{"page":40,"change":"none","str":" than the CC-licensed work. ","dir":"ltr","width":"154.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","156.35","399.25"],"fontName":"AMIDOT+OpenSans","x":156.34709999999998,"y":399.2490999999995}
{"page":40,"change":"none","str":"Sometimes that other product or service is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","385.25"],"fontName":"AMIDOT+OpenSans","x":70.85509999999998,"y":385.2460999999995}
{"page":40,"change":"none","str":"completely unrelated to the CC content. Other ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","371.24"],"fontName":"AMIDOT+OpenSans","x":70.85509999999998,"y":371.2430999999995}
{"page":40,"change":"none","str":"times its a physical copy or live performance ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","357.24"],"fontName":"AMIDOT+OpenSans","x":70.85509999999998,"y":357.24009999999953}
{"page":40,"change":"none","str":"of the CC content. In all cases, the CC content ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","343.24"],"fontName":"AMIDOT+OpenSans","x":70.85509999999998,"y":343.23709999999954}
{"page":40,"change":"none","str":"can attract people to your other product or ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","329.23"],"fontName":"AMIDOT+OpenSans","x":70.85509999999998,"y":329.23409999999956}
{"page":40,"change":"none","str":"service.","dir":"ltr","width":"39.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","315.23"],"fontName":"AMIDOT+OpenSans","x":70.85509999999998,"y":315.23109999999957}
{"page":40,"change":"none","str":"Knowledge Unlatcheds Pinter told us she ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.86","301.23"],"fontName":"AMIDOT+OpenSans","x":84.85809999999998,"y":301.2280999999996}
{"page":40,"change":"none","str":"has seen time and again how offering CC-li","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","287.23"],"fontName":"AMIDOT+OpenSans","x":70.85509999999998,"y":287.2250999999996}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.63","287.23"],"fontName":"AMIDOT+OpenSans","x":304.6271,"y":287.2250999999996}
{"page":40,"change":"none","str":"censed content—that is, digitally for free—ac","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","273.22"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":273.2220999999996}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.63","273.22"],"fontName":"AMIDOT+OpenSans","x":304.6271,"y":273.2220999999996}
{"page":40,"change":"none","str":"tually increases sales of the printed goods be","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","259.22"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":259.2190999999996}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.63","259.22"],"fontName":"AMIDOT+OpenSans","x":304.6271,"y":259.2190999999996}
{"page":40,"change":"none","str":"cause it functions as a marketing tool. We see ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","245.22"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":245.21609999999964}
{"page":40,"change":"none","str":"this phenomenon regularly with famous art","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","231.21"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":231.21309999999966}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.63","231.21"],"fontName":"AMIDOT+OpenSans","x":304.6271,"y":231.21309999999966}
{"page":40,"change":"none","str":"work. The ","dir":"ltr","width":"55.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","217.21"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":217.21009999999967}
{"page":40,"change":"none","str":"Mona Lisa","dir":"ltr","width":"51.08","height":"11.00","transform":["11.00","0.00","0.00","11.00","127.19","217.21"],"fontName":"GIDNUH+OpenSans-Italic","x":127.1861,"y":217.21009999999967}
{"page":40,"change":"none","str":" is likely the most recog","dir":"ltr","width":"126.41","height":"11.00","transform":["11.00","0.00","0.00","11.00","178.26","217.21"],"fontName":"AMIDOT+OpenSans","x":178.2624,"y":217.21009999999967}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.63","217.21"],"fontName":"AMIDOT+OpenSans","x":304.6271,"y":217.21009999999967}
{"page":40,"change":"none","str":"nizable painting on the planet. Its ubiquity ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","203.21"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":203.20709999999968}
{"page":40,"change":"none","str":"has the effect of catalyzing interest in seeing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","189.20"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":189.2040999999997}
{"page":40,"change":"none","str":"the painting in person, and in owning physical ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","175.20"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":175.2010999999997}
{"page":40,"change":"none","str":"goods with the image. Abundant copies of the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","161.20"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":161.19809999999973}
{"page":40,"change":"none","str":"content often entice more demand, not blunt ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","147.20"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":147.19509999999974}
{"page":40,"change":"none","str":"it. Another example came with the advent of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","133.19"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":133.19209999999975}
{"page":40,"change":"none","str":"the radio. Although the music industry did not ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","119.19"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":119.18909999999975}
{"page":40,"change":"none","str":"see it coming (and fought it!), free music on the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","105.19"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":105.18609999999975}
{"page":40,"change":"none","str":"radio functioned as advertising for the paid ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","91.18"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":91.18309999999975}
{"page":40,"change":"none","str":"version people bought in music stores.","dir":"ltr","width":"203.35","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","77.18"],"fontName":"AMIDOT+OpenSans","x":70.8551,"y":77.18009999999975}
{"page":40,"change":"none","str":"20","dir":"ltr","width":"7.58","height":"6.41","transform":["6.41","0.00","0.00","6.41","274.46","80.97"],"fontName":"UDGTIF+OpenSans","x":274.4591,"y":80.9701}
{"page":40,"change":"none","str":" Free ","dir":"ltr","width":"29.96","height":"11.00","transform":["11.00","0.00","0.00","11.00","281.91","77.31"],"fontName":"UDGTIF+OpenSans","x":281.9126,"y":77.3071}
{"page":40,"change":"none","str":"can be a form of promotion.","dir":"ltr","width":"145.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.30"],"fontName":"AMIDOT+OpenSans","x":70.8666,"y":63.304100000000005}
{"page":40,"change":"none","str":"In some cases, endeavors that are ","dir":"ltr","width":"190.34","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","721.30"],"fontName":"AMIDOT+OpenSans","x":346.1746,"y":721.3020999999999}
{"page":40,"change":"none","str":"Made ","dir":"ltr","width":"33.38","height":"11.00","transform":["11.00","0.00","0.00","11.00","538.96","721.30"],"fontName":"ESGBSL+OpenSans-Bold","x":538.9606,"y":721.3020999999999}
{"page":40,"change":"none","str":"with Creative Commons","dir":"ltr","width":"135.78","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.30"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1716,"y":707.2990999999998}
{"page":40,"change":"none","str":" do not even need ","dir":"ltr","width":"104.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","467.95","707.30"],"fontName":"AMIDOT+OpenSans","x":467.9468,"y":707.2990999999998}
{"page":40,"change":"none","str":"dedicated marketing teams or marketing bud","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","693.30"],"fontName":"AMIDOT+OpenSans","x":332.1716,"y":693.2960999999998}
{"page":40,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","693.30"],"fontName":"AMIDOT+OpenSans","x":565.9436000000001,"y":693.2960999999998}
{"page":40,"change":"none","str":"gets. Cards Against Humanity is a CC-licensed ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","679.29"],"fontName":"AMIDOT+OpenSans","x":332.17160000000007,"y":679.2930999999998}
{"page":40,"change":"none","str":"card game available as a free download. And ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.29"],"fontName":"AMIDOT+OpenSans","x":332.17160000000007,"y":665.2900999999997}
{"page":40,"change":"none","str":"because of this (thanks to the CC license on ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","651.29"],"fontName":"AMIDOT+OpenSans","x":332.17160000000007,"y":651.2870999999997}
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{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","567.30"],"fontName":"AMIDOT+OpenSans","x":276.29499999999996,"y":567.3010999999999}
{"page":47,"change":"none","str":"sions you make, even if soliciting feedback and ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.30"],"fontName":"AMIDOT+OpenSans","x":42.52299999999997,"y":553.2980999999999}
{"page":47,"change":"none","str":"inviting discourse is time-consuming. If you ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","539.30"],"fontName":"AMIDOT+OpenSans","x":42.52299999999997,"y":539.2950999999998}
{"page":47,"change":"none","str":"dont go through the effort to actually respond ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","525.29"],"fontName":"AMIDOT+OpenSans","x":42.52299999999997,"y":525.2920999999998}
{"page":47,"change":"none","str":"to the input you receive, it can be worse than ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","511.29"],"fontName":"AMIDOT+OpenSans","x":42.52299999999997,"y":511.2890999999998}
{"page":47,"change":"none","str":"not inviting input in the first place.","dir":"ltr","width":"177.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","497.29"],"fontName":"AMIDOT+OpenSans","x":42.52299999999997,"y":497.2860999999998}
{"page":47,"change":"none","str":"48","dir":"ltr","width":"8.00","height":"6.41","transform":["6.41","0.00","0.00","6.41","219.70","500.97"],"fontName":"AMIDOT+OpenSans","x":219.701,"y":500.9701}
{"page":47,"change":"none","str":" But when ","dir":"ltr","width":"55.32","height":"11.00","transform":["11.00","0.00","0.00","11.00","227.37","497.31"],"fontName":"AMIDOT+OpenSans","x":227.3668,"y":497.3071}
{"page":47,"change":"none","str":"you get it right, it can guarantee the type of di","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","483.30"],"fontName":"AMIDOT+OpenSans","x":42.52280000000002,"y":483.3041}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","483.30"],"fontName":"AMIDOT+OpenSans","x":276.2948,"y":483.3041}
{"page":47,"change":"none","str":"versity of thought that helps endeavors excel. ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.30"],"fontName":"AMIDOT+OpenSans","x":42.52280000000002,"y":469.3011}
{"page":47,"change":"none","str":"And it is another way to get people involved ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","455.30"],"fontName":"AMIDOT+OpenSans","x":42.52280000000002,"y":455.29810000000003}
{"page":47,"change":"none","str":"and invested in what you do.","dir":"ltr","width":"147.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.30"],"fontName":"AMIDOT+OpenSans","x":42.52280000000002,"y":441.29510000000005}
{"page":47,"change":"none","str":"Design for the good actors","dir":"ltr","width":"143.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","413.30"],"fontName":"QXDVEN+OpenSans-Extrabold","x":42.52280000000002,"y":413.30010000000004}
{"page":47,"change":"none","str":"Traditional economics assumes people make ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.30"],"fontName":"AMIDOT+OpenSans","x":42.52280000000002,"y":399.29710000000006}
{"page":47,"change":"none","str":"decisions based solely on their own econom","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.29"],"fontName":"AMIDOT+OpenSans","x":42.52280000000002,"y":385.29410000000007}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","385.29"],"fontName":"AMIDOT+OpenSans","x":276.2948,"y":385.29410000000007}
{"page":47,"change":"none","str":"ic self-interest.","dir":"ltr","width":"78.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.29"],"fontName":"AMIDOT+OpenSans","x":42.52280000000002,"y":371.2911000000001}
{"page":47,"change":"none","str":"49","dir":"ltr","width":"7.52","height":"6.41","transform":["6.41","0.00","0.00","6.41","121.08","374.97"],"fontName":"AMIDOT+OpenSans","x":121.0839,"y":374.9701}
{"page":47,"change":"none","str":" Any relatively introspective ","dir":"ltr","width":"154.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","128.51","371.31"],"fontName":"AMIDOT+OpenSans","x":128.5086,"y":371.3071}
{"page":47,"change":"none","str":"human knows this is a fiction—we are much ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.30"],"fontName":"AMIDOT+OpenSans","x":42.52160000000001,"y":357.3041}
{"page":47,"change":"none","str":"more complicated beings with a whole range ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.30"],"fontName":"AMIDOT+OpenSans","x":42.52160000000001,"y":343.3011}
{"page":47,"change":"none","str":"of needs, emotions, and motivations. In fact, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.30"],"fontName":"AMIDOT+OpenSans","x":42.52160000000001,"y":329.29810000000003}
{"page":47,"change":"none","str":"we are hardwired to work together and ensure ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.30"],"fontName":"AMIDOT+OpenSans","x":42.52160000000001,"y":315.29510000000005}
{"page":47,"change":"none","str":"fairness.","dir":"ltr","width":"43.99","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.29"],"fontName":"AMIDOT+OpenSans","x":42.52160000000001,"y":301.29210000000006}
{"page":47,"change":"none","str":"50","dir":"ltr","width":"7.76","height":"6.41","transform":["6.41","0.00","0.00","6.41","86.58","304.97"],"fontName":"AMIDOT+OpenSans","x":86.5788,"y":304.9701}
{"page":47,"change":"none","str":" Being ","dir":"ltr","width":"37.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","94.13","301.31"],"fontName":"AMIDOT+OpenSans","x":94.1253,"y":301.3071}
{"page":47,"change":"none","str":"Made with Creative Com","dir":"ltr","width":"142.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","133.88","301.31"],"fontName":"ESGBSL+OpenSans-Bold","x":133.8793,"y":301.3071}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","301.31"],"fontName":"ESGBSL+OpenSans-Bold","x":276.2853,"y":301.3071}
{"page":47,"change":"none","str":"mons","dir":"ltr","width":"30.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","287.30"],"fontName":"ESGBSL+OpenSans-Bold","x":42.513300000000015,"y":287.3041}
{"page":47,"change":"none","str":" requires an assumption that people will ","dir":"ltr","width":"209.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","72.91","287.30"],"fontName":"AMIDOT+OpenSans","x":72.90630000000002,"y":287.3041}
{"page":47,"change":"none","str":"largely act on those social motivations, motiva","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","273.30"],"fontName":"AMIDOT+OpenSans","x":42.513300000000015,"y":273.3011}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","273.30"],"fontName":"AMIDOT+OpenSans","x":276.2853,"y":273.3011}
{"page":47,"change":"none","str":"tions that would be considered “irrational” in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","259.30"],"fontName":"AMIDOT+OpenSans","x":42.513300000000015,"y":259.29810000000003}
{"page":47,"change":"none","str":"an economic sense. As Knowledge Unlatcheds ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","245.30"],"fontName":"AMIDOT+OpenSans","x":42.513300000000015,"y":245.29510000000005}
{"page":47,"change":"none","str":"Pinter told us, “It is best to ignore people who ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","231.29"],"fontName":"AMIDOT+OpenSans","x":42.513300000000015,"y":231.29210000000006}
{"page":47,"change":"none","str":"try to scare you about free riding. That fear ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","217.29"],"fontName":"AMIDOT+OpenSans","x":42.513300000000015,"y":217.28910000000008}
{"page":47,"change":"none","str":"is based on a very shallow view of what mo","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","203.29"],"fontName":"AMIDOT+OpenSans","x":42.513300000000015,"y":203.2861000000001}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","203.29"],"fontName":"AMIDOT+OpenSans","x":276.2853,"y":203.2861000000001}
{"page":47,"change":"none","str":"tivates human behavior.” There will always be ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","189.28"],"fontName":"AMIDOT+OpenSans","x":42.513300000000015,"y":189.2831000000001}
{"page":47,"change":"none","str":"people who will act in purely selfish ways, but ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","175.28"],"fontName":"AMIDOT+OpenSans","x":42.513300000000015,"y":175.28010000000012}
{"page":47,"change":"none","str":"endeavors that are ","dir":"ltr","width":"99.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.51","161.28"],"fontName":"AMIDOT+OpenSans","x":42.513300000000015,"y":161.27710000000013}
{"page":47,"change":"none","str":"Made with Creative Com","dir":"ltr","width":"133.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","142.13","161.28"],"fontName":"ESGBSL+OpenSans-Bold","x":142.1293,"y":161.27710000000013}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.27","161.28"],"fontName":"ESGBSL+OpenSans-Bold","x":276.27430000000004,"y":161.27710000000013}
{"page":47,"change":"none","str":"mons","dir":"ltr","width":"30.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.50","147.27"],"fontName":"ESGBSL+OpenSans-Bold","x":42.50230000000005,"y":147.27410000000015}
{"page":47,"change":"none","str":" design for the good actors.","dir":"ltr","width":"141.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","72.90","147.27"],"fontName":"AMIDOT+OpenSans","x":72.89530000000005,"y":147.27410000000015}
{"page":47,"change":"none","str":"The assumption that people will largely do ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.49","133.27"],"fontName":"AMIDOT+OpenSans","x":56.49430000000005,"y":133.27110000000016}
{"page":47,"change":"none","str":"the right thing can be a self-fulfilling prophe","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.49","119.27"],"fontName":"AMIDOT+OpenSans","x":42.49130000000005,"y":119.26810000000016}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.26","119.27"],"fontName":"AMIDOT+OpenSans","x":276.2633000000001,"y":119.26810000000016}
{"page":47,"change":"none","str":"cy. Shirky wrote in ","dir":"ltr","width":"98.90","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.49","105.27"],"fontName":"AMIDOT+OpenSans","x":42.49130000000008,"y":105.26510000000016}
{"page":47,"change":"none","str":"Cognitive Surplus","dir":"ltr","width":"84.22","height":"11.00","transform":["11.00","0.00","0.00","11.00","142.26","105.27"],"fontName":"GIDNUH+OpenSans-Italic","x":142.2613000000001,"y":105.26510000000016}
{"page":47,"change":"none","str":", “Systems ","dir":"ltr","width":"56.13","height":"11.00","transform":["11.00","0.00","0.00","11.00","226.52","105.27"],"fontName":"AMIDOT+OpenSans","x":226.5213000000001,"y":105.26510000000016}
{"page":47,"change":"none","str":"that assume people will act in ways that create ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.49","91.26"],"fontName":"AMIDOT+OpenSans","x":42.49130000000011,"y":91.26210000000016}
{"page":47,"change":"none","str":"public goods, and that give them opportunities ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.49","77.26"],"fontName":"AMIDOT+OpenSans","x":42.49130000000011,"y":77.25910000000016}
{"page":47,"change":"none","str":"and rewards for doing so, often let them work ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.49","63.26"],"fontName":"AMIDOT+OpenSans","x":42.49130000000011,"y":63.25610000000016}
{"page":47,"change":"none","str":"together better than neoclassical economics ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.80","721.25"],"fontName":"AMIDOT+OpenSans","x":303.7963000000001,"y":721.2541000000001}
{"page":47,"change":"none","str":"would predict.”","dir":"ltr","width":"79.24","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.80","707.25"],"fontName":"AMIDOT+OpenSans","x":303.7963000000001,"y":707.2511000000001}
{"page":47,"change":"none","str":"51","dir":"ltr","width":"6.97","height":"6.41","transform":["6.41","0.00","0.00","6.41","383.29","710.97"],"fontName":"AMIDOT+OpenSans","x":383.2878,"y":710.9702}
{"page":47,"change":"none","str":" When we acknowledge that ","dir":"ltr","width":"153.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","390.44","707.31"],"fontName":"AMIDOT+OpenSans","x":390.4393,"y":707.3071}
{"page":47,"change":"none","str":"people are often motivated by something oth","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","693.30"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":693.3041}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","693.30"],"fontName":"AMIDOT+OpenSans","x":537.5973,"y":693.3041}
{"page":47,"change":"none","str":"er than financial self-interest, we design our ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","679.30"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":679.3010999999999}
{"page":47,"change":"none","str":"endeavors in ways that encourage and accen","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","665.30"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":665.2980999999999}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","665.30"],"fontName":"AMIDOT+OpenSans","x":537.5973,"y":665.2980999999999}
{"page":47,"change":"none","str":"tuate our social instincts.","dir":"ltr","width":"128.74","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","651.30"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":651.2950999999998}
{"page":47,"change":"none","str":"Rather than trying to exert control over ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","637.29"],"fontName":"AMIDOT+OpenSans","x":317.8283,"y":637.2920999999998}
{"page":47,"change":"none","str":"peoples behavior, this mode of operating re","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","623.29"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":623.2890999999997}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","623.29"],"fontName":"AMIDOT+OpenSans","x":537.5973,"y":623.2890999999997}
{"page":47,"change":"none","str":"quires a certain level of trust. We might not ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","609.29"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":609.2860999999997}
{"page":47,"change":"none","str":"realize it, but our daily lives are already built ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","595.28"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":595.2830999999996}
{"page":47,"change":"none","str":"on trust. As Surowiecki wrote in ","dir":"ltr","width":"165.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","581.28"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":581.2800999999996}
{"page":47,"change":"none","str":"The Wisdom of ","dir":"ltr","width":"74.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","469.44","581.28"],"fontName":"GIDNUH+OpenSans-Italic","x":469.44349999999986,"y":581.2800999999996}
{"page":47,"change":"none","str":"Crowds","dir":"ltr","width":"35.88","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","567.28"],"fontName":"GIDNUH+OpenSans-Italic","x":303.8253,"y":567.2770999999996}
{"page":47,"change":"none","str":", “Its impossible for a society to rely on ","dir":"ltr","width":"204.23","height":"11.00","transform":["11.00","0.00","0.00","11.00","339.77","567.28"],"fontName":"AMIDOT+OpenSans","x":339.7733,"y":567.2770999999996}
{"page":47,"change":"none","str":"law alone to make sure citizens act honestly ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","553.27"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":553.2740999999995}
{"page":47,"change":"none","str":"and responsibly. And its impossible for any or","dir":"ltr","width":"234.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","539.27"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":539.2710999999995}
{"page":47,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","539.27"],"fontName":"AMIDOT+OpenSans","x":537.5973,"y":539.2710999999995}
{"page":47,"change":"none","str":"ganization to rely on contracts alone to make ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","525.27"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":525.2680999999994}
{"page":47,"change":"none","str":"sure that its managers and workers live up to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","511.27"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":511.26509999999945}
{"page":47,"change":"none","str":"their obligation.” Instead, we largely trust that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","497.26"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":497.26209999999946}
{"page":47,"change":"none","str":"people—mostly strangers—will do what they ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","483.26"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":483.2590999999995}
{"page":47,"change":"none","str":"are supposed to do.","dir":"ltr","width":"101.24","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","469.26"],"fontName":"AMIDOT+OpenSans","x":303.8253,"y":469.2560999999995}
{"page":47,"change":"none","str":"52","dir":"ltr","width":"7.58","height":"6.41","transform":["6.41","0.00","0.00","6.41","405.25","472.97"],"fontName":"AMIDOT+OpenSans","x":405.2483,"y":472.9701}
{"page":47,"change":"none","str":" And most often, they do.","dir":"ltr","width":"128.02","height":"11.00","transform":["11.00","0.00","0.00","11.00","412.70","469.31"],"fontName":"AMIDOT+OpenSans","x":412.7024,"y":469.3071}
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{"page":55,"change":"none","str":"There is a popular misconception that the ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.82","609.21"],"fontName":"AMIDOT+OpenSans","x":317.82169999999996,"y":609.2060999999993}
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{"page":58,"change":"none","str":"Part 2","dir":"ltr","width":"474.73","height":"190.00","transform":["190.00","0.00","0.00","190.00","70.87","399.31"],"fontName":"MJHCAV+AbrilFatface-Regular","x":70.8661,"y":399.3071}
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{"page":58,"change":"none","str":"CASE STUDIES","dir":"ltr","width":"400.79","height":"60.00","transform":["60.00","0.00","0.00","60.00","70.87","175.29"],"fontName":"IDEEWD+AbrilFatface-Regular","x":70.8661,"y":175.2871}
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{"page":60,"change":"none","str":"The twenty-four case studies in this section ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","201.52","525.31"],"fontName":"AMIDOT+OpenSans","x":201.5192,"y":525.3071}
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{"page":63,"change":"none","str":"cause the founders made themselves the ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":469.2770999999998}
{"page":63,"change":"none","str":"first customer of their product. They made ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","455.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":455.2740999999998}
{"page":63,"change":"none","str":"products they themselves personally want","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":441.2710999999998}
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{"page":63,"change":"none","str":"ed. It was a matter of “I need this thing,” not ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","427.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":427.26809999999983}
{"page":63,"change":"none","str":"“If we make this, well make a lot of money.” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","413.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":413.26509999999985}
{"page":63,"change":"none","str":"Tom notes that being your own first customer ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":399.26209999999986}
{"page":63,"change":"none","str":"makes you more confident and convincing at ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":385.2590999999999}
{"page":63,"change":"none","str":"selling your product.","dir":"ltr","width":"105.69","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":371.2560999999999}
{"page":63,"change":"none","str":"Arduinos business model has evolved over ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":315.3071}
{"page":63,"change":"none","str":"time—and Tom says ","dir":"ltr","width":"106.91","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":301.3041}
{"page":63,"change":"none","str":"model","dir":"ltr","width":"30.34","height":"11.00","transform":["11.00","0.00","0.00","11.00","149.13","301.30"],"fontName":"GIDNUH+OpenSans-Italic","x":149.1317,"y":301.3041}
{"page":63,"change":"none","str":" is a grandiose term ","dir":"ltr","width":"103.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","179.49","301.30"],"fontName":"AMIDOT+OpenSans","x":179.49169999999998,"y":301.3041}
{"page":63,"change":"none","str":"for it. Originally, they just wanted to make a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.30"],"fontName":"AMIDOT+OpenSans","x":42.51969999999997,"y":287.3011}
{"page":63,"change":"none","str":"few boards and get them out into the world. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.30"],"fontName":"AMIDOT+OpenSans","x":42.51969999999997,"y":273.29810000000003}
{"page":63,"change":"none","str":"They started out with two hundred boards, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.30"],"fontName":"AMIDOT+OpenSans","x":42.51969999999997,"y":259.29510000000005}
{"page":63,"change":"none","str":"sold them, and made a little profit. They used ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.29"],"fontName":"AMIDOT+OpenSans","x":42.51969999999997,"y":245.29210000000006}
{"page":63,"change":"none","str":"that to make another thousand, which gener","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.29"],"fontName":"AMIDOT+OpenSans","x":42.51969999999997,"y":231.28910000000008}
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{"page":63,"change":"none","str":"ated enough revenue to make five thousand. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":217.2861000000001}
{"page":63,"change":"none","str":"In the early days, they simply tried to generate ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.2831000000001}
{"page":63,"change":"none","str":"enough funding to keep the venture going day ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.28010000000012}
{"page":63,"change":"none","str":"to day. When they hit the ten thousand mark, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":175.27710000000013}
{"page":63,"change":"none","str":"they started to think about Arduino as a com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":161.27410000000015}
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{"page":63,"change":"none","str":"pany. By then it was clear you can open-source ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":147.27110000000016}
{"page":63,"change":"none","str":"the design but still manufacture the physical ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":133.26810000000017}
{"page":63,"change":"none","str":"product. As long as its a quality product and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":119.26510000000017}
{"page":63,"change":"none","str":"sold at a reasonable price, people will buy it.","dir":"ltr","width":"227.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.26210000000017}
{"page":63,"change":"none","str":"Arduino now has a worldwide community ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","91.26"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":91.25910000000017}
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{"page":63,"change":"none","str":"grammers, and professionals. Arduino pro","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":63.253100000000174}
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{"page":63,"change":"none","str":"vides a wiki called Playground (a wiki is where ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","721.25"],"fontName":"AMIDOT+OpenSans","x":303.8357,"y":721.2511000000001}
{"page":63,"change":"none","str":"all users can edit and add pages, contributing ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","707.25"],"fontName":"AMIDOT+OpenSans","x":303.8357,"y":707.2481}
{"page":63,"change":"none","str":"to and benefiting from collective research). ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","693.25"],"fontName":"AMIDOT+OpenSans","x":303.8357,"y":693.2451}
{"page":63,"change":"none","str":"People share code, circuit diagrams, tutorials, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","679.24"],"fontName":"AMIDOT+OpenSans","x":303.8357,"y":679.2420999999999}
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{"page":63,"change":"none","str":"language discussion forum where users can ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","637.23"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":637.2330999999998}
{"page":63,"change":"none","str":"get help using Arduino, discuss topics like ro","dir":"ltr","width":"233.44","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","623.23"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":623.2300999999998}
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{"page":63,"change":"none","str":"botics, and make suggestions for new Arduino ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","609.23"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":609.2270999999997}
{"page":63,"change":"none","str":"product designs. As of January 2017, 324,928 ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","595.22"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":595.2240999999997}
{"page":63,"change":"none","str":"members had made 2,989,489 posts on ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","581.22"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":581.2210999999996}
{"page":63,"change":"none","str":"379,044 topics. The worldwide community of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","567.22"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":567.2180999999996}
{"page":63,"change":"none","str":"makers has contributed an incredible amount ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","553.22"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":553.2150999999996}
{"page":63,"change":"none","str":"of accessible knowledge helpful to novices and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","539.21"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":539.2120999999995}
{"page":63,"change":"none","str":"experts alike.","dir":"ltr","width":"68.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","525.21"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":525.2090999999995}
{"page":63,"change":"none","str":"Transitioning Arduino from a project to a ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.84","511.21"],"fontName":"AMIDOT+OpenSans","x":317.8387,"y":511.2060999999995}
{"page":63,"change":"none","str":"company was a big step. Other businesses ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","497.20"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":497.2030999999995}
{"page":63,"change":"none","str":"who made boards were charging a lot of mon","dir":"ltr","width":"233.57","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","483.20"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":483.2000999999995}
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{"page":63,"change":"none","str":"ey for them. Arduino wanted to make theirs ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","469.20"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":469.1970999999995}
{"page":63,"change":"none","str":"available at a low price to people across a wide ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","455.19"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":455.19409999999954}
{"page":63,"change":"none","str":"range of industries. As with any business, pric","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","441.19"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":441.19109999999955}
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{"page":63,"change":"none","str":"ing was key. They wanted prices that would get ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","427.19"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":427.18809999999957}
{"page":63,"change":"none","str":"lots of customers but were also high enough ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","413.19"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":413.1850999999996}
{"page":63,"change":"none","str":"to sustain the business.","dir":"ltr","width":"121.33","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","399.18"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":399.1820999999996}
{"page":63,"change":"none","str":"For a business, getting to the end of the year ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.84","385.18"],"fontName":"AMIDOT+OpenSans","x":317.8387,"y":385.1790999999996}
{"page":63,"change":"none","str":"and not being in the red is a success. Arduino ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","371.18"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":371.1760999999996}
{"page":63,"change":"none","str":"may have an open-licensing strategy, but they ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","357.17"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":357.17309999999964}
{"page":63,"change":"none","str":"are still a business, and all the things needed to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","343.17"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":343.17009999999965}
{"page":63,"change":"none","str":"successfully run one still apply. David says, “If ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","329.17"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":329.16709999999966}
{"page":63,"change":"none","str":"you do those other things well, sharing things ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","315.16"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":315.1640999999997}
{"page":63,"change":"none","str":"in an open-source way can only help you.”","dir":"ltr","width":"215.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","301.16"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":301.1610999999997}
{"page":63,"change":"none","str":"While openly licensing the designs, docu","dir":"ltr","width":"219.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.84","287.16"],"fontName":"AMIDOT+OpenSans","x":317.8387,"y":287.1580999999997}
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{"page":63,"change":"none","str":"mentation, and software ensures longevity, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","273.16"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":273.1550999999997}
{"page":63,"change":"none","str":"it does have risks. Theres a possibility that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","259.15"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":259.15209999999973}
{"page":63,"change":"none","str":"others will create knockoffs, clones, and cop","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","245.15"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":245.14909999999975}
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{"page":63,"change":"none","str":"ies. The CC BY-SA license means anyone can ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","231.15"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":231.14609999999976}
{"page":63,"change":"none","str":"produce copies of their boards, redesign them, ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","217.14"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":217.14309999999978}
{"page":63,"change":"none","str":"and even sell boards that copy the design. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","203.14"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":203.1400999999998}
{"page":63,"change":"none","str":"They dont have to pay a license fee to Ardu","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","189.14"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":189.1370999999998}
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{"page":63,"change":"none","str":"ino or even ask permission. However, if they ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","175.13"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":175.13409999999982}
{"page":63,"change":"none","str":"republish the design of the board, they have ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","161.13"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":161.13109999999983}
{"page":63,"change":"none","str":"to give attribution to Arduino. If they change ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.84","147.13"],"fontName":"AMIDOT+OpenSans","x":303.83570000000003,"y":147.12809999999985}
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{"page":63,"change":"none","str":"Tom and David say that a lot of people have ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.84","77.11"],"fontName":"AMIDOT+OpenSans","x":317.8387,"y":77.11309999999986}
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{"page":67,"change":"none","str":"consulting projects each year, ranging from ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":315.25910000000016}
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{"page":67,"change":"none","str":"campaigns. Some are significant in scope, par","dir":"ltr","width":"234.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":287.2531000000002}
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{"page":67,"change":"none","str":"Ártica also seeks out public and private ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","231.24"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":231.24110000000024}
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{"page":67,"change":"none","str":"if they are unsuccessful in subsidizing a proj","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.23510000000027}
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{"page":67,"change":"none","str":"ate opens new doors.","dir":"ltr","width":"111.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":133.22010000000034}
{"page":67,"change":"none","str":"Ártica relies heavily on their free Creative ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":77.3071}
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{"page":67,"change":"none","str":"lished under an Attribution-ShareAlike license ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","693.30"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":693.2960999999998}
{"page":67,"change":"none","str":"(CC BY-SA). “We use a ShareAlike license be","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","679.29"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":679.2930999999998}
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{"page":67,"change":"none","str":"cause we want to give the greatest freedom to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","665.29"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":665.2900999999997}
{"page":67,"change":"none","str":"our students and readers, and we also want ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.29"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":651.2870999999997}
{"page":67,"change":"none","str":"that freedom to be viral,” Jorge said. For them, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.28"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":637.2840999999996}
{"page":67,"change":"none","str":"giving others the right to reuse and remix their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","623.28"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":623.2810999999996}
{"page":67,"change":"none","str":"content is a fundamental value. “How can you ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.28"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":609.2780999999995}
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{"page":67,"change":"none","str":"ing permission to download, make and keep ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","581.27"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":581.2720999999995}
{"page":67,"change":"none","str":"copies, or print the educational resources?” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.27"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":567.2690999999994}
{"page":67,"change":"none","str":"Jorge said. “If we want to do the best for our ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.27"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.2660999999994}
{"page":67,"change":"none","str":"students—those who trust in us to the point ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","539.26"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":539.2630999999993}
{"page":67,"change":"none","str":"that they are willing to pay online without face-","dir":"ltr","width":"237.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.26"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.2600999999993}
{"page":67,"change":"none","str":"to-face contact—we have to offer them a fair ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","511.26"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":511.2570999999993}
{"page":67,"change":"none","str":"and ethical agreement.”","dir":"ltr","width":"122.35","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.25"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":497.2540999999993}
{"page":67,"change":"none","str":"They also believe sharing their ideas and ex","dir":"ltr","width":"220.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","483.25"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":483.2510999999993}
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{"page":67,"change":"none","str":"pertise openly helps them build their reputa","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","469.25"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":469.24809999999934}
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{"page":67,"change":"none","str":"tion and visibility. People often share and cite ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","455.25"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":455.24509999999935}
{"page":67,"change":"none","str":"their work. A few years ago, a publisher even ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","441.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":441.24209999999937}
{"page":67,"change":"none","str":"picked up one of their e-books and distribut","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","427.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":427.2390999999994}
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{"page":67,"change":"none","str":"ed printed copies. Ártica views reuse of their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","413.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":413.2360999999994}
{"page":67,"change":"none","str":"work as a way to open up new opportunities ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","399.23"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":399.2330999999994}
{"page":67,"change":"none","str":"for their business.","dir":"ltr","width":"92.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","385.23"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":385.2300999999994}
{"page":67,"change":"none","str":"This belief that openness creates new op","dir":"ltr","width":"219.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","371.23"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":371.22709999999944}
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{"page":67,"change":"none","str":"portunities reflects another belief—in ser","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","357.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":357.22409999999945}
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{"page":67,"change":"none","str":"endipity. When describing their process for ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","343.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":343.22109999999947}
{"page":67,"change":"none","str":"creating content, they spoke of all of the spon","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","329.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":329.2180999999995}
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{"page":67,"change":"none","str":"taneous and organic ways they find inspira","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","315.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":315.2150999999995}
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{"page":67,"change":"none","str":"tion. “Sometimes, the collaborative process ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","301.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":301.2120999999995}
{"page":67,"change":"none","str":"starts with a conversation between us, or ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","287.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":287.2090999999995}
{"page":67,"change":"none","str":"with friends from other projects,” Jorge said. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","273.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":273.20609999999954}
{"page":67,"change":"none","str":"“That can be the first step for a new blog post ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","259.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":259.20309999999955}
{"page":67,"change":"none","str":"or another simple piece of content, which can ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","245.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":245.20009999999957}
{"page":67,"change":"none","str":"evolve to a more complex product in the fu","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","231.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":231.19709999999958}
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{"page":67,"change":"none","str":"ture, like a course or a book.”","dir":"ltr","width":"149.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","217.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":217.1940999999996}
{"page":67,"change":"none","str":"Rather than planning their work in advance, ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","203.19"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":203.1910999999996}
{"page":67,"change":"none","str":"they let their creative process be dynamic. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","189.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":189.18809999999962}
{"page":67,"change":"none","str":"“This doesnt mean that we dont need to work ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","175.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":175.18509999999964}
{"page":67,"change":"none","str":"hard in order to get good professional results, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","161.18"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":161.18209999999965}
{"page":67,"change":"none","str":"but the design process is more flexible,” Jorge ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","147.18"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":147.17909999999966}
{"page":67,"change":"none","str":"said. They share early and often, and they ad","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","133.18"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":133.17609999999968}
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{"page":67,"change":"none","str":"just based on what they learn, always explor","dir":"ltr","width":"234.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","119.17"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":119.17309999999968}
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{"page":67,"change":"none","str":"ing and testing new ideas and ways of operat","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","105.17"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":105.17009999999968}
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{"page":67,"change":"none","str":"ing. In many ways, for them, the process is just ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","91.17"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":91.16709999999968}
{"page":67,"change":"none","str":"as important as the final product.","dir":"ltr","width":"172.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","77.16"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":77.16409999999968}
{"page":67,"change":"none","str":"IN THE EDUCATIONAL AND ","dir":"ltr","width":"188.84","height":"14.00","transform":["14.00","0.00","0.00","14.00","42.52","721.31"],"fontName":"ESGBSL+OpenSans-Bold","x":42.5197,"y":721.3071}
{"page":67,"change":"none","str":"CULTURAL BUSINESS, IT IS MORE ","dir":"ltr","width":"229.46","height":"14.00","transform":["14.00","0.00","0.00","14.00","42.52","693.31"],"fontName":"ESGBSL+OpenSans-Bold","x":42.5197,"y":693.3071}
{"page":67,"change":"none","str":"IMPORTANT TO PAY ATTENTION ","dir":"ltr","width":"223.74","height":"14.00","transform":["14.00","0.00","0.00","14.00","42.52","665.31"],"fontName":"ESGBSL+OpenSans-Bold","x":42.5197,"y":665.3071}
{"page":67,"change":"none","str":"TO PEOPLE AND PROCESS, RATHER ","dir":"ltr","width":"240.88","height":"14.00","transform":["14.00","0.00","0.00","14.00","42.52","637.31"],"fontName":"ESGBSL+OpenSans-Bold","x":42.5197,"y":637.3071}
{"page":67,"change":"none","str":"THAN CONTENT OR SPECIFIC ","dir":"ltr","width":"200.62","height":"14.00","transform":["14.00","0.00","0.00","14.00","42.52","609.31"],"fontName":"ESGBSL+OpenSans-Bold","x":42.5197,"y":609.3071}
{"page":67,"change":"none","str":"FORMATS OR MATERIALS","dir":"ltr","width":"172.73","height":"14.00","transform":["14.00","0.00","0.00","14.00","42.52","581.31"],"fontName":"ESGBSL+OpenSans-Bold","x":42.5197,"y":581.3071}
{"page":68,"change":"none","str":"53","dir":"ltr","width":"8.25","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.43","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.4255,"y":21.3071}
{"page":68,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":68,"change":"none","str":"People and relationships are also just as im","dir":"ltr","width":"219.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","721.31"],"fontName":"AMIDOT+OpenSans","x":84.8661,"y":721.3071}
{"page":68,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","721.31"],"fontName":"AMIDOT+OpenSans","x":304.6351,"y":721.3071}
{"page":68,"change":"none","str":"portant, sometimes more. “In the educational ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","707.30"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":707.3041}
{"page":68,"change":"none","str":"and cultural business, it is more important to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","693.30"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":693.3010999999999}
{"page":68,"change":"none","str":"pay attention to people and process, rather ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","679.30"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":679.2980999999999}
{"page":68,"change":"none","str":"than content or specific formats or materials,” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","665.30"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":665.2950999999998}
{"page":68,"change":"none","str":"Mariana said. “Materials and content are fluid. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":651.2920999999998}
{"page":68,"change":"none","str":"The important thing is the relationships.”","dir":"ltr","width":"210.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":637.2890999999997}
{"page":68,"change":"none","str":"Ártica believes in the power of the network. ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","623.29"],"fontName":"AMIDOT+OpenSans","x":84.86610000000003,"y":623.2860999999997}
{"page":68,"change":"none","str":"They seek to make connections with people ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":609.2830999999996}
{"page":68,"change":"none","str":"and institutions across the globe so they can ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":595.2800999999996}
{"page":68,"change":"none","str":"learn from them and share their knowledge. ","dir":"ltr","width":"230.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86310000000003,"y":581.2770999999996}
{"page":68,"change":"none","str":"At the core of everything Ártica does is a set ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":525.3071}
