diff --git a/.github/workflows/publish-docker-images.yml b/.github/workflows/publish-docker-images.yml
index 80f671e8..4471dcf0 100644
--- a/.github/workflows/publish-docker-images.yml
+++ b/.github/workflows/publish-docker-images.yml
@@ -72,11 +72,12 @@ jobs:
 
       - name: Set Up Container Image Tags for zrok CLI Container
         env:
-          RELEASE_REPO: openziti/zrok
-          ZROK_VERSION: ${{ steps.semver.outputs.zrok_semver }}
+          ZROK_CONTAINER_IMAGE_REPO: ${{ vars.ZROK_CONTAINER_IMAGE_REPO || 'openziti/zrok' }}
+          ZROK_CONTAINER_IMAGE_TAG: ${{ steps.semver.outputs.zrok_semver }}
         id: tagprep_cli
         run: |
-          echo DOCKER_TAGS="${RELEASE_REPO}:${ZROK_VERSION},${RELEASE_REPO}:latest" | tee -a $GITHUB_OUTPUT
+          echo DOCKER_TAGS="${ZROK_CONTAINER_IMAGE_REPO}:${ZROK_CONTAINER_IMAGE_TAG},${ZROK_CONTAINER_IMAGE_REPO}:latest" \
+          | tee -a $GITHUB_OUTPUT
 
       # this is the CLI image with the Linux binary for each
       # arch that was downloaded in ./dist/