diff --git a/cmd/zrok/accessPrivate.go b/cmd/zrok/accessPrivate.go
index 9184d034..d9afbc77 100644
--- a/cmd/zrok/accessPrivate.go
+++ b/cmd/zrok/accessPrivate.go
@@ -5,7 +5,7 @@ import (
 	"github.com/go-openapi/runtime"
 	httptransport "github.com/go-openapi/runtime/client"
 	"github.com/openziti/zrok/endpoints"
-	"github.com/openziti/zrok/endpoints/privateFrontend"
+	"github.com/openziti/zrok/endpoints/proxyFrontend"
 	"github.com/openziti/zrok/rest_client_zrok"
 	"github.com/openziti/zrok/rest_client_zrok/share"
 	"github.com/openziti/zrok/rest_model_zrok"
@@ -85,7 +85,7 @@ func (cmd *accessPrivateCommand) run(_ *cobra.Command, args []string) {
 	}
 	logrus.Infof("allocated frontend '%v'", accessResp.Payload.FrontendToken)
 
-	cfg := privateFrontend.DefaultConfig("backend")
+	cfg := proxyFrontend.DefaultConfig("backend")
 	cfg.ShrToken = shrToken
 	cfg.Address = cmd.bindAddress
 	cfg.RequestsChan = make(chan *endpoints.Request, 1024)
@@ -98,7 +98,7 @@ func (cmd *accessPrivateCommand) run(_ *cobra.Command, args []string) {
 		os.Exit(0)
 	}()
 
-	frontend, err := privateFrontend.NewHTTP(cfg)
+	frontend, err := proxyFrontend.NewHTTP(cfg)
 	if err != nil {
 		if !panicInstead {
 			tui.Error("unable to create private frontend", err)
diff --git a/cmd/zrok/accessPublic.go b/cmd/zrok/accessPublic.go
index a05743f6..1198cab3 100644
--- a/cmd/zrok/accessPublic.go
+++ b/cmd/zrok/accessPublic.go
@@ -3,7 +3,7 @@ package main
 import (
 	"fmt"
 	"github.com/michaelquigley/cf"
-	"github.com/openziti/zrok/endpoints/publicFrontend"
+	"github.com/openziti/zrok/endpoints/publicProxyFrontend"
 	"github.com/openziti/zrok/tui"
 	"github.com/sirupsen/logrus"
 	"github.com/spf13/cobra"
@@ -33,7 +33,7 @@ func newAccessPublicCommand() *accessPublicCommand {
 }
 
 func (cmd *accessPublicCommand) run(_ *cobra.Command, args []string) {
-	cfg := publicFrontend.DefaultConfig()
+	cfg := publicProxyFrontend.DefaultConfig()
 	if len(args) == 1 {
 		if err := cfg.Load(args[0]); err != nil {
 			if !panicInstead {
@@ -43,7 +43,7 @@ func (cmd *accessPublicCommand) run(_ *cobra.Command, args []string) {
 		}
 	}
 	logrus.Infof(cf.Dump(cfg, cf.DefaultOptions()))
-	frontend, err := publicFrontend.NewHTTP(cfg)
+	frontend, err := publicProxyFrontend.NewHTTP(cfg)
 	if err != nil {
 		if !panicInstead {
 			tui.Error("unable to create http frontend", err)
diff --git a/cmd/zrok/accessPublicValidate.go b/cmd/zrok/accessPublicValidate.go
index a7de00d5..c3fea00f 100644
--- a/cmd/zrok/accessPublicValidate.go
+++ b/cmd/zrok/accessPublicValidate.go
@@ -3,7 +3,7 @@ package main
 import (
 	"fmt"
 	"github.com/michaelquigley/cf"
-	"github.com/openziti/zrok/endpoints/publicFrontend"
+	"github.com/openziti/zrok/endpoints/publicProxyFrontend"
 	"github.com/openziti/zrok/tui"
 	"github.com/sirupsen/logrus"
 	"github.com/spf13/cobra"
@@ -29,7 +29,7 @@ func newAccessPublicValidateCommand() *accessPublicValidateCommand {
 }
 
 func (cmd *accessPublicValidateCommand) run(_ *cobra.Command, args []string) {
-	cfg := publicFrontend.DefaultConfig()
+	cfg := publicProxyFrontend.DefaultConfig()
 	if err := cfg.Load(args[0]); err != nil {
 		tui.Error(fmt.Sprintf("unable to load configuration '%v'", args[0]), err)
 	}
diff --git a/endpoints/privateFrontend/config.go b/endpoints/proxyFrontend/config.go
similarity index 92%
rename from endpoints/privateFrontend/config.go
rename to endpoints/proxyFrontend/config.go
index 76a65017..1196148b 100644
--- a/endpoints/privateFrontend/config.go
+++ b/endpoints/proxyFrontend/config.go
@@ -1,4 +1,4 @@
-package privateFrontend
+package proxyFrontend
 