{"page":68,"change":"none","str":"of values. “Good content is not enough,” Jorge ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":511.3041}
{"page":68,"change":"none","str":"said. “We also think that it is very important ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":497.3011}
{"page":68,"change":"none","str":"to take a stand for some things in the cultural ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":483.29810000000003}
{"page":68,"change":"none","str":"sector.” Mariana and Jorge are activists. They ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":469.29510000000005}
{"page":68,"change":"none","str":"defend free culture (the movement promoting ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":455.29210000000006}
{"page":68,"change":"none","str":"the freedom to modify and distribute creative ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":441.2891000000001}
{"page":68,"change":"none","str":"work) and work to demonstrate the intersec","dir":"ltr","width":"234.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":427.2861000000001}
{"page":68,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","427.29"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":427.2861000000001}
{"page":68,"change":"none","str":"tion between free culture and other social-jus","dir":"ltr","width":"233.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":413.2831000000001}
{"page":68,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","413.28"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":413.2831000000001}
{"page":68,"change":"none","str":"tice movements. Their efforts to involve people ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2801000000001}
{"page":68,"change":"none","str":"in their work and enable artists and cultural in","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.27710000000013}
{"page":68,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","385.28"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":385.27710000000013}
{"page":68,"change":"none","str":"stitutions to better use technology are all tied ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.27410000000015}
{"page":68,"change":"none","str":"closely to their belief system. Ultimately, what ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.27110000000016}
{"page":68,"change":"none","str":"drives their work is a mission to democratize ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2681000000002}
{"page":68,"change":"none","str":"art and culture.","dir":"ltr","width":"79.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2651000000002}
{"page":68,"change":"none","str":"Of course, Ártica also has to make enough ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","721.26"],"fontName":"AMIDOT+OpenSans","x":346.1741,"y":721.2611000000002}
{"page":68,"change":"none","str":"money to cover its expenses. Human resourc","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.26"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":707.2581000000001}
{"page":68,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","707.26"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":707.2581000000001}
{"page":68,"change":"none","str":"es are, by far, their biggest expense. They tap ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","693.26"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":693.2551000000001}
{"page":68,"change":"none","str":"a network of collaborators on a case-by-case ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","679.25"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":679.2521}
{"page":68,"change":"none","str":"basis and hire contractors for specific projects. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.25"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":665.2491}
{"page":68,"change":"none","str":"Whenever possible, they draw from artistic ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","651.25"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":651.2461}
{"page":68,"change":"none","str":"and cultural resources in the commons, and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","637.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":637.2430999999999}
{"page":68,"change":"none","str":"they rely on free software. Their operation is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","623.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":623.2400999999999}
{"page":68,"change":"none","str":"small, efficient, and sustainable, and because ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","609.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":609.2370999999998}
{"page":68,"change":"none","str":"of that, it is a success.","dir":"ltr","width":"111.41","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","595.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":595.2340999999998}
{"page":68,"change":"none","str":"“There are lots of people offering online ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","581.23"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":581.2310999999997}
{"page":68,"change":"none","str":"courses,” Jorge said. “But it is easy to differen","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":567.2280999999997}
{"page":68,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","567.23"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":567.2280999999997}
{"page":68,"change":"none","str":"tiate us. We have an approach that is very spe","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":553.2250999999997}
{"page":68,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","553.23"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":553.2250999999997}
{"page":68,"change":"none","str":"cific and personal.” Árticas model is rooted in ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":539.2220999999996}
{"page":68,"change":"none","str":"the personal at every level. For Mariana and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":525.2190999999996}
{"page":68,"change":"none","str":"Jorge, success means doing what brings them ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","511.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":511.2160999999996}
{"page":68,"change":"none","str":"personal meaning and purpose, and doing it ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":497.2130999999996}
{"page":68,"change":"none","str":"sustainably and collaboratively. ","dir":"ltr","width":"164.04","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":483.2100999999996}
{"page":68,"change":"none","str":"In their work with younger artists, Mariana ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","469.21"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":469.2070999999996}
{"page":68,"change":"none","str":"and Jorge try to emphasize that this model of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":455.20409999999964}
{"page":68,"change":"none","str":"success is just as valuable as the picture of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":441.20109999999966}
{"page":68,"change":"none","str":"success we get from the media. “If they seek ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":427.19809999999967}
{"page":68,"change":"none","str":"only the traditional type of success, they will ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":413.1950999999997}
{"page":68,"change":"none","str":"get frustrated,” Mariana said. “We try to show ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":399.1920999999997}
{"page":68,"change":"none","str":"them another image of what it looks like.”","dir":"ltr","width":"213.04","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":385.1890999999997}
{"page":69,"change":"none","str":"54","dir":"ltr","width":"8.33","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071}
{"page":69,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071}
{"page":70,"change":"none","str":"55","dir":"ltr","width":"8.26","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.42","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.4156,"y":21.3071}
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{"page":70,"change":"none","str":"For Ton Roosendaal, the creator of Blender ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":287.3071}
{"page":70,"change":"none","str":"software and its related entities, sharing is ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":273.3041}
{"page":70,"change":"none","str":"practical. Making their 3-D content creation ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":259.3011}
{"page":70,"change":"none","str":"software available under a free software li","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":245.29810000000003}
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{"page":70,"change":"none","str":"cense has been integral to its development ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.29510000000005}
{"page":70,"change":"none","str":"and popularity. Using that software to make ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.29210000000006}
{"page":70,"change":"none","str":"movies that were licensed with Creative Com","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.28910000000008}
{"page":70,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","203.29"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":203.28910000000008}
{"page":70,"change":"none","str":"mons pushed that development even further. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.2861000000001}
{"page":70,"change":"none","str":"Sharing enables people to participate and to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.2831000000001}
{"page":70,"change":"none","str":"interact with and build upon the technology ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.28010000000012}
{"page":70,"change":"none","str":"and content they create in a way that benefits ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.27710000000013}
{"page":70,"change":"none","str":"Blender and its community in concrete ways. ","dir":"ltr","width":"233.65","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.27410000000015}
{"page":70,"change":"none","str":"Each open-movie project Blender runs pro","dir":"ltr","width":"219.66","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","119.27"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":119.27110000000015}
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{"page":71,"change":"none","str":"his investors gave up on the endeavor in the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":609.2830999999996}
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{"page":71,"change":"none","str":"the GNU General Public License. ","dir":"ltr","width":"168.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":553.2710999999995}
{"page":71,"change":"none","str":"This was long before Kickstarter and other ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","539.27"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":539.2680999999994}
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{"page":71,"change":"none","str":"ten years.” Ton set up the Blender Foundation ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":259.20809999999966}
{"page":71,"change":"none","str":"to oversee and steward the software develop","dir":"ltr","width":"233.47","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":245.20509999999967}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","245.21"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":245.20509999999967}
{"page":71,"change":"none","str":"ment and maintenance. ","dir":"ltr","width":"125.02","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.20"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":231.2020999999997}
{"page":71,"change":"none","str":"After a few years, Ton began looking for new ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","217.20"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":217.1990999999997}
{"page":71,"change":"none","str":"ways to push development of the software. He ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.20"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.19609999999972}
{"page":71,"change":"none","str":"came up with the idea of creating CC-licensed ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.19"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.19309999999973}
{"page":71,"change":"none","str":"films using the Blender software. Ton put a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.19"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":175.19009999999975}
{"page":71,"change":"none","str":"call online for all interested and skilled artists. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.19"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":161.18709999999976}
{"page":71,"change":"none","str":"Francesco said the idea was to get the best ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.18"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":147.18409999999977}
{"page":71,"change":"none","str":"artists available, put them in a building togeth","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.18"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":133.1810999999998}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","133.18"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":133.1810999999998}
{"page":71,"change":"none","str":"er with the best developers, and have them ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.18"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":119.17809999999979}
{"page":71,"change":"none","str":"work together. They would not only produce ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.18"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.17509999999979}
{"page":71,"change":"none","str":"high-quality openly licensed content, they ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","91.17"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":91.17209999999979}
{"page":71,"change":"none","str":"would improve the Blender software in the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.17"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":77.16909999999979}
{"page":71,"change":"none","str":"process. ","dir":"ltr","width":"45.91","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.17"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":63.16609999999979}
{"page":71,"change":"none","str":"They turned to crowdfunding to subsidize ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","721.16"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":721.1640999999997}
{"page":71,"change":"none","str":"the costs of the project. They had about twenty ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":707.1610999999997}
{"page":71,"change":"none","str":"people working full-time for six to ten months, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","693.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":693.1580999999996}
{"page":71,"change":"none","str":"so the costs were significant. Francesco said ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","679.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":679.1550999999996}
{"page":71,"change":"none","str":"that when their crowdfunding campaign suc","dir":"ltr","width":"234.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","665.15"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":665.1520999999996}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","665.15"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":665.1520999999996}
{"page":71,"change":"none","str":"ceeded, people were astounded. “The idea ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":651.1490999999995}
{"page":71,"change":"none","str":"that making money was possible by producing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":637.1460999999995}
{"page":71,"change":"none","str":"CC-licensed material was mind-blowing to peo","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","623.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":623.1430999999994}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","623.14"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":623.1430999999994}
{"page":71,"change":"none","str":"ple,” he said. “They were like, I have to see it to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":609.1400999999994}
{"page":71,"change":"none","str":"believe it.’”","dir":"ltr","width":"55.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":595.1370999999994}
{"page":71,"change":"none","str":"The first film, which was released in 2006, ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","581.13"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":581.1340999999993}
{"page":71,"change":"none","str":"was an experiment. It was so successful that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":567.1310999999993}
{"page":71,"change":"none","str":"Ton decided to set up the Blender Institute, ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.1280999999992}
{"page":71,"change":"none","str":"an entity dedicated to hosting open-movie ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","539.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":539.1250999999992}
{"page":71,"change":"none","str":"projects. The Blender Institutes next project ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.1220999999991}
{"page":71,"change":"none","str":"was an even bigger success. The film, ","dir":"ltr","width":"195.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","511.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":511.11909999999915}
{"page":71,"change":"none","str":"Big Buck ","dir":"ltr","width":"44.72","height":"11.00","transform":["11.00","0.00","0.00","11.00","499.58","511.12"],"fontName":"GIDNUH+OpenSans-Italic","x":499.5807000000001,"y":511.11909999999915}
{"page":71,"change":"none","str":"Bunny","dir":"ltr","width":"30.71","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.12"],"fontName":"GIDNUH+OpenSans-Italic","x":303.8247000000001,"y":497.11609999999916}
{"page":71,"change":"none","str":", went viral, and its animated characters ","dir":"ltr","width":"209.95","height":"11.00","transform":["11.00","0.00","0.00","11.00","334.04","497.12"],"fontName":"AMIDOT+OpenSans","x":334.0417000000001,"y":497.11609999999916}
{"page":71,"change":"none","str":"were picked up by marketers. ","dir":"ltr","width":"154.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","483.11"],"fontName":"AMIDOT+OpenSans","x":303.8247000000001,"y":483.1130999999992}
{"page":71,"change":"none","str":"Francesco said that, over time, the Blender ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","469.11"],"fontName":"AMIDOT+OpenSans","x":317.8277000000001,"y":469.1100999999992}
{"page":71,"change":"none","str":"Institute projects have gotten bigger and more ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","455.11"],"fontName":"AMIDOT+OpenSans","x":303.8247000000001,"y":455.1070999999992}
{"page":71,"change":"none","str":"prominent. That means the filmmaking pro","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","441.10"],"fontName":"AMIDOT+OpenSans","x":303.8247000000001,"y":441.1040999999992}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","441.10"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":441.1040999999992}
{"page":71,"change":"none","str":"cess has become more complex, combining ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","427.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":427.10109999999924}
{"page":71,"change":"none","str":"technical experts and artists who focus on sto","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","413.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":413.09809999999925}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","413.10"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":413.09809999999925}
{"page":71,"change":"none","str":"rytelling. Francesco says the process is almost ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","399.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":399.09509999999926}
{"page":71,"change":"none","str":"on an industrial scale because of the number ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","385.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":385.0920999999993}
{"page":71,"change":"none","str":"of moving parts. This requires a lot of special","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","371.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":371.0890999999993}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","371.09"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":371.0890999999993}
{"page":71,"change":"none","str":"ized assistance, but the Blender Institute has ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","357.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":357.0860999999993}
{"page":71,"change":"none","str":"no problem finding the talent it needs to help ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","343.08"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":343.0830999999993}
{"page":71,"change":"none","str":"on projects. “Blender hardly does any recruit","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","329.08"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":329.08009999999933}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","329.08"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":329.08009999999933}
{"page":71,"change":"none","str":"ing for film projects because the talent emerg","dir":"ltr","width":"233.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","315.08"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":315.07709999999935}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","315.08"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":315.07709999999935}
{"page":71,"change":"none","str":"es naturally,” Francesco said. “So many people ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","301.07"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":301.07409999999936}
{"page":71,"change":"none","str":"want to work with us, and we cant always hire ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","287.07"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":287.0710999999994}
{"page":71,"change":"none","str":"them because of budget constraints.”","dir":"ltr","width":"192.27","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","273.07"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":273.0680999999994}
{"page":71,"change":"none","str":"Blender has had a lot of success raising mon","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":217.3071}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","217.31"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":217.3071}
{"page":71,"change":"none","str":"ey from its community over the years. In many ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.3041}
{"page":71,"change":"none","str":"ways, the pitch has gotten easier to make. Not ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":189.30110000000002}
{"page":71,"change":"none","str":"only is crowdfunding simply more familiar to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.29810000000003}
{"page":71,"change":"none","str":"the public, but people know and trust Blender ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.29510000000005}
{"page":71,"change":"none","str":"to deliver, and Ton has developed a reputation ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","147.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":147.29210000000006}
{"page":71,"change":"none","str":"as an effective community leader and vision","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","133.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":133.28910000000008}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","133.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":133.28910000000008}
{"page":71,"change":"none","str":"ary for their work. “There is a whole commu","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":119.28610000000008}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","119.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":119.28610000000008}
{"page":71,"change":"none","str":"nity who sees and understands the benefit of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.28310000000008}
{"page":71,"change":"none","str":"these projects,” Francesco said. ","dir":"ltr","width":"163.99","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.28010000000008}
{"page":71,"change":"none","str":"While these benefits of each open-movie ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","77.28"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":77.27710000000008}
{"page":71,"change":"none","str":"project make a compelling pitch for crowd","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":63.274100000000075}
{"page":71,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","63.27"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":63.274100000000075}
{"page":72,"change":"none","str":"57","dir":"ltr","width":"8.00","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.55","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.5459,"y":21.3071}
{"page":72,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":72,"change":"none","str":"funding campaigns, Francesco told us the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":595.3071}
{"page":72,"change":"none","str":"Blender Institute has found some limitations in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":581.3041}
{"page":72,"change":"none","str":"the standard crowdfunding model where you ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":567.3010999999999}
{"page":72,"change":"none","str":"propose a specific project and ask for funding. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":553.2980999999999}
{"page":72,"change":"none","str":"“Once a project is over, everyone goes home,” ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":539.2950999999998}
{"page":72,"change":"none","str":"he said. “It is great fun, but then it ends. That ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":525.2920999999998}
{"page":72,"change":"none","str":"is a problem.” ","dir":"ltr","width":"73.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":511.2890999999998}
{"page":72,"change":"none","str":"To make their work more sustainable, they ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","497.29"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":497.2860999999998}
{"page":72,"change":"none","str":"needed a way to receive ongoing support rath","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":483.2830999999998}
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{"page":72,"change":"none","str":"er than on a project-by-project basis. Their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.28009999999983}
{"page":72,"change":"none","str":"solution is Blender Cloud, a subscription-style ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":455.27709999999985}
{"page":72,"change":"none","str":"crowdfunding model akin to the online crowd","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.27409999999986}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","441.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":441.27409999999986}
{"page":72,"change":"none","str":"funding platform, Patreon. For about ten euros ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.2710999999999}
{"page":72,"change":"none","str":"each month, subscribers get access to down","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":413.2680999999999}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","413.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":413.2680999999999}
{"page":72,"change":"none","str":"load everything the Blender Institute produc","dir":"ltr","width":"234.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2650999999999}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","399.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":399.2650999999999}
{"page":72,"change":"none","str":"es—software, art, training, and more. All of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.2620999999999}
{"page":72,"change":"none","str":"the assets are available under an Attribution ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.25909999999993}
{"page":72,"change":"none","str":"license (CC BY) or placed in the public domain ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.25609999999995}
{"page":72,"change":"none","str":"(CC0), but they are initially made available only ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.25309999999996}
{"page":72,"change":"none","str":"to subscribers. Blender Cloud enables sub","dir":"ltr","width":"233.43","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2501}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","329.25"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":329.2501}
{"page":72,"change":"none","str":"scribers to follow Blenders movie projects as ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2471}
{"page":72,"change":"none","str":"they develop, sharing detailed information and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.2441}
{"page":72,"change":"none","str":"content used in the creative process. Blender ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.2411}
{"page":72,"change":"none","str":"Cloud also has extensive training materials ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.23810000000003}
{"page":72,"change":"none","str":"and libraries of characters and other assets ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.23510000000005}
{"page":72,"change":"none","str":"used in various projects.","dir":"ltr","width":"125.73","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.23210000000006}
{"page":72,"change":"none","str":"The continuous financial support provided ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","231.23"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":231.22910000000007}
{"page":72,"change":"none","str":"by Blender Cloud subsidizes five to six full-time ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.2261000000001}
{"page":72,"change":"none","str":"employees at the Blender Institute. Francesco ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.2231000000001}
{"page":72,"change":"none","str":"says their goal is to grow their subscriber base. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.22010000000012}
{"page":72,"change":"none","str":"“This is our freedom,” he told us, “and for art","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.21710000000013}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","175.22"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":175.21710000000013}
{"page":72,"change":"none","str":"ists, freedom is everything.” ","dir":"ltr","width":"146.37","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.21410000000014}
{"page":72,"change":"none","str":"Blender Cloud is the primary revenue ","dir":"ltr","width":"226.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","147.21"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":147.21110000000016}
{"page":72,"change":"none","str":"stream of the Blender Institute. The Blender ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.20810000000017}
{"page":72,"change":"none","str":"Foundation is funded primarily by donations, ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.20510000000017}
{"page":72,"change":"none","str":"and that money goes toward software develop","dir":"ltr","width":"233.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.20210000000017}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","105.20"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":105.20210000000017}
{"page":72,"change":"none","str":"ment and maintenance. The revenue streams ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.19910000000017}
{"page":72,"change":"none","str":"of the Institute and Foundation are deliberate","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.19610000000017}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","77.20"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":77.19610000000017}
{"page":72,"change":"none","str":"ly kept separate. Blender also has other reve","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.19"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.19310000000017}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","63.19"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":63.19310000000017}
{"page":72,"change":"none","str":"nue streams, such as the Blender Store, where ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","721.19"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":721.1911000000001}
{"page":72,"change":"none","str":"people can purchase DVDs, T-shirts, and other ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","707.19"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":707.1881000000001}
{"page":72,"change":"none","str":"Blender products. ","dir":"ltr","width":"95.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","693.19"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":693.1851}
{"page":72,"change":"none","str":"Ton has worked on projects relating to his ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","637.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":637.3071}
{"page":72,"change":"none","str":"Blender software for nearly twenty years. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","623.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":623.3041}
{"page":72,"change":"none","str":"Throughout most of that time, he has been ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","609.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":609.3010999999999}
{"page":72,"change":"none","str":"committed to making the software and the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","595.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":595.2980999999999}
{"page":72,"change":"none","str":"content produced with the software free and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","581.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":581.2950999999998}
{"page":72,"change":"none","str":"open. Selling a license has never been part of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":567.2920999999998}
{"page":72,"change":"none","str":"the business model. ","dir":"ltr","width":"106.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":553.2890999999997}
{"page":72,"change":"none","str":"Since 2006, he has been making films avail","dir":"ltr","width":"219.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","539.29"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":539.2860999999997}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","539.29"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":539.2860999999997}
{"page":72,"change":"none","str":"able along with all of their source material. He ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":525.2830999999996}
{"page":72,"change":"none","str":"says he has hardly ever seen people stepping ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","511.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":511.28009999999966}
{"page":72,"change":"none","str":"into Blenders shoes and trying to make mon","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":497.2770999999997}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","497.28"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":497.2770999999997}
{"page":72,"change":"none","str":"ey off of their content. Ton believes this is be","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":483.2740999999997}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","483.27"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":483.2740999999997}
{"page":72,"change":"none","str":"cause the true value of what they do is in the ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":469.2710999999997}
{"page":72,"change":"none","str":"creative and production process. “Even when ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":455.2680999999997}
{"page":72,"change":"none","str":"you share everything, all your original sources, ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":441.26509999999973}
{"page":72,"change":"none","str":"it still takes a lot of talent, skills, time, and bud","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":427.26209999999975}
{"page":72,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","427.26"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":427.26209999999975}
{"page":72,"change":"none","str":"get to reproduce what you did,” Ton said.","dir":"ltr","width":"209.78","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":413.25909999999976}
{"page":72,"change":"none","str":"For Ton and Blender, it all comes back to ","dir":"ltr","width":"209.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","350.17","399.26"],"fontName":"AMIDOT+OpenSans","x":350.16929999999996,"y":399.2560999999998}
{"page":72,"change":"none","str":"doing","dir":"ltr","width":"27.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.25"],"fontName":"GIDNUH+OpenSans-Italic","x":332.1733,"y":385.2530999999998}
{"page":72,"change":"none","str":".","dir":"ltr","width":"2.93","height":"11.00","transform":["11.00","0.00","0.00","11.00","359.08","385.25"],"fontName":"AMIDOT+OpenSans","x":359.0793,"y":385.2530999999998}
{"page":72,"change":"none","str":"TON BELIEVES IF YOU DONT ","dir":"ltr","width":"198.95","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","721.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":721.3071}
{"page":72,"change":"none","str":"MAKE CONTENT USING YOUR ","dir":"ltr","width":"205.52","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","693.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":693.3071}
{"page":72,"change":"none","str":"TOOLS, THEN YOURE NOT DOING ","dir":"ltr","width":"235.77","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","665.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":665.3071}
{"page":72,"change":"none","str":"ANYTHING ","dir":"ltr","width":"80.03","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","637.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":637.3071}
{"page":73,"change":"none","str":"58","dir":"ltr","width":"8.22","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071}
{"page":73,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071}
{"page":74,"change":"none","str":"59","dir":"ltr","width":"8.23","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.43","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.429,"y":21.3071}
{"page":74,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":74,"change":"none","str":"If you ask cofounder Max Temkin, there is noth","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":315.3071}
{"page":74,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","315.31"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":315.3071}
{"page":74,"change":"none","str":"ing particularly interesting about the Cards ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.3041}
{"page":74,"change":"none","str":"Against Humanity business model. “We make ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.3011}
{"page":74,"change":"none","str":"a product. We sell it for money. Then we spend ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.29810000000003}
{"page":74,"change":"none","str":"less money than we make,” Max said.","dir":"ltr","width":"190.95","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.29510000000005}
{"page":74,"change":"none","str":"He is right. Cards Against Humanity is a ","dir":"ltr","width":"226.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","245.29"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":245.29210000000006}
{"page":74,"change":"none","str":"simple party game, modeled after the game ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.28910000000008}
{"page":74,"change":"none","str":"Apples to Apples. To play, one player asks a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.2861000000001}
{"page":74,"change":"none","str":"question or fill-in-the-blank statement from a ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.2831000000001}
{"page":74,"change":"none","str":"black card, and the other players submit their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.28010000000012}
{"page":74,"change":"none","str":"funniest white card in response. The catch is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.27710000000013}
{"page":74,"change":"none","str":"that all of the cards are filled with crude, grue","dir":"ltr","width":"233.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.27410000000015}
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{"page":74,"change":"none","str":"some, and otherwise awful things. For the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.27110000000016}
{"page":74,"change":"none","str":"right kind of people (“horrible people,” accord","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.26810000000017}
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{"page":74,"change":"none","str":"ing to Cards Against Humanity advertising), ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.26510000000017}
{"page":74,"change":"none","str":"this makes for a hilarious and fun game.","dir":"ltr","width":"205.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.26210000000017}
{"page":74,"change":"none","str":"The revenue model is simple. Physical cop","dir":"ltr","width":"219.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","91.26"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":91.25910000000017}
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{"page":74,"change":"none","str":"ies of the game are sold for a profit. And it ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.25610000000017}
{"page":74,"change":"none","str":"works. At the time of this writing, Cards Against ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.253100000000174}
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{"page":74,"change":"none","str":"are official expansion packs available, and sev","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.25"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":287.2461000000002}
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{"page":74,"change":"none","str":"eral official themed packs and international ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":273.2431000000002}
{"page":74,"change":"none","str":"editions as well.","dir":"ltr","width":"81.53","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":259.2401000000002}
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{"page":74,"change":"none","str":"manity website. More than one million people ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":203.22810000000027}
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{"page":74,"change":"none","str":"ny began tracking the numbers.","dir":"ltr","width":"163.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":175.2221000000003}
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{"page":74,"change":"none","str":"BY-NC-SA). That means, in addition to copying ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","133.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":133.21310000000034}
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{"page":74,"change":"none","str":"company that makes a popular party game by ","dir":"ltr","width":"239.32","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":483.3041}
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{"page":74,"change":"none","str":" Max Temkin, cofounder","dir":"ltr","width":"123.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","152.22","399.30"],"fontName":"AMIDOT+OpenSans","x":152.22019999999998,"y":399.3041}
{"page":74,"change":"none","str":"Profile written by Sarah Hinchliff Pearson ","dir":"ltr","width":"202.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","82.87","371.31"],"fontName":"KOGLYZ+OpenSans-Italic","x":82.86519999999999,"y":371.3091}
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{"page":75,"change":"none","str":"the game a massive cult following.","dir":"ltr","width":"175.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":679.2980999999999}
{"page":75,"change":"none","str":"Their success is not the result of a grand plan. ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","623.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":623.3071}
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{"page":75,"change":"none","str":"er for their own amusement. As Max tells the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","567.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":567.2950999999998}
{"page":75,"change":"none","str":"story, they made the game so they could play ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":553.2920999999998}
{"page":75,"change":"none","str":"it themselves on New Years Eve because they ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","539.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":539.2890999999997}
{"page":75,"change":"none","str":"were too nerdy to be invited to other parties. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","525.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":525.2860999999997}
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{"page":75,"change":"none","str":"up online as a free PDF. People started ask","dir":"ltr","width":"234.08","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","497.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":497.2800999999997}
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{"page":75,"change":"none","str":"ing if they could pay to have the game printed ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","483.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":483.27709999999973}
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{"page":75,"change":"none","str":"a Kickstarter to fund the printing. They set ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","455.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":455.27109999999976}
{"page":75,"change":"none","str":"their Kickstarter goal at $4,000—and raised ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":441.2680999999998}
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{"page":75,"change":"none","str":"The game caught on quickly, and it has only ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","399.26"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":399.2590999999998}
{"page":75,"change":"none","str":"grown more popular over time. Max says the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":385.25609999999983}
{"page":75,"change":"none","str":"eight founders never had a meeting where ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":371.25309999999985}
{"page":75,"change":"none","str":"they decided to make it an ongoing business. ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":357.25009999999986}
{"page":75,"change":"none","str":"“It kind of just happened,” he said.","dir":"ltr","width":"175.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":343.2470999999999}
{"page":75,"change":"none","str":"But this tale of a “happy accident” belies ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","329.24"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":329.2440999999999}
{"page":75,"change":"none","str":"marketing genius. Just like the game, the Cards ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":315.2410999999999}
{"page":75,"change":"none","str":"Against Humanity brand is irreverent and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":301.2380999999999}
{"page":75,"change":"none","str":"memorable. It is hard to forget a company ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":287.23509999999993}
{"page":75,"change":"none","str":"that calls the FAQ on their website “Your dumb ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.23"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":273.23209999999995}
{"page":75,"change":"none","str":"questions.”","dir":"ltr","width":"57.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.23"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":259.22909999999996}
{"page":75,"change":"none","str":"Like most quality satire, however, there is ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","245.23"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":245.22609999999997}
{"page":75,"change":"none","str":"more to the joke than vulgarity and shock val","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":231.2231}
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{"page":75,"change":"none","str":"ue. The companys marketing efforts around ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":217.2201}
{"page":75,"change":"none","str":"Black Friday illustrate this particularly well. For ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.21710000000002}
{"page":75,"change":"none","str":"those outside the United States, Black Friday is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.21410000000003}
{"page":75,"change":"none","str":"the term for the day after the Thanksgiving hol","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":175.21110000000004}
{"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","175.21"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":175.21110000000004}
{"page":75,"change":"none","str":"iday, the biggest shopping day of the year. It is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":161.20810000000006}
{"page":75,"change":"none","str":"an incredibly important day for Cards Against ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":147.20510000000007}
{"page":75,"change":"none","str":"Humanity, like it is for all U.S. retailers. Max ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.20"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":133.2021000000001}
{"page":75,"change":"none","str":"said they struggled with what to do on Black ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.20"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":119.19910000000009}
{"page":75,"change":"none","str":"Friday because they didnt want to support ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.20"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.19610000000009}
{"page":75,"change":"none","str":"what he called the “orgy of consumerism” the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","91.19"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":91.19310000000009}
{"page":75,"change":"none","str":"day has become, particularly since it follows a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.19"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":77.19010000000009}
{"page":75,"change":"none","str":"day that is about being grateful for what you ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.19"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":63.187100000000086}
{"page":75,"change":"none","str":"have. In 2013, after deliberating, they decided ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","721.19"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":721.1851}
{"page":75,"change":"none","str":"to have an Everything Costs $5 More sale.","dir":"ltr","width":"214.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.18"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":707.1821}
{"page":75,"change":"none","str":"“We sweated it out the night before Black ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","693.18"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":693.1791}
{"page":75,"change":"none","str":"Friday, wondering if our fans were going to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","679.18"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":679.1760999999999}
{"page":75,"change":"none","str":"hate us for it,” he said. “But it made us laugh ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","665.17"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":665.1730999999999}
{"page":75,"change":"none","str":"so we went with it. People totally caught the ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.17"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":651.1700999999998}
{"page":75,"change":"none","str":"joke.”","dir":"ltr","width":"27.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.17"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":637.1670999999998}
{"page":75,"change":"none","str":"This sort of bold transparency delights the ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","623.16"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":623.1640999999997}
{"page":75,"change":"none","str":"media, but more importantly, it engages their ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":609.1610999999997}
{"page":75,"change":"none","str":"fans. “One of the most surprising things you ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":595.1580999999996}
{"page":75,"change":"none","str":"can do in capitalism is just be honest with peo","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","581.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":581.1550999999996}
{"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","581.16"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":581.1550999999996}
{"page":75,"change":"none","str":"ple,” Max said. “It shocks people that there is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":567.1520999999996}
{"page":75,"change":"none","str":"transparency about what you are doing.” ","dir":"ltr","width":"212.30","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.1490999999995}
{"page":75,"change":"none","str":"Max also likened it to a grand improv scene. ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","539.15"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":539.1460999999995}
{"page":75,"change":"none","str":"“If we do something a little subversive and un","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.1430999999994}
{"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","525.14"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":525.1430999999994}
{"page":75,"change":"none","str":"expected, the public wants to be a part of the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","511.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":511.14009999999945}
{"page":75,"change":"none","str":"joke.” One year they did a Give Cards Against ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":497.13709999999946}
{"page":75,"change":"none","str":"Humanity $5 event, where people literally paid ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","483.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":483.1340999999995}
{"page":75,"change":"none","str":"them five dollars for no reason. Their fans ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","469.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":469.1310999999995}
{"page":75,"change":"none","str":"wanted to make the joke funnier by making it ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","455.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":455.1280999999995}
{"page":75,"change":"none","str":"successful. They made $70,000 in a single day.","dir":"ltr","width":"237.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","441.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":441.1250999999995}
{"page":75,"change":"none","str":"This remarkable trust they have in their ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","427.12"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":427.12209999999953}
{"page":75,"change":"none","str":"customers is what inspired their decision ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","413.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":413.11909999999955}
{"page":75,"change":"none","str":"to apply a Creative Commons license to the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","399.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":399.11609999999956}
{"page":75,"change":"none","str":"game. Trusting your customers to reuse and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","385.11"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":385.1130999999996}
{"page":75,"change":"none","str":"remix your work requires a leap of faith. Cards ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","371.11"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":371.1100999999996}
{"page":75,"change":"none","str":"Against Humanity obviously isnt afraid of do","dir":"ltr","width":"233.44","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","357.11"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":357.1070999999996}
{"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","357.11"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":357.1070999999996}
{"page":75,"change":"none","str":"ing the unexpected, but there are lines even ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","343.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":343.1040999999996}
