diff --git a/.circleci/config.yml b/.circleci/config.yml
index e73a002..8014ccf 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -214,6 +214,14 @@ workflows:
     jobs:
       - periodic-trigger-pipeline
 
+  zrepl.github.io:
+    jobs:
+      - publish-zrepl-github-io:
+          filters:
+            branches:
+              only:
+                - stable
+
 jobs:
   quickcheck-docs:
     docker:
@@ -342,3 +350,31 @@ jobs:
           body_no_shell_subst: '{"branch":"master", "parameters": { "do_ci": true, "do_release": true }}'
       - trigger-pipeline:
           body_no_shell_subst: '{"branch":"stable", "parameters": { "do_ci": true, "do_release": true }}'
+
+  publish-zrepl-github-io:
+    docker:
+      - image: cimg/python:3.7
+    steps:
+      - checkout
+      - invoke-lazy-sh:
+          subcommand: docdep
+      - run:
+          command: |
+            git config --global user.email "me@cschwarz.com"
+            git config --global user.name "zrepl-github-io-ci"
+
+      # https://circleci.com/docs/2.0/add-ssh-key/#adding-multiple-keys-with-blank-hostnames
+      - run: ssh-add -D
+      # the default circleci ssh config only additional ssh keys for Host !github.com
+      - run:
+          command: |
+            cat > ~/.ssh/config \<<EOF
+            Host *
+              IdentityFile /home/circleci/.ssh/id_rsa_458e62c517f6c480e40452126ce47421
+            EOF
+      - add_ssh_keys:
+          fingerprints:
+            # deploy key for zrepl.github.io
+            - "45:8e:62:c5:17:f6:c4:80:e4:04:52:12:6c:e4:74:21"
+
+      - run: bash -x docs/publish.sh -c -a
diff --git a/docs/publish.sh b/docs/publish.sh
index 1915864..83d61d3 100755
--- a/docs/publish.sh
+++ b/docs/publish.sh
@@ -1,14 +1,30 @@
 #!/bin/bash
 set -eo pipefail
 
+
+NON_INTERACTIVE=false
+DO_CLONE=false
+while getopts "ca" arg; do
+    case "$arg" in
+        "a")
+            NON_INTERACTIVE=true
+            ;;
+        "c")
+            DO_CLONE=true
+            ;;
+        *)
+            echo invalid option
+            exit 1
+            ;;
+    esac
+done
+
 GHPAGESREPO="git@github.com:zrepl/zrepl.github.io.git"
 SCRIPTDIR=$( cd "$( dirname "${BASH_SOURCE[0]}" )" && pwd )
 PUBLICDIR="${SCRIPTDIR}/public_git"
 
 checkout_repo_msg() {
     echo "clone ${GHPAGESREPO} to ${PUBLICDIR}:"
-    echo "	git clone ${GHPAGESREPO} ${PUBLICDIR}"
-    git clone "${GHPAGESREPO}" "${PUBLICDIR}"
 }
 
 exit_msg() {
@@ -25,11 +41,19 @@ cd "$SCRIPTDIR"
 
 if [ ! -d "$PUBLICDIR" ]; then
     checkout_repo_msg
-    exit 1
+    if $DO_CLONE; then
+        git clone "${GHPAGESREPO}" "${PUBLICDIR}"
+    else
+        exit 1
+    fi
 fi
 
-echo -n "PRESS ENTER to confirm you commited and pushed docs changes and tags to the zrepl repo"
-read
+if $NON_INTERACTIVE; then
+    echo "non-interactive mode"
+else
+    echo -n "PRESS ENTER to confirm you commited and pushed docs changes and tags to the zrepl repo"
+    read -r
+fi
 
 pushd "$PUBLICDIR" 
 
@@ -52,9 +76,10 @@ popd
 
 echo "building site"
 
+flags="$(python3 gen-sphinx-versioning-flags.py)"
 set -e
 sphinx-versioning build \
-   $(python3 gen-sphinx-versioning-flags.py) \
+   $flags \
    docs ./public_git \
    -- -c sphinxconf # older conf.py throw errors because they used
                     # version = subprocess.show_output(["git", "describe"])
@@ -66,7 +91,7 @@ git status --porcelain
 if [[ "$(git status --porcelain)" != "" ]]; then
     CURRENT_COMMIT="${CURRENT_COMMIT}(dirty)" 
 fi
-COMMIT_MSG="sphinx-versioning render from publish.sh - `date -u` - ${CURRENT_COMMIT}"
+COMMIT_MSG="sphinx-versioning render from publish.sh - $(date -u) - ${CURRENT_COMMIT}"
 
 pushd "$PUBLICDIR"