update images and getting started

docs/getting-started.md

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 # Getting Started with zrok
 
+`zrok` is an open source, Apache v2 licensed sharing platform, built on top of [OpenZiti](https://docs.openziti.io/docs/learn/introduction/), 
+a programmable zero trust network overlay. `zrok` is an _OpenZiti Native Application_. You can choose to self-host `zrok`
+or leverage the free, managed offering provided by NetFoundry: https://zrok.io
+
+As of version `v0.3.0`, `zrok` provides the ability to:
+
+* share resources [publicly](./core-features/sharing-public.md), similar to other distributed reverse proxies.
+* share [privately](./core-features/sharing-private.md). It does this by leveraging
+  [OpenZiti](https://docs.openziti.io/docs/learn/introduction/) to support zero trust, peer to peer connections without
+  the need for any open ports on the internet.
+* use `web` sharing; easily share files with others using a single `zrok` command
+
+Let's take a look at how to get started with `zrok`.
+
 :::note `zrok` moves fast!
 
 `zrok` is currently in a closed-beta phase and requires an invitation token. If you would like to try `zrok` and provide
 feedback, please send an email to help@openziti.org. `zrok` is an open source project and is in its early development
 phases. We're doing our development publicly. See the [roadmap](https://github.com/orgs/openziti/projects/16) for details
-about the project. We are highly interested in feedback as we continue to iterate quickly. Please provide feedback in 
-[Discourse](https://openziti.discourse.group/), raise [GitHub Issues](https://github.com/openziti/zrok/issues), or reach 
+about the project. We are highly interested in feedback as we continue to iterate quickly. Please provide feedback in
+[Discourse](https://openziti.discourse.group/), raise [GitHub Issues](https://github.com/openziti/zrok/issues), or reach
 out directly.
 
 :::
 
-`zrok` is an open source, Apache v2 licensed sharing platform, built on top of [OpenZiti](https://docs.openziti.io/docs/learn/introduction/), 
-a programmable zero trust network overlay. `zrok` is an _OpenZiti Native Application_.
-
-`zrok` facilitates sharing [publicly](./core-features/sharing-public.md), similar to other distributed reverse proxies. 
-But `zrok` __also__ supports sharing [privately](./core-features/sharing-private.md). It does this by leveraging 
-[OpenZiti](https://docs.openziti.io/docs/learn/introduction/) to support zero trust, peer to peer connections without
-the need for any open ports on the internet.
-
-
-As of version `v0.3.0`, `zrok` provides users the ability to publicly proxy local HTTP endpoints (similar to other offerings in this space). Additionally, `zrok` provides the ability to:
-
-* _privately_ share resources with other `zrok` users; in _private_ usage scenarios, your private resources are not exposed to any public endpoints, and all communication is securely and privately transported between `zrok` clients
-* use `web` sharing; easily share files with others using a single `zrok` command
-
-Let's take a look at how to get started with `zrok`.
-
 ## Downloading zrok
 
 Releases are also available from the `zrok` project repository on GitHub at https://github.com/openziti/zrok/releases/latest