{"page":75,"change":"none","str":"they do not want to cross. Before applying the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","329.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":329.10109999999963}
{"page":75,"change":"none","str":"license, Max said they worried that some fans ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","315.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":315.09809999999965}
{"page":75,"change":"none","str":"would adapt the game to include all of the jokes ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","301.10"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":301.09509999999966}
{"page":75,"change":"none","str":"they intentionally never made because they ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","287.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":287.0920999999997}
{"page":75,"change":"none","str":"crossed that line. “It happened, and the world ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","273.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":273.0890999999997}
{"page":75,"change":"none","str":"didnt end,” Max said. “If that is the worst cost ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","259.09"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":259.0860999999997}
{"page":75,"change":"none","str":"of using CC, Id pay that a hundred times over ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","245.08"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":245.08309999999972}
{"page":75,"change":"none","str":"because there are so many benefits.”","dir":"ltr","width":"190.71","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","231.08"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":231.08009999999973}
{"page":75,"change":"none","str":"Any successful product inspires its biggest ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.3071}
{"page":75,"change":"none","str":"fans to create remixes of it, but unsanctioned ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.3041}
{"page":75,"change":"none","str":"adaptations are more likely to fly under the ra","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","147.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":147.30110000000002}
{"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","147.30"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":147.30110000000002}
{"page":75,"change":"none","str":"dar. The Creative Commons license gives fans ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","133.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":133.29810000000003}
{"page":75,"change":"none","str":"of Cards Against Humanity the freedom to run ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":119.29510000000003}
{"page":75,"change":"none","str":"with the game and copy, adapt, and promote ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.29210000000003}
{"page":75,"change":"none","str":"their creations openly. Today there are thou","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.28910000000003}
{"page":75,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","91.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":91.28910000000003}
{"page":75,"change":"none","str":"sands of fan expansions of the game.","dir":"ltr","width":"191.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","77.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":77.28610000000003}
{"page":76,"change":"none","str":"61","dir":"ltr","width":"7.84","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.63","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.6263,"y":21.3071}
{"page":76,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":76,"change":"none","str":"Max said, “CC was a no-brainer for us because ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071}
{"page":76,"change":"none","str":"it gets the most people involved. Making the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":707.3041}
{"page":76,"change":"none","str":"game free ","dir":"ltr","width":"54.92","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":693.3010999999999}
{"page":76,"change":"none","str":"and","dir":"ltr","width":"18.94","height":"11.00","transform":["11.00","0.00","0.00","11.00","125.72","693.30"],"fontName":"GIDNUH+OpenSans-Italic","x":125.7231,"y":693.3010999999999}
{"page":76,"change":"none","str":" available under a CC license led ","dir":"ltr","width":"166.36","height":"11.00","transform":["11.00","0.00","0.00","11.00","144.68","693.30"],"fontName":"AMIDOT+OpenSans","x":144.6761,"y":693.3010999999999}
{"page":76,"change":"none","str":"to the unbelievable situation where we are one ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.86609999999999,"y":679.2980999999999}
{"page":76,"change":"none","str":"of the best-marketed games in the world, and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.86609999999999,"y":665.2950999999998}
{"page":76,"change":"none","str":"we have never spent a dime on marketing.” ","dir":"ltr","width":"224.52","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86609999999999,"y":651.2920999999998}
{"page":76,"change":"none","str":"Of course, there are limits to what the ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","637.29"],"fontName":"AMIDOT+OpenSans","x":84.86909999999999,"y":637.2890999999997}
{"page":76,"change":"none","str":"company allows its customers to do with the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","623.29"],"fontName":"AMIDOT+OpenSans","x":70.86609999999999,"y":623.2860999999997}
{"page":76,"change":"none","str":"game. They chose the Attribution-NonCom","dir":"ltr","width":"233.57","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86609999999999,"y":609.2830999999996}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","609.28"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":609.2830999999996}
{"page":76,"change":"none","str":"mercial-ShareAlike license because it restricts ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996}
{"page":76,"change":"none","str":"people from using the game to make money. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996}
{"page":76,"change":"none","str":"It also requires that adaptations of the game ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995}
{"page":76,"change":"none","str":"be made available under the same licensing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995}
{"page":76,"change":"none","str":"terms if they are shared publicly. Cards Against ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":76,"change":"none","str":"Humanity also polices its brand. “We feel like ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994}
{"page":76,"change":"none","str":"were the only ones who can use our brand ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994}
{"page":76,"change":"none","str":"and our game and make money off of it,” Max ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2590999999994}
{"page":76,"change":"none","str":"said. About 99.9 percent of the time, they just ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":483.25609999999944}
{"page":76,"change":"none","str":"send an email to those making commercial use ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.25309999999945}
{"page":76,"change":"none","str":"of the game, and that is the end of it. There ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":455.25009999999946}
{"page":76,"change":"none","str":"have only been a handful of instances where ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.2470999999995}
{"page":76,"change":"none","str":"they had to get a lawyer involved.","dir":"ltr","width":"172.24","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.2440999999995}
{"page":76,"change":"none","str":"Just as there is more than meets the eye to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":371.3071}
{"page":76,"change":"none","str":"the Cards Against Humanity business model, ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":357.3041}
{"page":76,"change":"none","str":"the same can be said of the game itself. To be ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":343.3011}
{"page":76,"change":"none","str":"playable, every white card has to work syntac","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":329.29810000000003}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","329.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":329.29810000000003}
{"page":76,"change":"none","str":"tically with enough black cards. The eight cre","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.29510000000005}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","315.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":315.29510000000005}
{"page":76,"change":"none","str":"ators invest an incredible amount of work into ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.29210000000006}
{"page":76,"change":"none","str":"creating new cards for the game. “We have ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.2891000000001}
{"page":76,"change":"none","str":"daylong arguments about commas,” Max said. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.2861000000001}
{"page":76,"change":"none","str":"“The slacker tone of the cards gives people the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.2831000000001}
{"page":76,"change":"none","str":"impression that it is easy to write them, but it ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.28010000000012}
{"page":76,"change":"none","str":"is actually a lot of work and quibbling.”","dir":"ltr","width":"197.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.27710000000013}
{"page":76,"change":"none","str":"That means cocreation with their fans real","dir":"ltr","width":"219.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","217.27"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":217.27410000000015}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","217.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":217.27410000000015}
{"page":76,"change":"none","str":"ly doesnt work. The company has a submis","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.27110000000016}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","203.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":203.27110000000016}
{"page":76,"change":"none","str":"sion mechanism on their website, and they get ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.26810000000017}
{"page":76,"change":"none","str":"thousands of suggestions, but it is very rare ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.2651000000002}
{"page":76,"change":"none","str":"that a submitted card is adopted. Instead, the ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.2621000000002}
{"page":76,"change":"none","str":"eight initial creators remain the primary au","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.25910000000022}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","147.26"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":147.25910000000022}
{"page":76,"change":"none","str":"thors of expansion decks and other new prod","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.25610000000023}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","133.26"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":133.25610000000023}
{"page":76,"change":"none","str":"ucts released by the company. Interestingly, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.25310000000023}
{"page":76,"change":"none","str":"the creativity of their customer base is really ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.25010000000023}
{"page":76,"change":"none","str":"only an asset to the company once their orig","dir":"ltr","width":"233.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.24710000000023}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","91.25"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":91.24710000000023}
{"page":76,"change":"none","str":"inal work is created and published when peo","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.24410000000023}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","77.24"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":77.24410000000023}
{"page":76,"change":"none","str":"ple make their own adaptations of the game.","dir":"ltr","width":"230.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.24110000000023}
{"page":76,"change":"none","str":"For all of their success, the creators of Cards ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":399.3071}
{"page":76,"change":"none","str":"Against Humanity are only partially motivated ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":385.3041}
{"page":76,"change":"none","str":"by money. Max says they have always been ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":371.3011}
{"page":76,"change":"none","str":"interested in the Walt Disney philosophy of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":357.29810000000003}
{"page":76,"change":"none","str":"financial success. “We dont make jokes and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":343.29510000000005}
{"page":76,"change":"none","str":"games to make money—we make money so ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":329.29210000000006}
{"page":76,"change":"none","str":"we can make more jokes and games,” he said.","dir":"ltr","width":"234.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":315.2891000000001}
{"page":76,"change":"none","str":"In fact, the company has given more than $4 ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","301.29"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":301.2861000000001}
{"page":76,"change":"none","str":"million to various charities and causes. “Cards ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":287.2831000000001}
{"page":76,"change":"none","str":"is not our life plan,” Max said. “We all have ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":273.2801000000001}
{"page":76,"change":"none","str":"other interests and hobbies. We are passion","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":259.27710000000013}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","259.28"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":259.27710000000013}
{"page":76,"change":"none","str":"ate about other things going on in our lives. A ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","245.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":245.27410000000015}
{"page":76,"change":"none","str":"lot of the activism we have done comes out of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","231.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":231.27110000000016}
{"page":76,"change":"none","str":"us taking things from the rest of our lives and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":217.26810000000017}
{"page":76,"change":"none","str":"channeling some of the excitement from the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":203.2651000000002}
{"page":76,"change":"none","str":"game into it.”","dir":"ltr","width":"67.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","189.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":189.2621000000002}
{"page":76,"change":"none","str":"Seeing money as fuel rather than the ulti","dir":"ltr","width":"219.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","175.26"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":175.25910000000022}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","175.26"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":175.25910000000022}
{"page":76,"change":"none","str":"mate goal is what has enabled them to em","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","161.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":161.25610000000023}
{"page":76,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","161.26"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":161.25610000000023}
{"page":76,"change":"none","str":"brace Creative Commons licensing without ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","147.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":147.25310000000025}
{"page":76,"change":"none","str":"reservation. CC licensing ended up being a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","133.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":133.25010000000026}
{"page":76,"change":"none","str":"savvy marketing move for the company, but ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","119.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":119.24710000000026}
{"page":76,"change":"none","str":"nonetheless, giving up exclusive control of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","105.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":105.24410000000026}
{"page":76,"change":"none","str":"your work necessarily means giving up some ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","91.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":91.24110000000026}
{"page":76,"change":"none","str":"opportunities to extract more money from ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":77.23810000000026}
{"page":76,"change":"none","str":"customers.","dir":"ltr","width":"57.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","63.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":63.23510000000026}
{"page":76,"change":"none","str":"CC WAS A NO-BRAINER FOR ","dir":"ltr","width":"194.77","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","721.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1732,"y":721.3071}
{"page":76,"change":"none","str":"US BECAUSE IT GETS THE MOST ","dir":"ltr","width":"216.39","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","693.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1732,"y":693.3071}
{"page":76,"change":"none","str":"PEOPLE INVOLVED","dir":"ltr","width":"126.53","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","665.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1732,"y":665.3071}
{"page":76,"change":"none","str":" MAKING ","dir":"ltr","width":"66.04","height":"14.00","transform":["14.00","0.00","0.00","14.00","462.09","665.31"],"fontName":"ESGBSL+OpenSans-Bold","x":462.0932,"y":665.3071}
{"page":76,"change":"none","str":"THE GAME FREE AND AVAILABLE ","dir":"ltr","width":"225.88","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","637.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.17320000000007,"y":637.3071}
{"page":76,"change":"none","str":"UNDER A CC LICENSE LED TO ","dir":"ltr","width":"200.00","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","609.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.17320000000007,"y":609.3071}
{"page":76,"change":"none","str":"THE UNBELIEVABLE SITUATION ","dir":"ltr","width":"216.23","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","581.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.17320000000007,"y":581.3071}
{"page":76,"change":"none","str":"WHERE WE ARE ONE OF THE ","dir":"ltr","width":"195.76","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","553.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.17320000000007,"y":553.3071}
{"page":76,"change":"none","str":"BEST-MARKETED GAMES IN THE ","dir":"ltr","width":"220.78","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","525.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.17320000000007,"y":525.3071}
{"page":76,"change":"none","str":"WORLD, AND WE HAVE NEVER ","dir":"ltr","width":"210.31","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","497.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.17320000000007,"y":497.3071}
{"page":76,"change":"none","str":"SPENT A DIME ON MARKETING ","dir":"ltr","width":"215.23","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","469.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.17320000000007,"y":469.3071}
{"page":77,"change":"none","str":"62","dir":"ltr","width":"8.30","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071}
{"page":77,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071}
{"page":77,"change":"none","str":"“Its not right for everyone to release every","dir":"ltr","width":"219.66","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","721.31"],"fontName":"AMIDOT+OpenSans","x":56.5197,"y":721.3071}
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{"page":82,"change":"none","str":"ly a special adviser at the Electronic Frontier ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":77.20110000000034}
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{"page":82,"change":"none","str":"Revenue model: ","dir":"ltr","width":"90.79","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1711,"y":497.3071}
{"page":82,"change":"none","str":"charging for physical copies ","dir":"ltr","width":"144.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","422.96","497.31"],"fontName":"AMIDOT+OpenSans","x":422.9563,"y":497.3071}
{"page":82,"change":"none","str":"(book sales), pay-what-you-want, selling trans","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.30"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":483.3041}
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{"page":82,"change":"none","str":"lation rights to books ","dir":"ltr","width":"112.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.30"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":469.3011}
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{"page":82,"change":"none","str":" January 12, 2016","dir":"ltr","width":"86.78","height":"11.00","transform":["11.00","0.00","0.00","11.00","166.88","399.31"],"fontName":"UDGTIF+OpenSans","x":166.8832,"y":399.3071}
{"page":82,"change":"none","str":"Profile written by Sarah Hinchliff Pearson ","dir":"ltr","width":"202.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","82.87","371.31"],"fontName":"KOGLYZ+OpenSans-Italic","x":82.86519999999999,"y":371.3121}
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{"page":83,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071}
{"page":83,"change":"none","str":"challenging the U.S. law that protects DRM. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","721.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":721.3071}
{"page":83,"change":"none","str":"Cory says his political work doesnt directly ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":707.3041}
{"page":83,"change":"none","str":"make him money, but if he gave it up, he thinks ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":693.3010999999999}
{"page":83,"change":"none","str":"he would lose credibility and, more important","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":679.2980999999999}
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{"page":83,"change":"none","str":"ly, lose the drive that propels him to create. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":665.2950999999998}
{"page":83,"change":"none","str":"“My political work is a different expression ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":651.2920999999998}
{"page":83,"change":"none","str":"of the same artistic-political urge,” he said. “I ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":637.2890999999997}
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{"page":83,"change":"none","str":"that didnt make me money, the genuineness ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":609.2830999999996}
{"page":83,"change":"none","str":"would leach out of what I do, and the quality ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","595.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":595.2800999999996}
{"page":83,"change":"none","str":"that causes people to like what I do would be ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","581.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":581.2770999999996}
{"page":83,"change":"none","str":"gone.”","dir":"ltr","width":"31.86","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","567.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":567.2740999999995}
{"page":83,"change":"none","str":"Cory has been financially successful, but mon","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","511.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":511.3071}
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{"page":83,"change":"none","str":"of his book ","dir":"ltr","width":"59.30","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","483.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":483.3011}
{"page":83,"change":"none","str":"Information Doesnt Want to Be Free, ","dir":"ltr","width":"180.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","101.68","483.30"],"fontName":"GIDNUH+OpenSans-Italic","x":101.6777,"y":483.3011}
{"page":83,"change":"none","str":"he stresses how important it is not to become ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":469.29810000000003}
{"page":83,"change":"none","str":"an artist if your goal is to get rich. “Entering the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","455.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":455.29510000000005}
{"page":83,"change":"none","str":"arts because you want to get rich is like buying ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":441.29210000000006}
{"page":83,"change":"none","str":"lottery tickets because you want to get rich,” ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","427.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":427.2891000000001}
{"page":83,"change":"none","str":"he wrote. “It might work, but it almost certain","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","413.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":413.2861000000001}
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{"page":83,"change":"none","str":"ly wont. Though, of course, someone always ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":399.2831000000001}
{"page":83,"change":"none","str":"wins the lottery.” He acknowledges that he is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":385.2801000000001}
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{"page":83,"change":"none","str":"he would be writing no matter what. “I am ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":357.27410000000015}
{"page":83,"change":"none","str":"compelled ","dir":"ltr","width":"52.53","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.27"],"fontName":"GIDNUH+OpenSans-Italic","x":42.5197,"y":343.27110000000016}
{"page":83,"change":"none","str":"to write,” he wrote. “Long before I ","dir":"ltr","width":"185.86","height":"11.00","transform":["11.00","0.00","0.00","11.00","96.83","343.27"],"fontName":"AMIDOT+OpenSans","x":96.8267,"y":343.27110000000016}
{"page":83,"change":"none","str":"wrote to keep myself fed and sheltered, I was ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":329.2681000000002}
{"page":83,"change":"none","str":"writing to keep myself sane.”","dir":"ltr","width":"147.44","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":315.2651000000002}
{"page":83,"change":"none","str":"Just as money is not his primary motivation ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","301.26"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":301.2621000000002}
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{"page":83,"change":"none","str":"to share. For Cory, sharing his work with Cre","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":273.25610000000023}
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{"page":83,"change":"none","str":"ative Commons is a moral imperative. “It felt ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":259.25310000000025}
{"page":83,"change":"none","str":"morally right,” he said of his decision to adopt ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":245.25010000000026}
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{"page":83,"change":"none","str":"contributing to the culture of surveillance and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":217.2441000000003}
{"page":83,"change":"none","str":"censorship that has been created to try to stop ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.2411000000003}
{"page":83,"change":"none","str":"copying.” In other words, using CC licenses ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.23810000000032}
{"page":83,"change":"none","str":"symbolizes his worldview.","dir":"ltr","width":"132.96","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":175.23510000000033}
{"page":83,"change":"none","str":"He also feels like there is a solid commercial ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","161.23"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":161.23210000000034}
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{"page":83,"change":"none","str":"the commercial benefits of licensing with CC ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.22010000000037}
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{"page":83,"change":"none","str":"convince people they should pay him for his ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","721.21"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":721.2091000000003}
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{"page":83,"change":"none","str":"hours to OCR a book, which is a big effort. I ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.17"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.1670999999997}
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{"page":83,"change":"none","str":"destined to spread.”","dir":"ltr","width":"103.27","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","483.16"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":483.1580999999997}
{"page":83,"change":"none","str":"Cory admits the stakes were pretty low for ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","469.16"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":469.1550999999997}
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{"page":83,"change":"none","str":"licenses. He only had to sell two thousand cop","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","441.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":441.14909999999975}
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{"page":83,"change":"none","str":"ies of his book to break even. People often said ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","427.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":427.14609999999976}
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{"page":83,"change":"none","str":"is an established author.","dir":"ltr","width":"125.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","371.13"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":371.1340999999998}
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{"page":83,"change":"none","str":"ple who want to share their love of you with ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","287.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":287.1160999999999}
{"page":83,"change":"none","str":"other people sounds obvious, but its remark","dir":"ltr","width":"234.08","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","273.11"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":273.1130999999999}
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{"page":83,"change":"none","str":"able how many people dont do it,” he said.","dir":"ltr","width":"221.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","259.11"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":259.11009999999993}
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{"page":83,"change":"none","str":"mons licenses enables him to view his biggest ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":189.3041}
{"page":83,"change":"none","str":"fans as his ambassadors. “Being open to fan ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.30110000000002}
{"page":83,"change":"none","str":"activity makes you part of the conversation ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.29810000000003}
{"page":83,"change":"none","str":"about what fans do with your work and how ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","147.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":147.29510000000005}
{"page":83,"change":"none","str":"they interact with it,” he said. Corys own web","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","133.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":133.29210000000006}
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{"page":83,"change":"none","str":"site routinely highlights cool things his audi","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":119.28910000000006}
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{"page":83,"change":"none","str":"ence has done with his work. Unlike corpora","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.28610000000006}
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{"page":83,"change":"none","str":"tions like Disney that tend to have a hands-off ","dir":"ltr","width":"238.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.28310000000006}
{"page":83,"change":"none","str":"relationship with their fan activity, he has a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","77.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":77.28010000000006}
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{"page":84,"change":"none","str":"of being able to remain aloof and still being ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":693.3010999999999}
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{"page":84,"change":"none","str":"industry in history. But I figure my likelihood of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":665.2950999999998}
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{"page":84,"change":"none","str":"Alike license (CC BY-NC-SA), which gives people ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
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{"page":84,"change":"none","str":"for translations if there are fan translations al","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2380999999995}
{"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","399.24"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":399.2380999999995}
{"page":84,"change":"none","str":"ready available for free.","dir":"ltr","width":"121.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.23509999999953}
{"page":84,"change":"none","str":"In his book ","dir":"ltr","width":"62.27","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","371.23"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":371.23209999999955}
{"page":84,"change":"none","str":"Information Doesnt Want to Be ","dir":"ltr","width":"163.88","height":"11.00","transform":["11.00","0.00","0.00","11.00","148.76","371.23"],"fontName":"GIDNUH+OpenSans-Italic","x":148.7571,"y":371.23209999999955}
{"page":84,"change":"none","str":"Free","dir":"ltr","width":"20.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.23"],"fontName":"GIDNUH+OpenSans-Italic","x":70.8661,"y":357.22909999999956}
{"page":84,"change":"none","str":", Cory likens his philosophy to thinking like ","dir":"ltr","width":"220.02","height":"11.00","transform":["11.00","0.00","0.00","11.00","91.01","357.23"],"fontName":"AMIDOT+OpenSans","x":91.00710000000001,"y":357.22909999999956}
{"page":84,"change":"none","str":"a dandelion. Dandelions produce thousands ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2260999999996}
{"page":84,"change":"none","str":"of seeds each spring, and they are blown into ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2230999999996}
{"page":84,"change":"none","str":"the air going in every direction. The strategy is ","dir":"ltr","width":"240.12","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2200999999996}
{"page":84,"change":"none","str":"to maximize the number of blind chances the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.2170999999996}
{"page":84,"change":"none","str":"dandelion has for continuing its genetic line. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.21409999999963}
{"page":84,"change":"none","str":"Similarly, he says there are lots of people out ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.21109999999965}
{"page":84,"change":"none","str":"there who may want to buy creative work or ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.20809999999966}
{"page":84,"change":"none","str":"compensate authors for it in some other way. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.20509999999967}
{"page":84,"change":"none","str":"“The more places your work can find itself, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.21"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":721.2080999999997}
{"page":84,"change":"none","str":"the greater the likelihood that it will find one ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.21"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":707.2050999999997}
{"page":84,"change":"none","str":"of those would-be customers in some unsus","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","693.20"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":693.2020999999996}
{"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","693.20"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":693.2020999999996}
{"page":84,"change":"none","str":"pected crack in the metaphorical pavement,” ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","679.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":679.1990999999996}
{"page":84,"change":"none","str":"he wrote. “The copies that others make of my ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":665.1960999999995}
{"page":84,"change":"none","str":"work cost me nothing, and present the possi","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","651.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":651.1930999999995}
{"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","651.19"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":651.1930999999995}
{"page":84,"change":"none","str":"bility that Ill get something.”","dir":"ltr","width":"145.65","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","637.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":637.1900999999995}
{"page":84,"change":"none","str":"Applying a CC license to his work increas","dir":"ltr","width":"219.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","623.19"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":623.1870999999994}
{"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","623.19"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":623.1870999999994}
{"page":84,"change":"none","str":"es the chances it will be shared more widely ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","609.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":609.1840999999994}
{"page":84,"change":"none","str":"around the Web. He avoids DRM—and open","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","595.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":595.1810999999993}
{"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","595.18"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":595.1810999999993}
{"page":84,"change":"none","str":"ly opposes the practice—for similar reasons. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","581.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":581.1780999999993}
{"page":84,"change":"none","str":"DRM has the effect of tying a work to a partic","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":567.1750999999992}
{"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","567.18"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":567.1750999999992}
{"page":84,"change":"none","str":"ular platform. This digital lock, in turn, strips ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.17"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":553.1720999999992}
{"page":84,"change":"none","str":"the authors of control over their own work ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.17"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":539.1690999999992}
{"page":84,"change":"none","str":"and hands that control over to the platform. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.17"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":525.1660999999991}
{"page":84,"change":"none","str":"He calls it Corys First Law: “Anytime someone ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","511.16"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":511.16309999999913}
{"page":84,"change":"none","str":"puts a lock on something that belongs to you ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.16"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":497.16009999999915}
{"page":84,"change":"none","str":"and wont give you the key, that lock isnt there ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.16"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":483.15709999999916}
{"page":84,"change":"none","str":"for your benefit.”","dir":"ltr","width":"87.35","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.15"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":469.1540999999992}
{"page":84,"change":"none","str":"Cory operates under the premise that art","dir":"ltr","width":"220.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","455.15"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":455.1510999999992}
{"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","455.15"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":455.1510999999992}
{"page":84,"change":"none","str":"ists benefit when there are more, rather than ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.15"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":441.1480999999992}
{"page":84,"change":"none","str":"fewer, places where people can access their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.15"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":427.1450999999992}
{"page":84,"change":"none","str":"work. The Internet has opened up those ave","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.14"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":413.14209999999923}
{"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","413.14"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":413.14209999999923}
{"page":84,"change":"none","str":"nues, but DRM is designed to limit them. “On ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.14"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":399.13909999999925}
{"page":84,"change":"none","str":"the one hand, we can credibly make our work ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.14"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":385.13609999999926}
{"page":84,"change":"none","str":"available to a widely dispersed audience,” he ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":371.1330999999993}
{"page":84,"change":"none","str":"said. “On the other hand, the intermediaries ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":357.1300999999993}
{"page":84,"change":"none","str":"we historically sold to are making it harder to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":343.1270999999993}
{"page":84,"change":"none","str":"go around them.” Cory continually looks for ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":329.1240999999993}
{"page":84,"change":"none","str":"ways to reach his audience without relying ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":315.12109999999933}
{"page":84,"change":"none","str":"upon major platforms that will try to take con","dir":"ltr","width":"233.53","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","301.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":301.11809999999934}
{"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","301.12"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":301.11809999999934}
{"page":84,"change":"none","str":"trol over his work.","dir":"ltr","width":"92.75","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":287.11509999999936}
{"page":84,"change":"none","str":"Cory says his e-book sales have been lower ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","231.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":231.3071}
{"page":84,"change":"none","str":"than those of his competitors, and he attri","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":217.3041}
{"page":84,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","217.30"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":217.3041}
{"page":84,"change":"none","str":"butes some of that to the CC license making ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":203.30110000000002}
{"page":84,"change":"none","str":"the work available for free. But he believes ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","189.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":189.29810000000003}
{"page":84,"change":"none","str":"people are willing to pay for content they like, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":175.29510000000005}
{"page":84,"change":"none","str":"even when it is available for free, as long as it is ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","161.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":161.29210000000006}
{"page":84,"change":"none","str":"easy to do. He was extremely successful using ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","147.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":147.28910000000008}
{"page":84,"change":"none","str":"Humble Bundle, a platform that allows people ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","133.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":133.2861000000001}
{"page":84,"change":"none","str":"to pay what they want for DRM-free versions ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","119.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":119.28310000000009}
{"page":84,"change":"none","str":"of a bundle of a particular creators work. He ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","105.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":105.28010000000009}
{"page":84,"change":"none","str":"is planning to try his own pay-what-you-want ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","91.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":91.27710000000009}
{"page":84,"change":"none","str":"experiment soon.","dir":"ltr","width":"90.83","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":77.27410000000009}
{"page":84,"change":"none","str":"GETTING THE HELL OUT OF THE ","dir":"ltr","width":"219.14","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","203.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":203.3071}
{"page":84,"change":"none","str":"WAY FOR PEOPLE WHO WANT TO ","dir":"ltr","width":"230.03","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","175.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":175.3071}
{"page":84,"change":"none","str":"SHARE THEIR LOVE OF YOU WITH ","dir":"ltr","width":"230.03","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","147.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":147.3071}
{"page":84,"change":"none","str":"OTHER PEOPLE SOUNDS OBVIOUS, ","dir":"ltr","width":"240.30","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","119.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":119.30709999999999}
{"page":84,"change":"none","str":"BUT ITS REMARKABLE HOW ","dir":"ltr","width":"197.30","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","91.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":91.30709999999999}
{"page":84,"change":"none","str":"MANY PEOPLE DONT DO IT","dir":"ltr","width":"189.18","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","63.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":63.30709999999999}
{"page":85,"change":"none","str":"70","dir":"ltr","width":"7.92","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071}
{"page":85,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071}
{"page":85,"change":"none","str":"Fans are particularly willing to pay when ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","721.31"],"fontName":"AMIDOT+OpenSans","x":56.5197,"y":721.3071}
{"page":85,"change":"none","str":"they feel personally connected to the artist. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":707.3041}
{"page":85,"change":"none","str":"Cory works hard to create that personal con","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":693.3010999999999}
{"page":85,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","693.30"],"fontName":"AMIDOT+OpenSans","x":276.2887,"y":693.3010999999999}
{"page":85,"change":"none","str":"nection. One way he does this is by personally ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":679.2980999999999}
{"page":85,"change":"none","str":"answering every single email he gets. “If you ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":665.2950999999998}
{"page":85,"change":"none","str":"look at the history of artists, most die in pen","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":651.2920999999998}
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{"page":85,"change":"none","str":"ury,” he said. “That reality means that for art","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":637.2890999999997}
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{"page":86,"change":"none","str":"asked: How do you make money? How do we ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","217.27"],"fontName":"AMIDOT+OpenSans","x":70.86419999999998,"y":217.26910000000015}
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{"page":86,"change":"none","str":"a for-profit venture, be trusted? Answers have ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","189.26"],"fontName":"AMIDOT+OpenSans","x":70.86419999999998,"y":189.26310000000018}
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{"page":86,"change":"none","str":"tions and be better for his career.","dir":"ltr","width":"171.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","343.28"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":343.27810000000005}
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{"page":86,"change":"none","str":"things like cloud-based computing and wikis ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","301.27"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":301.2691000000001}
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{"page":86,"change":"none","str":"the data citable, and persistent identifiers— ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","217.25"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":217.25110000000018}
{"page":86,"change":"none","str":"URL links that always point back to the original ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","203.25"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":203.2481000000002}
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{"page":86,"change":"none","str":"Mark chose Digital Object Identifiers (DOIs) ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.19","161.24"],"fontName":"AMIDOT+OpenSans","x":346.1850999999999,"y":161.23910000000024}
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{"page":91,"change":"none","str":"the table. Lillian believes hundreds of millions ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","343.25"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":343.2500999999999}
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{"page":91,"change":"none","str":"the data for policy, but Lillian believes that it is ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","259.23"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":259.2321}
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{"page":91,"change":"none","str":"why certain decisions are being made and to ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.2111000000001}
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{"page":92,"change":"none","str":"Figure.NZ spends a lot of time seeking to ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","721.31"],"fontName":"AMIDOT+OpenSans","x":84.8661,"y":721.3071}
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{"page":92,"change":"none","str":"license terms (although Figure.NZ encourages ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","483.26"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":483.25609999999944}
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{"page":92,"change":"none","str":"tion of charts created—for example, for their ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","441.25"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":441.2470999999995}
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{"page":92,"change":"none","str":"to figure out what it would cost to import, stan","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","315.22"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":315.2200999999996}
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{"page":95,"change":"none","str":"the Title Fee which is the total collected ","dir":"ltr","width":"204.85","height":"11.00","transform":["11.00","0.00","0.00","11.00","321.82","91.28"],"fontName":"AMIDOT+OpenSans","x":321.8228,"y":91.28110000000017}
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{"page":96,"change":"none","str":"available to member libraries at a discount ","dir":"ltr","width":"221.66","height":"11.00","transform":["11.00","0.00","0.00","11.00","88.86","693.30"],"fontName":"AMIDOT+OpenSans","x":88.8621,"y":693.3010999999999}
{"page":96,"change":"none","str":"that reflects their contribution to the Title ","dir":"ltr","width":"216.69","height":"11.00","transform":["11.00","0.00","0.00","11.00","88.86","679.30"],"fontName":"AMIDOT+OpenSans","x":88.8621,"y":679.2980999999999}
{"page":96,"change":"none","str":"Fee and incentivizes membership.","dir":"ltr","width":"174.66","height":"11.00","transform":["11.00","0.00","0.00","11.00","88.86","665.30"],"fontName":"AMIDOT+OpenSans","x":88.8621,"y":665.2950999999998}
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{"page":96,"change":"none","str":"The first round of this model resulted in a ","dir":"ltr","width":"226.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","623.31"],"fontName":"AMIDOT+OpenSans","x":84.8661,"y":623.3071}
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{"page":96,"change":"none","str":"thirteen recognized scholarly publishers being ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","595.30"],"fontName":"AMIDOT+OpenSans","x":70.8631,"y":595.3010999999999}
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{"page":96,"change":"none","str":"dred libraries participate. The cost of the pack","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","567.30"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":567.2950999999998}
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{"page":96,"change":"none","str":"age per library was capped at $1,680, which ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","553.29"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":553.2920999999998}
{"page":96,"change":"none","str":"was an average price of sixty dollars per book, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","539.29"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":539.2890999999997}
{"page":96,"change":"none","str":"but in the end they had nearly three hundred ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","525.29"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":525.2860999999997}
{"page":96,"change":"none","str":"libraries sharing the costs, and the price per ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","511.28"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":511.2830999999997}
{"page":96,"change":"none","str":"book came in at just under forty-three dollars.","dir":"ltr","width":"237.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","497.28"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":497.2800999999997}
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{"page":96,"change":"none","str":"sions of these twenty-eight books are still ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","469.27"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":469.27409999999975}
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{"page":96,"change":"none","str":" Most books have been li","dir":"ltr","width":"143.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","160.59","455.31"],"fontName":"AMIDOT+OpenSans","x":160.5862,"y":455.3071}
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{"page":96,"change":"none","str":"thors are the copyright holder, not the publish","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","427.30"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":427.3011}
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{"page":96,"change":"none","str":"er, and negotiate choice of license as part of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","413.30"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":413.29810000000003}
