diff --git a/README.md b/README.md
index 5f809f44..7d87624f 100644
--- a/README.md
+++ b/README.md
@@ -14,8 +14,6 @@ Like other offerings in this space, `zrok` allows users to share tunnels for HTT
 
 You can be up and sharing using the `zrok.io` service in minutes. Here is a synopsis of what's involved:
 
-### First-time Setup
-
 * Download the binary for your platform [here](https://github.com/openziti/zrok/releases/latest)
 * `zrok invite` to create an account with the service
 * `zrok enable` to enable your shell environment for sharing with the service