diff --git a/readme.md b/readme.md
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+++ b/readme.md
@@ -1,5 +1,16 @@
 # grafnode
-An opensource api client.
+An opensource api collaboration platform.
+
+## status 👨‍💻
+The project is still under active development.
+
+## goals 🎯
+* ubiquitous - builds for web, browser extensions and desktop apps
+* self host - teams must be able to self host easily
+* revision control - git like functionality for maintaining team collections
+* data privacy - e2ee for hosted api collections
+* minimalist - avoid feature bloat
+* open source - all functionality opensourced with [MIT](LICENSE) license
 
 ### License
 [MIT](LICENSE)
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