{"page":96,"change":"none","str":"the publishing agreement. Frances has found ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","399.30"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":399.29510000000005}
{"page":96,"change":"none","str":"that most authors want to retain control over ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","385.29"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":385.29210000000006}
{"page":96,"change":"none","str":"the commercial and remix use of their work. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","371.29"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":371.2891000000001}
{"page":96,"change":"none","str":"Publishers list the book in their catalogs, and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","357.29"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":357.2861000000001}
{"page":96,"change":"none","str":"the noncommercial restriction in the Creative ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","343.28"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":343.2831000000001}
{"page":96,"change":"none","str":"Commons license ensures authors continue to ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","329.28"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":329.2801000000001}
{"page":96,"change":"none","str":"get royalties on sales of physical copies.","dir":"ltr","width":"203.98","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","315.28"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":315.27710000000013}
{"page":96,"change":"none","str":"There are three cost variables to consider ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.86","301.27"],"fontName":"AMIDOT+OpenSans","x":84.86220000000004,"y":301.27410000000015}
{"page":96,"change":"none","str":"for each round: the overall cost incurred by ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","287.27"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":287.27110000000016}
{"page":96,"change":"none","str":"the publishers, total cost for each library to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","273.27"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":273.2681000000002}
{"page":96,"change":"none","str":"acquire all the books, and the individual price ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","259.27"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":259.2651000000002}
{"page":96,"change":"none","str":"per book. The fee publishers charge for each ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","245.26"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":245.2621000000002}
{"page":96,"change":"none","str":"title is a fixed charge, and Knowledge Un","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","231.26"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":231.25910000000022}
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{"page":96,"change":"none","str":"latched calculates the total amount for all the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","217.26"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":217.25610000000023}
{"page":96,"change":"none","str":"books being unlatched at a time. The cost of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","203.25"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":203.25310000000025}
{"page":96,"change":"none","str":"an order for each library is capped at a maxi","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","189.25"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":189.25010000000026}
{"page":96,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.63","189.25"],"fontName":"AMIDOT+OpenSans","x":304.63120000000004,"y":189.25010000000026}
{"page":96,"change":"none","str":"mum based on a minimum number of libraries ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","175.25"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":175.24710000000027}
{"page":96,"change":"none","str":"participating. If the number of participating li","dir":"ltr","width":"233.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","161.24"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":161.2441000000003}
{"page":96,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.63","161.24"],"fontName":"AMIDOT+OpenSans","x":304.63120000000004,"y":161.2441000000003}
{"page":96,"change":"none","str":"braries exceeds the minimum, then the cost of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","147.24"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":147.2411000000003}
{"page":96,"change":"none","str":"the order and the price per book go down for ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","133.24"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":133.23810000000032}
{"page":96,"change":"none","str":"each library.","dir":"ltr","width":"63.13","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","119.24"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":119.23510000000032}
{"page":96,"change":"none","str":"The second round, recently completed, un","dir":"ltr","width":"219.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.86","105.23"],"fontName":"AMIDOT+OpenSans","x":84.86220000000004,"y":105.23210000000032}
{"page":96,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.63","105.23"],"fontName":"AMIDOT+OpenSans","x":304.63120000000004,"y":105.23210000000032}
{"page":96,"change":"none","str":"latched seventy-eight books from twenty-six ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","91.23"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":91.22910000000032}
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{"page":96,"change":"none","str":"perimenting with the size and shape of the of","dir":"ltr","width":"233.94","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","63.22"],"fontName":"AMIDOT+OpenSans","x":70.85920000000004,"y":63.223100000000315}
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{"page":96,"change":"none","str":"ferings. Books were being bundled into eight ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","721.22"],"fontName":"AMIDOT+OpenSans","x":332.1752,"y":721.2211000000002}
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{"page":96,"change":"none","str":"Anthropology, History, Literature, Media and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","693.22"],"fontName":"AMIDOT+OpenSans","x":332.1752,"y":693.2151000000001}
{"page":96,"change":"none","str":"Communications, and Politics), of around ten ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","679.21"],"fontName":"AMIDOT+OpenSans","x":332.1752,"y":679.2121000000001}
{"page":96,"change":"none","str":"books per package. Three hundred libraries ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","665.21"],"fontName":"AMIDOT+OpenSans","x":332.1752,"y":665.2091}
{"page":96,"change":"none","str":"around the world have to commit to at least ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","651.21"],"fontName":"AMIDOT+OpenSans","x":332.1752,"y":651.2061}
{"page":96,"change":"none","str":"six of the eight packages to enable unlatching. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","637.20"],"fontName":"AMIDOT+OpenSans","x":332.1752,"y":637.2031}
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{"page":96,"change":"none","str":"dollars. The unlatching process took roughly ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","609.20"],"fontName":"AMIDOT+OpenSans","x":332.1752,"y":609.1970999999999}
{"page":96,"change":"none","str":"ten months. It started with a call to publish","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","595.19"],"fontName":"AMIDOT+OpenSans","x":332.1752,"y":595.1940999999998}
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{"page":96,"change":"none","str":"sions, getting the libraries to pledge, billing the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","553.19"],"fontName":"AMIDOT+OpenSans","x":332.1752000000001,"y":553.1850999999997}
{"page":96,"change":"none","str":"libraries, and finally, unlatching.","dir":"ltr","width":"162.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","539.18"],"fontName":"AMIDOT+OpenSans","x":332.1752000000001,"y":539.1820999999997}
{"page":96,"change":"none","str":"The longest part of the whole process is get","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":483.3071}
{"page":96,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","483.31"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":483.3071}
{"page":96,"change":"none","str":"ting libraries to pledge and commit funds. It ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":469.3041}
{"page":96,"change":"none","str":"takes about five months, as library buy-in has ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":455.3011}
{"page":96,"change":"none","str":"to fit within acquisition cycles, budget cycles, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":441.29810000000003}
{"page":96,"change":"none","str":"and library-committee meetings.","dir":"ltr","width":"169.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":427.29510000000005}
{"page":96,"change":"none","str":"Knowledge Unlatched informs and recruits ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","413.29"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":413.29210000000006}
{"page":96,"change":"none","str":"libraries through social media, mailing lists, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":399.2891000000001}
{"page":96,"change":"none","str":"listservs, and library associations. Of the three ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":385.2861000000001}
{"page":96,"change":"none","str":"hundred libraries that participated in the first ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":371.2831000000001}
{"page":96,"change":"none","str":"round, 80 percent are also participating in the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":357.2801000000001}
{"page":96,"change":"none","str":"second round, and there are an additional ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":343.27710000000013}
{"page":96,"change":"none","str":"eighty new libraries taking part. Knowledge ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":329.27410000000015}
{"page":96,"change":"none","str":"Unlatched is also working not just with individ","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":315.27110000000016}
{"page":96,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","315.27"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":315.27110000000016}
{"page":96,"change":"none","str":"ual libraries but also library consortia, which ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","301.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":301.2681000000002}
{"page":96,"change":"none","str":"has been getting even more libraries involved.","dir":"ltr","width":"237.21","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":287.2651000000002}
{"page":96,"change":"none","str":"Knowledge Unlatched is scaling up, offering ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","273.26"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":273.2621000000002}
{"page":96,"change":"none","str":"150 new titles in the second half of 2016. It will ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":259.2591000000002}
{"page":96,"change":"none","str":"also offer backlist titles, and in 2017 will start ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","245.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":245.25610000000023}
{"page":96,"change":"none","str":"to make journals open access too.","dir":"ltr","width":"174.13","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","231.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":231.25310000000025}
{"page":96,"change":"none","str":"Knowledge Unlatched deliberately chose ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":175.3071}
{"page":96,"change":"none","str":"monographs as the initial type of book to un","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","161.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":161.3041}
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{"page":96,"change":"none","str":"latch. Monographs are foundational and im","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","147.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":147.30110000000002}
{"page":96,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","147.30"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":147.30110000000002}
{"page":96,"change":"none","str":"portant, but also problematic to keep going in ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","133.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":133.29810000000003}
{"page":96,"change":"none","str":"the standard closed publishing model.","dir":"ltr","width":"196.79","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","119.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":119.29510000000003}
{"page":96,"change":"none","str":"The cost for the publisher to get to a first dig","dir":"ltr","width":"219.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","105.29"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":105.29210000000003}
{"page":96,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","105.29"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":105.29210000000003}
{"page":96,"change":"none","str":"ital copy of a monograph is $5,000 to $50,000. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","91.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":91.28910000000003}
{"page":96,"change":"none","str":"A good one costs in the $10,000 to $15,000 ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":77.28610000000003}
{"page":96,"change":"none","str":"range. Monographs typically dont sell a lot of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","63.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":63.28310000000003}
{"page":97,"change":"none","str":"82","dir":"ltr","width":"8.24","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071}
{"page":97,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071}
{"page":97,"change":"none","str":"copies. A publisher who in the past sold three ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","721.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":721.3071}
{"page":97,"change":"none","str":"thousand copies now typically sells only three ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":707.3041}
{"page":97,"change":"none","str":"hundred. That makes unlatching monographs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":693.3010999999999}
{"page":97,"change":"none","str":"a low risk for publishers. For the first round, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":679.2980999999999}
{"page":97,"change":"none","str":"it took five months to get thirteen publishers. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":665.2950999999998}
{"page":97,"change":"none","str":"For the second round, it took one month to get ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":651.2920999999998}
{"page":97,"change":"none","str":"twenty-six.","dir":"ltr","width":"56.53","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":637.2890999999997}
{"page":97,"change":"none","str":"Authors dont generally make a lot of roy","dir":"ltr","width":"219.66","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","623.29"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":623.2860999999997}
{"page":97,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","623.29"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":623.2860999999997}
{"page":97,"change":"none","str":"alties from monographs. Royalties range from ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":609.2830999999996}
{"page":97,"change":"none","str":"zero dollars to 5 to 10 percent of receipts. The ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","595.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":595.2800999999996}
{"page":97,"change":"none","str":"value to the author is the awareness it brings ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","581.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":581.2770999999996}
{"page":97,"change":"none","str":"to them; when their book is being read, it in","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","567.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":567.2740999999995}
{"page":97,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","567.27"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":567.2740999999995}
{"page":97,"change":"none","str":"creases their reputation. Open access through ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":553.2710999999995}
{"page":97,"change":"none","str":"unlatching generates many more downloads ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","539.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":539.2680999999994}
{"page":97,"change":"none","str":"and therefore awareness. (On the Knowledge ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","525.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":525.2650999999994}
{"page":97,"change":"none","str":"Unlatched website, you can find interviews ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","511.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":511.2620999999994}
{"page":97,"change":"none","str":"with the twenty-eight round-one authors de","dir":"ltr","width":"233.48","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","497.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":497.2590999999994}
{"page":97,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","497.26"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":497.2590999999994}
{"page":97,"change":"none","str":"scribing their experience and the benefits of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","483.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":483.25609999999944}
{"page":97,"change":"none","str":"taking part.)","dir":"ltr","width":"62.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":469.25309999999945}
{"page":97,"change":"none","str":"5","dir":"ltr","width":"3.67","height":"6.41","transform":["6.41","0.00","0.00","6.41","105.02","472.97"],"fontName":"AMIDOT+OpenSans","x":105.0249,"y":472.9701}
{"page":97,"change":"none","str":"Library budgets are constantly being ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","455.31"],"fontName":"AMIDOT+OpenSans","x":56.5197,"y":455.3071}
{"page":97,"change":"none","str":"squeezed, partly due to the inflation of journal ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":441.3041}
{"page":97,"change":"none","str":"subscriptions. But even without budget con","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","427.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":427.3011}
{"page":97,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","427.30"],"fontName":"AMIDOT+OpenSans","x":276.2887,"y":427.3011}
{"page":97,"change":"none","str":"straints, academic libraries are moving away ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","413.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":413.29810000000003}
{"page":97,"change":"none","str":"from buying physical copies. An academic li","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":399.29510000000005}
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{"page":97,"change":"none","str":"brary catalog entry is typically a URL to wher","dir":"ltr","width":"234.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":385.29210000000006}
{"page":97,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","385.29"],"fontName":"AMIDOT+OpenSans","x":276.2887,"y":385.29210000000006}
{"page":97,"change":"none","str":"ever the book is hosted. Or if they have enough ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":371.2891000000001}
{"page":97,"change":"none","str":"electronic storage space, they may download ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":357.2861000000001}
{"page":97,"change":"none","str":"the digital file into their digital repository. Only ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":343.2831000000001}
{"page":97,"change":"none","str":"secondarily do they consider getting a print ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":329.2801000000001}
{"page":97,"change":"none","str":"book, and if they do, they buy it separately ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":315.27710000000013}
{"page":97,"change":"none","str":"from the digital version.","dir":"ltr","width":"122.92","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":301.27410000000015}
{"page":97,"change":"none","str":"Knowledge Unlatched offers libraries a ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","287.27"],"fontName":"AMIDOT+OpenSans","x":56.519700000000014,"y":287.27110000000016}
{"page":97,"change":"none","str":"compelling economic argument. Many of the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":273.2681000000002}
{"page":97,"change":"none","str":"participating libraries would have bought a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":259.2651000000002}
{"page":97,"change":"none","str":"copy of the monograph anyway, but instead of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.26"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":245.2621000000002}
{"page":97,"change":"none","str":"paying $95 for a print copy or $150 for a digital ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.26"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":231.25910000000022}
{"page":97,"change":"none","str":"multiple-use copy, they pay $50 to unlatch. It ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.26"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":217.25610000000023}
{"page":97,"change":"none","str":"costs them less, and it opens the book to not ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.25"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":203.25310000000025}
{"page":97,"change":"none","str":"just the participating libraries, but to the world.","dir":"ltr","width":"237.32","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.25"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":189.25010000000026}
{"page":97,"change":"none","str":"Not only do the economics make sense, ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","175.25"],"fontName":"AMIDOT+OpenSans","x":56.519700000000014,"y":175.24710000000027}
{"page":97,"change":"none","str":"but there is very strong alignment with library ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.24"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":161.2441000000003}
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{"page":99,"change":"none","str":"and offerings. Today they dont customize as ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":329.29210000000006}
{"page":99,"change":"none","str":"much as they used to, and instead they tend ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":315.2891000000001}
{"page":99,"change":"none","str":"to work with customers who can use their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":301.2861000000001}
{"page":99,"change":"none","str":"off-the-shelf options. Lumen finds that insti","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":287.2831000000001}
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{"page":99,"change":"none","str":"tutions and faculty are generally very good at ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":273.2801000000001}
{"page":99,"change":"none","str":"seeing the value Lumen brings and are willing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":259.27710000000013}
{"page":99,"change":"none","str":"to pay for it. Serving disadvantaged learner ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":245.27410000000015}
{"page":99,"change":"none","str":"populations has led Lumen to be very prag","dir":"ltr","width":"233.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":231.27110000000016}
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{"page":99,"change":"none","str":"matic; they describe what they offer in quan","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":217.26810000000017}
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{"page":99,"change":"none","str":"titative terms—with facts and figures—and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.2651000000002}
{"page":99,"change":"none","str":"in a way that is very student-focused. Lumen ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.2621000000002}
{"page":99,"change":"none","str":"Learning helps colleges and universities—","dir":"ltr","width":"237.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":175.25910000000022}
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{"page":99,"change":"none","str":"replace expensive textbooks in high-enroll","dir":"ltr","width":"217.98","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","147.26"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":147.2641000000002}
{"page":99,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","274.69","147.26"],"fontName":"AMIDOT+OpenSans","x":274.6857,"y":147.2641000000002}
{"page":99,"change":"none","str":"ment courses with OER; ","dir":"ltr","width":"125.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","133.26"],"fontName":"AMIDOT+OpenSans","x":56.522700000000015,"y":133.26110000000023}
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{"page":99,"change":"none","str":"provide enrolled students day one access ","dir":"ltr","width":"215.63","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","105.27"],"fontName":"AMIDOT+OpenSans","x":56.522700000000015,"y":105.26610000000022}
{"page":99,"change":"none","str":"to Lumens fully customizable OER course ","dir":"ltr","width":"216.78","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","91.26"],"fontName":"AMIDOT+OpenSans","x":56.522700000000015,"y":91.26310000000022}
{"page":99,"change":"none","str":"materials through the institutions learn","dir":"ltr","width":"204.23","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","77.26"],"fontName":"AMIDOT+OpenSans","x":56.522700000000015,"y":77.26010000000022}
{"page":99,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","260.97","77.26"],"fontName":"AMIDOT+OpenSans","x":260.9687,"y":77.26010000000022}
{"page":99,"change":"none","str":"ing-management system; ","dir":"ltr","width":"133.26","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","63.26"],"fontName":"AMIDOT+OpenSans","x":56.52270000000004,"y":63.25710000000022}
{"page":99,"change":"none","str":"• ","dir":"ltr","width":"7.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","721.26"],"fontName":"UDGTIF+OpenSans","x":303.8247,"y":721.2551000000002}
{"page":99,"change":"none","str":"measure improvements in student success ","dir":"ltr","width":"223.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","721.26"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":721.2551000000002}
{"page":99,"change":"none","str":"with metrics like passing rates, persistence, ","dir":"ltr","width":"225.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","707.25"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":707.2521000000002}
{"page":99,"change":"none","str":"and course completion; and ","dir":"ltr","width":"146.28","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","693.25"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":693.2491000000001}
{"page":99,"change":"none","str":"• ","dir":"ltr","width":"7.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","665.25"],"fontName":"UDGTIF+OpenSans","x":303.8247,"y":665.2541000000001}
{"page":99,"change":"none","str":"collaborate with faculty to make ongoing ","dir":"ltr","width":"211.75","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","665.25"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":665.2541000000001}
{"page":99,"change":"none","str":"improvements to OER based on student ","dir":"ltr","width":"208.69","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","651.25"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":651.2511000000001}
{"page":99,"change":"none","str":"success research.","dir":"ltr","width":"89.72","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","637.25"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":637.2481}
{"page":99,"change":"none","str":"Lumen has developed a suite of open, Cre","dir":"ltr","width":"219.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","609.25"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":609.2531}
{"page":99,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","609.25"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":609.2531}
{"page":99,"change":"none","str":"ative Commonslicensed courseware in more ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.25"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":595.2501}
{"page":99,"change":"none","str":"than sixty-five subjects. All courses are freely ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","581.25"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":581.2470999999999}
{"page":99,"change":"none","str":"and publicly available right off their website. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":567.2440999999999}
{"page":99,"change":"none","str":"They can be copied and used by others as long ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.2410999999998}
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{"page":99,"change":"none","str":"following the terms of the Creative Commons ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.2350999999998}
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{"page":99,"change":"none","str":"Then there are three types of bundled ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","497.23"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":497.2290999999998}
{"page":99,"change":"none","str":"services that cost money. One option, which ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","483.23"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":483.2260999999998}
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{"page":99,"change":"none","str":"and other expensive resources with OER. ","dir":"ltr","width":"213.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","175.16"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":175.1601000000001}
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{"page":102,"change":"none","str":"who is most well known as the “Song A Day” ","dir":"ltr","width":"229.28","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":483.3041}
{"page":102,"change":"none","str":"guy. Based in the U.S.","dir":"ltr","width":"110.70","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":469.3011}
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{"page":102,"change":"none","str":"performances) ","dir":"ltr","width":"78.52","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.16","441.30"],"fontName":"AMIDOT+OpenSans","x":332.1601,"y":441.2951000000001}
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{"page":102,"change":"none","str":" February 22, 2016","dir":"ltr","width":"95.33","height":"11.00","transform":["11.00","0.00","0.00","11.00","166.88","371.31"],"fontName":"UDGTIF+OpenSans","x":166.8832,"y":371.3071}
{"page":102,"change":"none","str":"Profile written by Sarah Hinchliff Pearson ","dir":"ltr","width":"202.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","82.87","343.31"],"fontName":"KOGLYZ+OpenSans-Italic","x":82.86519999999999,"y":343.3121}
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{"page":103,"change":"none","str":"He fell into this role by, naturally, seizing a ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","721.31"],"fontName":"AMIDOT+OpenSans","x":56.5197,"y":721.3071}
{"page":103,"change":"none","str":"random opportunity a friend alerted him to ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":707.3041}
{"page":103,"change":"none","str":"seven years ago—an event called Fun-A-Day, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":693.3010999999999}
{"page":103,"change":"none","str":"where people are supposed to create a piece ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":679.2980999999999}
{"page":103,"change":"none","str":"of art every day for thirty-one days straight. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":665.2950999999998}
{"page":103,"change":"none","str":"He was in need of a new project, so he decided ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.29"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":651.2920999999998}
{"page":103,"change":"none","str":"to give it a try by writing and posting a song ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":637.2890999999997}
{"page":103,"change":"none","str":"each day. He added a video component to the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","623.29"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":623.2860999999997}
{"page":103,"change":"none","str":"songs because he knew people were more ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":609.2830999999996}
{"page":103,"change":"none","str":"likely to watch video online than simply listen","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","595.28"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":595.2800999999996}
{"page":103,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","595.28"],"fontName":"AMIDOT+OpenSans","x":276.2887,"y":595.2800999999996}
{"page":103,"change":"none","str":"ing to audio files.","dir":"ltr","width":"87.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","581.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":581.2770999999996}
{"page":103,"change":"none","str":"He had a really good time doing the thirty-","dir":"ltr","width":"223.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","567.27"],"fontName":"AMIDOT+OpenSans","x":56.519700000000014,"y":567.2740999999995}
{"page":103,"change":"none","str":"one-day challenge, so he decided to see if ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":553.2710999999995}
{"page":103,"change":"none","str":"he could continue it for one year. He never ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","539.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":539.2680999999994}
{"page":103,"change":"none","str":"stopped. He has written and posted a new ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","525.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":525.2650999999994}
{"page":103,"change":"none","str":"song literally every day, seven days a week, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","511.26"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":511.2620999999994}
{"page":103,"change":"none","str":"since he began the project in 2009. When he ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","497.26"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":497.2590999999994}
{"page":103,"change":"none","str":"isnt writing songs that he is hired to write by ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","483.26"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":483.25609999999944}
{"page":103,"change":"none","str":"clients, he writes songs about whatever is on ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.25"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":469.25309999999945}
{"page":103,"change":"none","str":"his mind that day. His songs are catchy and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","455.25"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":455.25009999999946}
{"page":103,"change":"none","str":"mostly lighthearted, but they often contain ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.25"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":441.2470999999995}
{"page":103,"change":"none","str":"at least an undercurrent of a deeper theme ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","427.24"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":427.2440999999995}
{"page":103,"change":"none","str":"or meaning. Occasionally, they are extreme","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","413.24"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":413.2410999999995}
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{"page":103,"change":"none","str":"ly personal, like the song he cowrote with his ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.24"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":399.2380999999995}
{"page":103,"change":"none","str":"exgirlfriend announcing their breakup. Rain ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.24"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":385.23509999999953}
{"page":103,"change":"none","str":"or shine, in sickness or health, Jonathan posts ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.23"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":371.23209999999955}
{"page":103,"change":"none","str":"and writes a song every day. If he is on a flight ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.23"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":357.22909999999956}
{"page":103,"change":"none","str":"or otherwise incapable of getting Internet ac","dir":"ltr","width":"234.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.23"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":343.2260999999996}
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{"page":103,"change":"none","str":"cess in time to meet the deadline, he will pre","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.22"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":329.2230999999996}
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{"page":103,"change":"none","str":"pare ahead and have someone else post the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.22"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":315.2200999999996}
{"page":103,"change":"none","str":"song for him.","dir":"ltr","width":"68.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.22"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":301.2170999999996}
{"page":103,"change":"none","str":"Over time, the song-a-day gig became the ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","287.21"],"fontName":"AMIDOT+OpenSans","x":56.519700000000014,"y":287.21409999999963}
{"page":103,"change":"none","str":"basis of his livelihood. In the beginning, he ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.21"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":273.21109999999965}
{"page":103,"change":"none","str":"made money one of two ways. The first was ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.21"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":259.20809999999966}
{"page":103,"change":"none","str":"by entering a wide variety of contests and win","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.21"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":245.20509999999967}
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{"page":103,"change":"none","str":"ning a handful. The second was by having the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.20"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":231.2020999999997}
{"page":103,"change":"none","str":"occasional song and video go some varying ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.20"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":217.1990999999997}
{"page":103,"change":"none","str":"degree of viral, which would bring more eye","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.20"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":203.19609999999972}
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{"page":103,"change":"none","str":"balls and mean that there were more people ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.19"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":189.19309999999973}
{"page":103,"change":"none","str":"wanting him to write songs for them. Today he ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.19"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":175.19009999999975}
{"page":103,"change":"none","str":"earns most of his money this way.","dir":"ltr","width":"174.24","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.19"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":161.18709999999976}
{"page":103,"change":"none","str":"His website explains his gig as “taking any ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","147.18"],"fontName":"AMIDOT+OpenSans","x":56.519700000000014,"y":147.18409999999977}
{"page":103,"change":"none","str":"message, from the super simple to the total","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.18"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":133.1810999999998}
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{"page":103,"change":"none","str":"ly complicated, and conveying that message ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.18"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":119.17809999999979}
{"page":103,"change":"none","str":"through a heartfelt, fun and quirky song.” He ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.18"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":105.17509999999979}
{"page":103,"change":"none","str":"charges $500 to create a produced song and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","91.17"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":91.17209999999979}
{"page":103,"change":"none","str":"$300 for an acoustic song. He has been hired ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.17"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":77.16909999999979}
{"page":103,"change":"none","str":"for product launches, weddings, conferences, ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.17"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":63.16609999999979}
{"page":103,"change":"none","str":"and even Kickstarter campaigns like the one ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","721.16"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":721.1640999999997}
{"page":103,"change":"none","str":"that funded the production of this book.","dir":"ltr","width":"207.21","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.16"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":707.1610999999997}
{"page":103,"change":"none","str":"Jonathan cant recall when exactly he first ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","651.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":651.3071}
{"page":103,"change":"none","str":"learned about Creative Commons, but he be","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","637.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":637.3041}
{"page":103,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","637.30"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":637.3041}
{"page":103,"change":"none","str":"gan applying CC licenses to his songs and vid","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","623.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":623.3010999999999}
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{"page":103,"change":"none","str":"eos as soon as he discovered the option. “CC ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","609.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":609.2980999999999}
{"page":103,"change":"none","str":"seems like such a no-brainer,” Jonathan said. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","595.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":595.2950999999998}
{"page":103,"change":"none","str":"“I dont understand how anything else would ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","581.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":581.2920999999998}
{"page":103,"change":"none","str":"make sense. It seems like such an obvious ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","567.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":567.2890999999997}
{"page":103,"change":"none","str":"thing that you would want your work to be ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","553.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":553.2860999999997}
{"page":103,"change":"none","str":"able to be shared.”","dir":"ltr","width":"96.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","539.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":539.2830999999996}
{"page":103,"change":"none","str":"His songs are essentially marketing for his ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","525.28"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":525.2800999999996}
{"page":103,"change":"none","str":"services, so obviously the further his songs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","511.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":511.2770999999996}
{"page":103,"change":"none","str":"spread, the better. Using CC licenses helps ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","497.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":497.27409999999963}
{"page":103,"change":"none","str":"grease the wheels, letting people know that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","483.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":483.27109999999965}
{"page":103,"change":"none","str":"Jonathan allows and encourages them to copy, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","469.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":469.26809999999966}
{"page":103,"change":"none","str":"interact with, and remix his music. “If you let ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","455.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":455.2650999999997}
{"page":103,"change":"none","str":"someone cover your song or remix it or use ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","441.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":441.2620999999997}
{"page":103,"change":"none","str":"parts of it, thats how music is supposed to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","427.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":427.2590999999997}
{"page":103,"change":"none","str":"work,” Jonathan said. “That is how music has ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","413.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":413.2560999999997}
{"page":103,"change":"none","str":"worked since the beginning of time. Our me-","dir":"ltr","width":"237.31","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","399.25"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":399.25309999999973}
{"page":103,"change":"none","str":"me, mine-mine culture has undermined that.”","dir":"ltr","width":"234.86","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","385.25"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":385.25009999999975}
{"page":103,"change":"none","str":"There are some people who cover his songs ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","371.25"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":371.24709999999976}
{"page":103,"change":"none","str":"fairly regularly, and he would never shut that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","357.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":357.2440999999998}
{"page":103,"change":"none","str":"down. But he acknowledges there is a lot more ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","343.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":343.2410999999998}
{"page":103,"change":"none","str":"he could do to build community. “There is all of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","329.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":329.2380999999998}
{"page":103,"change":"none","str":"this conventional wisdom about how to build ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","315.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":315.2350999999998}
{"page":103,"change":"none","str":"an audience online, and I generally think I dont ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","301.23"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":301.23209999999983}
{"page":103,"change":"none","str":"do any of that,” Jonathan said.","dir":"ltr","width":"154.04","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","287.23"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":287.22909999999985}
{"page":103,"change":"none","str":"He does have a fan community he cultivates ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","273.23"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":273.22609999999986}
{"page":103,"change":"none","str":"on Bandcamp, but it isnt his major focus. “I do ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","259.22"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":259.2230999999999}
{"page":103,"change":"none","str":"have a core audience that has stuck around for ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","245.22"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":245.2200999999999}
{"page":103,"change":"none","str":"a really long time, some even longer than Ive ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","231.22"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":231.2170999999999}
{"page":103,"change":"none","str":"been doing song-a-day,” he said. “There is also ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":217.21409999999992}
{"page":103,"change":"none","str":"a transitional aspect that drop in and get what ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.21109999999993}
{"page":103,"change":"none","str":"they need and then move on.” Focusing less on ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":189.20809999999994}
{"page":103,"change":"none","str":"community building than other artists makes ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.20509999999996}
{"page":103,"change":"none","str":"sense given Jonathans primary income source ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.20"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.20209999999997}
{"page":103,"change":"none","str":"of writing custom songs for clients.","dir":"ltr","width":"179.78","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","147.20"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":147.1991}
{"page":103,"change":"none","str":"Jonathan recognizes what comes naturally ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","133.20"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":133.1961}
{"page":103,"change":"none","str":"to him and leverages those skills. Through the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.19"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":119.1931}
{"page":103,"change":"none","str":"practice of daily songwriting, he realized he has ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.19"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.1901}
{"page":103,"change":"none","str":"a gift for distilling complicated subjects into ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.19"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.1871}
{"page":103,"change":"none","str":"simple concepts and putting them to music. In ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","77.18"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":77.1841}
{"page":103,"change":"none","str":"his song “How to Choose a Master Password,” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.18"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":63.1811}
{"page":104,"change":"none","str":"89","dir":"ltr","width":"8.26","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.42","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.4156,"y":21.3071}
{"page":104,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":104,"change":"none","str":"Jonathan explained the process of creating a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":581.3071}
{"page":104,"change":"none","str":"secure password in a silly, simple song. He was ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":567.3041}
{"page":104,"change":"none","str":"hired to write the song by a client who handed ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":553.3010999999999}
{"page":104,"change":"none","str":"him a long technical blog post from which to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":539.2980999999999}
{"page":104,"change":"none","str":"draw the information. Like a good (and rare) ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":525.2950999999998}
{"page":104,"change":"none","str":"journalist, he translated the technical concepts ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":511.29209999999983}
{"page":104,"change":"none","str":"into something understandable.","dir":"ltr","width":"165.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":497.28909999999985}
{"page":104,"change":"none","str":"When he is hired by a client to write a song, ","dir":"ltr","width":"226.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","483.29"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":483.28609999999986}
{"page":104,"change":"none","str":"he first asks them to send a list of talking ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":469.2830999999999}
{"page":104,"change":"none","str":"points and other information they want to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":455.2800999999999}
{"page":104,"change":"none","str":"include in the song. He puts all of that into a ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":441.2770999999999}
{"page":104,"change":"none","str":"text file and starts moving things around, cut","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.27"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":427.2740999999999}
{"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","427.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":427.2740999999999}
{"page":104,"change":"none","str":"ting and pasting until the message starts to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":413.27109999999993}
{"page":104,"change":"none","str":"come together. The first thing he tries to do is ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.26809999999995}
{"page":104,"change":"none","str":"grok the core message and develop the cho","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.26509999999996}
{"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","385.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":385.26509999999996}
{"page":104,"change":"none","str":"rus. Then he looks for connections or parts ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.2621}
{"page":104,"change":"none","str":"he can make rhyme. The entire process really ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.2591}
{"page":104,"change":"none","str":"does resemble good journalism, but of course ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2561}
{"page":104,"change":"none","str":"the final product of his work is a song rather ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2531}
{"page":104,"change":"none","str":"than news. “There is something about being ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.25010000000003}
{"page":104,"change":"none","str":"challenged and forced to take information ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.24710000000005}
{"page":104,"change":"none","str":"that doesnt seem like it should be sung about ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.24410000000006}
{"page":104,"change":"none","str":"or doesnt seem like it lends itself to a song,” ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.2411000000001}
{"page":104,"change":"none","str":"he said. “I find that creative challenge really ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.2381000000001}
{"page":104,"change":"none","str":"satisfying. I enjoy getting lost in that process.”","dir":"ltr","width":"234.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.2351000000001}
{"page":104,"change":"none","str":"Jonathan admits that in an ideal world, he ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","231.23"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":231.23210000000012}
{"page":104,"change":"none","str":"would exclusively write the music he wanted ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.22910000000013}
{"page":104,"change":"none","str":"to write, rather than what clients hire him to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.22610000000014}
{"page":104,"change":"none","str":"write. But his business model is about capi","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.22310000000016}
{"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","189.22"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":189.22310000000016}
{"page":104,"change":"none","str":"talizing on his strengths as a songwriter, and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.22010000000017}
{"page":104,"change":"none","str":"he has found a way to keep it interesting for ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.2171000000002}
{"page":104,"change":"none","str":"himself.","dir":"ltr","width":"40.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.2141000000002}