 import "github.com/openziti/zrok/endpoints"
 
diff --git a/endpoints/privateFrontend/http.go b/endpoints/proxyFrontend/http.go
similarity index 98%
rename from endpoints/privateFrontend/http.go
rename to endpoints/proxyFrontend/http.go
index 72277127..f53b2473 100644
--- a/endpoints/privateFrontend/http.go
+++ b/endpoints/proxyFrontend/http.go
@@ -1,4 +1,4 @@
-package privateFrontend
+package proxyFrontend
 
 import (
 	"context"
@@ -6,7 +6,7 @@ import (
 	"github.com/openziti/sdk-golang/ziti"
 	"github.com/openziti/sdk-golang/ziti/config"
 	"github.com/openziti/zrok/endpoints"
-	"github.com/openziti/zrok/endpoints/publicFrontend/notFoundUi"
+	"github.com/openziti/zrok/endpoints/publicProxyFrontend/notFoundUi"
 	"github.com/openziti/zrok/model"
 	"github.com/openziti/zrok/util"
 	"github.com/openziti/zrok/zrokdir"
diff --git a/endpoints/publicFrontend/config.go b/endpoints/publicProxyFrontend/config.go
similarity index 94%
rename from endpoints/publicFrontend/config.go
rename to endpoints/publicProxyFrontend/config.go
index 080a1714..1c532c3f 100644
--- a/endpoints/publicFrontend/config.go
+++ b/endpoints/publicProxyFrontend/config.go
@@ -1,4 +1,4 @@
-package publicFrontend
+package publicProxyFrontend
 
 import (
 	"github.com/michaelquigley/cf"
diff --git a/endpoints/publicFrontend/healthUi/embed.go b/endpoints/publicProxyFrontend/healthUi/embed.go
similarity index 100%
rename from endpoints/publicFrontend/healthUi/embed.go
rename to endpoints/publicProxyFrontend/healthUi/embed.go
diff --git a/endpoints/publicFrontend/healthUi/handler.go b/endpoints/publicProxyFrontend/healthUi/handler.go
similarity index 100%
rename from endpoints/publicFrontend/healthUi/handler.go
rename to endpoints/publicProxyFrontend/healthUi/handler.go
diff --git a/endpoints/publicFrontend/healthUi/index.html b/endpoints/publicProxyFrontend/healthUi/index.html
similarity index 100%
rename from endpoints/publicFrontend/healthUi/index.html
rename to endpoints/publicProxyFrontend/healthUi/index.html
diff --git a/endpoints/publicFrontend/http.go b/endpoints/publicProxyFrontend/http.go
similarity index 97%
rename from endpoints/publicFrontend/http.go
rename to endpoints/publicProxyFrontend/http.go
index 9e9ddbb7..26a4dfa3 100644
--- a/endpoints/publicFrontend/http.go
+++ b/endpoints/publicProxyFrontend/http.go
@@ -1,4 +1,4 @@
-package publicFrontend
+package publicProxyFrontend
 
 import (
 	"context"
@@ -6,8 +6,8 @@ import (
 	"github.com/openziti/sdk-golang/ziti"
 	"github.com/openziti/sdk-golang/ziti/config"
 	"github.com/openziti/zrok/endpoints"
-	"github.com/openziti/zrok/endpoints/publicFrontend/healthUi"
-	"github.com/openziti/zrok/endpoints/publicFrontend/notFoundUi"
+	"github.com/openziti/zrok/endpoints/publicProxyFrontend/healthUi"
+	"github.com/openziti/zrok/endpoints/publicProxyFrontend/notFoundUi"
 	"github.com/openziti/zrok/model"
 	"github.com/openziti/zrok/util"
 	"github.com/openziti/zrok/zrokdir"
diff --git a/endpoints/publicFrontend/notFoundUi/embed.go b/endpoints/publicProxyFrontend/notFoundUi/embed.go
similarity index 100%
rename from endpoints/publicFrontend/notFoundUi/embed.go
rename to endpoints/publicProxyFrontend/notFoundUi/embed.go
diff --git a/endpoints/publicFrontend/notFoundUi/handler.go b/endpoints/publicProxyFrontend/notFoundUi/handler.go
similarity index 100%
rename from endpoints/publicFrontend/notFoundUi/handler.go
rename to endpoints/publicProxyFrontend/notFoundUi/handler.go
diff --git a/endpoints/publicFrontend/notFoundUi/index.html b/endpoints/publicProxyFrontend/notFoundUi/index.html
similarity index 100%
rename from endpoints/publicFrontend/notFoundUi/index.html
rename to endpoints/publicProxyFrontend/notFoundUi/index.html