{"page":104,"change":"none","str":"Jonathan uses nearly every tool possible to ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","133.21"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":133.21110000000022}
{"page":104,"change":"none","str":"make money from his art, but he does have ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.20810000000021}
{"page":104,"change":"none","str":"lines he wont cross. He wont write songs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.20510000000021}
{"page":104,"change":"none","str":"about things he fundamentally does not be","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.20210000000021}
{"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","91.20"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":91.20210000000021}
{"page":104,"change":"none","str":"lieve in, and there are times he has turned ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.19910000000021}
{"page":104,"change":"none","str":"down jobs on principle. He also wont stray ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.196100000000214}
{"page":104,"change":"none","str":"too much from his natural style. “My style is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":721.1941000000002}
{"page":104,"change":"none","str":"silly, so I cant really accommodate people who ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":707.1911000000001}
{"page":104,"change":"none","str":"want something super serious,” Jonathan said. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","693.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":693.1881000000001}
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{"page":104,"change":"none","str":"I am.” Jonathan hasnt gotten into writing com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.18"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":665.1821}
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{"page":104,"change":"none","str":"mercials for the same reasons; he is best at us","dir":"ltr","width":"233.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","651.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":651.1791}
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{"page":104,"change":"none","str":"ing his own unique style rather than mimicking ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","637.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":637.1760999999999}
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{"page":104,"change":"none","str":"fies the power of habit and grit. Conventional ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":553.3041}
{"page":104,"change":"none","str":"wisdom about creative productivity, including ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":539.3010999999999}
{"page":104,"change":"none","str":"advice in books like the best-seller ","dir":"ltr","width":"177.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":525.2980999999999}
{"page":104,"change":"none","str":"The Creative ","dir":"ltr","width":"62.27","height":"11.00","transform":["11.00","0.00","0.00","11.00","509.91","525.30"],"fontName":"GIDNUH+OpenSans-Italic","x":509.9113,"y":525.2980999999999}
{"page":104,"change":"none","str":"Habit","dir":"ltr","width":"26.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","511.30"],"fontName":"KOGLYZ+OpenSans-Italic","x":332.1733,"y":511.2950999999999}
{"page":104,"change":"none","str":" by Twyla Tharp, routinely emphasizes the ","dir":"ltr","width":"213.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","358.75","511.30"],"fontName":"AMIDOT+OpenSans","x":358.7493,"y":511.2950999999999}
{"page":104,"change":"none","str":"importance of ritual and action. No amount of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":497.2920999999999}
{"page":104,"change":"none","str":"planning can replace the value of simple prac","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":483.2890999999999}
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{"page":104,"change":"none","str":"tice and just ","dir":"ltr","width":"66.53","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":469.2860999999999}
{"page":104,"change":"none","str":"doing. ","dir":"ltr","width":"32.75","height":"11.00","transform":["11.00","0.00","0.00","11.00","399.36","469.29"],"fontName":"KOGLYZ+OpenSans-Italic","x":399.36129999999997,"y":469.2860999999999}
{"page":104,"change":"none","str":"Jonathan Manns work is a ","dir":"ltr","width":"139.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","432.77","469.29"],"fontName":"AMIDOT+OpenSans","x":432.76829999999995,"y":469.2860999999999}
{"page":104,"change":"none","str":"living embodiment of these principles.","dir":"ltr","width":"196.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.28"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":455.28309999999993}
{"page":104,"change":"none","str":"When he speaks about his work, he talks ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","441.28"],"fontName":"AMIDOT+OpenSans","x":346.1762999999999,"y":441.28009999999995}
{"page":104,"change":"none","str":"about how much the song-a-day process has ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.28"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":427.27709999999996}
{"page":104,"change":"none","str":"changed him. Rather than seeing any given ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.27"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":413.2741}
{"page":104,"change":"none","str":"piece of work as precious and getting stuck ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.27"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":399.2711}
{"page":104,"change":"none","str":"on trying to make it perfect, he has become ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.27"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":385.2681}
{"page":104,"change":"none","str":"comfortable with just doing. If todays song is a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.27"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":371.2651}
{"page":104,"change":"none","str":"bust, tomorrows song might be better.","dir":"ltr","width":"200.91","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.26"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":357.26210000000003}
{"page":104,"change":"none","str":"Jonathan seems to have this mentality about ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","343.26"],"fontName":"AMIDOT+OpenSans","x":346.1762999999999,"y":343.25910000000005}
{"page":104,"change":"none","str":"his career more generally. He is constantly ex","dir":"ltr","width":"234.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.26"],"fontName":"AMIDOT+OpenSans","x":332.1732999999999,"y":329.25610000000006}
{"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","329.26"],"fontName":"AMIDOT+OpenSans","x":565.9452999999999,"y":329.25610000000006}
{"page":104,"change":"none","str":"perimenting with ways to make a living while ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.25"],"fontName":"AMIDOT+OpenSans","x":332.17329999999987,"y":315.2531000000001}
{"page":104,"change":"none","str":"sharing his work as widely as possible, seeing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","301.25"],"fontName":"AMIDOT+OpenSans","x":332.17329999999987,"y":301.2501000000001}
{"page":104,"change":"none","str":"what sticks. While he has major accomplish","dir":"ltr","width":"233.52","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.25"],"fontName":"AMIDOT+OpenSans","x":332.17329999999987,"y":287.2471000000001}
{"page":104,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","287.25"],"fontName":"AMIDOT+OpenSans","x":565.9452999999999,"y":287.2471000000001}
{"page":104,"change":"none","str":"ments he is proud of, like being in the ","dir":"ltr","width":"193.37","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.24"],"fontName":"AMIDOT+OpenSans","x":332.17329999999987,"y":273.2441000000001}
{"page":104,"change":"none","str":"Guinness ","dir":"ltr","width":"47.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","525.27","273.24"],"fontName":"GIDNUH+OpenSans-Italic","x":525.2672999999999,"y":273.2441000000001}
{"page":104,"change":"none","str":"World Records","dir":"ltr","width":"69.53","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.24"],"fontName":"GIDNUH+OpenSans-Italic","x":332.17329999999987,"y":259.24110000000013}
{"page":104,"change":"none","str":" or having his song used by Steve ","dir":"ltr","width":"170.64","height":"11.00","transform":["11.00","0.00","0.00","11.00","401.70","259.24"],"fontName":"AMIDOT+OpenSans","x":401.6998999999998,"y":259.24110000000013}
{"page":104,"change":"none","str":"Jobs, he says he never truly feels successful.","dir":"ltr","width":"225.98","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","245.24"],"fontName":"AMIDOT+OpenSans","x":332.17329999999987,"y":245.23810000000014}
{"page":104,"change":"none","str":"“Success feels like its over,” he said. “To a ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","231.24"],"fontName":"AMIDOT+OpenSans","x":346.17629999999986,"y":231.23510000000016}
{"page":104,"change":"none","str":"certain extent, a creative person is not ever ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.23"],"fontName":"AMIDOT+OpenSans","x":332.17329999999987,"y":217.23210000000017}
{"page":104,"change":"none","str":"going to feel completely satisfied because then ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.23"],"fontName":"AMIDOT+OpenSans","x":332.17329999999987,"y":203.2291000000002}
{"page":104,"change":"none","str":"so much of what drives you would be gone.”","dir":"ltr","width":"226.41","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","189.23"],"fontName":"AMIDOT+OpenSans","x":332.17329999999987,"y":189.2261000000002}
{"page":104,"change":"none","str":"IT SEEMS LIKE SUCH AN OBVIOUS ","dir":"ltr","width":"231.81","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","721.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":721.3071}
{"page":104,"change":"none","str":"THING THAT YOU WOULD WANT ","dir":"ltr","width":"225.20","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","693.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":693.3071}
{"page":104,"change":"none","str":"YOUR WORK TO BE ABLE TO BE ","dir":"ltr","width":"215.88","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","665.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":665.3071}
{"page":104,"change":"none","str":"SHARED","dir":"ltr","width":"56.23","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","637.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":637.3071}
{"page":105,"change":"none","str":"90","dir":"ltr","width":"8.36","height":"7.00","transform":["7.00","0.00","0.00","7.00","42.52","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":42.5197,"y":21.3071}
{"page":105,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071}
{"page":106,"change":"none","str":"91","dir":"ltr","width":"7.81","height":"7.00","transform":["7.00","0.00","0.00","7.00","561.64","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":561.639,"y":21.3071}
{"page":106,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":106,"change":"none","str":"The Noun Project creates and shares visual ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":287.3071}
{"page":106,"change":"none","str":"language. There are millions who use Noun ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":273.3041}
{"page":106,"change":"none","str":"Project symbols to simplify communication ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":259.3011}
{"page":106,"change":"none","str":"across borders, languages, and cultures.","dir":"ltr","width":"207.24","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":245.29810000000003}
{"page":106,"change":"none","str":"The original idea for the Noun Project came ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","231.30"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":231.29510000000005}
{"page":106,"change":"none","str":"to cofounder Edward Boatman while he was ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":217.29210000000006}
{"page":106,"change":"none","str":"a student in architecture design school. Hed ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":203.28910000000008}
{"page":106,"change":"none","str":"always done a lot of sketches and started to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":189.2861000000001}
{"page":106,"change":"none","str":"draw what used to fascinate him as a child, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":175.2831000000001}
{"page":106,"change":"none","str":"like trains, sequoias, and bulldozers. He began ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":161.28010000000012}
{"page":106,"change":"none","str":"thinking how great it would be if he had a sim","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.28"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":147.27710000000013}
{"page":106,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","147.28"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":147.27710000000013}
{"page":106,"change":"none","str":"ple image or small icon of every single object ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.27410000000015}
{"page":106,"change":"none","str":"or concept on the planet.","dir":"ltr","width":"129.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.27110000000015}
{"page":106,"change":"none","str":"When Edward went on to work at an archi","dir":"ltr","width":"219.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","105.27"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":105.26810000000015}
{"page":106,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","105.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":105.26810000000015}
{"page":106,"change":"none","str":"tecture firm, he had to make a lot of presenta","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.26510000000015}
{"page":106,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","91.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":91.26510000000015}
{"page":106,"change":"none","str":"tion boards for clients. But finding high-quality ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.26210000000015}
{"page":106,"change":"none","str":"sources for symbols and icons was difficult. He ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.259100000000146}
{"page":106,"change":"none","str":"couldnt find any website that could provide ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.26"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":287.2631000000002}
{"page":106,"change":"none","str":"them. Perhaps his idea for creating a library ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.26"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":273.2601000000002}
{"page":106,"change":"none","str":"of icons could actually help people in similar ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.26"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":259.2571000000002}
{"page":106,"change":"none","str":"situations.","dir":"ltr","width":"53.30","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","245.25"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":245.25410000000022}
{"page":106,"change":"none","str":"With his partner, Sofya Polyakov, he began ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","231.25"],"fontName":"AMIDOT+OpenSans","x":346.1741,"y":231.25110000000024}
{"page":106,"change":"none","str":"collecting symbols for a website and writing a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.25"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":217.24810000000025}
{"page":106,"change":"none","str":"business plan. Inspiration came from the book ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.25"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":203.24510000000026}
{"page":106,"change":"none","str":"Professor and the Madman","dir":"ltr","width":"140.99","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","189.24"],"fontName":"GIDNUH+OpenSans-Italic","x":332.1711,"y":189.24210000000028}
{"page":106,"change":"none","str":", which chronicles ","dir":"ltr","width":"99.38","height":"11.00","transform":["11.00","0.00","0.00","11.00","472.97","189.24"],"fontName":"AMIDOT+OpenSans","x":472.97110000000004,"y":189.24210000000028}
{"page":106,"change":"none","str":"the use of crowdsourcing to create the ","dir":"ltr","width":"217.91","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.24"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":175.2391000000003}
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{"page":107,"change":"none","str":"with the icons on it, which in retrospect Edward ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","609.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":609.2980999999999}
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{"page":107,"change":"none","str":"email from people saying they loved the icons ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","581.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":581.2920999999998}
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{"page":107,"change":"none","str":"giving attribution. Ad agencies (among others) ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","553.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":553.2860999999997}
{"page":107,"change":"none","str":"wanted to keep marketing and presentation ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","539.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":539.2830999999996}
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{"page":107,"change":"none","str":"ments. For Edward, “Thats when our lightbulb ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","511.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":511.2770999999996}
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{"page":107,"change":"none","str":"ers whether theyd be open to receiving mod","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","469.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":469.26809999999966}
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{"page":107,"change":"none","str":"est remuneration instead of attribution. De","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","455.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":455.2650999999997}
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{"page":107,"change":"none","str":"signers saw it as a win-win. The idea that you ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","441.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":441.2620999999997}
{"page":107,"change":"none","str":"could offer your designs for free and have a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","427.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":427.2590999999997}
{"page":107,"change":"none","str":"global audience ","dir":"ltr","width":"84.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","413.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":413.2560999999997}
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{"page":107,"change":"none","str":" maybe even make some ","dir":"ltr","width":"135.21","height":"11.00","transform":["11.00","0.00","0.00","11.00","408.79","413.26"],"fontName":"AMIDOT+OpenSans","x":408.7888,"y":413.2560999999997}
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{"page":107,"change":"none","str":"The Noun Project first adopted a model ","dir":"ltr","width":"226.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","385.25"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":385.25009999999975}
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{"page":107,"change":"none","str":"tion would cost $1.99 per icon. The models ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","357.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":357.2440999999998}
{"page":107,"change":"none","str":"second iteration added a subscription com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","343.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":343.2410999999998}
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{"page":107,"change":"none","str":"ponent, where there would be a monthly fee ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","329.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":329.2380999999998}
{"page":107,"change":"none","str":"to access a certain number of icons—ten, fif","dir":"ltr","width":"233.94","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","315.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":315.2350999999998}
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{"page":107,"change":"none","str":"ty, a hundred, or five hundred. However, us","dir":"ltr","width":"233.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","301.23"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":301.23209999999983}
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{"page":107,"change":"none","str":"ers didnt like these hard-count options. They ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","287.23"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":287.22909999999985}
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{"page":107,"change":"none","str":"which worked best before eventually choos","dir":"ltr","width":"233.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","259.22"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":259.2230999999999}
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{"page":107,"change":"none","str":"ing the one they wanted to use. So the Noun ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","245.22"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":245.2200999999999}
{"page":107,"change":"none","str":"Project moved to an unlimited model, where","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","231.22"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":231.2170999999999}
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{"page":107,"change":"none","str":"library for a flat monthly fee. This service is ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.21109999999993}
{"page":107,"change":"none","str":"called NounPro and costs $9.99 per month. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":189.20809999999994}
{"page":107,"change":"none","str":"Edward says this model is working well—good ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.21"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.20509999999996}
{"page":107,"change":"none","str":"for customers, good for creators, and good for ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.20"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.20209999999997}
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{"page":107,"change":"none","str":"would allow Noun Project icons and symbols ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.19"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.1901}
{"page":107,"change":"none","str":"to be directly accessed from within other ap","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.19"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.1871}
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{"page":107,"change":"none","str":"symbols would be valuable in a lot of different ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.18"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":63.1811}
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{"page":108,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
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{"page":108,"change":"none","str":"aim of charging for its use. You can use whats ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":651.2920999999998}
{"page":108,"change":"none","str":"called the “Playground API” for free to test how ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":637.2890999999997}
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{"page":108,"change":"none","str":"plementation will require you to purchase the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":609.2830999999996}
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{"page":108,"change":"none","str":"The Noun Project shares revenue with its in","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":539.3071}
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{"page":108,"change":"none","str":"ternational designers. For one-off purchases, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.3041}
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{"page":108,"change":"none","str":"and 30 percent to Noun Project.","dir":"ltr","width":"164.33","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2981}
{"page":108,"change":"none","str":"The revenue from premium purchases (the ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","217.29"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":217.29309999999998}
{"page":108,"change":"none","str":"subscription and API options) is split a little dif","dir":"ltr","width":"233.64","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.2901}
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{"page":108,"change":"none","str":"revenue from subscriptions is divided by Noun ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.28410000000002}
{"page":108,"change":"none","str":"Projects total number of downloads, resulting ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.28110000000004}
{"page":108,"change":"none","str":"in a rate per download—for example, it could ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.27810000000005}
{"page":108,"change":"none","str":"be $0.13 per download for that month. For ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.27510000000007}
{"page":108,"change":"none","str":"each download, the revenue is split 40 percent ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.27210000000007}
{"page":108,"change":"none","str":"to the designer and 60 percent to the Noun ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.26910000000007}
{"page":108,"change":"none","str":"Project. (For API usage, its per use instead of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.26610000000007}
{"page":108,"change":"none","str":"per download.) Noun Projects share is higher ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.26310000000007}
{"page":108,"change":"none","str":"this time as its providing more service to the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.26"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":721.2581}
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{"page":108,"change":"none","str":"They tend to over communicate with cre","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","665.30"],"fontName":"AMIDOT+OpenSans","x":332.17730000000006,"y":665.3041}
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{"page":108,"change":"none","str":"ators about it because building trust is the top ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","651.30"],"fontName":"AMIDOT+OpenSans","x":332.1773,"y":651.3010999999999}
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{"page":108,"change":"none","str":"For most creators, contributing to the ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","623.30"],"fontName":"AMIDOT+OpenSans","x":346.18029999999993,"y":623.2950999999998}
{"page":108,"change":"none","str":"Noun Project is not a full-time job but some","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","609.29"],"fontName":"AMIDOT+OpenSans","x":332.17729999999995,"y":609.2920999999998}
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{"page":108,"change":"none","str":"thing they do on the side. Edward categoriz","dir":"ltr","width":"233.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","595.29"],"fontName":"AMIDOT+OpenSans","x":332.1773,"y":595.2890999999997}
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{"page":108,"change":"none","str":"es monthly earnings for creators into three ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","581.29"],"fontName":"AMIDOT+OpenSans","x":332.1773,"y":581.2860999999997}
{"page":108,"change":"none","str":"broad categories: enough money to buy beer; ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","567.28"],"fontName":"AMIDOT+OpenSans","x":332.1773,"y":567.2830999999996}
{"page":108,"change":"none","str":"enough to pay the bills; and most successful of ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","553.28"],"fontName":"AMIDOT+OpenSans","x":332.1773,"y":553.2800999999996}
{"page":108,"change":"none","str":"all, enough to pay the rent.","dir":"ltr","width":"138.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","539.28"],"fontName":"AMIDOT+OpenSans","x":332.1773,"y":539.2770999999996}
{"page":108,"change":"none","str":"Recently the Noun Project launched a new ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":483.3071}
{"page":108,"change":"none","str":"app called Lingo. Designers can use Lingo to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":469.3041}
{"page":108,"change":"none","str":"organize not just their Noun Project icons and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":455.3011}
{"page":108,"change":"none","str":"symbols but also their photos, illustrations, UX ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":441.29810000000003}
{"page":108,"change":"none","str":"designs, et cetera. You simply drag any visual ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":427.29510000000005}
{"page":108,"change":"none","str":"item directly into Lingo to save it. Lingo also ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":413.29210000000006}
{"page":108,"change":"none","str":"works for teams so people can share visuals ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":399.2891000000001}
{"page":108,"change":"none","str":"with each other and search across their com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":385.2861000000001}
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{"page":108,"change":"none","str":"bined collections. Lingo is free for personal use. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":371.2831000000001}
{"page":108,"change":"none","str":"A pro version for $9.99 per month lets you add ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":357.2801000000001}
{"page":108,"change":"none","str":"guests. A team version for $49.95 per month ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":343.27710000000013}
{"page":108,"change":"none","str":"allows up to twenty-five team members to col","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":329.27410000000015}
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{"page":108,"change":"none","str":"laborate, and to view, use, edit, and add new ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":315.27110000000016}
{"page":108,"change":"none","str":"assets to each others collections. And if you ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","301.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":301.2681000000002}
{"page":108,"change":"none","str":"subscribe to NounPro, you can access Noun ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":287.2651000000002}
{"page":108,"change":"none","str":"Project from within Lingo.","dir":"ltr","width":"132.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":273.2621000000002}
{"page":108,"change":"none","str":"The Noun Project gives a ton of value away ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","259.26"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":259.2591000000002}
{"page":108,"change":"none","str":"for free. A very large percentage of their rough","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","245.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":245.25610000000023}
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{"page":108,"change":"none","str":"ly one million members have a free account, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","231.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":231.25310000000025}
{"page":108,"change":"none","str":"but there are still lots of paid accounts coming ","dir":"ltr","width":"240.12","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":217.25010000000026}
{"page":108,"change":"none","str":"from digital designers, advertising and design ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":203.24710000000027}
{"page":108,"change":"none","str":"agencies, educators, and others who need to ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","189.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":189.2441000000003}
{"page":108,"change":"none","str":"communicate ideas visually.","dir":"ltr","width":"143.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":175.2411000000003}
{"page":108,"change":"none","str":"For Edward, “creating, sharing, and celebrating ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","119.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":119.3071}
{"page":108,"change":"none","str":"the worlds visual language” is the most im","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","105.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":105.3041}
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{"page":108,"change":"none","str":"portant aspect of what they do; its their stat","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","91.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":91.3011}
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{"page":108,"change":"none","str":"ed mission. It differentiates them from others ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":77.2981}
{"page":108,"change":"none","str":"who offer graphics, icons, or clip art.","dir":"ltr","width":"186.71","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","63.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":63.295100000000005}
{"page":108,"change":"none","str":"THE NOUN PROJECTS SUCCESS ","dir":"ltr","width":"215.03","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","455.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":455.3071}
{"page":108,"change":"none","str":"LIES IN CREATING SERVICES ","dir":"ltr","width":"191.60","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","427.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":427.3071}
{"page":108,"change":"none","str":"AND CONTENT THAT ARE A ","dir":"ltr","width":"189.36","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","399.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":399.3071}
{"page":108,"change":"none","str":"STRATEGIC MIX OF FREE AND PAID ","dir":"ltr","width":"240.00","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","371.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":371.3071}
{"page":108,"change":"none","str":"WHILE STAYING TRUE TO THEIR ","dir":"ltr","width":"217.57","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","343.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":343.3071}
{"page":108,"change":"none","str":"MISSION—CREATING, SHARING, ","dir":"ltr","width":"224.75","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","315.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":315.3071}
{"page":108,"change":"none","str":"AND CELEBRATING THE WORLDS ","dir":"ltr","width":"231.46","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","287.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":287.3071}
{"page":108,"change":"none","str":"VISUAL LANGUAGE","dir":"ltr","width":"131.17","height":"14.00","transform":["14.00","0.00","0.00","14.00","70.87","259.31"],"fontName":"ESGBSL+OpenSans-Bold","x":70.8661,"y":259.3071}
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{"page":109,"change":"none","str":"veyed on why they participate in the Noun ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":707.3041}
{"page":109,"change":"none","str":"Project, this is how designers rank their rea","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":693.3010999999999}
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{"page":109,"change":"none","str":"sons: 1) to support the Noun Project mission, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":679.2980999999999}
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{"page":109,"change":"none","str":"3) to generate money. Its striking to see that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":651.2920999999998}
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{"page":109,"change":"none","str":"tors, its important to have a mission beyond ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":609.2830999999996}
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{"page":113,"change":"none","str":"since ODI began, in person and online: 2.2 ","dir":"ltr","width":"219.27","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.84","497.21"],"fontName":"AMIDOT+OpenSans","x":317.8386999999999,"y":497.21109999999993}
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{"page":113,"change":"none","str":"Total Open Data Certificates created: ","dir":"ltr","width":"191.94","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.84","455.21"],"fontName":"AMIDOT+OpenSans","x":317.8386999999999,"y":455.21309999999994}
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{"page":121,"change":"none","str":"ket operate at peak efficiency. OpenStaxs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.20"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.19910000000017}
{"page":121,"change":"none","str":"partners dont have to worry about developing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","77.20"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":77.19610000000017}
{"page":121,"change":"none","str":"textbook content, freeing them up from those ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.19"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":63.19310000000017}
{"page":122,"change":"none","str":"107","dir":"ltr","width":"11.72","height":"7.00","transform":["7.00","0.00","0.00","7.00","557.68","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":557.6833,"y":21.3071}
{"page":122,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":122,"change":"none","str":"development costs and letting them focus on ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071}
{"page":122,"change":"none","str":"what they do best. With OpenStax textbooks ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":707.3041}
{"page":122,"change":"none","str":"available at no cost, they can provide their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":693.3010999999999}
{"page":122,"change":"none","str":"services at a lower cost—not free, but still sav","dir":"ltr","width":"233.66","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":679.2980999999999}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","679.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":679.2980999999999}
{"page":122,"change":"none","str":"ing students money. OpenStax benefits not ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":665.2950999999998}
{"page":122,"change":"none","str":"only by receiving mission-support fees but ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":651.2920999999998}
{"page":122,"change":"none","str":"through free publicity and marketing. Open","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":637.2890999999997}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","637.29"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":637.2890999999997}
{"page":122,"change":"none","str":"Stax doesnt have a sales force; partners are ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","623.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":623.2860999999997}
{"page":122,"change":"none","str":"out there showcasing their materials.","dir":"ltr","width":"190.96","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":609.2830999999996}
{"page":122,"change":"none","str":"OpenStaxs cost of sales to acquire a single ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","595.28"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":595.2800999999996}
{"page":122,"change":"none","str":"student is very, very low and is a fraction of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996}
{"page":122,"change":"none","str":"what traditional players in the market face. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995}
{"page":122,"change":"none","str":"This year, Tyton Partners is actually evaluating ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995}
{"page":122,"change":"none","str":"the costs of sales for an OER effort like Open","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","539.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":539.2680999999994}
{"page":122,"change":"none","str":"Stax in comparison with incumbents. David ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994}
{"page":122,"change":"none","str":"looks forward to sharing these findings with ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994}
{"page":122,"change":"none","str":"the community.","dir":"ltr","width":"80.83","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2590999999994}
{"page":122,"change":"none","str":"While OpenStax books are available online ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","357.26"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":357.2620999999994}
{"page":122,"change":"none","str":"for free, many students still want a print copy. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2590999999994}
{"page":122,"change":"none","str":"Through a partnership with a print and courier ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.25609999999944}
{"page":122,"change":"none","str":"company, OpenStax offers a complete solution ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.25309999999945}
{"page":122,"change":"none","str":"that scales. OpenStax sells tens of thousands ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.25009999999946}
{"page":122,"change":"none","str":"of print books. The price of an OpenStax so","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.2470999999995}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","287.25"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":287.2470999999995}
{"page":122,"change":"none","str":"ciology textbook is about twenty-eight dollars, ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.2440999999995}
{"page":122,"change":"none","str":"a fraction of what sociology textbooks usually ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.2410999999995}
{"page":122,"change":"none","str":"cost. OpenStax keeps the prices low but does ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.23809999999952}
{"page":122,"change":"none","str":"aim to earn a small margin on each book sold, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.23509999999953}
{"page":122,"change":"none","str":"which also contributes to ongoing operations.","dir":"ltr","width":"234.87","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.23209999999955}
{"page":122,"change":"none","str":"Campus-based bookstores are part of the ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","203.23"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":203.22909999999956}
{"page":122,"change":"none","str":"OpenStax solution. OpenStax collaborates ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.22609999999958}
{"page":122,"change":"none","str":"with NACSCORP (the National Association of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.2230999999996}
{"page":122,"change":"none","str":"College Stores Corporation) to provide print ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.2200999999996}
{"page":122,"change":"none","str":"versions of their textbooks in the stores. While ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.21709999999962}
{"page":122,"change":"none","str":"the overall cost of the textbook is significant","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.21409999999963}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","133.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":133.21409999999963}
{"page":122,"change":"none","str":"ly less than a traditional textbook, bookstores ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.21109999999963}
{"page":122,"change":"none","str":"can still make a profit on sales. Sometimes stu","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.20809999999963}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","105.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":105.20809999999963}
{"page":122,"change":"none","str":"dents take the savings they have from the low","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.20509999999963}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","91.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":91.20509999999963}
{"page":122,"change":"none","str":"er-priced book and use it to buy other things in ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.20209999999963}
{"page":122,"change":"none","str":"the bookstore. And OpenStax is trying to break ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.19909999999963}
{"page":122,"change":"none","str":"the expensive behavior of excessive returns ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.20"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":721.1970999999995}
{"page":122,"change":"none","str":"by having a no-returns policy. This is working ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":707.1940999999995}
{"page":122,"change":"none","str":"well, since the sell-through of their print titles ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","693.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":693.1910999999994}
{"page":122,"change":"none","str":"is virtually a hundred percent.","dir":"ltr","width":"154.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","679.19"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":679.1880999999994}
{"page":122,"change":"none","str":"David thinks of the OpenStax model as “OER ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","623.31"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":623.3071}
{"page":122,"change":"none","str":"2.0.” So what is OER 1.0? Historically in the OER ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","609.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":609.3041}
{"page":122,"change":"none","str":"field, many OER initiatives have been locally ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","595.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":595.3010999999999}
{"page":122,"change":"none","str":"funded by institutions or government min","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","581.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":581.2980999999999}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","581.30"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":581.2980999999999}
{"page":122,"change":"none","str":"istries. In Davids view, this results in content ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.30"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":567.2950999999998}
{"page":122,"change":"none","str":"that has high local value but is infrequently ad","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":553.2920999999998}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","553.29"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":553.2920999999998}
{"page":122,"change":"none","str":"opted nationally. Its therefore difficult to show ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":539.2890999999997}
{"page":122,"change":"none","str":"payback over a time scale that is reasonable.","dir":"ltr","width":"229.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","525.29"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":525.2860999999997}
{"page":122,"change":"none","str":"OER 2.0 is about OER intended to be used ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","511.28"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":511.2830999999997}
{"page":122,"change":"none","str":"and adopted on a national level right from the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":497.2800999999997}
{"page":122,"change":"none","str":"start. This requires a bigger investment up ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.28"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":483.27709999999973}
{"page":122,"change":"none","str":"front but pays off through wide geographic ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":469.27409999999975}
{"page":122,"change":"none","str":"adoption. The OER 2.0 process for OpenStax ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":455.27109999999976}
{"page":122,"change":"none","str":"involves two development models. The first is ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":441.2680999999998}
{"page":122,"change":"none","str":"what David calls the acquisition model, where ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.27"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":427.2650999999998}
{"page":122,"change":"none","str":"OpenStax purchases the rights from a pub","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":413.2620999999998}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","413.26"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":413.2620999999998}
{"page":122,"change":"none","str":"lisher or author for an already published book ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":399.2590999999998}
{"page":122,"change":"none","str":"and then extensively revises it. The OpenStax ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","385.26"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":385.25609999999983}
{"page":122,"change":"none","str":"physics textbook, for example, was licensed ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":371.25309999999985}
{"page":122,"change":"none","str":"from an author after the publisher released ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":357.25009999999986}
{"page":122,"change":"none","str":"the rights back to the authors. The second ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.25"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":343.2470999999999}
{"page":122,"change":"none","str":"model is to develop a book from scratch, a ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":329.2440999999999}
{"page":122,"change":"none","str":"good example being their biology book.","dir":"ltr","width":"203.95","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":315.2410999999999}
{"page":122,"change":"none","str":"The process is similar for both models. First ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.18","301.24"],"fontName":"AMIDOT+OpenSans","x":346.17629999999997,"y":301.2380999999999}
{"page":122,"change":"none","str":"they look at the scope and sequence of exist","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.24"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":287.23509999999993}
{"page":122,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","287.24"],"fontName":"AMIDOT+OpenSans","x":565.9453,"y":287.23509999999993}
{"page":122,"change":"none","str":"ing textbooks. They ask questions like what ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.23"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":273.23209999999995}
{"page":122,"change":"none","str":"does the customer need? Where are students ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.23"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":259.22909999999996}
{"page":122,"change":"none","str":"having challenges? Then they identify poten","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","245.23"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":245.22609999999997}
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{"page":122,"change":"none","str":"tial authors and put them through a rigorous ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","231.22"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":231.2231}
{"page":122,"change":"none","str":"evaluation—only one in ten authors make it ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.22"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":217.2201}
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{"page":122,"change":"none","str":"a chapter and collectively write the first draft ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.21"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":175.21110000000004}
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{"page":122,"change":"none","str":"as David says it risks the project going longer ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","133.20"],"fontName":"AMIDOT+OpenSans","x":332.1733,"y":133.2021000000001}
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{"page":123,"change":"none","str":"lar voice. Finally, it goes into production and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":707.3041}
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{"page":123,"change":"none","str":"is very time-consuming.","dir":"ltr","width":"122.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":679.2980999999999}
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{"page":123,"change":"none","str":"al publishing model, but that is only maybe 5 ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","581.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":581.2770999999996}
{"page":123,"change":"none","str":"percent of all authors. From Davids perspec","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","567.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":567.2740999999995}
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{"page":123,"change":"none","str":"tive, 95 percent of all authors do better under ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":553.2710999999995}
{"page":123,"change":"none","str":"the OER 2.0 model, as there is no risk to them ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","539.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":539.2680999999994}
{"page":123,"change":"none","str":"and they earn all the money up front.","dir":"ltr","width":"192.02","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","525.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":525.2650999999994}
{"page":123,"change":"none","str":"David thinks of the Attribution license (CC BY) ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":469.3071}
{"page":123,"change":"none","str":"as the “innovation license.” Its core to the mis","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","455.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":455.3041}
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{"page":123,"change":"none","str":"sion of OpenStax, letting people use their text","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":441.3011}
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{"page":123,"change":"none","str":"books in innovative ways without having to ask ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","427.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":427.29810000000003}
{"page":123,"change":"none","str":"for permission. It frees up the whole market ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","413.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":413.29510000000005}
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{"page":123,"change":"none","str":"to bring on partners. OpenStax sees a lot of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":385.2891000000001}
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{"page":123,"change":"none","str":"frictionless remixing, CC BY gives teachers ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":357.2831000000001}
{"page":123,"change":"none","str":"control and academic freedom.","dir":"ltr","width":"160.94","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":343.2801000000001}
{"page":123,"change":"none","str":"Using CC BY is also a good example of using ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","329.28"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":329.27710000000013}
{"page":123,"change":"none","str":"strategies that traditional publishers cant. Tra","dir":"ltr","width":"233.53","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":315.27410000000015}
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{"page":123,"change":"none","str":"ditional publishers rely on copyright to prevent ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":301.27110000000016}
{"page":123,"change":"none","str":"others from making copies and heavily invest ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":287.2681000000002}
{"page":123,"change":"none","str":"in digital rights management to ensure their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":273.2651000000002}
{"page":123,"change":"none","str":"books arent shared. By using CC BY, OpenStax ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":259.2621000000002}
{"page":123,"change":"none","str":"avoids having to deal with digital rights man","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":245.25910000000022}
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{"page":123,"change":"none","str":"agement and its costs. OpenStax books can ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":231.25610000000023}
{"page":123,"change":"none","str":"be copied and shared over and over again. CC ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":217.25310000000025}
{"page":123,"change":"none","str":"BY changes the rules of engagement and takes ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.25010000000026}
{"page":123,"change":"none","str":"advantage of traditional market inefficiencies.","dir":"ltr","width":"235.03","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.24710000000027}
{"page":123,"change":"none","str":"As of September 16, 2016, OpenStax has ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","175.24"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":175.2441000000003}
{"page":123,"change":"none","str":"achieved some impressive results. From the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":161.2411000000003}
{"page":123,"change":"none","str":"OpenStax at a Glance","dir":"ltr","width":"106.98","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.24"],"fontName":"GIDNUH+OpenSans-Italic","x":42.5197,"y":147.23810000000032}
{"page":123,"change":"none","str":" fact sheet from their re","dir":"ltr","width":"127.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","149.52","147.24"],"fontName":"AMIDOT+OpenSans","x":149.51670000000001,"y":147.23810000000032}
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{"page":123,"change":"none","str":"cent press kit:","dir":"ltr","width":"71.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":133.23510000000033}
{"page":123,"change":"none","str":"• ","dir":"ltr","width":"7.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.24"],"fontName":"UDGTIF+OpenSans","x":42.5197,"y":105.24010000000033}
{"page":123,"change":"none","str":"Books published: 23","dir":"ltr","width":"103.87","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","105.24"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":105.24010000000033}
{"page":123,"change":"none","str":"• ","dir":"ltr","width":"7.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.25"],"fontName":"UDGTIF+OpenSans","x":42.5197,"y":77.24510000000032}
{"page":123,"change":"none","str":"Students who have used OpenStax: 1.6 ","dir":"ltr","width":"203.08","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","77.25"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":77.24510000000032}
{"page":123,"change":"none","str":"million","dir":"ltr","width":"34.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","63.24"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":63.24210000000032}
{"page":123,"change":"none","str":"• ","dir":"ltr","width":"7.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","721.24"],"fontName":"UDGTIF+OpenSans","x":303.8247,"y":721.2401000000002}
{"page":123,"change":"none","str":"Money saved for students: $155 million","dir":"ltr","width":"201.36","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","721.24"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":721.2401000000002}
{"page":123,"change":"none","str":"• ","dir":"ltr","width":"7.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","693.25"],"fontName":"UDGTIF+OpenSans","x":303.8247,"y":693.2451000000002}
{"page":123,"change":"none","str":"Money saved for students in the 2016/17 ","dir":"ltr","width":"212.08","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","693.25"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":693.2451000000002}
{"page":123,"change":"none","str":"academic year: $77 million","dir":"ltr","width":"136.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","679.24"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":679.2421000000002}
{"page":123,"change":"none","str":"• ","dir":"ltr","width":"7.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.25"],"fontName":"UDGTIF+OpenSans","x":303.8247,"y":651.2471000000002}
{"page":123,"change":"none","str":"Schools that have used OpenStax: 2,668 ","dir":"ltr","width":"208.90","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","651.25"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":651.2471000000002}
{"page":123,"change":"none","str":"(This number reflects all institutions using ","dir":"ltr","width":"218.80","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","637.24"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":637.2441000000001}
{"page":123,"change":"none","str":"at least one OpenStax textbook. Out of ","dir":"ltr","width":"203.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","623.24"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":623.2411000000001}
{"page":123,"change":"none","str":"2,668 schools, 517 are two-year colleges, ","dir":"ltr","width":"210.95","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","609.24"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":609.2381}
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{"page":123,"change":"none","str":"344 colleges and universities outside the ","dir":"ltr","width":"212.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","581.23"],"fontName":"AMIDOT+OpenSans","x":317.8277,"y":581.2321}
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{"page":123,"change":"none","str":"essary precursor to international interest.","dir":"ltr","width":"215.11","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","469.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":469.2190999999999}
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{"page":123,"change":"none","str":"group or need. David thinks it would be ter","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.81","399.20"],"fontName":"AMIDOT+OpenSans","x":303.81370000000004,"y":399.2041}
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{"page":123,"change":"none","str":"rific if OpenStax could provide access to free ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.81","385.20"],"fontName":"AMIDOT+OpenSans","x":303.8137000000001,"y":385.2011}
{"page":123,"change":"none","str":"textbooks through the entire curriculum of a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.81","371.20"],"fontName":"AMIDOT+OpenSans","x":303.8137000000001,"y":371.1981}
{"page":123,"change":"none","str":"nursing degree, for example.","dir":"ltr","width":"147.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.81","357.20"],"fontName":"AMIDOT+OpenSans","x":303.8137000000001,"y":357.1951}
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{"page":123,"change":"none","str":"dent savings. There is a human aspect to the ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.81","315.19"],"fontName":"AMIDOT+OpenSans","x":303.8137000000001,"y":315.18610000000007}
{"page":123,"change":"none","str":"work that is hard to quantify but incredibly im","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.81","301.18"],"fontName":"AMIDOT+OpenSans","x":303.8137000000001,"y":301.1831000000001}
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{"page":125,"change":"none","str":"per week from fans asking if they could use ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","693.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":693.1580999999996}
{"page":125,"change":"none","str":"their music for different projects. They said ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","679.16"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":679.1550999999996}
{"page":125,"change":"none","str":"yes to all of the requests, as long as it wasnt ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","665.15"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":665.1520999999996}
{"page":125,"change":"none","str":"for a completely for-profit venture. At the time, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.15"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":651.1490999999995}
{"page":125,"change":"none","str":"they used a short-form agreement written by ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.15"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":637.1460999999995}
{"page":125,"change":"none","str":"Amanda herself. “I made everyone sign that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","623.14"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":623.1430999999994}
{"page":125,"change":"none","str":"contract so at least I wouldnt be leaving the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.14"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":609.1400999999994}
{"page":125,"change":"none","str":"band vulnerable to someone later going on ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.14"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":595.1370999999994}
{"page":125,"change":"none","str":"and putting our music in a Camel cigarette ad,” ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","581.13"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":581.1340999999993}
{"page":125,"change":"none","str":"Amanda said. Once she discovered Creative ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.13"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":567.1310999999993}
{"page":125,"change":"none","str":"Commons, adopting the licenses was an easy ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.13"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":553.1280999999992}
{"page":125,"change":"none","str":"decision because it gave them a more formal, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","539.13"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":539.1250999999992}
{"page":125,"change":"none","str":"standardized way of doing what they had been ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.12"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":525.1220999999991}
{"page":125,"change":"none","str":"doing all along. The NonCommercial licenses ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","511.12"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":511.11909999999915}
{"page":125,"change":"none","str":"were a natural fit.","dir":"ltr","width":"90.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.12"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":497.11609999999916}
{"page":125,"change":"none","str":"Amanda embraces the way her fans share and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","441.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":441.3071}
{"page":125,"change":"none","str":"build upon her music. In ","dir":"ltr","width":"129.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","427.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":427.3041}
{"page":125,"change":"none","str":"The Art of Asking","dir":"ltr","width":"82.92","height":"11.00","transform":["11.00","0.00","0.00","11.00","433.96","427.30"],"fontName":"GIDNUH+OpenSans-Italic","x":433.9568,"y":427.3041}
{"page":125,"change":"none","str":", she ","dir":"ltr","width":"27.11","height":"11.00","transform":["11.00","0.00","0.00","11.00","516.88","427.30"],"fontName":"AMIDOT+OpenSans","x":516.877,"y":427.3041}
{"page":125,"change":"none","str":"wrote that some of her fans unofficial videos ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","413.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":413.3011}
{"page":125,"change":"none","str":"using her music surpass the official videos ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","399.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":399.29810000000003}
{"page":125,"change":"none","str":"in number of views on YouTube. Rather than ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","385.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":385.29510000000005}
{"page":125,"change":"none","str":"seeing this sort of thing as competition, Aman","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","371.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":371.29210000000006}
{"page":125,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","371.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":371.29210000000006}
{"page":125,"change":"none","str":"da celebrates it. “We got into this because we ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","357.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":357.2891000000001}
{"page":125,"change":"none","str":"wanted to share the joy of music,” she said.","dir":"ltr","width":"221.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","343.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":343.2861000000001}
{"page":125,"change":"none","str":"This is symbolic of how nearly everything ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","329.28"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":329.2831000000001}
{"page":125,"change":"none","str":"she does in her career is motivated by a desire ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","315.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":315.2801000000001}
{"page":125,"change":"none","str":"to connect with her fans. At the start of her ca","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","301.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":301.27710000000013}
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{"page":125,"change":"none","str":"reer, she and the band would throw concerts ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","287.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":287.27410000000015}
{"page":125,"change":"none","str":"at house parties. As the gatherings grew, the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","273.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":273.27110000000016}
{"page":125,"change":"none","str":"line between fans and friends was complete","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","259.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":259.2681000000002}
{"page":125,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","259.27"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":259.2681000000002}
{"page":125,"change":"none","str":"ly blurred. “Not only did most our early fans ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","245.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":245.2651000000002}
{"page":125,"change":"none","str":"know where I lived and where we practiced, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","231.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":231.2621000000002}
{"page":125,"change":"none","str":"but most of them had also been in my kitch","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":217.25910000000022}
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{"page":125,"change":"none","str":"en,” Amanda wrote in ","dir":"ltr","width":"113.34","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.25610000000023}
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{"page":125,"change":"none","str":"Even though her fan base is now huge and ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.82","189.25"],"fontName":"AMIDOT+OpenSans","x":317.8188,"y":189.25310000000025}
{"page":125,"change":"none","str":"global, she continues to seek this sort of hu","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","175.25"],"fontName":"AMIDOT+OpenSans","x":303.8158,"y":175.25010000000026}
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{"page":125,"change":"none","str":"man connection with her fans. She seeks out ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","161.25"],"fontName":"AMIDOT+OpenSans","x":303.8158,"y":161.24710000000027}
{"page":125,"change":"none","str":"face-to-face contact with her fans every chance ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","147.24"],"fontName":"AMIDOT+OpenSans","x":303.8158,"y":147.2441000000003}
{"page":125,"change":"none","str":"she can get. Her hugely successful Kickstart","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","133.24"],"fontName":"AMIDOT+OpenSans","x":303.8158,"y":133.2411000000003}
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{"page":125,"change":"none","str":"er featured fifty concerts at house parties for ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","119.24"],"fontName":"AMIDOT+OpenSans","x":303.8158,"y":119.2381000000003}
{"page":125,"change":"none","str":"backers. She spends hours in the signing line ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","105.24"],"fontName":"AMIDOT+OpenSans","x":303.8158,"y":105.2351000000003}
{"page":125,"change":"none","str":"after shows. It helps that Amanda has the kind ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","91.23"],"fontName":"AMIDOT+OpenSans","x":303.8158,"y":91.2321000000003}
{"page":125,"change":"none","str":"of dynamic, engaging personality that instant","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","77.23"],"fontName":"AMIDOT+OpenSans","x":303.8158,"y":77.2291000000003}
{"page":125,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.59","77.23"],"fontName":"AMIDOT+OpenSans","x":537.5878,"y":77.2291000000003}
{"page":125,"change":"none","str":"ly draws people to her, but a big component of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","63.23"],"fontName":"AMIDOT+OpenSans","x":303.8158,"y":63.2261000000003}
{"page":126,"change":"none","str":"111","dir":"ltr","width":"10.67","height":"7.00","transform":["7.00","0.00","0.00","7.00","558.43","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":558.433,"y":21.3071}
{"page":126,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":126,"change":"none","str":"her ability to connect with people is her will","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071}
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{"page":126,"change":"none","str":"ingness to listen. “Listening fast and caring im","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":707.3041}
{"page":126,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","707.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":707.3041}
{"page":126,"change":"none","str":"mediately is a skill unto itself,” Amanda wrote.","dir":"ltr","width":"235.35","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":693.3010999999999}
{"page":126,"change":"none","str":"Another part of the connection fans feel ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","679.30"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":679.2980999999999}
{"page":126,"change":"none","str":"with Amanda is how much they know about ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":665.2950999999998}
{"page":126,"change":"none","str":"her life. Rather than trying to craft a public per","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":651.2920999999998}
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{"page":126,"change":"none","str":"sona or image, she essentially lives her life as ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":637.2890999999997}
{"page":126,"change":"none","str":"an open book. She has written openly about ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","623.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":623.2860999999997}
{"page":126,"change":"none","str":"incredibly personal events in her life, and she ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":609.2830999999996}
{"page":126,"change":"none","str":"isnt afraid to be vulnerable. Having that kind ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996}
{"page":126,"change":"none","str":"of trust in her fans—the trust it takes to be ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996}
{"page":126,"change":"none","str":"truly honest—begets trust from her fans in re","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995}
{"page":126,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","567.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":567.2740999999995}
{"page":126,"change":"none","str":"turn. When she meets fans for the first time af","dir":"ltr","width":"233.94","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995}
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{"page":126,"change":"none","str":"ter a show, they can legitimately feel like they ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":126,"change":"none","str":"know her.","dir":"ltr","width":"50.33","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994}
{"page":126,"change":"none","str":"“With social media, were so concerned with ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","511.26"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":511.2620999999994}
{"page":126,"change":"none","str":"the picture looking palatable and consumable ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2590999999994}
{"page":126,"change":"none","str":"that we forget that being human and show","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":483.25609999999944}
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{"page":126,"change":"none","str":"ing the flaws and exposing the vulnerability ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.25309999999945}
{"page":126,"change":"none","str":"actually create a deeper connection than just ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":455.25009999999946}
{"page":126,"change":"none","str":"looking fantastic,” Amanda said. “Everything in ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.2470999999995}
{"page":126,"change":"none","str":"our culture is telling us otherwise. But my ex","dir":"ltr","width":"234.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.2440999999995}
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{"page":126,"change":"none","str":"plete strangers. This mentality—that fans ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2200999999996}
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{"page":126,"change":"none","str":"twined with her use of Creative Commons li","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.21109999999965}
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{"page":126,"change":"none","str":"censes. Because that is what you do with your ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.20809999999966}
{"page":126,"change":"none","str":"friends—you share.","dir":"ltr","width":"100.76","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.20509999999967}
{"page":126,"change":"none","str":"After years of investing time and energy into ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":189.3071}
{"page":126,"change":"none","str":"building trust with her fans, she has a strong ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":175.3041}
{"page":126,"change":"none","str":"enough relationship with them to ask for sup","dir":"ltr","width":"233.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":161.30110000000002}
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{"page":126,"change":"none","str":"port—through pay-what-you-want donations, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.29810000000003}
{"page":126,"change":"none","str":"Kickstarter, Patreon, or even asking them to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.29510000000005}
{"page":126,"change":"none","str":"lend a hand at a concert. As Amanda explains ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.29210000000005}
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{"page":126,"change":"none","str":"these different things are) is about asking for ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.28610000000005}
{"page":126,"change":"none","str":"support from people who know and trust you. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.28310000000005}
{"page":126,"change":"none","str":"People who feel personally invested in your ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.29"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":343.28510000000006}
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{"page":126,"change":"none","str":"“When you openly, radically trust people, ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","315.28"],"fontName":"AMIDOT+OpenSans","x":346.1741,"y":315.2791000000001}
{"page":126,"change":"none","str":"they not only take care of you, they become ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","301.28"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":301.2761000000001}
{"page":126,"change":"none","str":"your allies, your family,” she wrote. There real","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.27"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":287.2731000000001}
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{"page":126,"change":"none","str":"ly is a feeling of solidarity within her core fan ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.27"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":273.2701000000001}
{"page":126,"change":"none","str":"base. From the beginning, Amanda and her ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.27"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":259.26710000000014}
{"page":126,"change":"none","str":"band encouraged people to dress up for their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","245.26"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":245.26410000000016}
{"page":126,"change":"none","str":"shows. They consciously cultivated a feeling of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","231.26"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":231.26110000000017}
{"page":126,"change":"none","str":"belonging to their “weird little family.”","dir":"ltr","width":"193.14","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.26"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":217.25810000000018}
{"page":126,"change":"none","str":"This sort of intimacy with fans is not possi","dir":"ltr","width":"219.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","203.26"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":203.2551000000002}
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{"page":126,"change":"none","str":"ble or even desirable for every creator. “I dont ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","189.25"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":189.2521000000002}
{"page":126,"change":"none","str":"take for granted that I happen to be the type ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.25"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":175.24910000000023}
{"page":126,"change":"none","str":"of person who loves cavorting with strangers,” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","161.25"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":161.24610000000024}
{"page":126,"change":"none","str":"Amanda said. “I recognize that its not neces","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","147.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":147.24310000000025}
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{"page":126,"change":"none","str":"sarily everyones idea of a good time. Every","dir":"ltr","width":"233.68","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","133.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":133.24010000000027}
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{"page":126,"change":"none","str":"one does it differently. Replicating what I have ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","119.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":119.23710000000027}
{"page":126,"change":"none","str":"done wont work for others if it isnt joyful to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","105.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":105.23410000000027}
{"page":126,"change":"none","str":"them. Its about finding a way to channel ener","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","91.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":91.23110000000027}
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{"page":126,"change":"none","str":"gy in a way that is joyful to you.”","dir":"ltr","width":"164.47","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":77.22810000000027}
{"page":126,"change":"none","str":"IT SOUNDS SO CORNY, BUT MY ","dir":"ltr","width":"215.08","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","721.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":721.3071}
{"page":126,"change":"none","str":"EXPERIENCE IN FORTY YEARS ON ","dir":"ltr","width":"230.77","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","693.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":693.3071}
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{"page":126,"change":"none","str":"TO AN OBVIOUS TRUTH—THAT ","dir":"ltr","width":"215.32","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","637.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":637.3071}
{"page":126,"change":"none","str":"CONNECTION WITH HUMAN ","dir":"ltr","width":"198.79","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","609.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":609.3071}
{"page":126,"change":"none","str":"BEINGS FEELS SO MUCH BETTER ","dir":"ltr","width":"222.13","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","581.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":581.3071}
{"page":126,"change":"none","str":"AND MORE FULFILLING THAN ","dir":"ltr","width":"207.73","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","553.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":553.3071}
{"page":126,"change":"none","str":"APPROACHING ART THROUGH A ","dir":"ltr","width":"223.94","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","525.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":525.3071}
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{"page":126,"change":"none","str":" THERE IS NO ","dir":"ltr","width":"97.48","height":"14.00","transform":["14.00","0.00","0.00","14.00","449.42","497.31"],"fontName":"ESGBSL+OpenSans-Bold","x":449.4223,"y":497.3071}
{"page":126,"change":"none","str":"MORE SATISFYING END GOAL ","dir":"ltr","width":"205.12","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","469.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":469.3071}
{"page":126,"change":"none","str":"THAN HAVING SOMEONE TELL ","dir":"ltr","width":"212.07","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","441.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":441.3071}
{"page":126,"change":"none","str":"YOU THAT WHAT YOU DO IS ","dir":"ltr","width":"193.64","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","413.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":413.3071}
{"page":126,"change":"none","str":"GENUINELY OF VALUE TO THEM","dir":"ltr","width":"216.29","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","385.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":385.3071}
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{"page":127,"change":"none","str":"Yet while Amanda joyfully interacts with her ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","721.31"],"fontName":"AMIDOT+OpenSans","x":56.5197,"y":721.3071}
{"page":127,"change":"none","str":"fans and involves them in her work as much as ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":707.3041}
{"page":127,"change":"none","str":"possible, she does keep one job primarily to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":693.3010999999999}
{"page":127,"change":"none","str":"herself—writing the music. She loves the cre","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5167,"y":679.2980999999999}
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{"page":127,"change":"none","str":"ativity with which her fans use and adapt her ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":665.2950999999998}
{"page":127,"change":"none","str":"work, but she intentionally does not involve ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":651.2920999999998}
{"page":127,"change":"none","str":"them at the first stage of creating her artistic ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":637.2890999999997}
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{"page":127,"change":"none","str":"what initially draw people to Amanda Palmer. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":609.2830999999996}
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{"page":127,"change":"none","str":"both in person and online. In her book, Aman","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":553.2710999999995}
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{"page":129,"change":"none","str":"journal publishers. Traditional journals have ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","385.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":385.3011}
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{"page":129,"change":"none","str":"structure to market their journal and convince ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","357.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":357.29510000000005}
{"page":129,"change":"none","str":"customers to subscribe. Restricting access ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","343.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":343.29210000000006}
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{"page":129,"change":"none","str":"ing access control are necessary. They spend ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","315.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":315.2861000000001}
{"page":129,"change":"none","str":"millions of dollars on access-control systems, ","dir":"ltr","width":"240.12","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","301.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":301.2831000000001}
{"page":129,"change":"none","str":"staff to manage them, and sales staff. With ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","287.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":287.2801000000001}
{"page":129,"change":"none","str":"PLOSs open-access publishing, theres no ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","273.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":273.27710000000013}
{"page":129,"change":"none","str":"need for these massive expenses; the articles ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","259.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":259.27410000000015}
{"page":129,"change":"none","str":"are free, open, and accessible to all upon pub","dir":"ltr","width":"233.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","245.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":245.27110000000016}
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{"page":129,"change":"none","str":"lication. Additionally, traditional publishers ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","231.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":231.26810000000017}
{"page":129,"change":"none","str":"tend to spend more on marketing to libraries, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":217.2651000000002}
{"page":129,"change":"none","str":"who ultimately pay the subscription fees. PLOS ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.2621000000002}
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{"page":129,"change":"none","str":"moting their research directly to the research ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.25610000000023}
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{"page":129,"change":"none","str":"For Louise, PLOS would not exist without ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","119.24"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":119.24410000000027}
{"page":129,"change":"none","str":"the Attribution license (CC BY). This makes it ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.24110000000027}
{"page":129,"change":"none","str":"very clear what rights are associated with the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.23810000000027}
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{"page":129,"change":"none","str":"ers to make their work available while ensuring ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","63.23"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":63.23210000000027}
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{"page":130,"change":"none","str":"they get recognition (appropriate attribution). ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071}
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{"page":130,"change":"none","str":"PLOS also has a broad open-data policy. To ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","665.30"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":665.2950999999998}
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{"page":130,"change":"none","str":"ity statement.","dir":"ltr","width":"71.74","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":609.2830999999996}
{"page":130,"change":"none","str":"Business-operation costs associated with ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","595.28"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":595.2800999999996}
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{"page":130,"change":"none","str":"duction, typesetting, and publishing stages ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":130,"change":"none","str":"are all the same as for a traditional publisher. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994}
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{"page":130,"change":"none","str":"has to function as well as or better than other ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2590999999994}
{"page":130,"change":"none","str":"premier journals, as researchers have a choice ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":483.25609999999944}
{"page":130,"change":"none","str":"about where to publish.","dir":"ltr","width":"122.37","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.25309999999945}
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{"page":130,"change":"none","str":"rankings, which reflect the place of a journal ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.2470999999995}
{"page":130,"change":"none","str":"within its field, the relative difficulty of being ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.2440999999995}
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{"page":130,"change":"none","str":"sociated with it. PLOS journals rank high, even ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2380999999995}
{"page":130,"change":"none","str":"though they are relatively new.","dir":"ltr","width":"158.65","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.23509999999953}
{"page":130,"change":"none","str":"The promotion and tenure of researchers ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","371.23"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":371.23209999999955}
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{"page":133,"change":"none","str":"from sponsors and lower administrative effort ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","483.23"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":483.2330999999994}
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{"page":133,"change":"none","str":"entire collection online.","dir":"ltr","width":"120.12","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","427.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":427.22109999999947}
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{"page":133,"change":"none","str":"that were proliferating. The high-quality image ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","385.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":385.2120999999995}
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{"page":133,"change":"none","str":"loaded two to three thousand times a month. ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","357.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":357.20609999999954}
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{"page":133,"change":"none","str":"they can easily be found in other platforms. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","301.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":301.1940999999996}
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{"page":133,"change":"none","str":"70 percent of its operating budget from the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","119.16"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":119.15509999999976}
{"page":133,"change":"none","str":"government. But like many museums, it must ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","105.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":105.15209999999976}
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{"page":133,"change":"none","str":"means. The admission fee has long been a way ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","77.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":77.14609999999976}
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{"page":134,"change":"none","str":"ical visits. For the Rijksmuseum, this has not ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":637.2890999999997}
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{"page":134,"change":"none","str":"itors a year before closing and now gets more ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996}
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{"page":134,"change":"none","str":"mons mark encourages reuse as well. When ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":134,"change":"none","str":"the image is found on protest leaflets, milk ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994}
{"page":134,"change":"none","str":"cartons, and childrens toys, people also see ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994}
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{"page":134,"change":"none","str":"from the Dutch lottery to create a new web ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":413.3041}
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{"page":134,"change":"none","str":"main website to be mobile friendly and re","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.29510000000005}
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{"page":134,"change":"none","str":"ers and artists could use and do various things ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2861000000001}
{"page":134,"change":"none","str":"with the Rijksmuseum collection.","dir":"ltr","width":"169.33","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2831000000001}
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{"page":134,"change":"none","str":"lection. Users can zoom in to any work and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","259.30"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":259.29810000000003}
{"page":134,"change":"none","str":"even clip small parts of images they like. Ri","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","245.30"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":245.29510000000005}
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{"page":134,"change":"none","str":"jksstudio is a bit like Pinterest. You can “like” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","231.29"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":231.29210000000006}
{"page":134,"change":"none","str":"works and compile your personal favorites, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.86","217.29"],"fontName":"AMIDOT+OpenSans","x":70.86309999999997,"y":217.28910000000008}
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{"page":134,"change":"none","str":"TEN TO ELEVEN MILLION VIEWS ","dir":"ltr","width":"221.40","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","637.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":637.3071}
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{"page":137,"change":"none","str":"tion truly believed sharing could be central to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.28"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":441.28009999999995}
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{"page":137,"change":"none","str":"tion, and global warming. ","dir":"ltr","width":"133.26","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":399.2711}
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{"page":137,"change":"none","str":"stories that show different metrics for success. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.27"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":371.2651}
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{"page":137,"change":"none","str":"stitutes the good life,” Neal said. While they ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.26"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":343.25910000000005}
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{"page":137,"change":"none","str":"the physical commons like “sharing cities” (i.e., ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.25"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":301.2501000000001}
{"page":137,"change":"none","str":"urban areas managed in a sustainable, cooper","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.25"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":287.2471000000001}
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{"page":137,"change":"none","str":"ative way), as well as digital platforms that are ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","273.24"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":273.2441000000001}
{"page":137,"change":"none","str":"run democratically. They particularly focus on ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.24"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":259.24110000000013}
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{"page":137,"change":"none","str":"changes in their own lives and communities. ","dir":"ltr","width":"230.28","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.24"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":231.23510000000016}
{"page":137,"change":"none","str":"More than half of Shareables stories are ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","217.23"],"fontName":"AMIDOT+OpenSans","x":56.519700000000014,"y":217.23210000000017}
{"page":137,"change":"none","str":"written by paid journalists that are contracted ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.23"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":203.2291000000002}
{"page":137,"change":"none","str":"by the magazine. “Particularly in content areas ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.23"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":189.2261000000002}
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{"page":137,"change":"none","str":"deep and control the quality,” Neal said. The ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.22"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":161.22010000000023}
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{"page":137,"change":"none","str":"growing group of mostly nonprofits. Each or","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.20"],"fontName":"AMIDOT+OpenSans","x":42.516700000000014,"y":63.19910000000026}
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{"page":137,"change":"none","str":"ganization gets a chance to present stories to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","721.20"],"fontName":"AMIDOT+OpenSans","x":303.8327,"y":721.1971000000002}
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{"page":137,"change":"none","str":"able for sale, but a PDF version of the book ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","217.09"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":217.08909999999992}
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{"page":137,"change":"none","str":"the book in upcoming fund-raising campaigns. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","189.08"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":189.08309999999994}
{"page":137,"change":"none","str":"This recent book is one of many fund-rais","dir":"ltr","width":"219.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.82","175.08"],"fontName":"AMIDOT+OpenSans","x":317.8247,"y":175.08009999999996}
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{"page":137,"change":"none","str":"ing experiments Shareable has conducted in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","161.08"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":161.07709999999997}
{"page":137,"change":"none","str":"recent years. Currently, Shareable is primarily ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","147.07"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":147.0741}
{"page":137,"change":"none","str":"funded by grants from foundations, but they ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","133.07"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":133.0711}
{"page":137,"change":"none","str":"are actively moving toward a more diversified ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","119.07"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":119.0681}
{"page":137,"change":"none","str":"model. They have organizational sponsors and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","105.07"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":105.0651}
{"page":137,"change":"none","str":"are working to expand their base of individual ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","91.06"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":91.0621}
{"page":137,"change":"none","str":"donors. Ideally, they will eventually be a hun","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","77.06"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":77.0591}
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{"page":137,"change":"none","str":"dred percent funded by their audience. Neal ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","63.06"],"fontName":"AMIDOT+OpenSans","x":303.8217,"y":63.0561}
{"page":138,"change":"none","str":"123","dir":"ltr","width":"11.79","height":"7.00","transform":["7.00","0.00","0.00","7.00","557.61","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":557.6112,"y":21.3071}
{"page":138,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":138,"change":"none","str":"believes being fully community-supported will ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071}
{"page":138,"change":"none","str":"better represent their vision of the world. ","dir":"ltr","width":"215.73","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":707.3041}
{"page":138,"change":"none","str":"For Shareable, success is very much about ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","693.30"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":693.3010999999999}
{"page":138,"change":"none","str":"their impact on the world. This is true for Neal, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":679.2980999999999}
{"page":138,"change":"none","str":"but also for everyone who works for Share","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":665.2950999999998}
{"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","665.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":665.2950999999998}
{"page":138,"change":"none","str":"able. “We attract passionate people,” Neal ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":651.2920999999998}
{"page":138,"change":"none","str":"said. At times, that means employees work so ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":637.2890999999997}
{"page":138,"change":"none","str":"hard they burn out. Neal tries to stress to the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","623.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":623.2860999999997}
{"page":138,"change":"none","str":"Shareable team that another part of success ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":609.2830999999996}
{"page":138,"change":"none","str":"is having fun and taking care of yourself while ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996}
{"page":138,"change":"none","str":"you do something you love. “A central part of ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996}
{"page":138,"change":"none","str":"human beings is that we long to be on a great ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995}
{"page":138,"change":"none","str":"adventure with people we love,” he said. “We ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995}
{"page":138,"change":"none","str":"are a species who look over the horizon and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":138,"change":"none","str":"imagine and create new worlds, but we also ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994}
{"page":138,"change":"none","str":"seek the comfort of hearth and home.” ","dir":"ltr","width":"202.90","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994}
{"page":138,"change":"none","str":"In 2013, Shareable ran its first crowdfunding ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":455.3071}
{"page":138,"change":"none","str":"campaign to launch their Sharing Cities Net","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":441.3041}
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{"page":138,"change":"none","str":"work. Neal said at first they were on pace to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.3011}
{"page":138,"change":"none","str":"fail spectacularly. They called in their advisers ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":413.29810000000003}
{"page":138,"change":"none","str":"in a panic and asked for help. The advice they ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.29510000000005}
{"page":138,"change":"none","str":"received was simple—“Sit your ass in a chair ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.29210000000006}
{"page":138,"change":"none","str":"and start making calls.” Thats exactly what ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.2891000000001}
{"page":138,"change":"none","str":"they did, and they ended up reaching their ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.2861000000001}
{"page":138,"change":"none","str":"$50,000 goal. Neal said the campaign helped ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2831000000001}
{"page":138,"change":"none","str":"them reach new people, but the vast majority ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2801000000001}
{"page":138,"change":"none","str":"of backers were people in their existing base. ","dir":"ltr","width":"234.73","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.27710000000013}
{"page":138,"change":"none","str":"For Neal, this symbolized how so much of ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","301.27"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":301.27410000000015}
{"page":138,"change":"none","str":"success comes down to relationships. Over ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.27110000000016}
{"page":138,"change":"none","str":"time, Shareable has invested time and energy ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.2681000000002}
{"page":138,"change":"none","str":"into the relationships they have forged with ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.2651000000002}
{"page":138,"change":"none","str":"their readers and supporters. They have also ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.2621000000002}
{"page":138,"change":"none","str":"invested resources into building relationships ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.25910000000022}
{"page":138,"change":"none","str":"between","dir":"ltr","width":"40.98","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.26"],"fontName":"GIDNUH+OpenSans-Italic","x":70.86610000000002,"y":217.25610000000023}
{"page":138,"change":"none","str":" their readers and supporters. ","dir":"ltr","width":"157.90","height":"11.00","transform":["11.00","0.00","0.00","11.00","111.85","217.26"],"fontName":"AMIDOT+OpenSans","x":111.85210000000001,"y":217.25610000000023}
{"page":138,"change":"none","str":"Shareable began hosting events in 2010. ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","203.25"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":203.25310000000025}
{"page":138,"change":"none","str":"These events were designed to bring the shar","dir":"ltr","width":"234.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.25"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":189.25010000000026}
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{"page":138,"change":"none","str":"ing community together. But over time they re","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.24710000000027}
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{"page":138,"change":"none","str":"alized they could reach far more people if they ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.2441000000003}
{"page":138,"change":"none","str":"helped their readers to host their own events. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.2411000000003}
{"page":138,"change":"none","str":"“If we wanted to go big on a conference, there ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.23810000000032}
{"page":138,"change":"none","str":"was a huge risk and huge staffing needs, plus ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.23510000000032}
{"page":138,"change":"none","str":"only a fraction of our community could travel ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.23210000000032}
{"page":138,"change":"none","str":"to the event,” Neal said. Enabling others to cre","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.22910000000032}
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{"page":138,"change":"none","str":"ate their own events around the globe allowed ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.22610000000032}
{"page":138,"change":"none","str":"them to scale up their work more effectively ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.223100000000315}
{"page":138,"change":"none","str":"and reach far more people. Shareable has cat","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.22"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":721.2211000000002}
{"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","721.22"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":721.2211000000002}
{"page":138,"change":"none","str":"alyzed three hundred different events reach","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":707.2181000000002}
{"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","707.22"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":707.2181000000002}
{"page":138,"change":"none","str":"ing over twenty thousand people since imple","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","693.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":693.2151000000001}
{"page":138,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","693.22"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":693.2151000000001}
{"page":138,"change":"none","str":"menting this strategy three years ago. Going ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","679.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":679.2121000000001}
{"page":138,"change":"none","str":"forward, Shareable is focusing the network ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","665.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":665.2091}
{"page":138,"change":"none","str":"on creating and distributing content meant to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","651.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":651.2061}
{"page":138,"change":"none","str":"spur local action. For instance, Shareable will ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","637.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":637.2031}
{"page":138,"change":"none","str":"publish a new CC-licensed book in 2017 filled ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","623.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":623.2000999999999}
{"page":138,"change":"none","str":"with ideas for their network to implement. ","dir":"ltr","width":"220.80","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","609.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":609.1970999999999}
{"page":138,"change":"none","str":"Neal says Shareable stumbled upon this ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","595.19"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":595.1940999999998}
{"page":138,"change":"none","str":"strategy, but it seems to perfectly encapsu","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","581.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":581.1910999999998}
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{"page":141,"change":"none","str":"ples, strategies, and commitment to help the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","525.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":525.2920999999998}
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{"page":141,"change":"none","str":"glish. That project became Siyavula.","dir":"ltr","width":"183.35","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","469.30"],"fontName":"AMIDOT+OpenSans","x":42.51929999999999,"y":469.29820000000007}
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{"page":141,"change":"none","str":"schools in both English and Afrikaans. A deal ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.28"],"fontName":"AMIDOT+OpenSans","x":42.51929999999999,"y":399.28320000000014}
{"page":141,"change":"none","str":"was struck, and all the acquired content was ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.28"],"fontName":"AMIDOT+OpenSans","x":42.51929999999999,"y":385.28020000000015}
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{"page":141,"change":"none","str":"Mark wanted to build out the remaining ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","329.27"],"fontName":"AMIDOT+OpenSans","x":56.52229999999999,"y":329.2682000000002}
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{"page":141,"change":"none","str":"of practice—that is, with fellow educators and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.26"],"fontName":"AMIDOT+OpenSans","x":42.51929999999999,"y":301.26220000000023}
{"page":141,"change":"none","str":"writers. Although sharing is fundamental to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.26"],"fontName":"AMIDOT+OpenSans","x":42.51929999999999,"y":287.25920000000025}
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{"page":141,"change":"none","str":"you create educational resources collectively. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.25"],"fontName":"AMIDOT+OpenSans","x":42.51929999999999,"y":259.2532000000003}
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{"page":141,"change":"none","str":"ply with copyright law. Another concern is ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.24"],"fontName":"AMIDOT+OpenSans","x":42.51929999999999,"y":203.24120000000033}
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{"page":141,"change":"none","str":"proached Siyavula with an interest in printing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","329.30"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":329.3041}
{"page":141,"change":"none","str":"out the original six Free High School Science ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","315.30"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":315.3011}
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{"page":141,"change":"none","str":"for grades 10 to 12) for all high school students ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","287.30"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":287.29510000000005}
{"page":141,"change":"none","str":"in South Africa. Although at this point Siyavu","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","273.29"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":273.29210000000006}
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{"page":141,"change":"none","str":"la was a bit discouraged by open educational ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","259.29"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":259.2891000000001}
{"page":141,"change":"none","str":"resources, they saw this as a big opportunity.","dir":"ltr","width":"232.30","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","245.29"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":245.2861000000001}
{"page":141,"change":"none","str":"They began to conceive of the six books ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","231.28"],"fontName":"AMIDOT+OpenSans","x":317.8297,"y":231.2831000000001}
{"page":141,"change":"none","str":"as having massive marketing potential for Si","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.28"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":217.28010000000012}
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{"page":141,"change":"none","str":"yavula. Printing Siyavula books for every kid in ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.28"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":203.27710000000013}
{"page":141,"change":"none","str":"South Africa would give their brand huge ex","dir":"ltr","width":"234.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.27"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":189.27410000000015}
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{"page":141,"change":"none","str":"posure and could drive vast amounts of traffic ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.27"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":175.27110000000016}
{"page":141,"change":"none","str":"to their website. In addition to print books, Si","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.27"],"fontName":"AMIDOT+OpenSans","x":303.8267,"y":161.26810000000017}
{"page":141,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","161.27"],"fontName":"AMIDOT+OpenSans","x":537.5987,"y":161.26810000000017}
{"page":141,"change":"none","str":"USING SIYAVULA BOOKS ","dir":"ltr","width":"172.12","height":"14.00","transform":["14.00","0.00","0.00","14.00","303.83","119.31"],"fontName":"ESGBSL+OpenSans-Bold","x":303.8258,"y":119.3071}
{"page":141,"change":"none","str":"GENERATED HUGE SAVINGS FOR ","dir":"ltr","width":"224.51","height":"14.00","transform":["14.00","0.00","0.00","14.00","303.83","91.31"],"fontName":"ESGBSL+OpenSans-Bold","x":303.8258,"y":91.3071}
{"page":141,"change":"none","str":"THE GOVERNMENT","dir":"ltr","width":"129.80","height":"14.00","transform":["14.00","0.00","0.00","14.00","303.83","63.31"],"fontName":"ESGBSL+OpenSans-Bold","x":303.8258,"y":63.307100000000005}
{"page":142,"change":"none","str":"127","dir":"ltr","width":"11.74","height":"7.00","transform":["7.00","0.00","0.00","7.00","557.66","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":557.6637,"y":21.3071}
{"page":142,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
{"page":142,"change":"none","str":"yavula could also make the books available on ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","721.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":721.3071}
{"page":142,"change":"none","str":"their website, making it possible for learners ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":707.3041}
{"page":142,"change":"none","str":"to access them using any device—computer, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":693.3010999999999}
{"page":142,"change":"none","str":"tablet, or mobile phone.","dir":"ltr","width":"123.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":679.2980999999999}
{"page":142,"change":"none","str":"Mark and his team began imagining what ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","665.30"],"fontName":"AMIDOT+OpenSans","x":84.8691,"y":665.2950999999998}
{"page":142,"change":"none","str":"they could develop beyond what was in the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":651.2920999999998}
{"page":142,"change":"none","str":"textbooks as a service they charge for. One ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":637.2890999999997}
{"page":142,"change":"none","str":"key thing you cant do well in a printed text","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","623.29"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":623.2860999999997}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","623.29"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":623.2860999999997}
{"page":142,"change":"none","str":"book is demonstrate solutions. Typically, a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":609.2830999999996}
{"page":142,"change":"none","str":"one-line answer is given at the end of the book ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996}
{"page":142,"change":"none","str":"but nothing on the process for arriving at that ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.2770999999996}
{"page":142,"change":"none","str":"solution. Mark and his team developed prac","dir":"ltr","width":"234.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","567.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":567.2740999999995}
{"page":142,"change":"none","str":"tice items and detailed solutions, giving learn","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","553.27"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":553.2710999999995}
{"page":142,"change":"none","str":"ers plenty of opportunity to test out what ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":142,"change":"none","str":"theyve learned. Furthermore, an algorithm ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994}
{"page":142,"change":"none","str":"could adapt these practice items to the individ","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","511.26"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":511.2620999999994}
{"page":142,"change":"none","str":"ual needs of each learner. They called this ser","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2590999999994}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","497.26"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":497.2590999999994}
{"page":142,"change":"none","str":"vice Intelligent Practice and embedded links to ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":483.25609999999944}
{"page":142,"change":"none","str":"it in the open textbooks.","dir":"ltr","width":"125.76","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.25309999999945}
{"page":142,"change":"none","str":"The costs for using Intelligent Practice were ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","455.25"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":455.25009999999946}
{"page":142,"change":"none","str":"set very low, making it accessible even to those ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.2470999999995}
{"page":142,"change":"none","str":"with limited financial means. Siyavula was go","dir":"ltr","width":"233.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.2440999999995}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","427.24"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":427.2440999999995}
{"page":142,"change":"none","str":"ing for large volumes and wide-scale use rath","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":413.2410999999995}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","413.24"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":413.2410999999995}
{"page":142,"change":"none","str":"er than an expensive product targeting only ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2380999999995}
{"page":142,"change":"none","str":"the high end of the market.","dir":"ltr","width":"140.23","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.23509999999953}
{"page":142,"change":"none","str":"The government distributed the books to ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","371.23"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":371.23209999999955}
{"page":142,"change":"none","str":"1.5 million students, but there was an unex","dir":"ltr","width":"234.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.22909999999956}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","357.23"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":357.22909999999956}
{"page":142,"change":"none","str":"pected wrinkle: the books were delivered late. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2260999999996}
{"page":142,"change":"none","str":"Rather than wait, schools who could afford it ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2230999999996}
{"page":142,"change":"none","str":"provided students with a different textbook. ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2200999999996}
{"page":142,"change":"none","str":"The Siyavula books were eventually distribut","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.2170999999996}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","301.22"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":301.2170999999996}
{"page":142,"change":"none","str":"ed, but with well-off schools mainly using a dif","dir":"ltr","width":"233.94","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.21409999999963}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","287.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":287.21409999999963}
{"page":142,"change":"none","str":"ferent book, the primary market for Siyavulas ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.21109999999965}
{"page":142,"change":"none","str":"Intelligent Practice service inadvertently be","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.20809999999966}
{"page":142,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","259.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":259.20809999999966}
{"page":142,"change":"none","str":"came low-income learners.","dir":"ltr","width":"138.96","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.20509999999967}
{"page":142,"change":"none","str":"Siyavulas site did see a dramatic increase ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","231.20"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":231.2020999999997}
{"page":142,"change":"none","str":"in traffic. They got five hundred thousand ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.1990999999997}
{"page":142,"change":"none","str":"visitors per month to their math site and the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.19609999999972}
{"page":142,"change":"none","str":"same number to their science site. Two-fifths ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.19"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.19309999999973}
{"page":142,"change":"none","str":"of the traffic was reading on a “feature phone” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.19"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.19009999999975}
{"page":142,"change":"none","str":"(a nonsmartphone with no apps). People on ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.19"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.18709999999976}
{"page":142,"change":"none","str":"basic phones were reading math and science ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.18409999999977}
{"page":142,"change":"none","str":"on a two-inch screen at all hours of the day. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.1810999999998}
{"page":142,"change":"none","str":"To Mark, it was quite amazing and spoke to a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.17809999999979}
{"page":142,"change":"none","str":"need they were servicing.","dir":"ltr","width":"131.28","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.17509999999979}
{"page":142,"change":"none","str":"At first, the Intelligent Practice services ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","91.17"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":91.17209999999979}
{"page":142,"change":"none","str":"could only be paid using a credit card. This ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.17"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.16909999999979}
{"page":142,"change":"none","str":"proved problematic, especially for those in the ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.17"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.16609999999979}
{"page":142,"change":"none","str":"low-income demographic, as credit cards were ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","721.16"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":721.1640999999997}
{"page":142,"change":"none","str":"not prevalent. Mark says Siyavula got a harsh ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","707.16"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":707.1610999999997}
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{"page":143,"change":"none","str":"ed to over one million students.","dir":"ltr","width":"163.22","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.27"],"fontName":"AMIDOT+OpenSans","x":42.51659999999998,"y":371.26810000000006}
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{"page":143,"change":"none","str":"cannot be modified. Non-government-brand","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.25"],"fontName":"AMIDOT+OpenSans","x":42.51659999999998,"y":287.25010000000015}
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{"page":143,"change":"none","str":"license (CC BY), allowing others to modify and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.24"],"fontName":"AMIDOT+OpenSans","x":42.51659999999998,"y":259.2441000000002}
{"page":143,"change":"none","str":"redistribute the books.","dir":"ltr","width":"117.77","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.24"],"fontName":"AMIDOT+OpenSans","x":42.51659999999998,"y":245.2411000000002}
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{"page":143,"change":"none","str":"books to schoolkids, Siyavula itself received ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.23"],"fontName":"AMIDOT+OpenSans","x":42.51659999999998,"y":203.23210000000023}
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{"page":143,"change":"none","str":"provide them with five rand per book (about ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.22"],"fontName":"AMIDOT+OpenSans","x":42.51659999999998,"y":161.22310000000027}
{"page":143,"change":"none","str":"US35¢). With those funds, Mark says that Si","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.22"],"fontName":"AMIDOT+OpenSans","x":42.51659999999998,"y":147.2201000000003}
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{"page":143,"change":"none","str":"yavula could have run its entire operation, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.22"],"fontName":"AMIDOT+OpenSans","x":42.51659999999998,"y":133.2171000000003}
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{"page":143,"change":"none","str":"more books, and provide Intelligent Practice ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.21"],"fontName":"AMIDOT+OpenSans","x":42.51659999999998,"y":105.2111000000003}
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{"page":143,"change":"none","str":"a lengthy negotiation, the government said no.","dir":"ltr","width":"237.32","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.21"],"fontName":"AMIDOT+OpenSans","x":42.51659999999998,"y":77.2051000000003}
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{"page":143,"change":"none","str":"ings for the government. Providing students ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.20"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":707.1971000000002}
{"page":143,"change":"none","str":"with a traditionally published grade 12 science ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","693.19"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":693.1941000000002}
{"page":143,"change":"none","str":"or math textbook costs around 250 rand per ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","679.19"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":679.1911000000001}
{"page":143,"change":"none","str":"book (about US$18). Providing the Siyavula ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","665.19"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":665.1881000000001}
{"page":143,"change":"none","str":"version cost around 36 rand (about $2.60), a ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.19"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":651.1851}
{"page":143,"change":"none","str":"savings of over 200 rand per book. But none ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.18"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":637.1821}
{"page":143,"change":"none","str":"of those savings were passed on to Siyavula. In ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","623.18"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":623.1791}
{"page":143,"change":"none","str":"retrospect, Mark thinks this may have turned ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.18"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":609.1760999999999}
{"page":143,"change":"none","str":"out in their favor as it allowed them to remain ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.17"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":595.1730999999999}
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{"page":143,"change":"none","str":"textbook policy. To save costs, the govern","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.16"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":525.1580999999996}
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{"page":143,"change":"none","str":"ment declared there would be only ","dir":"ltr","width":"182.41","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","511.16"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":511.15509999999966}
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{"page":143,"change":"none","str":"rized textbook for each grade and each sub","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.15"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":497.1520999999997}
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{"page":143,"change":"none","str":"would be chosen. This scared away potential ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","469.15"],"fontName":"AMIDOT+OpenSans","x":303.82159999999993,"y":469.1460999999997}
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{"page":143,"change":"none","str":"Rather than producing more textbooks, Si","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","399.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":399.3071}
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{"page":143,"change":"none","str":"yavula focused on improving its Intelligent ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","385.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":385.3041}
{"page":143,"change":"none","str":"Practice technology for its existing books. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","371.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":371.3011}
{"page":143,"change":"none","str":"Mark calls this version three of Siyavulas busi","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","357.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":357.29810000000003}
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{"page":143,"change":"none","str":"generating more users of this service. Version ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","315.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":315.2891000000001}
{"page":143,"change":"none","str":"three got a significant boost in 2014 with an in","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","301.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":301.2861000000001}
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{"page":143,"change":"none","str":"vestment by the Omidyar Network (the philan","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","287.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":287.2831000000001}
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{"page":143,"change":"none","str":"thropic venture started by eBay founder Pierre ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","273.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":273.2801000000001}
{"page":143,"change":"none","str":"Omidyar and his spouse), and continues to be ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","259.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":259.27710000000013}
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{"page":143,"change":"none","str":"Mark says sales are way up, and they are ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","231.27"],"fontName":"AMIDOT+OpenSans","x":317.8298,"y":231.27110000000016}
{"page":143,"change":"none","str":"really nailing Intelligent Practice. Schools con","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":217.26810000000017}
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{"page":143,"change":"none","str":"tinue to use their open textbooks. The govern","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.2651000000002}
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{"page":143,"change":"none","str":"only one textbook per subject turned out to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.25910000000022}
{"page":143,"change":"none","str":"be highly contentious and is in limbo.","dir":"ltr","width":"190.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.25610000000023}
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{"page":143,"change":"none","str":"ments to their business model. These include ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","133.25"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":133.25010000000026}
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{"page":143,"change":"none","str":"their market to all English-speaking countries ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","91.24"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":91.24110000000026}
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{"page":146,"change":"none","str":"than said. “Claiming your territory with intel","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","161.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":161.2131000000004}
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{"page":146,"change":"none","str":"rest on your laurels. It gives you a safety net. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","133.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":133.20710000000042}
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{"page":146,"change":"none","str":"cus on product development and improve","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","91.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":91.19810000000042}
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{"page":146,"change":"none","str":"ment. “Our products are so much better than ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":77.19510000000042}
{"page":146,"change":"none","str":"they were five years ago,” Nathan said. “We ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","63.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":63.19210000000042}
{"page":146,"change":"none","str":"S PA R K F U N","dir":"ltr","width":"295.87","height":"60.00","transform":["60.00","0.00","0.00","60.00","70.87","665.31"],"fontName":"IDEEWD+AbrilFatface-Regular","x":70.8661,"y":665.3071}
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{"page":146,"change":"none","str":"Revenue model: ","dir":"ltr","width":"90.79","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.16","539.30"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1601,"y":539.3010999999999}
{"page":146,"change":"none","str":"charging for physical copies ","dir":"ltr","width":"144.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","422.95","539.30"],"fontName":"AMIDOT+OpenSans","x":422.9453,"y":539.3010999999999}
{"page":146,"change":"none","str":"(electronics sales)","dir":"ltr","width":"90.62","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.16","525.30"],"fontName":"AMIDOT+OpenSans","x":332.1601,"y":525.2980999999999}
{"page":146,"change":"none","str":"Interview date:","dir":"ltr","width":"84.01","height":"11.00","transform":["11.00","0.00","0.00","11.00","82.87","441.31"],"fontName":"ESGBSL+OpenSans-Bold","x":82.8652,"y":441.3071}
{"page":146,"change":"none","str":" February 29, 2016","dir":"ltr","width":"94.89","height":"11.00","transform":["11.00","0.00","0.00","11.00","166.88","441.31"],"fontName":"AMIDOT+OpenSans","x":166.8832,"y":441.3071}
{"page":146,"change":"none","str":"Interviewee: ","dir":"ltr","width":"72.22","height":"11.00","transform":["11.00","0.00","0.00","11.00","82.87","427.30"],"fontName":"ESGBSL+OpenSans-Bold","x":82.86519999999999,"y":427.3041}
{"page":146,"change":"none","str":"Nathan Seidle, founder","dir":"ltr","width":"118.52","height":"11.00","transform":["11.00","0.00","0.00","11.00","155.09","427.30"],"fontName":"AMIDOT+OpenSans","x":155.08569999999997,"y":427.3041}
{"page":146,"change":"none","str":"Profile written by Sarah Hinchliff Pearson ","dir":"ltr","width":"202.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","82.87","399.31"],"fontName":"KOGLYZ+OpenSans-Italic","x":82.86519999999999,"y":399.3091}
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{"page":147,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","436.98","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":436.9786,"y":21.3071}
{"page":147,"change":"none","str":"used to just sell products. Now its a product ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","721.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":721.3071}
{"page":147,"change":"none","str":"plus a video, a seventeen-page hookup guide, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","707.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":707.3041}
{"page":147,"change":"none","str":"and example firmware on three different plat","dir":"ltr","width":"234.11","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","693.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":693.3010999999999}
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{"page":147,"change":"none","str":"forms to get you up and running faster. We ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","679.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":679.2980999999999}
{"page":147,"change":"none","str":"have gotten better because we had to in order ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","665.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":665.2950999999998}
{"page":147,"change":"none","str":"to compete. As painful as it is for us, its better ","dir":"ltr","width":"240.13","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":651.2920999999998}
{"page":147,"change":"none","str":"for the customers.”","dir":"ltr","width":"98.63","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","637.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":637.2890999999997}
{"page":147,"change":"none","str":"SparkFun parts are available on eBay for ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","623.29"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":623.2860999999997}
{"page":147,"change":"none","str":"lower prices. But people come directly to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","609.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":609.2830999999996}
{"page":147,"change":"none","str":"SparkFun because SparkFun makes their lives ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","595.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":595.2800999999996}
{"page":147,"change":"none","str":"easier. The example code works; there is a ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","581.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":581.2770999999996}
{"page":147,"change":"none","str":"service number to call; they ship replacement ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","567.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":567.2740999999995}
{"page":147,"change":"none","str":"parts the day they get a service call. They in","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","553.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":553.2710999999995}
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{"page":147,"change":"none","str":"vest heavily in service and support. “I dont be","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","539.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":539.2680999999994}
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{"page":147,"change":"none","str":"lieve businesses should be competing with IP ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","525.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":525.2650999999994}
{"page":147,"change":"none","str":"[intellectual property] barriers,” Nathan said. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","511.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":511.2620999999994}
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{"page":147,"change":"none","str":" is the stuff they should be competing on.”","dir":"ltr","width":"213.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","65.94","497.26"],"fontName":"AMIDOT+OpenSans","x":65.9387,"y":497.2590999999994}
{"page":147,"change":"none","str":"SparkFuns company history began in Nathans ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":441.3071}
{"page":147,"change":"none","str":"college dorm room. He spent a lot of time ex","dir":"ltr","width":"234.00","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","427.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":427.3041}
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{"page":147,"change":"none","str":"perimenting with and building electronics, and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","413.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":413.3011}
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{"page":147,"change":"none","str":"you wanted to place an order for something,” ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","385.30"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":385.29510000000005}
{"page":147,"change":"none","str":"he said, “you first had to search far and wide ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","371.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":371.29210000000006}
{"page":147,"change":"none","str":"to find it, and then you had to call or fax some","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":357.2891000000001}
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{"page":147,"change":"none","str":"one.” In 2003, during his third year of college, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","343.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":343.2861000000001}
{"page":147,"change":"none","str":"he registered sparkfun.com and started re","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":329.2831000000001}
{"page":147,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","329.28"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":329.2831000000001}
{"page":147,"change":"none","str":"selling products out of his bedroom. After he ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","315.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":315.2801000000001}
{"page":147,"change":"none","str":"graduated, he started making and selling his ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","301.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":301.27710000000013}
{"page":147,"change":"none","str":"own products.","dir":"ltr","width":"74.42","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":287.27410000000015}
{"page":147,"change":"none","str":"Once he started designing his own prod","dir":"ltr","width":"219.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","273.27"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":273.27110000000016}
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{"page":147,"change":"none","str":"ucts, he began putting the software and sche","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":259.2681000000002}
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{"page":147,"change":"none","str":"matics online to help with technical support. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","245.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":245.2651000000002}
{"page":147,"change":"none","str":"After doing some research on licensing op","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":231.2621000000002}
{"page":147,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","276.29","231.26"],"fontName":"AMIDOT+OpenSans","x":276.2917,"y":231.2621000000002}
{"page":147,"change":"none","str":"tions, he chose Creative Commons licenses ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":217.25910000000022}
{"page":147,"change":"none","str":"because he was drawn to the “human-read","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","203.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":203.25610000000023}
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{"page":147,"change":"none","str":"able deeds” that explain the licensing terms in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.25310000000025}
{"page":147,"change":"none","str":"simple terms. SparkFun still uses CC licenses ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":175.25010000000026}
{"page":147,"change":"none","str":"for all of the schematics and firmware for the ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":161.24710000000027}
{"page":147,"change":"none","str":"products they create.","dir":"ltr","width":"109.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":147.2441000000003}
{"page":147,"change":"none","str":"The company has grown from a solo project ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","133.24"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":133.2411000000003}
{"page":147,"change":"none","str":"to a corporation with 140 employees. In 2015, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":119.2381000000003}
{"page":147,"change":"none","str":"SparkFun earned $33 million in revenue. Sell","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.2351000000003}
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{"page":148,"change":"none","str":"by something other than money. “Profit is not ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2380999999995}
{"page":148,"change":"none","str":"the goal; it is the outcome of a well-executed ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.23509999999953}
{"page":148,"change":"none","str":"plan,” Nathan said. “We focus on having a big","dir":"ltr","width":"233.82","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.23209999999955}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","371.23"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":371.23209999999955}
{"page":148,"change":"none","str":"ger impact on the world.” Nathan believes they ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.22909999999956}
{"page":148,"change":"none","str":"get some of the brightest and most amazing ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2260999999996}
{"page":148,"change":"none","str":"employees because they arent singularly fo","dir":"ltr","width":"233.45","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2230999999996}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","329.22"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":329.2230999999996}
{"page":148,"change":"none","str":"cused on the bottom line.","dir":"ltr","width":"131.85","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2200999999996}
{"page":148,"change":"none","str":"The company is committed to transparency ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","301.22"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":301.2170999999996}
{"page":148,"change":"none","str":"and shares all of its financials with its employ","dir":"ltr","width":"233.69","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.21409999999963}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","287.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":287.21409999999963}
{"page":148,"change":"none","str":"ees. They also generally strive to avoid being ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.21109999999965}
{"page":148,"change":"none","str":"another soulless corporation. They actively ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.20809999999966}
{"page":148,"change":"none","str":"try to reveal the humans behind the compa","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.20509999999967}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","245.21"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":245.20509999999967}
{"page":148,"change":"none","str":"ny, and they work to ensure people coming to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.2020999999997}
{"page":148,"change":"none","str":"their site dont find only unchanging content.","dir":"ltr","width":"230.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","217.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":217.1990999999997}
{"page":148,"change":"none","str":"SparkFuns customer base is largely made up of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":161.3071}
{"page":148,"change":"none","str":"industrious electronics enthusiasts. They have ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":147.3041}
{"page":148,"change":"none","str":"customers who are regularly involved in the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":133.30110000000002}
{"page":148,"change":"none","str":"companys customer support, independently ","dir":"ltr","width":"240.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":119.29810000000002}
{"page":148,"change":"none","str":"responding to questions in forums and prod","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":105.29510000000002}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","105.30"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":105.29510000000002}
{"page":148,"change":"none","str":"uct-comment sections. Customers also bring ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","91.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":91.29210000000002}
{"page":148,"change":"none","str":"product ideas to the company. SparkFun reg","dir":"ltr","width":"233.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.28910000000002}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","77.29"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":77.28910000000002}
{"page":148,"change":"none","str":"ularly sifts through suggestions from custom","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.28610000000002}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","63.29"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":63.28610000000002}
{"page":148,"change":"none","str":"ers and tries to build on them where they can. ","dir":"ltr","width":"240.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","721.28"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":721.2841}
{"page":148,"change":"none","str":"“From the beginning, we have been listening ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","707.28"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":707.2810999999999}
{"page":148,"change":"none","str":"to the community,” Nathan said. “Customers ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","693.28"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":693.2780999999999}
{"page":148,"change":"none","str":"would identify a pain point, and we would de","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","679.28"],"fontName":"AMIDOT+OpenSans","x":332.1821,"y":679.2750999999998}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","679.28"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":679.2750999999998}
{"page":148,"change":"none","str":"sign something to address it.”","dir":"ltr","width":"151.88","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","665.27"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":665.2720999999998}
{"page":148,"change":"none","str":"However, this sort of customer engagement ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.19","651.27"],"fontName":"AMIDOT+OpenSans","x":346.1850999999999,"y":651.2690999999998}
{"page":148,"change":"none","str":"does not always translate to people actively ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","637.27"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":637.2660999999997}
{"page":148,"change":"none","str":"contributing to SparkFuns projects. The com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","623.26"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":623.2630999999997}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","623.26"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":623.2630999999997}
{"page":148,"change":"none","str":"pany has a public repository of software code ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","609.26"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":609.2600999999996}
{"page":148,"change":"none","str":"for each of its devices online. On a particular","dir":"ltr","width":"234.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","595.26"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":595.2570999999996}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","595.26"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":595.2570999999996}
{"page":148,"change":"none","str":"ly active project, there will only be about two ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","581.25"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":581.2540999999995}
{"page":148,"change":"none","str":"dozen people contributing significant improve","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","567.25"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":567.2510999999995}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","567.25"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":567.2510999999995}
{"page":148,"change":"none","str":"ments. The vast majority of projects are rela","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","553.25"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":553.2480999999995}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","553.25"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":553.2480999999995}
{"page":148,"change":"none","str":"tively untouched by the public. “There is a the","dir":"ltr","width":"233.49","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","539.25"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":539.2450999999994}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","539.25"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":539.2450999999994}
{"page":148,"change":"none","str":"ory that if you open-source it, they will come,” ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","525.24"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":525.2420999999994}
{"page":148,"change":"none","str":"Nathan said. “Thats not really true.”","dir":"ltr","width":"184.83","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","511.24"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":511.2390999999994}
{"page":148,"change":"none","str":"Rather than focusing on cocreation with ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.19","497.24"],"fontName":"AMIDOT+OpenSans","x":346.1850999999999,"y":497.2360999999994}
{"page":148,"change":"none","str":"their customers, SparkFun instead focuses on ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","483.23"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":483.2330999999994}
{"page":148,"change":"none","str":"enabling people to copy, tinker, and improve ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","469.23"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":469.2300999999994}
{"page":148,"change":"none","str":"products on their own. They heavily invest in ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","455.23"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":455.22709999999944}
{"page":148,"change":"none","str":"tutorials and other material designed to help ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","441.22"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":441.22409999999945}
{"page":148,"change":"none","str":"people understand how the products work so ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","427.22"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":427.22109999999947}
{"page":148,"change":"none","str":"they can fix and improve things independently. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","413.22"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":413.2180999999995}
{"page":148,"change":"none","str":"“What gives me joy is when people take open-","dir":"ltr","width":"237.32","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","399.22"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":399.2150999999995}
{"page":148,"change":"none","str":"source layouts and then build their own circuit ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","385.21"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":385.2120999999995}
{"page":148,"change":"none","str":"boards from our designs,” Nathan said.","dir":"ltr","width":"201.13","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","371.21"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":371.2090999999995}
{"page":148,"change":"none","str":"Obviously, opening up the design of their ","dir":"ltr","width":"226.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.19","357.21"],"fontName":"AMIDOT+OpenSans","x":346.1850999999999,"y":357.20609999999954}
{"page":148,"change":"none","str":"products is a necessary step if their goal is to ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","343.20"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":343.20309999999955}
{"page":148,"change":"none","str":"empower the public. Nathan also firmly be","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","329.20"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":329.20009999999957}
{"page":148,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.95","329.20"],"fontName":"AMIDOT+OpenSans","x":565.9540999999999,"y":329.20009999999957}
{"page":148,"change":"none","str":"lieves it makes them more money because ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","315.20"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":315.1970999999996}
{"page":148,"change":"none","str":"it requires them to focus on how to provide ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","301.19"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":301.1940999999996}
{"page":148,"change":"none","str":"maximum value. Rather than designing a new ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","287.19"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":287.1910999999996}
{"page":148,"change":"none","str":"product and protecting it in order to extract as ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","273.19"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":273.1880999999996}
{"page":148,"change":"none","str":"much money as possible from it, they release ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","259.19"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":259.18509999999964}
{"page":148,"change":"none","str":"the keys necessary for others to build it them","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","245.18"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":245.18209999999965}
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{"page":148,"change":"none","str":"selves and then spend company time and re","dir":"ltr","width":"233.50","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","231.18"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":231.17909999999966}
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{"page":148,"change":"none","str":"sources on innovation and service. From a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","217.18"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":217.17609999999968}
{"page":148,"change":"none","str":"short-term perspective, SparkFun may lose a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","203.17"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":203.1730999999997}
{"page":148,"change":"none","str":"few dollars when others copy their products. ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","189.17"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":189.1700999999997}
{"page":148,"change":"none","str":"But in the long run, it makes them a more ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","175.17"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":175.16709999999972}
{"page":148,"change":"none","str":"nimble, innovative business. In other words, it ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","161.16"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":161.16409999999973}
{"page":148,"change":"none","str":"makes them the kind of company they set out ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.18","147.16"],"fontName":"AMIDOT+OpenSans","x":332.18209999999993,"y":147.16109999999975}
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{"page":151,"change":"none","str":"ered taboo would be challenging. We began by ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","441.25"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":441.2470999999995}
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{"page":151,"change":"none","str":"priate education,” Piya said.","dir":"ltr","width":"142.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","399.24"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":399.2380999999995}
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{"page":151,"change":"none","str":"dependent nonprofit out of Stanford Univer","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","357.23"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":357.22909999999956}
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{"page":151,"change":"none","str":"mons licenses on the materials.","dir":"ltr","width":"161.96","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","329.22"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":329.2230999999996}
{"page":151,"change":"none","str":"Given their educational mission, TeachAIDS ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","56.52","315.22"],"fontName":"AMIDOT+OpenSans","x":56.5227,"y":315.2200999999996}
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{"page":151,"change":"none","str":"als as widely shared as possible. But they also ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","287.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":287.21409999999963}
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{"page":151,"change":"none","str":"ical information in the content. They chose ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","259.21"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":259.20809999999966}
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{"page":151,"change":"none","str":"exact problem. It has allowed us to scale our ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.18"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.17509999999979}
{"page":151,"change":"none","str":"materials safely and quickly worldwide while ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","91.17"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":91.17209999999979}
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{"page":151,"change":"none","str":"the same time.","dir":"ltr","width":"76.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.17"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":63.16609999999979}
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{"page":151,"change":"none","str":"careful precision with which TeachAIDS crafts ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","693.16"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":693.1580999999996}
{"page":151,"change":"none","str":"their content. The organization invests heavily ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","679.16"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":679.1550999999996}
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{"page":151,"change":"none","str":"method of conveying the information. “Creat","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":651.1490999999995}
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{"page":151,"change":"none","str":"ing high-quality content is what matters most ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.15"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":637.1460999999995}
{"page":151,"change":"none","str":"to us,” Piya said. “Research drives everything ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","623.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":623.1430999999994}
{"page":151,"change":"none","str":"we do.”","dir":"ltr","width":"37.47","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.14"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":609.1400999999994}
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{"page":151,"change":"none","str":"es and recruits them to donate their likenesses ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.12"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.1220999999991}
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{"page":151,"change":"none","str":"TeachAIDS has three separate volunteer teams ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","133.04"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":133.03809999999953}
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{"page":151,"change":"none","str":"single master translation. TeachAIDS has ad","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","63.02"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":63.02309999999953}
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{"page":152,"change":"none","str":"version that meets their standards. For the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":665.2950999999998}
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{"page":152,"change":"none","str":"eleven times.","dir":"ltr","width":"68.04","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":637.2890999999997}
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{"page":152,"change":"none","str":"capacities and organizational configurations. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996}
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{"page":152,"change":"none","str":"edge help ensure their materials resonate ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994}
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{"page":152,"change":"none","str":"TeachAIDS works closely with film writers and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":483.25609999999944}
{"page":152,"change":"none","str":"directors to help keep the concepts entertain","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.25309999999945}
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{"page":152,"change":"none","str":"highly controlled, creative process is under","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.2470999999995}
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{"page":152,"change":"none","str":"rather than ongoing staff. The final product ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2380999999995}
{"page":152,"change":"none","str":"they create is designed to require zero train","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.23509999999953}
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{"page":152,"change":"none","str":"ing for people to implement in practice. “In our ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.23209999999955}
{"page":152,"change":"none","str":"research, we found we cant depend on peo","dir":"ltr","width":"233.44","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.22909999999956}
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{"page":152,"change":"none","str":"ple passing on the information correctly, even ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2260999999996}
{"page":152,"change":"none","str":"if they have the best of intentions,” Piya said. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2230999999996}
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{"page":152,"change":"none","str":"versions over several years with a head count ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":231.3041}
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{"page":152,"change":"none","str":"content creation and physical distribution of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.2861000000001}
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{"page":152,"change":"none","str":"find for free online,” Shuman said. “The only ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.2711000000001}
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{"page":152,"change":"none","str":"sors of the content have no ability to influence ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","609.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":609.2420999999997}
{"page":152,"change":"none","str":"the substance of the content, and they cannot ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","595.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":595.2390999999997}
{"page":152,"change":"none","str":"even create advertising content. Sponsors only ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","581.24"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":581.2360999999996}
{"page":152,"change":"none","str":"get the right to have their logo appear before ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","567.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":567.2330999999996}
{"page":152,"change":"none","str":"and after the educational content. All of the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","553.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":553.2300999999995}
{"page":152,"change":"none","str":"content remains branded as TeachAIDS.","dir":"ltr","width":"204.75","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","539.23"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":539.2270999999995}
{"page":152,"change":"none","str":"TeachAIDS is careful not to seek funding to ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","525.22"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":525.2240999999995}
{"page":152,"change":"none","str":"cover the costs of a specific project. Instead, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","511.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":511.22109999999947}
{"page":152,"change":"none","str":"sponsorships are structured as unrestricted ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":497.2180999999995}
{"page":152,"change":"none","str":"donations to the nonprofit. This gives the non","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","483.22"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":483.2150999999995}
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{"page":152,"change":"none","str":"profit more stability, but even more important","dir":"ltr","width":"234.11","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":469.2120999999995}
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{"page":152,"change":"none","str":"ly, it enables them to subsidize projects being ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","455.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":455.2090999999995}
{"page":152,"change":"none","str":"localized for an area with no sponsors. “If we ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","441.21"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":441.20609999999954}
{"page":152,"change":"none","str":"just created versions based on where we could ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":427.20309999999955}
{"page":152,"change":"none","str":"get sponsorships, we would only have materi","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":413.20009999999957}
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{"page":152,"change":"none","str":"als for wealthier countries,” Shuman said.","dir":"ltr","width":"212.57","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.20"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":399.1970999999996}
{"page":152,"change":"none","str":"As of 2016, TeachAIDS has dozens of spon","dir":"ltr","width":"219.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","385.19"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":385.1940999999996}
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{"page":152,"change":"none","str":"sors. “When we go into a new country, various ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":371.1910999999996}
{"page":152,"change":"none","str":"companies hear about us and reach out to us,” ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":357.1880999999996}
{"page":152,"change":"none","str":"Piya said. “We dont have to do much to find or ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.19"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":343.18509999999964}
{"page":152,"change":"none","str":"attract them.” They believe the sponsorships ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":329.18209999999965}
{"page":152,"change":"none","str":"are easy to sell because they offer so much val","dir":"ltr","width":"233.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":315.17909999999966}
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{"page":152,"change":"none","str":"ue to sponsors. TeachAIDS sponsorships give ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","301.18"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":301.1760999999997}
{"page":152,"change":"none","str":"corporations the chance to reach new eyeballs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.17"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":287.1730999999997}
{"page":152,"change":"none","str":"with their brand, but at a much lower cost than ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.17"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":273.1700999999997}
{"page":152,"change":"none","str":"other advertising channels. The audience for ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.17"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":259.1670999999997}
{"page":152,"change":"none","str":"TeachAIDS content also tends to skew young, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","245.16"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":245.16409999999973}
{"page":152,"change":"none","str":"which is often a desirable demographic for ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","231.16"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":231.16109999999975}
{"page":152,"change":"none","str":"brands. Unlike traditional advertising, the con","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.16"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":217.15809999999976}
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{"page":152,"change":"none","str":"tent is not time-sensitive, so an investment in ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.16"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":203.15509999999978}
{"page":152,"change":"none","str":"a sponsorship can benefit a brand for many ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","189.15"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":189.1520999999998}
{"page":152,"change":"none","str":"years to come.","dir":"ltr","width":"75.03","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.15"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":175.1490999999998}
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{"page":152,"change":"none","str":"sors goes beyond commercial considerations. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","147.14"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":147.14309999999983}
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{"page":152,"change":"none","str":"cial mission, corporate sponsorships are do","dir":"ltr","width":"233.44","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","119.14"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":119.13709999999985}
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{"page":152,"change":"none","str":"nations to a cause. “This is something com","dir":"ltr","width":"233.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","105.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":105.13409999999985}
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{"page":152,"change":"none","str":"panies can be proud of internally,” Shuman ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","91.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":91.13109999999985}
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{"page":153,"change":"none","str":"ity campaigns around the fact that they have ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","721.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":721.3071}
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{"page":153,"change":"none","str":"The core mission of TeachAIDS—ensuring ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","651.31"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":651.3071}
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{"page":153,"change":"none","str":"ly and quickly scale their materials worldwide. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","567.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":567.2890999999997}
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{"page":153,"change":"none","str":"game changer for TeachAIDS,” Piya said.","dir":"ltr","width":"205.12","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","539.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":539.2830999999996}
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{"page":155,"change":"none","str":"tional markets. In addition, they require their ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","231.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":231.29210000000006}
{"page":155,"change":"none","str":"members to transfer exclusive administration ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","217.29"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":217.28910000000008}
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{"page":155,"change":"none","str":"cates the picture for Tribe of Noise, who wants ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","189.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":189.2831000000001}
{"page":155,"change":"none","str":"to represent artists, or at least a portion of their ","dir":"ltr","width":"240.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","175.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":175.28010000000012}
{"page":155,"change":"none","str":"repertoire. Hessel and his legal team reached ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","161.28"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":161.27710000000013}
{"page":155,"change":"none","str":"out to collecting societies, starting with those in ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","147.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":147.27410000000015}
{"page":155,"change":"none","str":"the Netherlands. What would be the best legal ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","133.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":133.27110000000016}
{"page":155,"change":"none","str":"way forward that would respect the wishes of ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","119.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":119.26810000000016}
{"page":155,"change":"none","str":"composers and musicians whod be interested ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","105.27"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":105.26510000000016}
{"page":155,"change":"none","str":"in trying out new models like the In-store Music ","dir":"ltr","width":"240.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","91.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":91.26210000000016}
{"page":155,"change":"none","str":"Service? Collecting societies at first were hesi","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","77.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":77.25910000000016}
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{"page":155,"change":"none","str":"tant and said no, but Tribe of Noise persisted ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","63.26"],"fontName":"AMIDOT+OpenSans","x":42.5197,"y":63.25610000000016}
{"page":155,"change":"none","str":"arguing that they primarily work with unknown ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","721.25"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":721.2541000000001}
{"page":155,"change":"none","str":"artists and provide them exposure in parts of ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","707.25"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":707.2511000000001}
{"page":155,"change":"none","str":"the world where they dont get airtime normal","dir":"ltr","width":"233.73","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","693.25"],"fontName":"AMIDOT+OpenSans","x":303.8247,"y":693.2481}
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{"page":155,"change":"none","str":"ly and a source of revenue—and this convinced ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","679.25"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":679.2451}
{"page":155,"change":"none","str":"them that it was OK. However, Hessel says, “We ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","665.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":665.2420999999999}
{"page":155,"change":"none","str":"are still fighting for a good cause every single ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","651.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":651.2390999999999}
{"page":155,"change":"none","str":"day.” ","dir":"ltr","width":"26.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","637.24"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":637.2360999999999}
{"page":155,"change":"none","str":"Instead of building a large sales force, Tribe ","dir":"ltr","width":"226.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","623.23"],"fontName":"AMIDOT+OpenSans","x":317.82770000000005,"y":623.2330999999998}
{"page":155,"change":"none","str":"of Noise partnered with big organizations who ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","609.23"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":609.2300999999998}
{"page":155,"change":"none","str":"have lots of clients and can act as a kind of Tribe ","dir":"ltr","width":"240.07","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","595.23"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":595.2270999999997}
{"page":155,"change":"none","str":"of Noise reseller. The largest telecom network ","dir":"ltr","width":"240.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","581.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":581.2240999999997}
{"page":155,"change":"none","str":"in the Netherlands, for example, sells Tribes In-","dir":"ltr","width":"237.21","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","567.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":567.2210999999996}
{"page":155,"change":"none","str":"store Music Service subscriptions to their busi","dir":"ltr","width":"233.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","553.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":553.2180999999996}
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{"page":155,"change":"none","str":"ness clients, which include fashion retailers and ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","539.22"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":539.2150999999996}
{"page":155,"change":"none","str":"fitness centers. They have a similar deal with the ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","525.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":525.2120999999995}
{"page":155,"change":"none","str":"leading trade association representing hotels ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","511.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":511.2090999999995}
{"page":155,"change":"none","str":"and restaurants in the country. Hessel hopes to ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","497.21"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":497.20609999999954}
{"page":155,"change":"none","str":"“copy and paste” this service into other coun","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","483.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":483.20309999999955}
{"page":155,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","483.20"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":483.20309999999955}
{"page":155,"change":"none","str":"tries where collecting societies understand ","dir":"ltr","width":"240.05","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","469.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":469.20009999999957}
{"page":155,"change":"none","str":"what you can do with Creative Commons. Out","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","455.20"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":455.1970999999996}
{"page":155,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","455.20"],"fontName":"AMIDOT+OpenSans","x":537.5967,"y":455.1970999999996}
{"page":155,"change":"none","str":"side of the Netherlands, early adoptions have ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","441.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":441.1940999999996}
{"page":155,"change":"none","str":"happened in Scandinavia, Belgium, and the U.S. ","dir":"ltr","width":"240.06","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","427.19"],"fontName":"AMIDOT+OpenSans","x":303.82470000000006,"y":427.1910999999996}
{"page":155,"change":"none","str":"Tribe of Noise doesnt pay the musicians up ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","371.31"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":371.3071}
{"page":155,"change":"none","str":"front; they get paid when their music ends up ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","357.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":357.3041}
{"page":155,"change":"none","str":"in Tribe of Noises in-store music channels. The ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","343.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":343.3011}
{"page":155,"change":"none","str":"musicians share is 42.5 percent. Its not un","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","329.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":329.29810000000003}
{"page":155,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","329.30"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":329.29810000000003}
{"page":155,"change":"none","str":"common in a traditional model for the artist ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","315.30"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":315.29510000000005}
{"page":155,"change":"none","str":"to get only 5 to 10 percent, so a share of over ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","301.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":301.29210000000006}
{"page":155,"change":"none","str":"40 percent is a significantly better deal. Heres ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","287.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":287.2891000000001}
{"page":155,"change":"none","str":"how they give an example on their website: ","dir":"ltr","width":"225.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","273.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":273.2861000000001}
{"page":155,"change":"none","str":"A few of your songs [licensed with CC BY-SA], ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","245.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":245.29110000000009}
{"page":155,"change":"none","str":"for example five in total, are selected for a be","dir":"ltr","width":"233.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","231.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":231.2881000000001}
{"page":155,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","231.29"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":231.2881000000001}
{"page":155,"change":"none","str":"spoke in-store music channel broadcasting at ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","217.29"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":217.2851000000001}
{"page":155,"change":"none","str":"a large retailer with 1,000 stores nationwide. In ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","203.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":203.28210000000013}
{"page":155,"change":"none","str":"this case the overall playlist contains 350 songs ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","189.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":189.27910000000014}
{"page":155,"change":"none","str":"so the musicians share is 5/350 = 1.43%. The li","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","175.28"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":175.27610000000016}
{"page":155,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","537.60","175.28"],"fontName":"AMIDOT+OpenSans","x":537.5988,"y":175.27610000000016}
{"page":155,"change":"none","str":"cense fee agreed with this retailer is US$12 per ","dir":"ltr","width":"239.86","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","161.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":161.27310000000017}
{"page":155,"change":"none","str":"month per play-out. So if 42.5% is shared with ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","147.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":147.27010000000018}
{"page":155,"change":"none","str":"the Tribe musicians in this playlist and your ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","133.27"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":133.2671000000002}
{"page":155,"change":"none","str":"share is 1.43%, you end up with US$12 * 1000 ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","119.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":119.2641000000002}
{"page":155,"change":"none","str":"stores * 0.425 * 0.0143 = US$73 per month.","dir":"ltr","width":"223.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.83","105.26"],"fontName":"AMIDOT+OpenSans","x":303.8268,"y":105.2611000000002}
{"page":155,"change":"none","str":"2","dir":"ltr","width":"3.67","height":"6.41","transform":["6.41","0.00","0.00","6.41","527.24","108.97"],"fontName":"UDGTIF+OpenSans","x":527.2356,"y":108.9701}
{"page":155,"change":"none","str":"Tribe of Noise has another model that does ","dir":"ltr","width":"226.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","317.83","77.31"],"fontName":"AMIDOT+OpenSans","x":317.8268,"y":77.3071}
{"page":155,"change":"none","str":"not involve Creative Commons. In a survey with ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","303.82","63.30"],"fontName":"AMIDOT+OpenSans","x":303.8238,"y":63.304100000000005}
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{"page":156,"change":"none","str":"Made With Creative Commons","dir":"ltr","width":"9.95","height":"7.00","transform":["7.00","0.00","0.00","7.00","70.87","21.31"],"fontName":"CJYOPP+AkzidenzGroteskBE-Bold","x":70.8661,"y":21.3071}
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{"page":156,"change":"none","str":"using Creative Commons gets them and the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","707.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":707.3041}
{"page":156,"change":"none","str":"way it lets them reach out to others to share ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","693.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":693.3010999999999}
{"page":156,"change":"none","str":"and remix. However, they had a bit of a men","dir":"ltr","width":"233.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","679.30"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":679.2980999999999}
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{"page":156,"change":"none","str":"tal struggle with Creative Commons licenses ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","665.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":665.2950999999998}
{"page":156,"change":"none","str":"being perpetual. A lot of musicians have the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","651.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":651.2920999999998}
{"page":156,"change":"none","str":"mind-set that one day one of their songs may ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","637.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":637.2890999999997}
{"page":156,"change":"none","str":"become an overnight hit. If that happened the ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","623.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":623.2860999999997}
{"page":156,"change":"none","str":"CC BY-SA license would preclude them getting ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","609.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":609.2830999999996}
{"page":156,"change":"none","str":"rich off the sale of that song. ","dir":"ltr","width":"149.74","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":595.2800999999996}
{"page":156,"change":"none","str":"Hessels legal team took this feedback and ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","581.28"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":581.2770999999996}
{"page":156,"change":"none","str":"created a second model and separate area of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.2740999999995}
{"page":156,"change":"none","str":"the platform called Tribe of Noise Pro. Songs ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2710999999995}
{"page":156,"change":"none","str":"uploaded to Tribe of Noise Pro arent Creative ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2680999999994}
{"page":156,"change":"none","str":"Commons licensed; Tribe of Noise has instead ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2650999999994}
{"page":156,"change":"none","str":"created a “nonexclusive exploitation” contract, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2620999999994}
{"page":156,"change":"none","str":"similar to a Creative Commons license but al","dir":"ltr","width":"233.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","497.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":497.2590999999994}
{"page":156,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","497.26"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":497.2590999999994}
{"page":156,"change":"none","str":"lowing musicians to opt out whenever they ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","483.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":483.25609999999944}
{"page":156,"change":"none","str":"want. When you opt out, Tribe of Noise agrees ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":469.25309999999945}
{"page":156,"change":"none","str":"to take your music off the Tribe of Noise plat","dir":"ltr","width":"234.11","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":455.25009999999946}
{"page":156,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","304.64","455.25"],"fontName":"AMIDOT+OpenSans","x":304.6381,"y":455.25009999999946}
{"page":156,"change":"none","str":"form within one to two months. This lets the ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","441.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":441.2470999999995}
{"page":156,"change":"none","str":"musician reuse their song for a better deal.","dir":"ltr","width":"221.22","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":427.2440999999995}
{"page":156,"change":"none","str":"Tribe of Noise Pro is primarily geared toward ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","413.24"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":413.2410999999995}
{"page":156,"change":"none","str":"media makers who are looking for music. If ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2380999999995}
{"page":156,"change":"none","str":"they buy a license from this catalog, they dont ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.23509999999953}
{"page":156,"change":"none","str":"have to state the name of the creator; they just ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.23209999999955}
{"page":156,"change":"none","str":"license the song for a specific amount. This is a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.22909999999956}
{"page":156,"change":"none","str":"big plus for media makers. And musicians can ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.23"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.2260999999996}
{"page":156,"change":"none","str":"pull their repertoire at any time. Hessel sees ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","329.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":329.2230999999996}
{"page":156,"change":"none","str":"this as a more direct and clean deal.","dir":"ltr","width":"184.86","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.22"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2200999999996}
{"page":156,"change":"none","str":"Lots of Tribe of Noise musicians upload ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","301.22"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":301.2170999999996}
{"page":156,"change":"none","str":"songs to both Tribe of Noise Pro and the com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","287.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":287.21409999999963}
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{"page":156,"change":"none","str":"munity area of Tribe of Noises. There arent ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.21109999999965}
{"page":156,"change":"none","str":"that many artists who upload only to Tribe of ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.20809999999966}
{"page":156,"change":"none","str":"Noise Pro, which has a smaller repertoire of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","245.21"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":245.20509999999967}
{"page":156,"change":"none","str":"music than the community area.","dir":"ltr","width":"166.52","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":231.2020999999997}
{"page":156,"change":"none","str":"Hessel sees the two as complementary. ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","217.20"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":217.1990999999997}
{"page":156,"change":"none","str":"Both are needed for the model to work. With ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","203.20"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":203.19609999999972}
{"page":156,"change":"none","str":"a whole generation of musicians interested in ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","189.19"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":189.19309999999973}
{"page":156,"change":"none","str":"the sharing economy, the community area of ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","175.19"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":175.19009999999975}
{"page":156,"change":"none","str":"Tribe of Noise is where they can build trust, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","161.19"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":161.18709999999976}
{"page":156,"change":"none","str":"create exposure, and generate money. And ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","147.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":147.18409999999977}
{"page":156,"change":"none","str":"after that, musicians may become more inter","dir":"ltr","width":"234.40","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","133.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":133.1810999999998}
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{"page":156,"change":"none","str":"ested in exploring other models like Tribe of ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","119.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":119.17809999999979}
{"page":156,"change":"none","str":"Noise Pro.","dir":"ltr","width":"52.51","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","105.18"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":105.17509999999979}
{"page":156,"change":"none","str":"Every musician who joins Tribe of Noise gets ","dir":"ltr","width":"226.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","91.17"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":91.17209999999979}
{"page":156,"change":"none","str":"their own home page and free unlimited Web ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","77.17"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":77.16909999999979}
{"page":156,"change":"none","str":"space to upload as much of their own music ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","63.17"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":63.16609999999979}
{"page":156,"change":"none","str":"as they like. Tribe of Noise is also a social net","dir":"ltr","width":"234.10","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","511.16"],"fontName":"AMIDOT+OpenSans","x":332.1711,"y":511.16309999999976}
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{"page":156,"change":"none","str":"work; fellow musicians and professionals can ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","497.16"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":497.1600999999998}
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{"page":156,"change":"none","str":"Community managers interact with and sup","dir":"ltr","width":"233.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","469.15"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":469.1540999999998}
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{"page":156,"change":"none","str":"play or to promote them to media producers. ","dir":"ltr","width":"240.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","427.15"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":427.14509999999984}
{"page":156,"change":"none","str":"Members really like having people working for ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","413.14"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":413.14209999999986}
{"page":156,"change":"none","str":"the platform who truly engage with them.","dir":"ltr","width":"214.85","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","399.14"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":399.13909999999987}
{"page":156,"change":"none","str":"Another way Tribe of Noise creates commu","dir":"ltr","width":"219.60","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","385.14"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":385.1360999999999}
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{"page":156,"change":"none","str":"nity and interest is with contests, which are ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","371.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":371.1330999999999}
{"page":156,"change":"none","str":"organized in partnership with Tribe of Noise ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","357.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":357.1300999999999}
{"page":156,"change":"none","str":"clients. The client specifies what they want, ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","343.13"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":343.1270999999999}
{"page":156,"change":"none","str":"and any member can submit a song. Contests ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","329.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":329.12409999999994}
{"page":156,"change":"none","str":"usually involve prizes, exposure, and money. ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","315.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":315.12109999999996}
{"page":156,"change":"none","str":"In addition to building member engagement, ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","301.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":301.11809999999997}
{"page":156,"change":"none","str":"contests help members learn how to work ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","287.12"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":287.1151}
{"page":156,"change":"none","str":"with clients: listening to them, understanding ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","273.11"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":273.1121}
{"page":156,"change":"none","str":"what they want, and creating a song to meet ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","259.11"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":259.1091}
{"page":156,"change":"none","str":"that need.","dir":"ltr","width":"52.56","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","245.11"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":245.10610000000003}
{"page":156,"change":"none","str":"Tribe of Noise now has twenty-seven thou","dir":"ltr","width":"219.59","height":"11.00","transform":["11.00","0.00","0.00","11.00","346.17","231.10"],"fontName":"AMIDOT+OpenSans","x":346.17409999999995,"y":231.10310000000004}
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{"page":156,"change":"none","str":"sand members from 192 countries, and many ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","217.10"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":217.10010000000005}
{"page":156,"change":"none","str":"are exploring do-it-yourself models for gener","dir":"ltr","width":"234.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","203.10"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":203.09710000000007}
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{"page":156,"change":"none","str":"ating revenue. Some came from music labels ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","189.09"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":189.09410000000008}
{"page":156,"change":"none","str":"and publishers, having gone through the tradi","dir":"ltr","width":"233.61","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","175.09"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":175.0911000000001}
{"page":156,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","175.09"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":175.0911000000001}
{"page":156,"change":"none","str":"tional way of music licensing and now seeing if ","dir":"ltr","width":"240.19","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","161.09"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":161.0881000000001}
{"page":156,"change":"none","str":"this new model makes sense for them. Others ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","147.09"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":147.08510000000012}
{"page":156,"change":"none","str":"are young musicians, who grew up with a DIY ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","133.08"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":133.08210000000014}
{"page":156,"change":"none","str":"mentality and see little reason to sign with a ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","119.08"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":119.07910000000014}
{"page":156,"change":"none","str":"third party or hand over some of the control. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","105.08"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":105.07610000000014}
{"page":156,"change":"none","str":"Still a small but growing group of Tribe mem","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","91.07"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":91.07310000000014}
{"page":156,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","91.07"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":91.07310000000014}
{"page":156,"change":"none","str":"bers are pursuing a hybrid model by licens","dir":"ltr","width":"233.67","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","77.07"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":77.07010000000014}
{"page":156,"change":"none","str":"-","dir":"ltr","width":"3.54","height":"11.00","transform":["11.00","0.00","0.00","11.00","565.94","77.07"],"fontName":"AMIDOT+OpenSans","x":565.9431,"y":77.07010000000014}
{"page":156,"change":"none","str":"ing some of their songs under CC BY-SA and ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","332.17","63.07"],"fontName":"AMIDOT+OpenSans","x":332.17109999999997,"y":63.06710000000014}
{"page":156,"change":"none","str":"WITH A WHOLE GENERATION ","dir":"ltr","width":"204.18","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","721.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":721.3071}
{"page":156,"change":"none","str":"OF MUSICIANS INTERESTED IN ","dir":"ltr","width":"212.13","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","693.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":693.3071}
{"page":156,"change":"none","str":"THE SHARING ECONOMY, THE ","dir":"ltr","width":"207.02","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","665.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":665.3071}
{"page":156,"change":"none","str":"COMMUNITY AREA OF TRIBE OF ","dir":"ltr","width":"222.52","height":"14.00","transform":["14.00","0.00","0.00","14.00","332.17","637.31"],"fontName":"ESGBSL+OpenSans-Bold","x":332.1723,"y":637.3071}
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{"page":165,"change":"none","str":"Mastering the Glob","dir":"ltr","width":"92.20","height":"11.00","transform":["11.00","0.00","0.00","11.00","156.19","623.29"],"fontName":"GIDNUH+OpenSans-Italic","x":156.19440000000003,"y":623.2860999999997}
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{"page":165,"change":"none","str":"al Transition on Our Way to Society 3.0.","dir":"ltr","width":"190.97","height":"11.00","transform":["11.00","0.00","0.00","11.00","60.52","609.28"],"fontName":"KOGLYZ+OpenSans-Italic","x":60.51970000000003,"y":609.2830999999996}
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{"page":165,"change":"none","str":"Democratizing Innovation. ","dir":"ltr","width":"130.80","height":"11.00","transform":["11.00","0.00","0.00","11.00","128.55","553.27"],"fontName":"KOGLYZ+OpenSans-Italic","x":128.55030000000002,"y":553.2710999999995}
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{"page":165,"change":"none","str":"Whitehurst, Jim. ","dir":"ltr","width":"85.16","height":"11.00","transform":["11.00","0.00","0.00","11.00","42.52","497.26"],"fontName":"AMIDOT+OpenSans","x":42.523700000000034,"y":497.2590999999994}
{"page":165,"change":"none","str":"The Open Organization: Ig","dir":"ltr","width":"126.44","height":"11.00","transform":["11.00","0.00","0.00","11.00","127.68","497.26"],"fontName":"GIDNUH+OpenSans-Italic","x":127.68240000000006,"y":497.2590999999994}
{"page":165,"change":"none","str":"-","dir":"ltr","width":"3.43","height":"11.00","transform":["11.00","0.00","0.00","11.00","254.19","497.26"],"fontName":"GIDNUH+OpenSans-Italic","x":254.18570000000005,"y":497.2590999999994}
{"page":165,"change":"none","str":"niting Passion and Performance. ","dir":"ltr","width":"160.71","height":"11.00","transform":["11.00","0.00","0.00","11.00","60.52","483.26"],"fontName":"KOGLYZ+OpenSans-Italic","x":60.51970000000003,"y":483.25609999999944}
{"page":165,"change":"none","str":"Boston: ","dir":"ltr","width":"42.27","height":"11.00","transform":["11.00","0.00","0.00","11.00","221.23","483.26"],"fontName":"AMIDOT+OpenSans","x":221.22750000000005,"y":483.25609999999944}
{"page":165,"change":"none","str":"Harvard Business Review Press, 2015. ","dir":"ltr","width":"196.15","height":"11.00","transform":["11.00","0.00","0.00","11.00","60.52","469.25"],"fontName":"AMIDOT+OpenSans","x":60.51970000000003,"y":469.25309999999945}
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{"page":166,"change":"none","str":"ACK NOW L EDGM ENTS","dir":"ltr","width":"492.80","height":"49.00","transform":["49.00","0.00","0.00","49.00","70.87","665.31"],"fontName":"IDEEWD+AbrilFatface-Regular","x":70.8661,"y":665.3071}
{"page":166,"change":"none","str":"We extend special thanks to Creative Com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","595.31"],"fontName":"AMIDOT+OpenSans","x":70.8661,"y":595.3071}
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{"page":166,"change":"none","str":"mons CEO Ryan Merkley, the Creative Com","dir":"ltr","width":"233.55","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","581.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":581.3041}
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{"page":166,"change":"none","str":"mons Board, and all of our Creative Commons ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","567.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":567.3010999999999}
{"page":166,"change":"none","str":"colleagues for enthusiastically supporting our ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","553.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":553.2980999999999}
{"page":166,"change":"none","str":"work. Special gratitude to the William and Flora ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","539.30"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":539.2950999999998}
{"page":166,"change":"none","str":"Hewlett Foundation for the initial seed funding ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","525.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":525.2920999999998}
{"page":166,"change":"none","str":"that got us started on this project. ","dir":"ltr","width":"178.28","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","511.29"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":511.2890999999998}
{"page":166,"change":"none","str":"Huge appreciation to all the ","dir":"ltr","width":"158.36","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","497.29"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":497.2860999999998}
{"page":166,"change":"none","str":"Made with ","dir":"ltr","width":"67.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","246.59","497.29"],"fontName":"ESGBSL+OpenSans-Bold","x":246.59110000000004,"y":497.2860999999998}
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{"page":166,"change":"none","str":"interviewees for sharing ","dir":"ltr","width":"130.46","height":"11.00","transform":["11.00","0.00","0.00","11.00","180.58","483.28"],"fontName":"AMIDOT+OpenSans","x":180.58450000000008,"y":483.2830999999998}
{"page":166,"change":"none","str":"their stories with us. You make the commons ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","469.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000005,"y":469.28009999999983}
{"page":166,"change":"none","str":"come alive. Thanks for the inspiration.","dir":"ltr","width":"195.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","455.28"],"fontName":"AMIDOT+OpenSans","x":70.86610000000005,"y":455.27709999999985}
{"page":166,"change":"none","str":"We interviewed more than the twenty-four ","dir":"ltr","width":"226.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","441.27"],"fontName":"AMIDOT+OpenSans","x":84.86910000000005,"y":441.27409999999986}
{"page":166,"change":"none","str":"organizations profiled in this book. We extend ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","427.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000005,"y":427.2710999999999}
{"page":166,"change":"none","str":"special thanks to Gooru, OERu, Sage Bionet","dir":"ltr","width":"234.09","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","413.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000005,"y":413.2680999999999}
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{"page":166,"change":"none","str":"works, and Medium for sharing their stories ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","399.27"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":399.2650999999999}
{"page":166,"change":"none","str":"with us. While not featured as case studies in ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","385.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":385.2620999999999}
{"page":166,"change":"none","str":"this book, you all are equally interesting, and ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","371.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":371.25909999999993}
{"page":166,"change":"none","str":"we encourage our readers to visit your sites ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","357.26"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":357.25609999999995}
{"page":166,"change":"none","str":"and explore your work.","dir":"ltr","width":"119.38","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","343.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":343.25309999999996}
{"page":166,"change":"none","str":"This book was made possible by the gener","dir":"ltr","width":"220.39","height":"11.00","transform":["11.00","0.00","0.00","11.00","84.87","329.25"],"fontName":"AMIDOT+OpenSans","x":84.86910000000002,"y":329.2501}
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{"page":166,"change":"none","str":"ous support of 1,687 Kickstarter backers listed ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","315.25"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":315.2471}
{"page":166,"change":"none","str":"below. We especially acknowledge our many ","dir":"ltr","width":"240.17","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","301.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":301.2441}
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{"page":166,"change":"none","str":"of our work and provided invaluable feedback. ","dir":"ltr","width":"240.18","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","273.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":273.23810000000003}
{"page":166,"change":"none","str":"Heartfelt thanks to all of you. ","dir":"ltr","width":"152.81","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","259.24"],"fontName":"AMIDOT+OpenSans","x":70.86610000000002,"y":259.23510000000005}
{"page":166,"change":"none","str":"Co-editor Kickstarter backers (alphabetically by ","dir":"ltr","width":"242.23","height":"11.00","transform":["11.00","0.00","0.00","11.00","70.87","231.24"],"fontName":"GIDNUH+OpenSans-Italic","x":70.86610000000002,"y":231.24010000000004}
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{"page":166,"change":"none","str":" Abraham Taherivand, Alan Gra","dir":"ltr","width":"174.58","height":"11.00","transform":["11.00","0.00","0.00","11.00","129.84","217.24"],"fontName":"AMIDOT+OpenSans","x":129.83710000000002,"y":217.23710000000005}
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